ShopTab Facebook App Blog

Facebook Store Simplifies Selling with Free PayPal Checkout from TinyPay

Kevin Warhus — Fri, 27 Jan 2012 18:32:12 +0000

Getting started with a new business in today’s digital world is no easy task. When deciding on where and how they will sell their products and services, an entrepreneurs’ head can spin getting lost in the storm of marketing options, website set-up, payment systems, inventory management and social media. In many cases, new merchants to [...]

Facebook Store Tracking and Conversion With Google Analytics

Kevin Warhus — Fri, 20 Jan 2012 16:00:40 +0000

Tracking and measuring data is vital to understanding the effectiveness of your various digital marketing campaigns. It helps you see what parts of your online effort are working, and which are in need of a tune-up. While this has become easier to do for things like your website, tracking social media and specifically your Facebook [...]

Why Less Is More In Your Facebook Store

Kevin Warhus — Thu, 12 Jan 2012 17:50:40 +0000

Too many choices can be overwhelming in almost any situation, and let’s face it; your ShopTab store is no different. When faced with too many choices it can be difficult for a customer to find the best solution that suits their needs. As with most things, keeping it simple can provide a smoother and less [...]

Use Default Landing Pages to Add Value To Your Facebook Page

Kevin Warhus — Thu, 05 Jan 2012 23:30:50 +0000

Your Facebook page is a great place to create new customers and grow your business. There are many exciting ways to leverage social media to draw in new fans, but the real value lies in the relationships that are built once they arrive. It is important that your business focus on adding value to the [...]

Create a Facebook Shop with your Amazon Products

Kevin Warhus — Fri, 23 Dec 2011 16:54:31 +0000

In today’s world Amazon is known as the powerhouse of online shopping. With its modest beginnings in bookselling back in 1994, Amazon has come a long way to develop into the world’s largest eCommerce platform with $34 billion dollars in annual revenue and over 137 million customers a week. It has even been estimated that [...]

Facebook Shop Increases Etsy Sales Using ShopTab

Kevin Warhus — Thu, 15 Dec 2011 18:38:44 +0000

Since its launch in 2005, Etsy has become the go-to source for e-commerce businesses and individuals looks to sell handmade goods, vintage products, and arts and craft supplies inside of a big marketplace. The site follows a traditional open cart layout where customers receive personal storefronts where they list their goods for a fee. Recently [...]

Selling Photos in Facebook with a Shop Page

Kevin Warhus — Fri, 09 Dec 2011 15:54:04 +0000

This week ShopTab had the chance to sit down with one of our clients at azcentral.com, a division of Republic Media, which is owned by Gannett Company Inc. (NYSE: GCI). We spoke with Mark Hiland, Senior Director of Digital Operations, who is responsible for creating and executing the content strategy for azcentral.com. Recently, azcentral.com deployed [...]

Drive Non-Profit Donations in Facebook

Kevin Warhus — Fri, 02 Dec 2011 00:43:04 +0000

Quite often we talk about the ways to leverage ShopTab to sell your products on Facebook and grow your business socially. Today we are discussing the benefits that ShopTab can bring to your Non-Profit organization using Facebook. Using the ShopTab application on your Non-Profit’s Facebook page can be a great way to accept donations or [...]

Designing a Successful Facebook Ad Campaign with your Facebook Shop

Kevin Warhus — Mon, 28 Nov 2011 21:17:48 +0000

We want to join the discussion regarding the ability of retailers to successfully leverage Facebook advertising for revenue delivery. While we’ve recently reviewed some data that validates brand impact and the building of your Facebook fan base through Facebook ads, we haven’t seen validation that Facebook Ads can sell products on Facebook. Over the coming [...]

Enhance Your Facebook Store With A Fan Gate Promotion

Kevin Warhus — Thu, 17 Nov 2011 17:30:36 +0000

Sprucing up your Facebook page with engaging content can be a great way to get your followers and new fans excited about your page. There are a variety of things page administrators can add to their page to personalize and enhance a users experience. One of the most talked about methods is hosting a fan [...]