Shift Global News Feed

Find Your Swing

Wed, 01 Apr 2009 00:00:00 -0400

Uniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience.

Willkommen bei Bacardi-Martini

Mon, 16 Feb 2009 00:00:00 -0500

With its global corporate site already established, Bacardi Limited wanted each of its markets to be capable of creating their own, localized corporate sites.

Redefining The Notion of a Book

Tue, 10 Feb 2009 00:00:00 -0500

When the developers of Sophie — open source software for the interactive writing, reading and visualizing rich media documents — recognized the need to bring their online presence up to speed with the dynamic nature of their product, they turned to Shift for guidance.

Effectively Using The Digital Channel To Authentically Connect To A New Customer Segment

Sat, 07 Feb 2009 00:00:00 -0500

Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd?

Shift Global Honored as One of the Fastest Growing Companies in Central Ohio

Thu, 16 Oct 2008 01:00:01 -0400

In its first year of eligibility, Shift Global has landed on the 2008 Columbus Business First Fast 50 list. With an average growth of 179% during the past two years, the Columbus-based digital agency entered this year's list at #11. The 2008 winners and final rankings were revealed at the 13th Annual Fast 50 Luncheon and Awards Ceremony on October 16th. Of note, Shift is one of 20 companies appearing on the list for the first time.

When I Go For A Drink, My Car Stays Home

Wed, 20 Aug 2008 16:00:00 -0400

That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.

Thinking Outside The Page

Thu, 15 May 2008 13:00:00 -0400

To further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities.

Delivering a best-in-category brand experience

Sat, 01 Mar 2008 10:00:00 -0500

Exel, the $4.6 billon North American supply chain management and logistics division of DHL and Deustche Post World Net, came to Shift with a newly defined brand and a severely outdated website.

Large Enough to Care for You, Small Enough to Care About You

Wed, 27 Feb 2008 11:00:00 -0500

In conjunction with a major facilities and service line expansion, FRMC turned to Shift to help establish a completely new web presence. Chief among the challenges our team faced was transitioning an existing, narrow perception of the small, community hospital to that of a premier, regional medical center -- which FRMC had certainly become.

What if you sold the solution, not the product?

Tue, 01 Jan 2008 00:00:00 -0500

Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets.

Cheers. Salud. Sláinte. Shift Steals The Show

Thu, 15 Nov 2007 00:00:00 -0500

After years spent avoiding arts organizations and awards shows, Shift took 5 of 7 awards in the Interactive and Video category, including Best of Category for the Dewars.com Global Website and Digital Brand Framework.

Substance Trumps Style

Thu, 01 Nov 2007 09:00:00 -0400

Dewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media.

Seven Sites, One Framework

Sun, 01 Apr 2007 03:00:00 -0400

John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.

Building and Branding the Ultimate Guide to Bar and Cocktail Culture

Sun, 15 Oct 2006 01:00:00 -0400

Leveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture.

Creating consumer power through customization

Sun, 01 Oct 2006 00:00:00 -0400

The EightySix brand concept centers around the use of creative empowerment to express one’s individual style. As a start-up, EightySix needed a total and economical system to launch their brand, go to market and build both consumer and trade interest.

Innovative Communication for the Payment Innovator

Mon, 01 May 2006 02:00:00 -0400

Credited with the pioneering of the stored value card concept, Comdata had grown to include a broad range of products and services around electronic payments. However, this growth had resulted in a siloed portfolio whose combined services were not well understood by customers.