Shufflesome Blog

[Tweet] (#1564856486)

2009-04-20T12:09:26Z

as usual on Mondays, I shipped orders - one mailing off to the United States +shflsm http://twitter.com/alexome/statuses/1564856486

[Tweet] (#1462911264)

2009-04-06T13:57:04Z

dropped 2 mailings into the mailbox - Shufflesome stickers on the way to France and Italy. +shflsm http://twitter.com/alexome/statuses/1462911264

[Tweet] (#1393347354)

2009-03-26T08:51:50Z

I have one item left of BOUNCE sticker for iPod shuffle: www.shflsm.com/bounce.html +shflsm http://twitter.com/alexome/statuses/1393347354

[Tweet] (#1269075842)

2009-03-02T13:02:06Z

Shufflesome stickers just left for Germany and the United Kingdom. This week 6 designs for the price of nirvana: bit.ly/hCrt +shflsm http://twitter.com/alexome/statuses/1269075842

[Tweet] (#1169627749)

2009-02-02T12:30:25Z

Last week's orders of Shufflesome stickers are on the way to the United States, United Kingdom, and the Netherlands +shflsm http://twitter.com/alexome/statuses/1169627749

This week: WTF! pricing

2009-01-26T13:43:52Z

Update on March 09, 2009: WTF! pricing ~~is now in the hands of outspoken customers~~ has ended.

There is no guarantee Shufflesome designs will ever be produced again. My inventory of stickers is depleting. To keep things a bit entertaining, WTF! pricing will set a contrast to the general price hike introduced last week. First let me explain the name. What are you supposed to think when you face a retailer trying hard to woo you with discounts or free shipping? WTF! I buy. Hence the name. Now, here is what I do with the prices:

There are a total of 6 designs (3 for each iPod model: iPod shuffle and iPod nano) that are priced at only 3,33 EUR (3,55 USD). I am not telling you which ones, but you can find out by browsing the collection. The discounted designs are identified with the WTF! label. Each week, on Mondays, 6 new designs will be choosen and marked down.

People who live in Twitterville have an additional option: Send a tweet listing the names of the 6 designs. The first person to retweet your tweet can contact me to claim any design at 3,00 EUR (3,55 USD).

Your tweet should look like this: name1, name2, name3, name4, name5, name6 #shflsm. Don't forget #shflsm at the end.

[Tweet] (#1148723922)

2009-01-26T10:23:44Z

I'm packaging Shufflesome stickers. Last week's orders go to the United States, Australia, and France. +shflsm http://twitter.com/alexome/statuses/1148723922

[Tweet] (#1130345240)

2009-01-19T13:00:47Z

This week, Shufflesome stickers go for super high prices - to the benefit of the welfare of nations, you know. #sale #crazy #shflsmprice http://twitter.com/alexome/statuses/1130345240

[Tweet] (#1130264606)

2009-01-19T12:03:13Z

Just dropped last week's orders in the mailbox. May the postman act swiftly. +shflsm http://twitter.com/alexome/statuses/1130264606

[Tweet] (#1100015561)

2009-01-06T18:20:23Z

New postage prices due to Deutsche Post changing its postage rates icanhaz.com/shflsm_postage +shflsm http://twitter.com/alexome/statuses/1100015561

[Tweet] (#1083713338)

2008-12-29T09:57:35Z

Last shipment of the year just left the Shufflesome house. May the postman act swiftly. +shflsm http://twitter.com/alexome/statuses/1083713338

[Tweet] (#1065610037)

2008-12-18T20:01:06Z

At my shop, www.shufflesome.com, next day shipping until December 21 +shflsm http://twitter.com/alexome/statuses/1065610037

[Tweet] (#1054545084)

2008-12-13T01:06:25Z

User-driven prices matter: tinyurl.com/5fj8dj +shflsm http://twitter.com/alexome/statuses/1054545084

User-driven prices matter

2008-12-13T00:29:41Z

During the last 240 days (from April 16 to December 12, 2008), I pegged the price to visitor statistics. This had a positive impact on revenues.

Every visit counts toward a day's total number of unique visitors, and the current numbers can be seen at shufflesome.com/mint/. Whenever the 60-day moving average was beat by the day's total number of unique visitors, prices dropped. Conversely, prices moved up again, when traffic was lower than the benchmark 60-day moving average. The details I documented from day-to-day on the /play page.

The idea, as explained at /play and in related blog posts, was to let prices be user-driven. The results, briefly, are as follows: On 140 of the 240 days, the stickers were priced with the upper price level. On the remaining 100 days, stickers were available at the lower price level. This pattern emerged in response to how many times visitors beat the benchmark.

On average, there were 213 unique visitors per day, with an all-time high of 771 unique visitors per day. The majority of all orders during the period of 240 days were made on days with the lower price level (51%). Since there were 100 days with the lower price level, it follows that there were 44% more orders on days with the lower price level, compared to days with the upper price level.

Without going into statistical significance, the difference between the two price levels seems to have had an impact on customers' decisions to buy. Even though my implementation of the idea wasn't technologically as good as I would like to have done it, it was still sufficiently effective to encourage customers who cared to notice the offer. Without it, revenues would have been slightly lower.

[Tweet] (#1042556619)

2008-12-06T22:16:14Z

At design3000.de, a customer photo of the Cherry Blossoms sticker on iPod shuffle is photo of the month: tinyurl.com/6ajuk2 +shflsm http://twitter.com/alexome/statuses/1042556619