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How Target Is Using Rich Media Posts to Promote The Kate Young Collection On Facebook

Kelly Cooper — Tue, 14 May 2013 17:00:45 +0000

In March, I wrote about how Target used a rich media post to promote Justin Timberlakes’s new album during the 2013 Grammy Awards. They used a brand new post type (what we now call a Rich Media Post or RMP) to build awareness, engagement, and pre-orders of JT’s new album among mobile+social audiences. Well, it [...]

How Toyota Crushed It On Facebook With Rich Media Posts

Kelly Cooper — Tue, 07 May 2013 13:00:03 +0000

According to a Nielsen report, 40% of Americans use their smartphones or tablets while watching TV at least once per day and that percentage is steadily growing. Smart brands and agencies are recognizing these new consumer habits and creating multi-screen viewing experiences to make the most of the limited attention audiences have for advertisements. A [...]

Is Facebook the World’s Best Loyalist Marketing Platform Ever?

Marko Z Muellner — Fri, 03 May 2013 13:00:09 +0000

Originally published in ClickZ “Repeat business or behavior can be bribed. Loyalty has to be earned.” - Janet Robinson, CEO, The New York Times Company I was recently in the market for a new car. My lease was up and I wanted to try something new. I did what I always do when I prepare [...]

How To Get Your Video Campaign to Go Viral: Spotlight on Evian’s Baby & Me Campaign

Kathryn Hough — Thu, 02 May 2013 16:33:37 +0000

Cute sells. European mineral water brand Evian knows it. Their “Roller Babies” campaign in 2008 that featured CGI babies doing tricks on roller skates in the park was viewed almost 250 million times, making it the most viewed online ad ever. Now the Evian babies are back and cuter than ever, only this time the [...]

Going Local – How Two Big Companies Manage Local Social Marketing

Chad Giron — Tue, 23 Apr 2013 16:02:42 +0000

They say that all politics is local. For many large companies, so is social marketing. Sure, politicians appearing on the Sunday morning talk shows or in front of the Capitol will undoubtedly be rocking their power suits and sounding as polished as possible. But when they’re back in their home districts, in order to connect [...]

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

Justin Kistner — Thu, 18 Apr 2013 16:15:19 +0000

I’m making a prediction: 66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015. Honestly, this prediction is pretty much cheating. All I did was look at the Forrester numbers for this year’s US display ad market, which is already 66% rich media and video. Facebook’s display ad [...]

How-to Create Facebook Custom Audiences Using Power Editor

Kelly Cooper — Thu, 11 Apr 2013 21:26:39 +0000

Facebook custom audiences are awesome in that they allow marketers to serve advertisements to a highly targeted audience, allowing for really smart media buys and a higher return on investment. Here is how you get started. 1. Decide who you want to target and what you want them to do Do you want to target [...]

Dark Posts Will Change How You Think About Facebook

Marko Z Muellner — Mon, 08 Apr 2013 21:32:43 +0000

Originally published in ClickZ Like it or not, Facebook is here to stay. With a post-IPO war chest, and rising adoption and revenues, Facebook’s imminent demise is greatly exaggerated. I understand why so many of us love to hate Facebook. It disrupts the tactics we’ve come to rely on in digital marketing and it forces [...]

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

Chad Giron — Fri, 05 Apr 2013 20:20:55 +0000

Facebook Home inserts itself between you and every non-Facebook thing you might want to do with your phone. – Farhad Manjoo, Slate.com Yesterday, Facebook announced its long awaited, long mused about foray into the lucrative smartphone market. Would it be a phone? But why would Facebook want to make hardware and get into that [...]

Disney Meets Buzzfeed at Oh My Disney

Chad Giron — Wed, 27 Mar 2013 15:56:44 +0000

The folks at Disney are no dummies. They may be Dumbos and a little Goofy…but you don’t build a $20 billion brand without making some smart moves. In the area of content marketing, Disney is, wisely, aping one of the leaders in fun, engaging (some would say addictive), shareable content – BuzzFeed. You know, BuzzFeed…the [...]