ShopTab Facebook App Blog

Improve your Facebook Shop with Great Calls to Action

Shanley Wright — Thu, 17 May 2012 14:42:33 +0000

Lately we have started to notice a number of clients using the traditional “Buy Now” button in creative ways. It got us to thinking that it is your button and you should have it say whatever you want. Most would agree that this button is your most dominant Call to Action (CTA) in your Facebook [...]

Engage in Social Psychology to impact Social Commerce!

Shanley Wright — Tue, 15 May 2012 22:43:02 +0000

Why do people engage with social networks? What is the primary motivation behind the millions of new Facebook users every month? It is belonging! It is embedded in our human nature to belong to something. If you want to participate in social networks with your brand you need to understand social psychology. Once you can [...]

Refine your Social Commerce strategy

Shanley Wright — Thu, 10 May 2012 22:18:50 +0000

We have reached the last leg of our journey through our Social Commerce whitepaper “Return on Facebook.” It has been a fun run folks and hopefully you have gained clarity for the strategy, planning and tactics needed along the way. You are equipped with the tools in your tool belt to step back and review [...]

Simple Management of Multiple Facebook Shops

Shanley Wright — Wed, 09 May 2012 22:56:10 +0000

Are you inside of a company, social marketing firm or agency and tired of the daily hassle of managing multiple Facebook stores? Common complaints we hear from clients who manage a number of stores stem from various logins, different feature package offerings and hard to implement performance tracking and measurement systems. ShopTab has recently [...]

Ring the bell with your Social Commerce efforts

Shanley Wright — Fri, 04 May 2012 01:04:43 +0000

After careful consideration you decided to start a Facebook store. You’ve followed all the installation steps and are now deploying some social tactics, but how do you know that all your efforts will pay off? Is there a secret place in Facebook that hides all the answers or will you just know by osmosis that [...]

Leverage a Featured Item on your Facebook Store

Shanley Wright — Tue, 01 May 2012 20:20:37 +0000

ShopTab has released a new feature to help you sell in your Facebook shop. All ShopTab clients can implement a “Featured Item” which displays the first product on your store page in a stand-alone box with a banner that states “Featured Item.” This is a great way to draw attention to specific products on [...]

Six Tactics Guaranteed to Grow the Fans for your Facebook Store

Shanley Wright — Thu, 26 Apr 2012 19:38:21 +0000

Got ya! You saw six tactics and “BAM” you were sold. Don’t worry we will give you the six tactics, but we think most people quickly jump to tactics to fix things, instead of creating a strategy to drive their activities. We believe you should consider building an overall social strategy so that these tactics [...]

Authorize.net Integration with your Facebook Shop

Shanley Wright — Tue, 24 Apr 2012 20:35:17 +0000

Looking for a Facebook Shop application with a simple and trusted payments solution? ShopTab recently partnered with Authorize.net, a wholly owned subsidiary of VISA, using their simple checkout solution that allows for easy product payment. This option creates a seamless buying experience so your users never leave Facebook to complete their purchase. Authorize.net is an [...]

Launch a Facebook Store with Amazon’s Webstore Commerce Platform

Shanley Wright — Thu, 19 Apr 2012 22:06:13 +0000

What can you do to supercharge your marketing opportunities and revenues after you’ve optimized the power of your Amazon Webstore? How about taking your products or services to a social platform to engage a new audience and reach new customers? There is a compelling solution, create a Facebook store! ShopTab, a leader in global social [...]

The Five Best Ways to Kill the Audience for your Facebook Shop

Shanley Wright — Tue, 17 Apr 2012 23:05:40 +0000

You login to your Facebook fan account to see what kind of interaction happened when you were offline and you see that there are no new fans. In fact, you’ve lost a few! For anyone that is new to social marketing it becomes an addiction to watch the growth of your Facebook fan base. [...]