This FSF comes from Wish.co.uk all the way across the pond in England. This site is basically a one stop shop for a ton of fun services in the UK area. These services include tours of stadiums, indoor sky diving, and even learn how to drive a tank.

Pretty cool stuff.

 If you would like to see your website or company featured on Free Shirt Friday click here.

Trying to increase your Google rank that is like no other?

Since Chitika has pretty much become the publishing and advertising platfom for Yahoo! (my words not theirs) I have been hitting them up to see if they can do something special for ShoeMoney users.

I know a lot of people are new to the space and need a little push to get started.  Sometimes that push can lead to some magical things .  That was my exact case.  That famous Adsense check for 130k on the left.  That came about because of a phone call I got from Google suggesting I place their ad on my site .

So here is what I got for you:

Free Money:

For each person who signs up in the next couple days to become a publisher they will instantly have $5 deposited into their account.  Go here and sign up now to get your free $5:

http://chitika.com/publishers/apply

ShoeMoney exclusive contest:

Now here is the really cool part that gives everyone a chance to win a cash prize. The user that signs up through the ShoeMoney link below that earns the most as a publisher will get $500!

Each publisher that places a Chitika ad on their site and gets at least 10 clicks will be entered to win one of 5 $100 cash prizes.

Lets recap:

Sign up to Chitika through this link and instantly get $5 deposited into your account AND after you get a couple clicks you are entered to win $100 in bonus money.

Why is Chitika doing this?  

Simple.  They are putting their money where their mouth is.  Keep in mind you can run Google Adsense on the same page as Chitika and they are confident you will see a increase in earnings.   They are closing the gap against Google every day to become the #1 way for website owners to make money. I have made a LOT of money with Chitika over the years and it continues to be my goto network of choice.

Whats’s in it for ShoeMoney?

I have not been compensated in any way shape or form for doing this post.  (other then getting free money and a cool contest for you)  As you can see their is no affiliate link and it’s their normal signup page.

So get after it:

http://chitika.com/publishers/apply

Trying to increase your Google rank that is like no other?

In case you haven’t heard, Mike Jeffries is a jerk. A big one. Robin Lewis was recently quoted claiming Jeffries, CEO of Abercrombie & Fitch, “doesn’t want larger people shopping in his store, he wants thin and beautiful people. He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids’.”

So, Jeffries basically wants to hang a sign in front of every Abercrombie & Fitch store that reads: “No Fat Chicks”.

Twitter is still aflutter with girls and guys claiming they’ll never, ever, ever shop there. Here’s the thing though: Jeffries is a jerk, but it doesn’t matter. Like, at all.

In fact, here are some things that matter more than the fact that Jeffries is a jerk:

1. What you ate for breakfast this morning.
2. How long it will be before Lindsay Lohan gets locked up again.
3. Your high score on Fruit Ninja.

If anything, the fact that Jeffries is a jerk is going to do wonders for the brand.

Do I think what Jeffries has said in the past about plus size women is offensive? Yes. Do I think he’s overcompensating for some deep-seated high school insecurities? Definitely. Do I think he’s a fantastic marketer? Hell yes.

How to Make Sales & Alienate People

Here’s a universal truth: As a marketer, you need to know your audience. And Jeffries definitely knows his audience. He wants good looking, skinny, popular people wearing his clothes (in case you missed that the first time).

“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive, all-American kid with a great attitude and a lot of friends. A lot of people don’t belong, and they can’t belong. Are we exclusionary? Absolutely.” ~Mike Jeffries

Tell me something I don’t know, Internet. Here are some equally shocking revelations:

1. Chanel is a fashion brand for rich people.
2. Addition Elle is for plus size women.
3. Axe markets primarily to men.

The only difference is Chanel, Addition Elle, and Axe don’t come right out and say it. Or, at least not in the polarizing way Jeffries has. What matters is that Jeffries has an opinion.

It’s not an opinion everyone agrees with, but it’s one those popular, attractive, skinny teenagers agree with. And that’s his audience. Wake up! He doesn’t care that people who have never shopped at Abercrombie & Fitch are vowing to never, ever, ever shop there.

He cares that he’s empowering those popular, attractive, skinny teenagers. He’s focused on the people who belong (and the people who want to belong). Everything else is just free press.

Not Everyone Is Going to Like You. Get Over It.

This is what all marketers need to be doing. We need to have real opinions (and we can’t apologize for them like Groupon). We need to make statements that will resonate with our audiences… even if they will alienate others (ahem, Chick-Fil-A). Don’t be afraid of the controversy that will arise from having an opinion – it’s worth it.

It’s hard to make a brand relatable. Big executives invest millions in marketing teams that can help make their brands relatable to as many audiences as possible. Jeffries is pulling us in a different direction, a better direction.

We need to be more like Mike Jeffries (Yeah, I said it). Stop trying to be relatable to everyone. Focus! Work on being relatable to one audience. Skinny people, overweight people, men, women, rich people, poor people, smart people, dumb people, black people, white people – whatever.

“Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.” ~Mike Jeffries

If you do it right, you’ll create some controversy. You’ll alienate people. You’ll even piss some people off. You might be slammed by Kirstie Alley. And that’s ok. In fact, it’s a good thing. Because if you’re alienating someone, you’re simultaneously telling someone else that they belong.

You have to alienate to create a sense of belonging. You have to alienate to excite your customers. It’s only when you risk being polarizing that you can be truly relatable.

“I don’t know the key to success, but the key to failure is trying to please everybody.” ~Bill Cosby

Looking for an SEO service that won’t get you banned?

Not that anyone shops at Barnes and Nobles anymore but I just saw on my create space account that they have picked up a large amount of inventory to stock at select locations around the country.

This is really interesting news cause 2 months ago when we hit the 30,000  copies sold mark I was approached by a publisher who told me the only way to get into traditional book stores was to invest $40,000.00 for renting the “shelf space”.  He said that these traditional book stores take zero risk now days unless they know they can make money on a book.

So lol…  Not sure if they think they can make money on it or if that was just total BS.

Looking for an SEO service that won’t get you banned?

Good customer service is a staple for any business there is, but it is often times hard to come by. Many companies think they have good customer service when in reality when you ask their customers they tell a different story.

According to Brad Tuttle in his book Customer Service Hell 80% of companies say they deliver “superior” customer service, when in reality when they asked their customers only around 8% said the service “superior”.

This is a problem… however, it means that there is room to improve!

One thing I have learned that works well for us is taking those negative experiences and turning them into positives for your customer.

Often times companies think just giving stuff away to customers is the best way to make them happy, true that does work to some extent, but the problem can be handled in other ways that won’t cost you a dime.

For example, if someone is asking for a refund for product ask them what is it about the product that they didn’t like, or what they feel needs to be changed. These questions can provide you insight about your product and what needs to be changed.

When you ask a customer why they wanted a refund be sure to let them know that you are currently in the process of getting them their money back. When the customer knows that you are not just trying to talk them out of getting a refund they are more likely to cooperate with you.

I would say that about a 1/3 of the time asking my customers what is was they didn’t like about the product it was just a simple misunderstanding of the product or they were simply confused about some of the material. During this time I am able to clear up their issues and they end up canceling their refund.

So as you can see I turned that positive into a negative and it didn’t cost me a dime, just my time.

According to Jim Moran Institute and Lee Resources close to 70% of customers will do business with you again if you resolve a complaint in their favor.

Like I said turn that complaint into a positive!

Trying to increase your Google rank that is like no other?

Here is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the product. If one of these products interest you click the find out more information to go to their sales page which will be a much more detailed page about the product. All products come with at least a 30 day refund rate.

List Eruption 2.0 - Great list building WordPress plugin that helps you maximize each subscriber that you get.  Cost: $24.00 – Products Sold to date: 3000+ Refund Rate: 0.66% Click here for more information

FB Traffic Sniper- Through this training and application you can cut down on you Facebook advertising cost while at the same time hit even more consumers in your target audience . Cost: $19.95 Products Sold to date: 500+ Refund Rate: 0.83% Click here for more information

Become an iPublisher  -  Learn how to publish multimedia books directly to Apple’s iBookstore. They reveal how to incorporate videos, widgets and more to create truly awesome books in an over 30 page PDF guide with step-by-step training. Price: $9.95 Products Sold to date: 250+ Refund Rate: 0.75 Click here for more information

If you would like to be alerted on our weekly hot new internet marketing products of the week just enter your name and email below.   I also have a very big surprise for you when you get on the list

Looking for an SEO service that won’t get you banned?

Happy Free Shirt Friday! Direct Navigation Traffic eXchange.. aka DNTX.com.

They help you build a three step profitable campaign determining aspects such as if it is for a desktop, mobile, or a tablet device as well as if it is a PPC or PPR ad type.

Have any of you used them?

If you would like to see your website or company featured on Free Shirt Friday click here.

Trying to increase your Google rank that is like no other?