Shoestring Marketing

What Losing Weight and Marketing Have in Common

Jessica Swanson — Wed, 22 May 2013 10:33:47 +0000

Have you ever struggled with losing those last ten, twenty or even fifty pounds? If you’re like most Americans, the constant battle to lose weight is a full-time job! Here’s my own personal “weight”...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

5 Potent Shoestring Marketing Tips

Jessica Swanson — Mon, 20 May 2013 10:32:57 +0000

A few days ago, I was out to lunch with my friend and small business owner, Betty. Even though she runs a fairly successful small business, Betty gets bogged down with the marketing side of things....

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Do You Provide a Remarkable Small Business Guarantee?

Jessica Swanson — Fri, 17 May 2013 11:00:43 +0000

Most small business owners are terrified about providing a small business guarantee. The main reason is that they feel customers and clients are going to take advantage of their generosity. So, to...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Why Your Small Business Needs a Blog

Jessica Swanson — Wed, 15 May 2013 11:52:54 +0000

Like many small business owners, you’ve probably been intrigued by the concept of blogging at one time or another. However, at the same time, you’ve never been sure exactly how blogging...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Do You Have a Pricing Strategy for Your Products or Services?

Jessica Swanson — Mon, 13 May 2013 11:52:24 +0000

There’s a big, problematic question that mystifies many small business owners. It’s a source of non-stop worry and constant concern. You may even feel that the answer to the question can make or...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

7 Simple Press Release Tips for Small Business Owners

Jessica Swanson — Fri, 10 May 2013 13:00:34 +0000

Writing press releases to highlight your small business accomplishments can be a phenomenal way to gain extra exposure and visibility. However, most small business owners don’t understand how to...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

3 Unique Video Ideas for Small Business Owners

Jessica Swanson — Tue, 02 Apr 2013 10:00:05 +0000

Online video is hot, hot, hot right now. Personally, I think it’s because so many folks are just so busy that they would rather watch a quick “to-the-point” video than read through a 500-word...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Free Shoestring Marketing Kit

Jessica Swanson — Tue, 12 Mar 2013 12:21:57 +0000

Even though companies continue to pour hundreds of thousands of dollars into direct advertising, it just isn’t working anymore. You fast-forward through TV ads; you tune out radio commercials; you...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

5 Guarantee No-No’s

Jessica Swanson — Fri, 01 Mar 2013 11:00:27 +0000

Whether you offer a product or a service, a customer guarantee is a powerful trust factor for your small business. It helps your prospects feel secure about making a purchase from you because it lets...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Is Your Small Business Brand Putting People to Sleep?

Jessica Swanson — Thu, 28 Feb 2013 11:00:10 +0000

Just for fun, I decided to take a few minutes to surf through the internet looking for interesting small business promises (better known as the small business tagline). In just under fifteen minutes,...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.