Shoestring Marketing University

50 Press Release Topics for Small Business Owners

Jessica Swanson — Thu, 19 Apr 2012 16:13:59 +0000

Writing and publishing a press release is still one of the hottest Shoestring Marketing strategies around. Not only are press releases great for SEO purposes, they’re also a quick and easy way for...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

3 Unique Video Ideas for Small Business Owners

Jessica Swanson — Fri, 06 Apr 2012 10:00:05 +0000

Online video is hot, hot, hot right now. Personally, I think it’s because so many folks are just so busy that they would rather watch a quick “to-the-point” video than read through a 500-word...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

5 Branding Tips for Creating a Bold Small Business Promise

Jessica Swanson — Thu, 05 Apr 2012 10:00:19 +0000

Many small business owners mistakenly think that branding is simply about slapping up a well-designed logo on their website and then waiting around as the sales start pouring in. Here’s the truth of...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

50 Best WordPress Plugins for Small Business Owners

Jessica Swanson — Wed, 04 Apr 2012 10:00:11 +0000

One of the most powerful aspects of using WordPress as your small business blogging platform is the plugin capabilities. However, since there are literally thousands upon thousands of plugins...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

3 Simple Tips for Writing Your “About Page”

Jessica Swanson — Tue, 03 Apr 2012 10:00:15 +0000

Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Is Your Small Business Brand Putting People to Sleep?

Jessica Swanson — Mon, 02 Apr 2012 10:00:10 +0000

Just for fun, I decided to take a few minutes to surf through the internet looking for interesting small business promises (better known as the small business tagline). In just under fifteen minutes,...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

121 Free Shoestring Marketing Tools

Jessica Swanson — Thu, 23 Feb 2012 15:34:50 +0000

Many small business owners swear that there’s no such thing as a free lunch. Someone has to pay. Translate that notion to the small business world and we’re led to believe that it takes money to make...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Is the Customer Always Right?

Jessica Swanson — Tue, 21 Feb 2012 11:00:57 +0000

You’ve heard the old adage: the customer is always right. You can take that stale, old advice and throw it straight into your circular file because if you have customers, then you know that they come...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Are You “Wooing” Your Prospects?

Jessica Swanson — Mon, 20 Feb 2012 11:00:34 +0000

Here’s a strange question for you. Do you believe in dating before marriage? My guess is that you’re rolling your eyes and saying, “Of course, you should date before you get married! Are you...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

10 Steps to Writing Emails That Get Results

Jessica Swanson — Mon, 06 Feb 2012 11:00:05 +0000

I remember the good ol’ days of email marketing. I would send out an email and 75% of my prospects would open it. (Can you imagine?) Then, along came the spammers, the CAN-SPAM laws, the smartphones...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.