Jeannie Spiro Business and Marketing Coach

Why Your Business Needs Email AND Blog Marketing

Jeannie — Wed, 22 May 2013 17:45:54 +0000

In one of my recent coaching sessions a client asked me why is it necessary to have a newsletter if they already have a blog? Most people do one or the other but not both. I’m a firm believer in using both strategies. This week I put together a quick video to illustrate why you [...]

How to Turn Off Potential Clients Online

Jeannie — Thu, 16 May 2013 17:50:16 +0000

The main reason why car salespeople have such a bad reputation is because we as consumers hate being sold to. Have you ever noticed how a sale goes much smoother when you’re actually active in the process and prepared to handle it? Take for example a time when you wanted to buy a new computer. [...]

How To Wake Up Your Mailing List

Jeannie — Thu, 09 May 2013 17:50:56 +0000

You’ve probably heard over and over again that your list is your retirement fund. Your mailing list is in fact the most important thing to cultivate and it’s the forgotten communication tool that needs to be awakened. Time and time again my clients will ask me what they’re doing wrong when clients and revenue aren’t [...]

Scholarship Opportunity to Join The 9-5 Exit Plan

Jeannie — Sat, 04 May 2013 17:43:55 +0000

You see I’ve had this feeling that there are more people who need help. They want to know how they can develop their dream business into one that’s profitable and allows them to leave the 9-5 grind behind forever. Most of my clients have been there. Either dreaming of the day they can quit their [...]

How to Spring Clean Your Business for Maximum Efficiency and Growth

Jeannie — Thu, 02 May 2013 17:44:28 +0000

Don’t you just love spring time when you get to shed winter clothes, put screens on your windows and air out the house to let the fresh air penetrate your home? Every year we long for the first nice spring day to clean and organize our home and yard. Just like a home a business [...]

“Mindset Shifts for Entrepreneurs in the Making”- No Cost Call

Jeannie — Sun, 28 Apr 2013 20:47:05 +0000

When I first started my business it appeared I had it all together on the outside but on the inside I was a total wreck. For months I was trapped in a space of trying to figure out my niche, tagline, elevator speech and target market. I was listening to audio after audio, taking free [...]

Break the Blend-In Blues: Stand Out with Your Story

Jeannie — Thu, 25 Apr 2013 17:50:53 +0000

Guest Post by Gayle Nowak My boss introduces me to a potential client. He’s raving about my amazing work as a publicist, speaking on my behalf about my strengths and experience. I smile politely and nod quietly, despite feeling irked that he’s hogging my opportunity to shine. And then it happens. My boss, in full [...]

Your Power is In One Word – WHY

Jeannie — Wed, 17 Apr 2013 01:35:54 +0000

There is one thing I’m repeatedly asked in my sales conversations with potential clients – “What can you do to help me make the process of growing my business easier?”. My answer is, “We need to give your business and LIFE a WHY plan”. Once I meet with my clients for their first Jumpstart Session [...]

Your Business Needs a Speaker and It’s YOU

Jeannie — Wed, 10 Apr 2013 19:25:11 +0000

Years back when I was going to Chamber of Commerce meetings, coffee dates and meeting clients in Barnes and Noble Bookstores, I started to wonder if there was an easier approach to growing my business. I was meeting clients on my lunch hour and after work. I was mingling at evening networking events and early [...]

“How to Start Delegating – When You Should Have Started Yesterday”

Jeannie — Wed, 03 Apr 2013 13:51:10 +0000

Some years back when I started in my first management position I was overcome with joy when I found out that the job automatically came with a built in assistant. Can you imagine how thrilling it was to no longer have to do absolutely every menial task in my job? Having an assistant meant that [...]