Facebook now ranks person-to-person engagement higher than person-to-page. Here's what that means for your brand.

Our research and insights team combed through social data to unearth fascinating trends around emoji usage in 2017.

Have marketers stopped thinking about the consumers on the other end of the device? 5 habits to drop in 2018—and behaviors to replace them with to keep your audience truly top of mind.

Take a look at these tried-and-true copywriting frameworks, and then give them a shot yourself.

Smart brands are actually using mobile innovations to create unique expressions of content.

5 holiday marketing campaigns we loved in 2017—and what you can learn from them.

These five campaigns impressed us in 2017—use them to inspire your 2018 planning.

Gail Horwood of the Kellogg Company and Charlie Grinnell of Aritzia explain how data drives decisions around the content they create.

Nailing down the ROI of social media is hard—but not impossible. We've got advice.

There’s nothing more invigorating than to spend a couple days a year around people who share the same pains, desires, and questions as you.