• The SaaS industry has grown about 2,077% over the past nine years, from 31.4 billion in 2015 to an estimated 675 billion in 2024. (Gartner 2016 | Gartner 2023)
• The global SaaS market is projected to surpass $1.2 trillion by 2032. (Fortune Business Insights 2024)
• Companies used around 371 SaaS apps in 2023, 32% more than they used in 2021. (Productivity 2023)

Given its important and profitable nature, it’s no surprise that SaaS is also one of the most competitive industries. That’s why a high-impact marketing strategy is crucial to succeed in this sphere.

If you’re looking for a leg up on the competition, look no further. Here are 20 must-try SaaS marketing ideas to help you scale your business.

1. Understand Your Unique Offering
2. Master the Art of Content Marketing
3. Get Organic Traffic with Search Engine Optimization (SEO)
4. Nurture Leads with Email Marketing
5. Offer Free Trials and Freemium Models
6. Use Referral Programs to Get Leads
7. Leverage Social Media for Free or Low-Cost Marketing
8. Reacher a Wider Audience with Influencer Marketing
9. Build Social Proof with User-Generated Content (UGC)
10. Show Your Expertise With Webinars and Workshops
11. Build Your Rapport by Attending Local Events
12. Target Your Ideal Customer with Pay-Per-Click (PPC) Advertising
13. Gain Customer Trust with SaaS Review Sites
14. See What’s Most Effective with A/B Testing
15. Get More Conversions by Optimizing Landing Pages
16. Boost Your Customer Service with Chatbots and Live Chat
17. Offer More with Complementary Partnerships and Integrations
18. Earn More with Upselling and Cross-Selling
19. Run Seasonal Campaigns or Promotions
20. Play the Long Game with Retargeting
21. Maintain Customers with Loyalty Programs

1. Understand Your Unique Offering

No matter what SaaS marketing strategy you want to implement, it’s first important to get a handle on your unique offering. This is influenced by your target market and unique selling point. You can think of these as your marketing north star — without them, you may go in the wrong direction.

Understanding Your Target Market

The first SaaS marketing best practice you’ll want to commit to memory is knowing your target market. Your target market is who you’re speaking to in your marketing — the person or company you want to sell to.

By understanding your target market’s demographics, pain points, and preferences, you can tailor your marketing to best capture their interest and desire.

Ask yourself: Does your target market spend their time on social media, or are they more likely to interact with your company via an email campaign? This will help you pick the most effective marketing channels you can use.

Also, consider how you should craft your voice. Will your target market respond better to casual and fun language, or should you be more educational and professional?

If you don’t know who you’re speaking to, it doesn’t matter what marketing strategy you use — it’s likely to fall flat.

Finding Your Unique Selling Point

The next best practice to understand is your unique selling point (USP). Your USP is the reason customers should buy from you over someone else. Does your SaaS product provide superior integrations? Best in class customer support? Groundbreaking features?

Creating a potent USP starts with great market research. You need to understand your target audience’s pain points and preferences, what currently exists on the market, and how these offerings perform. What gap can your product fill?

Once you understand what makes your product different, you’ll better understand how to position yourself in the market and craft a compelling message — which you can share using the following powerful SaaS marketing strategies.

2. Master the Art of Content Marketing

Content marketing is all about creating helpful and engaging content to distribute to your target audience to build trust in and awareness of your brand. This can include creating blog posts, ebooks, infographics, designed images, and more.

Regarding content marketing for SaaS industries, a critical part of your strategy should be prioritizing bottom-funnel (BOFU) content. These pieces are “money” pages that focus on helping customers in the decision phase of their journey — for example, “Best X” Software.

These keywords are especially prominent in the SaaS space and are extremely valuable. Even keywords with a small search volume can lead to $100,000 type conversions.

So, how can you create successful BOFU content for your SaaS brand? Here’s what Siege Media CEO Ross Hudgens has to say:

“[In SaaS], generally you can’t rank for ‘Best X Software’ terms or even ‘X Software’ terms with your landing page… Unless you’re HubSpot or the most authoritative brand in your space by a significant lead, you typically cannot rank for those things.

So what do you do instead? What we’re seeing is you essentially fight fire with fire. You see ‘Best X’ roundups — even from first parties — ranking for a lot of those things.” — Ross Hudgens, Founder & CEO at Siege Media

These “Best X” roundup posts feature your product compared to other competitors, ideally showing yourself as the best in a particular niche. Take a look at this “Best Issue Tracking Software” article from Zendesk. It consistently ranks on the first page for the keyword “best issue tracking software.”

3. Get Organic Traffic With SEO

A good content marketing strategy goes hand in hand with a good search engine optimization (SEO) strategy. This will give you the best chance of claiming valuable rankings on Google’s search results. An effective SaaS SEO strategy can help you:

• Exponentially scale website growth.
• Reduce your cost per acquisition.
• Convert customers from other channels.

To create an SEO strategy, you can think of a pyramid similar to Maslow’s Hierarchy of Needs. At the bottom are principles that must be in place to rank — if they aren’t, any work at the top of the pyramid is essentially useless. At the top are principles of SEO that help improve your competitiveness.

If your blogs aren’t crawlable by Google, it won’t matter how well you optimize your title and meta description — your blog isn’t going to rank. On the other hand, if you address each part of the pyramid above, you can feel confident that you’re putting a great SaaS digital marketing strategy into play.

4. Nurture Leads with Email Marketing

Email marketing is often one of the most effective ways to invest your time and money. In fact, for every $1 spent on email marketing, companies see about a $36 ROI. Not only this, but email marketing can be a great way to build your thought leadership and authority, something essential in the world of SaaS.

Here are a few SaaS marketing tips to help you get the most out of your email marketing campaign:

• Segment your email list: Organize your email list according to their demographics, preferences, or pain points. This can allow you to send more relevant emails to your audience, increasing the likelihood of conversions.
• Personalize your emails: The last thing you want is for your emails to sound like they are coming from a bot. An easy way to make your emails more human is by using your prospect’s name in the email subject line and body.
• Automate your email process: An easy way to maintain consistency in your business is to automate emails at different parts of your customer’s journey. For example, create autoresponders that help customers through the onboarding process, when they submit a customer service ticket, or when it’s renewal time. You can also write email templates to follow up with warm leads.
• Share compelling information: You want your emails to be helpful for your audience. Try sharing industry news, company insights, or helpful tips your customers will appreciate. This is one way to start building your credibility as a thought leader in the industry.
• Optimize for mobile: A large part of your audience will likely view your emails from their mobile device, so make sure your emails work well on phones, tablets, and computers.

5. Offer Free Trials, Freemium Models

Did you know that about one of every four people that sign up for a free trial of a SaaS product end up converting to a paid version? SaaS companies are uniquely positioned to provide these free trials with minimal risk. Depending on the software you offer, you may have no or low overhead costs.

You can also try offering a freemium model for your product where customers can use a limited version of your application for free. Upgrading to a fully operational version would come with a premium price. This allows your customers to experience and fall in love with your product before purchasing, thereby removing a barrier to entry.

Remember to make signing up for your free trials or freemium models as easy as possible to further reduce friction at the point of conversion. This might look like not requiring a debit or credit card to sign up.

6. Use Referral Programs To Get Leads

Already have happy, satisfied customers? Creating a referral program might be a game-changer for marketing your SaaS business. These programs often have low or no overhead costs to run, plus they allow you to harness the trust and enthusiasm of your current customer base to find more leads.

Your referral program can be anything you like — just make sure to include an incentive your current audience will feel excited about. For example, you could offer your current user one month free for every referral they send you.

Similar to free trials and freemium plans, it’s important to make your referral program easy to use with as little friction as possible. One way to do this is by creating unique referral codes for all your current users that they can find in their account dashboard.

7. Leverage Social Media

Another cost-effective way to market your SaaS business is by leveraging social media. With billions of active users, social media offers a treasure trove of leads waiting for you to tap into. Below are a few ways companies can make the most of their social media accounts.

• Posting industry insights and news to establish your brand as a thought leader and build your E-E-A-T (Experience, Expertise, Authority, Trustworthiness).
• Running polls or contests to generate buzz, build a following, and engage with your target audience.
• Checking the analytics tab to get more information on your target audience’s demographics and interests.
• Responding to messages or comments to build a sense of loyalty, community, and trust in your brand.
• Using targeted ads or shopping features to sell directly to your consumer.

Social media can be a powerful way to gather hard data on your target market and interact with them on a creative, human level. When done well, it can help you build a strong connection with your target market.

8. Build Social Proof with User-Generated Content (UGC)

Nowadays, consumers value authenticity in marketing. In fact, a survey by Stackla found that 90% of consumers say authenticity affects what brands they like and support. So what can your brand do to create a more genuine image? One easy and effective strategy is to share more content your users create.

This can look like sharing customer reviews, testimonials, or success stories on your social media page, website, or other marketing materials. Landing pages can be a vital place to include customer success stories.

Sharing what others say about your brand creates social proof that your product is valuable. It helps others know if your customers tend to have a positive experience.

So how much does UGC really affect your customers? The same survey by Stackla found that 79% of consumers are impacted by UGC when making purchasing decisions. With such a strong majority, including UGC in your marketing strategy is clearly a great call.

9. Show Your Expertise with Webinars and Workshops

In a competitive market like SaaS, standing out from the competition and building a brand as a trusted authority are especially important. Webinars and workshops can allow your SaaS company to do just that.

You can teach important principles that your target audience will love and showcase your product and how it will help them. Here are just a few ways you can take advantage of webinars and workshops in your marketing:

• Comment on trending topics or issues in your industry, establishing your credibility and authority in the space.
• Teach your consumers new skills or educate them on other valuable information to give them a positive impression of your brand.
• Delve into specific customer pain points and how your product can solve them.
• Provide insider tips on how customers can best take advantage of your product, including little-known features.
• Open the discussion to questions at the end of your presentations to cement your status as an industry expert and leader.
• Offer your audience a promotion or discount to incentivize conversions and sales.

A webinar or workshop should first show your consumers that your SaaS brand is knowledgeable and valuable. Then it can segue into a sales pitch.

10. Build Rapport, Attend Local Events

Along with hosting events, don’t forget to watch for local conferences or events you can attend. If you contact the event organizer, you may be able to do a presentation highlighting your product. If not, you could also offer to sponsor the event so attendees can get to know your brand name and product offering.

If nothing else, these events are also valuable ways to network and build important relationships. For example, you may be able to find partnership opportunities by connecting with other companies in your industry.

On a smaller scale, you may chat about your product to an interested party during a coffee break. You don’t know what opportunities could present themselves if you don’t go!

11. Target Customers With Pay-Per-Click (PPC)

Pay-per-click is another effective strategy if you’re looking to get in front of your ideal audience sooner rather than later. Using platforms like Google Ads, you can pay for ads that appear in Google searches, websites via display ads, social media, and more. Here are a few tips to get the most out of your PPC campaigns:

• Define your goals: Are you trying to increase trial sign-ups? Find new leads? Raise brand awareness? Your objectives will inform the rest of your PPC strategy.
• Create compelling ad copy: This is where knowing your target market and unique selling points are especially important. How does your product help your target audience, and what kind of message will resonate with them?
• Optimize your landing page: This goes along with creating compelling copy. However, a landing page should also give extra attention to conversion rate optimization practices. Is there a clear place for customers to convert on your landing page? Is conversion easy, or is there too much friction — for example, too many form fills? Is your call to action (CTA) above the fold?
• Audience targeting: Make sure your ad goes to the right person. You can target your ads to appear to certain demographics, locations, devices, and more.
• Tracking and adjusting: Keep track of how effective your ad is performing and adjust your campaign accordingly. This can be as simple as tracking your previous goals and seeing how small adjustments change your results.
• Improve your Quality Score: Google gives PPC marketers a quality score that reflects how relevant your ad and landing page are to your target consumers. Not only does a higher quality score mean you’re targeting the right people with the right message, but it can also lead to lower campaign costs.

12. Gain Trust with SaaS Review Sites

If you’ve ever gone to Yelp before trying a new restaurant, you’ll understand the idea behind SaaS product review sites like G2 and Capterra.

Just like you want to know your steak won’t be overcooked before paying that $200 bill on your date, consumers want to know they’re investing in the right software for their needs — and review sites give them an unbiased perspective.

These SaaS review sites allow you to build social proof for your product through consumer reviews and use them to highlight your product features, share case studies, and more.

So if you use reviews to make your purchasing decisions, give your customers that same option by signing up with SaaS review sites. Optimize your listing by providing as much product detail as possible!

13. See What Works With A/B Testing

If you want to increase your conversions or other goal metrics, you may want to start with A/B testing. With A/B testing, marketers show consumers identical campaigns, aside from one changed element. By measuring any change in performance, you can see how small changes can make your marketing more effective.

You can use A/B testing by changing:

• CTAs: Do more customers click your “Sign Up” button if it’s yellow or green?
• Website or landing page copy: This can include testing different headlines, subheadings, or making paragraphs shorter or longer. Remember to pick only one element at a time to test.
• Forms: Do more people enter their information in your form if it has fewer fields? Does a dropdown reduce friction rather than having leads manually type their state? Or vice versa?
• Images: Do customers interact with ads more with a different featured image?

The more data you can gather on what your customers respond to, the more effective you can make your marketing.

14. Optimize Your Landing Pages

Landing pages are a critical piece of any marketing strategy since they’re where companies have the chance to truly sell their product or service and warm leads. For this reason, it’s worth putting extra time and effort into optimizing your landing pages so they can drive the most conversions.

In general, a few best practices when creating landing pages include:

• Having a conversion point above the fold, which is what the visitor would see if they didn’t scroll.
• Making that conversion point easy to complete, like a short and simple form to capture email addresses.
• Making CTAs stand out, so instead of using a clear button or one with a similar color to your background, opt for bright, loud, or complementary colors.
• Putting the most important information at the top of the page — users might not scroll to the bottom, so don’t put anything valuable too low.
• Using readable text — double check that your font size is big enough and the style isn’t distracting.
• Showing social proof or other trust indicators like reviews or testimonials.
• Optimizing for mobile since not everyone will click on your page via desktop.

Using tools like Hotjar to see how users interact with your landing pages can be incredibly beneficial. Also, remember to build links to your landing pages as part of your content marketing strategy!

15. Boost Your Customer Service with Artificial Intelligence, Chatbots, and Live Chat

Customer expectations are higher than ever — just ask 90% of business leaders in the U.S. With such high demands, companies must make excellent customer service a part of their marketing strategy. A few tools that may help with this are chatbots and live chat integrations.

Artificial intelligence (AI) is driving changes in SaaS marketing strategies. In fact, more than 90% of SaaS companies are projected to use AI in their goal-driving operations by 2025. This faction is a part of the 83% of content marketers across the board who plan to use AI in their work. Many customers continue to prefer live chat, but AI and chatbots can help customers receive care faster — sometimes even instantaneously. Most customers (68%) enjoy a chatbot’s speed, so they’re a great option to bolster your current human-led support team.

The trick is knowing when to use a chatbot and when to avoid it. In general, chatbots can work great for straightforward or repetitive inquiries, like price, product features, or technical specifications.

Any questions involving empathy or complexity are best left to human representatives, like customizing product offerings, handling complaints, or sales.

16. Offer More With Complementary Partnerships and Integrations

To build a valuable product, you want to offer your target audience as many helpful tools and features as possible. One way you can accomplish this is by partnering with other SaaS providers offering complementary services.

Not only does this improve your product, but it can also help you reach a wider audience since you’ll be tapping into your partner’s audience as well.

One example of a successful SaaS partnership is the collaboration between Slack and Zoom.

Slack’s product allows members in a workspace to connect via instant messaging, and Zoom’s product allows coworkers to connect via video conferencing. These products complement each other but don’t necessarily compete with each other.

By offering a Zoom integration, Slack made it easier for coworkers to schedule meetings directly from Slack. Not only did this collaboration make Slack a more effective tool for users, but it also provided collaborative marketing opportunities for both Slack and Zoom.

17. Earn More with Helpful Upselling and Cross-Selling

One of the best times to sell to someone is, ironically, when you’re already selling to them. This is the same principle behind fast-food restaurants asking customers at the register whether they’d like to add fries or a drink to their order.

If you learn how to upsell and cross-sell in a way that’s helpful to your customers, you can increase your bottom line with very little extra effort.

Upselling is when you encourage customers to upgrade their offerings. This can be as simple as encouraging customers to sign up for a paid plan after a free trial period — something you might have originally sold using CTAs on your high-converting content.

Similarly, you can encourage customers to upgrade their plans to more premium versions by offering a small incentive at checkout — like a special discounted rate.

Cross-selling is offering customers complementary product offerings. Adobe cleverly offers grouped product plans after a user clicks Photoshop’s “Buy Now” CTA on their homepage.

Instead of simply adding Photoshop to a cart for the user, Adobe directs users to a page highlighting complementary offerings — including a featured offer that groups all their software together a bundled monthly price. If users select this option, Adobe’s cross-selling strategy may effectively boost the initial ticket sale by a significant amount.

18. Run Seasonal Campaigns or Promotions

Sometimes consumers know they want your product offering but haven’t committed to hitting buy for one reason or another. Seasonal campaigns and promotions can often be the small incentive or boost that a long-time lead needs to convert to a customer.

Plus, some seasonal campaigns can align with peak buying seasons — like Black Friday or Cyber Monday.

Here are a few examples of seasonal campaigns you could run. Remember to consider your target audience, their preferences, buying habits, and demographics to pick a campaign that will attract them.

• New Year, New You: Offer special deals on fitness tracking, productivity, or other tools for self-improvement.
• Love the Way You Work: Showcase how your tools can help businesses improve their workflow during Valentine’s season.
• Back to Learning: Show children and parents how your software can help you learn a new language, skill, or other talent during the back-to-school season.
• Summer Getaway: Advertise your travel planning app, event software, or financial management tool to help consumers plan a summer they’ll love.

19. Play the Long Game With Retargeting

Some leads require more nurturing than others to convert. Retargeting, also known as remarketing, allows you to target your ads toward users who have engaged with your content in the past.

By placing a tracking pixel on your site, you can collect visitor data, including what pages they interacted with and other metrics. This can help you create a more targeted remarketing campaign.

When creating a remarketing campaign, you can choose from various channels, including Google display ads, social media ads, or even a custom email marketing sequence if you have the lead’s email address. You could also choose to combine a few strategies.

If you’re worried about over-marketing, you can set frequency caps and limit the campaign’s duration to prioritize a positive user experience.

You never know who might convert if you give them another chance!

20. Maintain Customers With Loyalty Programs

Once you’ve acquired a customer, it’s just as important to keep them a customer. One way to build a long-term relationship is by offering loyalty programs or rewards. These incentivize customers to continue using your product by providing them with ever-increasing value. For example, loyalty programs could offer customers:

• Points, which they can use for purchases within your application or site
• Discounts, which become available only after a certain time of paid membership
• Exclusive access to new features, which can give them a sense of importance
• VIP customer support, which shows long term customers that they are a priority

The happier your customers are, the more likely they are to continue using your product and leave you great reviews. Then you can use those reviews and success stories as social proof for future marketing efforts!

Build Your SaaS Marketing Strategy with a Partner Who Knows the Ropes

These 20 strategies are fundamental to marketing your SaaS product more effectively. If you’re looking for a partner to help you grow your business, try one of the best SaaS content marketing agencies around.

See how Siege as a Service can help take your business to the next level.

The post 20 Must-Try SaaS Marketing Strategies for Scaling Your Business appeared first on Siege Media.

Bernard brings expertise in SEO and computer science to give a unique point of view on this wave of AI (and exponentially growing AI content), how it’s changed the landscape thus far, and how it could continue to evolve content and search down the line. We also gain insight into how the Clearscope team is factoring these changes into the evolution of their features and planning for what’s to come.

In this episode, you can expect insights on AI and information gain, a breakdown of what the leading search engines are looking for, and predictions from leading SEO experts.

Show Notes:

• 00:00: Intro
• 00:40: Clearscope and the future of SEO
• 13:08: What are language models actually good for?
• 29:10: Using the data to guide strategy
• 39:00: Discussing Reddit and SERPs
• 49:00: Is there optimism for the future?

Show Links:

• Follow Bernard on LinkedIn
• Follow Ross on X
• Send Us an Email

The post The Future of SEO with Clearscope’s Bernard Huang appeared first on Siege Media.

That’s where the best blog writing services come into play. Choosing the right blog writing service can make all the difference if you want to enhance your SEO or drive conversions.

Below, we’ve curated a list of the top 12 blog writing services that excel in delivering exceptional content tailored to your needs. Discover how these services can help elevate your brand and achieve your marketing goals, from premium SEO-focused agencies to versatile freelance platforms.

1. Siege Media – Best Premium SEO Blog Writing Services
2. Ten Speed – Best for Mid-Market SaaS
3. ClearVoice – Best for Premium Freelancers
4. Straight North – Best B2B Content
5. Demandwell – Best for SaaS Businesses
6. Copify – Best Full Digital Marketing Services
7. Crowd Content – Best Writer Network
8. Power Digital Marketing – Best for Full Service
9. 97th Floor – Best for Startups
10. The Hoth – Best for SEO
11. Eleven Writing – Best SMEs
12. Contentellect – Best Bulk Content Campaigns

1. Siege Media

Best for: Premium SEO blog writing services

Headquartered in: Full remote with hubs in San Diego, New York, and Austin

Industries: E-commerce, fintech, and SaaS (B2B and B2C)

Strengths: Keyword-driven content to drive rankings, traffic, and ROI

Pricing: Customized based on company budgets and projected ROI

Recognizable clients: Hippo, Pacaso, The Zebra

At Siege Media, we bring over a decade of SEO-based content and design expertise backed by stellar client reviews. Our customer-driven approach fuels brand growth through comprehensive content marketing, SEO, and digital PR strategies.

Our blog writing services are key to this approach. We deliver well-researched, SEO-optimized posts that are reviewed by our team of skilled editors that align with your brand’s voice and goals. From thought leadership to traffic generation, our content is designed to meet your needs, enriched with targeted keywords, strong internal linking, and strategic SEO insights.

With a team of skilled designers, we produce high-quality content design assets—from static images to interactive tools—complementing our content to maximize visibility and rankings. We also offer sitewide UX and SEO to help you meet performance goals.

Beyond blog writing, our premium services include Rise, content hub design, SEO consulting, and complimentary SEO tools to support your budget. Our proven results speak for themselves; explore our client reviews and case studies to see our impact.

2. Ten Speed

Best for: Mid-market SaaS

Headquartered in: Denver, CO

Industries: B2B SaaS

Strengths: Content marketing, audits, and full-service SEO

Pricing: Custom pricing

Recognizable clients: Sondermind, Alpha Point, Metadata.io

Ten Speed provides blog writing services to help SaaS companies grow through well-planned content. They focus on understanding your audience and product to create blogs that connect with readers and encourage them to take action. Their strategy is flexible, adapting based on performance data so your content stays effective over time.

Ten Speed also does a great job of tracking results and making ongoing adjustments to ensure your blog keeps driving growth and helping you reach your goals​.

3. ClearVoice

Best for: Premium freelancers

Headquartered in: Phoenix, AZ

Industries: AI, content platform

Strengths:

Pricing: Custom pricing

Recognizable clients: Carfax, COX, Intuit

ClearVoice offers managed blog writing services tailored to businesses of all sizes. Their platform connects clients with a network of over 200,000 vetted freelance writers across more than 200 industries. They handle everything from content strategy and ideation to writing, content editing, and publishing.

Clients benefit from seamless collaboration through their content platform, simplifying workflows and ensuring content aligns with brand voice. Whether you need a few blog posts or large-scale content production, ClearVoice’s managed services help streamline the process and ensure quality, scalable content creation​.

4. Straight North

Best for: B2B content

Headquartered in: Downers Grove, IL

Industries: Technology, B2C, and B2B

Strengths: Creative services, web design, and SEO

Pricing: Custom pricing

Recognizable clients: Virginia Spine Institute, Figo, Gamber Johnson

For over 25 years, Straight North has offered comprehensive blog writing services designed to enhance a website’s SEO and engage audiences. Their expert writers focus on creating high-quality, SEO-friendly content tailored to your business. They begin with a thorough understanding of your company and target market, ensuring the tone and messaging resonate with your audience. They handle everything from keyword research and topic development to writing and optimizing blog posts​.

Straight North’s blog content is designed to increase organic traffic and drive conversions. Their team is experienced in writing for both B2B and B2C industries, and they emphasize creating fresh, relevant content that keeps readers coming back. They also provide ongoing support to maintain and update your blog as your business evolves.

5. Demandwell

Best for: SaaS businesses

Headquartered in: Indianapolis, IN

Industries: Variety of industries

Strengths: SEO content powered by AI automation and keyword research

Pricing: Starts at $3,600 annually ($300 per month)

Recognizable clients: Skytap, Crunchbase, Qualifi

Demandwell’s team provides comprehensive blog writing services, with a focus on SEO, that streamline content creation for those looking to boost their online visibility. They offer both content creation and consultation services to help businesses create content for their sites from start to finish.

By using specialized tools like their Keyword Intelligence and SEO content analyzer, they ensure the content they create aligns with strong-performing keywords that help each piece rank.

Businesses also have the option to buy content in bulk at discounted rates. What makes this team stand out is that their platform is integrated with Google Analytics, which allows them to provide deeper insights into content performance.

6. Copify

Best for: Full digital marketing services

Headquartered in: New York, NY

Industries: Healthcare, real estate, B2C

Strengths: PPC, SEO, and web design

Pricing: Contact Copify for pricing

Recognizable clients: AutoTrader, DentaTur, Aerobilet

With over 800+ websites launched, Copify offers blog writing services that are quick, hassle-free, and scalable. With a pool of experienced writers, Copify handles everything—from matching your brief with the right writer to delivering SEO-friendly, ready-to-publish content.

Their service includes proofreading, editing, and ensuring the content meets your requirements. Copify is ideal for businesses looking for high-quality blog posts that boost traffic without needing long-term contracts or hiring full-time writers. Edits and revisions are welcome, ensuring you get the content just the way you want it.

7. Crowd Content

Best for: Freelance writer options

Headquartered in: Victoria, British Columbia, Canada

Industries: Various industries

Strengths: Blog posts, SEO content, social media, press releases

Pricing: Price varies per word, custom pricing is also available

Recognizable clients: Caring.com, Wealthsimple, Craftjack

Crowd Content offers blog writing services that make creating high-quality content easy and stress-free. With a team of over 6,000 skilled writers, they focus on delivering blog posts that match your brand’s voice and engage your audience. Their platform lets you provide detailed briefs, review drafts, and request edits, ensuring you get exactly what you need.

Plus, writers are rewarded for quick turnaround times via a proprietary algorithm, so you can keep your content calendar on track without hassle. They can also help you rewrite existing content on your site if it’s not performing well.

8. Power Digital Marketing 

Best for: Full service needs

Headquartered in: San Diego, CA

Industries: B2B, consumer, fashion and retail

Strengths: Data-focused strategy and personalized digital marketing solutions crafted for each client

Pricing: Custom pricing

Recognizable clients: Gorjana, Smart Sweets, FabFitFun

Power Digital Marketing offers a comprehensive blog writing service to boost your brand’s online presence through strategic content creation. They focus on crafting high-quality, SEO-optimized blog posts that drive traffic and engage readers, using Nova, their marketing analysis tool.

Their approach involves developing content clusters, where related blog posts are internally linked to enhance authority and improve search engine rankings. Power Digital tailors blog writing services to align with your business goals, ensuring that each piece of content is relevant, informative, and contributes to your overall digital marketing strategy.

9. 97th Floor 

Best for: Startups

Headquartered in: Lehi, UT

Industries: B2C, technology, healthcare, business, media and publishing

Strengths: SEO, paid media, content, design

Pricing: Custom pricing

Recognizable clients: Zoom, Dell Technologies, McKinsey & Company

97th Floor is a digital marketing agency that delivers high-quality, results-driven content. They focus on blending data insights and creative strategies to craft blog content that resonates with audiences. Meanwhile, their services can drive measurable outcomes across the tech, healthcare, and e-commerce industries. They also focus on working with startups, growth companies, and Fortune 500s.

What makes 97th Floor a good choice for blog writing services is their ability to combine storytelling with a deep understanding of SEO and buyer personas. Every piece they create is designed to engage readers and convert them into customers, making them ideal for businesses that want to elevate their content and capture attention in a crowded digital space.

10. The HOTH

Best for: B2B SEO

Headquartered in: St Petersburg, FL

Industries: Insurance, healthcare, tourism, e-commerce, B2C, and B2B

Strengths: Guest posting, blogging, link building, technical and local SEO,

Pricing: Custom pricing

Recognizable clients: Sephora, The Dillon Ross Group, Safeguard Pest Control

The HOTH is a powerhouse in the content marketing world, especially for blog writing services. Whether you’re a small business or a larger company, The HOTH makes it easy to scale your content production with a smart blend of SEO-driven strategies and top-tier writing talent. Their team is laser-focused on crafting content that boosts your search rankings and resonates with your audience.

What sets The HOTH apart? They’ve mastered the art of blending automation with a personal touch. They rigorously vet writers to ensure clients get only the best, and their streamlined workflows keep everything on track. If you want to grow your online presence with consistent, high-quality blog posts that speak to both Google and your readers, The HOTH has you covered.

11. Eleven Writing

Best for: Subject matter experts

Headquartered in: London, GB

Industries: Various industries

Strengths: SEO content marketing, content migration, contract writers

Pricing: Contact Eleven Writing for pricing

Recognizable clients: Techradar, Marie Claire, Connecteam

Eleven Writing offers specialized blog writing services designed to deliver high-quality, authoritative content by expert writers across various industries. They pride themselves on their rigorous hiring process, ensuring that only the top 1% of applicants make it through to become their topic-expert writers.

Each project benefits from a dedicated content team that includes experienced writers, professional editors, SEO managers, and account managers who work together to create content that resonates with search engines and readers. Their services cover the entire content creation process and even publish it directly on your CMS.

12. Contentellect

Best for: Bulk content campaigns

Headquartered in: Dover, DE

Industries: SaaS, e-commerce, affiliate marketing

Strengths: Copywriting, product descriptions, link building

Pricing: Starts at $0.10 per word

Recognizable clients: Wetravel, OMX, Amberlo

Contentellect offers comprehensive blog writing services, including bulk content campaigns designed to help businesses and agencies create high-quality, SEO-optimized content. Their blog content is crafted to engage readers and boost search engine rankings, making it ideal for companies looking to enhance their online presence.

Focusing on consistently delivering top-tier content, Contentellect serves over 900 businesses and 65 agencies, handling everything from strategy to execution. They specialize in creating content that resonates with target audiences and helping clients build a strong, authoritative online presence.

Get Noticed With Quality Blog Writing Services 

To create top-notch content that engages your audience, choosing an agency that offers quality blog writing services is essential. Even if you have an in-house content team, an agency can be the perfect tool to amplify the efforts of your internal team.

Our team of skilled content writers, marketers, editors, SEO specialists, designers, and front-end developers at Siege Media excels at creating engaging content that ranks and converts across diverse industries. Explore our top-tier content writing services to see the difference we can make.

The post 12 Best Blog Writing Services to Build Your Brand appeared first on Siege Media.

In this episode, Ross and Jimmy discuss their favorite content strategies and share insights on avoiding common pitfalls — especially when the pressure to ramp up content production feels overwhelming. They explore the nuances of effective content development, offering practical methods to help you strike the right balance between volume and quality.

Whether you’re aiming to refine your blog strategy, hire the right freelancers, or learn from the successes and challenges of others, this episode has something for you.

Show Notes:

• 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath
• 03:30: What does high-performance SaaS content look like?
• 06:48: The importance of knowing your product (Fresh Paint)
• 10:24: Outstanding content in SaaS
• 11:16: The advantages of compiling your own data
• 13:03: Jimmy’s Your Blog Is a Library Not a Publication
• 21:31: The three best content marketing approaches
• 24:33: The balance between publishing frequency and SEO
• 30:19: Missed traits of high-performing freelance writers
• 37:54: Final tips, tricks, and tactics

Show Links:

• Follow Jimmy on LinkedIn
• Superpath
• Superpath Podcast with Ross
• Your Blog Is a Library Not a Publication
• Follow Ross on X
• Send Us an Email

The post Lessons from 70 SaaS Content Interviews w/ Jimmy Daly appeared first on Siege Media.

A brand’s website is its digital front door, and the quality of content behind it can make all the difference. Not only do you want to get people through your digital door, you want quality content to inspire them to explore more.

Whether you’re launching a new site or looking to revamp your existing one with engaging content, working with the right copy service is crucial. But with so many options out there — especially with the rise of AI-written content — where do you start?

We’ve curated a list of the top 12 website copywriting services that can help power up your brand. From premium SEO-focused content to cost-effective, scalable AI-based content marketing, these services cater to a variety of industries and business sizes — ensuring your brand not only attracts attention but also engages and converts visitors.

1. Siege Media – Best Overall
2. Ten Speed – Best for SaaS Writing
3. ClearVoice – Best for Upscale Content
4. Crowd Content – Best Robust Writer Network
5. 97th Floor – Best Automated
6. ContentWriters – Best for Enterprises
7. Verblio – Best for Startups
8. TextBroker – Best Translation Services
9. Constant Content – Best Pre-Written Articles
10. Scripted – Best for SMBs
11. Compose.ly – Best SME-Reviewed Content
12. Express Writers – Best for Content Calendar Management

1. Siege Media

Best for: Premium copywriting services

Headquartered in: Fully remote with hubs in San Diego, Austin, and New York

Industries: E-commerce, fintech, and SaaS (B2B and B2C)

Strengths: Keyword-driven content to drive traffic, ROI, and rankings

Pricing: Customized based on company budgets and projected ROI

Recognizable clients: Instacart, Hippo, Figma

At Siege Media, we offer comprehensive content services that include detailed outlines, expertly researched and written copy, content strategy backed by best SEO and web design practices, high-quality design assets, product-led digital PR, and technical SEO.

With over a decade of experience, we’ve helped businesses grow through our in-depth content creation process, starting with a Keyword Opposition to Benefit (KOB) analysis to identify the best keywords for your industry. From data studies to interactive tools, we create engaging content enhanced by strong internal linking, SEO recommendations, and PR strategies to boost visibility and high rankings.

We’re proven to deliver — take a look at our client reviews and our work to see the results we’ve achieved.

2. Ten Speed

Best for: SaaS website writing

Headquartered in: Chicago, IL

Industries: B2B and SaaS

Strengths: Content marketing with an editorial team, audits, and full-service SEO

Pricing: Contact team for pricing

Recognizable clients: Spinach AI, Workvivo, 7shifts

Ten Speed is an SEO and content agency specializing in SaaS, serving a wide range of businesses from small and midsize firms to large enterprise tech companies. They excel in B2B content writing, crafting materials tailored to your ideal customer, including thought leadership articles, in-depth guides, product-focused copy, and social media content.

Collaborating with Ten Speed means you’ll work closely with their editorial team to ensure every piece resonates with your audience and aligns with your brand’s voice. All copy is carefully reviewed to align with your product, incorporates insights from subject matter experts (SMEs), and undergoes multiple stages of thorough human editing before the first draft reaches you.

3. ClearVoice

Best for: Upscale copy creation

Headquartered in: Phoenix, AZ

Industries: Legal, software, healthcare, B2C, financial

Strengths: Proprietary talent discovery platform, VoiceGraph, that screens and selects freelance writers

Pricing: Custom pricing

Recognizable clients: Esurance, McKesson, Cox

ClearVoice specializes in managed website content creation, offering end-to-end solutions that connect brands with top-tier freelance talent. Through their platform, businesses can access a network of vetted writers, editors, and strategists, all while benefiting from a streamlined content production process.

This team’s content creation services are designed to scale, ensuring brands receive high-quality, consistent content tailored to their specific needs. With a focus on transparency, collaboration, and efficiency, ClearVoice delivers engaging content that drives results.

4. Crowd Content

Best for: Robust writer network

Headquartered in: Victoria, BC, Canada

Industries: Various industries

Strengths: Human-written and AI-assisted content for a variety of content types like blog posts, city pages, and product descriptions

Pricing: Starts at 3.5 cents per word; custom pricing is also available

Recognizable clients: Grubhub, Caring.com, Dribbble

Crowd Content has one of the most robust networks of SEO writers (over 6,000) and delivers website content, blogs, and social media copy. They have a rigorous writer vetting process, ensuring the quality meets your standards.

By using Crowd Content’s freelancers, you can increase copy production at a pace that suits your needs. The platform provides both a self-serve model and a fully managed service, allowing you to choose the level of control you want over the content creation process.

5. 97th Floor

Best for: Automated services

Headquartered in: Lehi, UT

Industries: Various industries

Strengths: Tailored onboarding process and cutting-edge marketing strategies

Pricing: Starts at 3.5 cents per word; custom pricing is also available

Recognizable clients: Zoom, Chronosphere, Dell Technologies

97th Floor offers comprehensive website copywriting services that focus on optimizing the customer journey. Their approach includes webpage and article creation, emphasizing producing high-quality, engaging content that aligns with the strategic goals of each business.

By first mapping out the customer journey, 97th Floor’s content not only attracts but also retains and converts customers. Their services aim to elevate a brand’s online presence by delivering tailored content that resonates with specific audiences and enhances the user experience.

6. ContentWriters

Best for: Enterprise-level companies

Headquartered in: New York, NY

Industries: B2B and B2C

Strengths: Partnerships with agencies, targeted content, product descriptions and category page copy with an emphasis on SEO, brand voice and tone development

Pricing: Starts at $99 per piece

Recognizable clients: Expedia, Questex, American Addiction Centers

ContentWriters features a vast network of professional, vetted writers specializing in various industries, from healthcare to e-commerce. They offer tailored, high-quality copy that aligns with a business’s voice and objectives.

Their services are scalable, emphasizing consistent publishing schedules, premium customer support, and 100% original, SEO-focused content. This team also provides editing, proofreading, and topic ideation, making them a well-rounded solution for businesses looking to enhance their content marketing efforts.

7. Verblio

Best for: Startups on a budget

Headquartered in: Denver, CO

Industries: B2B and B2C

Strengths: AI-written and human-written content for SEO and blog content

Pricing: Starts at 6 cents per word or can be customized based on services needed

Recognizable clients: Seer, Dovetail, Wild West Pool Supplies

Verblio is known for creating engaging blog posts and web copy at affordable prices. They have a large network of writers who can create content tailored to your brand voice and SEO needs.

This company offers both AI content and 100% human-written content. The AI option is cheaper and great for startups that want to save money, but businesses can also spend more for complex and human-written content.

8. Textbroker

Best for: Translation services

Headquartered in: Las Vegas, NV

Industries: E-commerce and SaaS

Strengths: Quick turnaround, writers have expertise in a wide range of fields, can provide bulk translations

Pricing: Starts at 2.3 cents a word

Recognizable clients: eBay, Staples, iProspect

Textbroker offers a wide range of website copy services, including website content, blog posts, and product descriptions. They allow businesses to choose from various quality levels based on their budget.

They’re also known for their speedy turnaround time and ability to provide copy via bulk translations, so it could be a good fit for global businesses that need a lot of copy in different languages quickly.

9. Constant Content

Best for: Pre-written articles

Headquartered in: Victoria, BC, Canada

Industries: Various industries

Strengths: Editors work with the freelancers to ensure all content provides original and valuable content

Pricing: Contact team for pricing

Recognizable clients: Uber, QVC, Best Buy

Constant Content offers a range of website content writing services through a large network of freelance writers. They provide high-quality, SEO-friendly content tailored to businesses’ needs, including blog posts, product descriptions, white papers, eBooks, and custom articles.

Their platform also features pre-written articles (over 50,000 articles in the marketplace) in various niches, which you can purchase instantly so you don’t have to wait on writer turnarounds. You also have the choice of custom content writing with rigorous editing and expert reviews.

10. Scripted

Best for: Small businesses

Headquartered in: Las Vegas, NV

Industries: Various industries

Strengths: Proprietary AI tool that streamlines content creation and adapts to trends, optimizing workflow and performance

Pricing: Free plan for AI-created content only; starts at $199 per month for both AI and human-created content

Recognizable clients: Adidas, Ticketmaster, LinkedIn

Scripted offers a content creation platform where businesses from SMBs to agencies can hire professional writers for blog posts, website copy, and more. It provides an easy-to-use interface for managing content projects.

Scripted offers website content writing services that merge AI technology with human expertise to deliver high-quality content for businesses of all sizes. Their services cover everything from blog posts to product descriptions, tailored to meet the specific needs of industries such as tech, healthcare, and finance.

Scripted’s AI assistant, Scout, helps streamline content creation to ensure your content strategy is as effective as possible. With a focus on SEO, performance monitoring, and customized strategies, Scripted provides content solutions designed to boost online visibility and engagement for brands.

11. Compose.ly

Best for: SEO content reviewed by SMEs

Headquartered in: Seattle, WA

Industries: B2B and B2C

Strengths: Fully managed content, contract writing services, and copy editing services

Pricing: Starts at $900 per month

Recognizable clients: Events.com, Dolby.io, WebMD

Compose.ly is a premium copywriting service designed to deliver high-quality, SEO-optimized content that boosts traffic, engages audiences, and reinforces E-E-A-T (experience, expertise, authoritativeness, and trust) to help rankings on Google. Their expert network of vetted writers specializes in various industries, offering tailored content solutions like blog posts, white papers, and technical writing.

This platform ensures efficient content creation with no long-term contracts and a focus on delivering ready-to-publish material that aligns with your brand voice. Ideal for businesses of all sizes, Compose.ly helps streamline content production while driving results.

12. Express Writers

Best for: Content calendar management

Headquartered in: Austin, TX

Industries: Various industries

Strengths: SEO content writing and content calendar management

Pricing: Contact team for pricing

Recognizable clients: BuzzSumo, Nordstrom, Campaign Monitor

Express Writers is a fully human-powered, all-in-one website content writing service that delivers high-quality, AI-free content. Their team consists of subject matter experts in various fields, ensuring you receive well-researched, reliable material. Every project is handled by experienced writers, and clients can even choose their preferred writing level.

If your business needs extra support, their managed service option includes assistance with content calendars and an extended revision period.

Achieve Results With Quality Content  

Elevate your online presence with exceptional website content. Siege Media offers a comprehensive suite of copywriting services designed to captivate audiences, boost search engine rankings, and drive meaningful results.

Our skilled writers, marketers, and SEO experts collaborate to produce high-quality content tailored to your specific goals and industry. Discover how Siege Media can transform your website into a powerful marketing tool.

Explore our top-tier copywriting service to see what we can do for you.

The post 12 Website Copywriting Services To Power Up Your Brand appeared first on Siege Media.

Just like chess — where every game has more than 10,000 possible options — SEO is a highly variable (and sometimes volatile) industry.

To checkmate the competition and create an optimized strategy, you need a team of dedicated grandmasters who know the game inside and out.

Enter global SEO agencies: Champion SEO strategy teams that know how to move pawns, calculate angles, and anticipate moves to orchestrate digital campaigns that deliver checkmate after checkmate.

Want to work with the top international SEO agency to best your opponents and capture a larger market share? Then keep scrolling.

1. Siege Media — Best Overall
2. Adapt — Best for Multilingual SEO
3. Builtvisible — Best for Data-Driven Strategy
4. Welocalize — Best for Translation
5. WebFX — Best for Revenue Marketing
6. Single Grain — Best for Growth SEO
7. Ignite Visibility — Best for Innovative SEO
8. SEO Works — Best for Technical SEO
9. victorious — Best for Culturalization
10. Wordbank — Best for Localization
11. Aleyda Solis — Best for E-commerce

1. Siege Media

Best for: SEO content and strategy

Headquartered in: 100% remote with hubs in San Diego, Austin, and New York City

Industries: Finance, SaaS, e-commerce, B2C, B2B, and health

Pricing: Custom

Recognizable clients: Norton, Instacart, and Smartsheet

Siege Media is a full-service SEO agency specializing in organic growth strategies. As one of the best SEO service providers, our approach to traditional and international SEO is the same: Build data-driven strategies by understanding search intent and crafting high-quality, relevant content that resonates with target audiences.

With more than a decade of SEO experience, we’ve honed our skills to create top-tier globalization and localization strategies, especially for fintech, e-commerce, and SaaS clients. No more common SEO mistakes here — just world-class work all day, every day.

Our highly skilled consultants focus on these global SEO values:

• Search habits in specific locations
• Search demand based on geography
• Technical SEO best practices for global content
• An efficient site architecture to support globalization
• Internal linking based on the location page type
• Language- and location-specific content gaps

With our international SEO strategy expertise, it’s hardly surprising that our team consistently delivers 100,000+ visit results for our clients and more than $148 million in traffic value a year. And hey, we have the social proof to back us up.

2. Adapt

Best for: Multilingual SEO

Headquartered in: London, England, United Kingdom

Industries: B2B, SaaS, e-commerce, retail, technology, media, and finance

Pricing: Custom

Recognizable clients: Heast, Verizon, and Panasonic

With a focus on increasing global online visibility, Adapt is a leading international SEO agency. Offering a comprehensive approach to global SEO, Adapt specializes in:

• Advanced technical SEO focused on site speed, mobile-friendliness, and indexing for multilingual, multimarket sites
• SEO performance linguistics with investments in natural language processing, sequence modeling, and machine learning to quickly adjust to shifts in multilingual search
• Data-driven culturalization, which pairs translation and culturalization to correctly create relevant, culturally nuanced content
• Large-scale SEO services, including a suite of proprietary tools to tackle complex, enterprise-level strategy quickly

This enterprise SEO agency’s team of experienced SEO experts uses cutting-edge tools and strategies to deliver measurable results. Plus, with more than 18 languages spoken in-house and a technology suite to boot, Adapt attacks international SEO strategy with precision.

3. Builtvisible

Best for: Data-driven strategy

Headquartered in: London, England, United Kingdom

Industries: E-commerce, finance, and travel

Pricing: Custom

Recognizable clients: Icelandair, Bravissimo, and GLL

Delivering end-to-end organic development, Builtvisible helps deliver long-term international brand growth and SEO strategies for financial services, e-commerce companies, and more. The agency’s international SEO services help businesses expand their reach and increase their visibility in global markets through:

• International keyword research that identifies relevant keywords in specific markets
• Link building for international SEO that builds high-quality links from websites in target countries
• On-page optimization for international audiences focused on optimizing pages for target languages, cultural preferences, and the best SEO URL structures
• Local SEO for international markets that is adept at developing website listings and online presence for local search in specific regions

Builtvisible also uses SEO forecasting to accurately produce workable projections based on potential growth that propel businesses forward rather than hold them back. With no gimmicks or hacks, this international SEO agency uses hands-on consulting and industry-leading processes to grow revenue and build brand equity across the globe.

4. Welocalize

Best for: Translation and localization

Headquartered in: New York, New York

Industries: Legal, medical, pharmacy, technology, manufacturing, and entertainment

Pricing: Custom

Recognizable clients: Mouser Electronics, Google, and

As a prominent language service provider, Welocalize is taking the global SEO industry by storm. Offering anytime, anywhere services, this agency prioritizes accuracy, speed, scale, and simplicity by focusing on:

• Local sensitivity that recognizes and acknowledges local cultures, languages, and other globalization needs
• Global transparency that allows teams to accurately translate and adapt to cultural preferences
• Tool integration that seamlessly works with existing tools to enable the repurposing of content and design
• Market entry times are cut in half, reducing the time it takes to interact with target audiences

Plus, Welocalize’s proprietary AI marketing tools, OPAL, uses machine learning, large language models, and natural language processing to automate multilingual content generation at scale. Welocalize also supports business initiatives and SEO strategies with innovative technology and linguistic expertise.

5. WebFX

Best for: Data-driven revenue marketing

Headquartered in: Harrisburg, Pennsylvania

Industries: B2B, B2C, and e-commerce

Pricing: Starting at $10,000

Recognizable clients: Furbo, Hilton, and Verizon

WebFX is a one-stop shop for global SEO services, including local SEO and SEO forecasting. With a specific focus on in-house project management, this international SEO agency supports a dedicated team of more than 500 digital marketing experts to help drive revenue.

To support international SEO efforts, WebFX prioritizes:

• SEO audits to identify areas where global SEO is necessary or could be improved
• Keyword research to identify the most culturally and language-relevant keywords and phrases for specific markets
• On- and off-page SEO to optimize titles, on-page content, social pages, internal links, and more
• Technical SEO to properly index multicountry and multilingual pages

Due, in part, to its in-depth SEO services, WebFX boasts more than three million hours of expertise across 25 years, leading to more than $10 billion in client revenue. This agency also works closely with clients to understand their unique business goals and develop customized international SEO plans that drive growth and success.

6. Single Grain

Best for: Growth SEO services

Headquartered in: Remote

Industries: B2B, e-commerce, and SaaS

Pricing: Custom

Recognizable clients: Peet’s Coffee, BatteriesPlus, and Intuit Quickbooks

Pros at running high-ROI SEO campaigns, Single Grain uses innovative, cutting-edge SEO strategies to discover leads and land businesses in front of target markets. Plus, this international SEO agency allows SEO experts to work directly with clients, prioritizing transparent communication and hands-on service.

To support global SEO efforts, Single Grain offers:

• Growth strategy consulting to develop customized strategies based on individual target markets
• Demand generation to drive qualified traffic to relevant pages
• Voice search optimization with language-specific tailoring
• SEO A/B testing to identify the most effective strategies for reaching global audiences

Single Grain also focuses on helping businesses establish sustainable international development, and while they offer a wide range of services, this international SEO agency is particularly well-known for its global growth and SaaS SEO expertise.

7. Ignite Visibility

Best for: Innovative SEO strategies

Headquartered in: San Diego, California

Industries: E-commerce, finance, and healthcare

Pricing: Custom

Recognizable clients: Tony Robbins, Experian, Sharp, and Vallarta Adventures

By offering professional global SEO services, Ignite Visibility helps businesses reach target audiences in different cities, states, and countries. This agency helps businesses identify new markets to branch into, plan content updates, translate content, attribute hreflangs correctly, and more.

Ignite Visibility offers international SEO services like:

• Language translation, including the research necessary to understand foreign search intent
• Website structure to fix errors, ensure consistent crawling, accurately attribute HTML elements to specify language and geographical targeting, and more
• Link building to create powerful connections and build a strong brand image
• Lead generation with full-funnel strategies to grow business from demand

Ignite Visibility uses these services to craft precise and comprehensive SEO strategies that prioritize transparency, trust, and expertise for businesses in every country and who speak any language.

8. SEO Works

Best for: Technical SEO

Headquartered in: Philadelphia, PA

Industries: B2B, e-commerce, and technology

Pricing: Custom

Recognizable clients: Sage Group, Winnetu Oceanside Resort, and Easytax

SEO Works is an international SEO agency dedicated to helping businesses achieve long-term SEO success. The agency’s consulting services use an industry-leading process to improve global rankings, conversions, and ROI.

To support international SEO objectives, SEO Works offers:

• Technical SEO to address technical issues that affect ranking potential
• On-page SEO to optimize page structure, content, and technical elements based on the expectations of the target audience
• SEO audits to analyze sites for areas to improve localization and globalization
• Local SEO to develop sites to meet local ranking criteria

By specializing purely in SEO, SEO Works delivers measurable results that increase site traffic and online revenue. Plus, this global SEO agency’s transparent approach to SEO helps businesses learn from bottlenecks, adapt to changing market conditions, and exceed audience expectations.

9. Victorious

Best for: SEO culturalization

Headquartered in: San Francisco, CA

Industries: SaaS, e-commerce, travel, and finance

Pricing: Custom

Recognizable clients: NAACP Legal Defense Fund, SoFi, and UNIONBAY

Focused on continued improvement with a commitment to professional excellence, Victorious is a global leader in international SEO strategy. With systematized plans that are still flexible, Victorious develops dependable SEO campaigns that fit the changing needs of every business.

Victorious provides many international SEO services, including:

• Product page optimization to help improve high-value geographic-specific pages using more than 200 optimization factors
• Link building that bridges the gaps between referring domains to strengthen site authority and drive traffic
• Keyword research to pinpoint target keywords designed to drive qualified traffic to relevant pages

Victorious also uses its own learning lab to develop unique and tailored services built with innovative technology. Plus, this international SEO agency uses real-time data to support rank retention and recovery.

10. Wordbank

Best for: Localization services

Headquartered in: Denver, CO, U.S.A. and London, England, U.K.

Industries: SaaS, retail, media, and hospitality

Pricing: Custom

Recognizable clients: Timberland, Maserati, and Netflix

Wordbank is a leading provider of international SEO services focusing on a multi-level approach to help businesses expand their reach and increase their global online visibility. This international SEO agency specializes in:

• In-market keyword research to identify relevant keywords and phrases in target markets
• SEO-driven website localization to translate and adapt websites based on an audience’s cultural and linguistic preferences
• Global DA to build and maintain strong DA in multiple countries
• International SEO audits to identify areas specific areas in need of international optimization efforts
• Technical SEO to optimize indexing, UX, and more

Wordbank understands that optimizing strategies for global markets is crucial to a business’s international success. This international agency also prioritizes website and UX localization to drive local action and expand global reach. Plus, the brand’s team of SEO professionals is trained to tailor global content to the language, culture, and channel of a company’s target audience.

11. Aleyda Solis

Best for: Global e-commerce SEO

Headquartered in: Madrid, Spain

Industries: SaaS and e-commerce

Pricing: Custom

Recognizable clients: Turo, FreshBooks, and Trade Republic

While not technically an agency herself, Aleyda Solis is an international and e-commerce SEO consultant who provides personalized SEO advice, training, and support across various industries. Solis’ boutique agency, Orainti, also helps all types of businesses — from startups to enterprises — prioritize in-depth, scalable organic search growth.

When it comes to international SEO efforts, Solis prioritizes:

• International SEO audits to identify strategies for building and maintaining rankings across multiple countries
• On-going SEO strategy with an emphasis on global keyword research, technical SEO, and globalization
• SEO for web migrations to build and improve site rankings and increase visibility across search engine results pages

Solis’s more than 15 years of global SEO experience for various European, American, and Latin American companies enables her to help businesses improve organic search visibility and achieve their SEO goals. She also offers in-house SEO training, on-demand advice, enterprise and startup strategy, and multilingual support to all clients.

What To Consider When Choosing an International SEO Agency

Each international SEO agency is unique, with distinctive strategies. When choosing a global search engine optimization agency that’s right for you, keep these considerations in mind.

SEO vs. International SEO

Traditional SEO and international SEO differ slightly:

• Traditional SEO focuses on the strategies needed to optimize websites or content for search engines in a primary country.
• International SEO is a type of SEO that aims to increase traffic from outside a primary country.

For example, a brand located in the United States uses traditional SEO to rank on U.S. search engines. However, they may also invest in international SEO to create and rank pages in other languages or countries like the United Kingdom or Canada.

If your organizational goal is to improve a site’s global rankings across multiple languages or locations, it’s essential to invest in global SEO, which can be done by partnering with an international SEO agency.

Expertise and Experience

A stellar international SEO agency should know how to create compelling strategies across various industries, but sometimes, you need a partner with specific expertise and experience. Research which industries your SEO agency options thrive in, and consider choosing a company specializing in your niche. However, keep your expectations broad, and don’t disregard a company if they have fewer years of industry-specific experience.

Cost

No matter who you are, SEO pricing is an important factor when hiring an international SEO agency. SEO agency pricing typically fluctuates based on team sizes, experience, expertise, and hours needed to reach organizational goals. SEO strategy pricing is often customizable, so choose a global SEO agency that will work with your budget while still fulfilling your needs.

Go Global With an International SEO Agency

It’s a long-term commitment to become an SEO grandmaster, especially one specializing in international strategy. Every move, blunder, castle, and check matters when you need to capture the King — or the attention of a global audience.

Take your global SEO content strategy to the next level by partnering with Siege Media, an exceptional international SEO agency. With experienced consultants offering world-class SEO services, you can create high-quality globalized and localized strategies designed to move your company from stalemate to checkmate.

The post Top 11 International SEO Agencies Worldwide in 2024 appeared first on Siege Media.

These prompts can spark ideas and even bust you out of writer’s block. AI prompt libraries are becoming a game-changer for content marketers. Recent content marketing trends reveal that more and more marketers are jumping on the AI bandwagon, and for good reason.

Siege Media does not use or recommend using AI to write or design content. Instead, AI should serve as a tool to make creative processes more efficient.

With AI, you can streamline your content creation workflow and conquer the content marketing beast. Learn how our team incorporates dozens of prompts to improve our processes around creating blog posts, social media captions, and more.

AI Brainstorming Prompts

Even for skilled content marketers, brainstorming effective content ideas can be challenging, often requiring a combination of creativity, focus, and a willingness to explore new perspectives. AI prompt libraries inject a much-needed dose of inspiration, helping you conquer writer’s block and providing starting points that inspire.

Use these innovative brainstorming prompts to jumpstart your content creation:

AI Outlining Prompts

A solid blog post outline is essential to a successful piece of content. Many outlines will require very customized research, but writing simpler outlines or a series of outlines can quickly become repetitive busywork. AI can help streamline this content creation step, saving you time and ensuring that your ideas stay on track.

Our team frequently uses the following prompts to ensure our outlines aren’t missing important sections of content. It can also be a helpful first step to break down complex topics into manageable sections:

AI Writing Prompts

Incorporating AI writing prompts into your creative process can spark your imagination and — when used responsibly — can help develop compelling, SEO-friendly content. The secret is to think about it as a tool to push your original content to the next level — never a replacement for originality or human creators.

Below are a few prompts that can offer unique perspectives, suggest unexpected angles, and enhance the impact of your work:

AI QA/Editing Prompts

Thorough content editing and quality assurance are the keys to error-free, engaging, and truly effective content. But, as you know, these tasks can be time-consuming — especially when you’re responsible for large amounts of projects.

AI can automate many repetitive tasks, including grammar checking and ensuring style consistency. These capabilities can improve your editing workflow, freeing up time to focus on other aspects of creation.

Use these QA/editing prompts to enhance your content’s credibility and ensure that it meets the highest standards of professionalism:

AI Design Prompts

While experimenting with AI tools, we’ve found that its potential goes far beyond written content. It can also enhance the design of your content and boost collaboration with designers by helping you provide more creative direction. Our content marketing team uses the AI design prompts below to ideate attention-grabbing design ideas, which our talented designers knock out of the park:

AI Web Design Prompts

By now, you’ve probably figured out that there’s almost no limit to how many processes AI can help improve — web design is no different. Just like with design in content, AI can also revolutionize your web and blog design process.

When used correctly, generative AI can streamline your creation of visually stunning websites that incorporate blog design best practices, as well as drive conversions and business growth. Check out our go-to prompts:

AI SEO Prompts

SEO is critical to any website’s success, boosting its visibility and driving organic traffic. But, like the processes above, certain tasks can involve a lot of repetitive, busy work. AI can be pivotal in streamlining tasks, like identifying relevant keywords, improving content structure, creating high-quality backlinks, and steering clear of common SEO mistakes.

Here are the AI SEO prompts you can use to help optimize SEO deliverables:

AI Outreach Prompts

Outreach is crucial for driving business growth, especially as digital PR becomes an increasingly dominant marketing technique. But as all content marketers know, it can be incredibly time-consuming and resource-intensive.

To counter this, we use the following AI prompts to help improve our help outreach efficiency and build stronger connections through insightful, personalized messages:

Client and Competitor Research Prompts

Building a strong understanding of your client’s offerings and brand is the key to building great working relationships. They don’t only provide valuable insights for clients, you can also use them to speed up competitor research as well.

Check out these AI prompts we’ve used to do brand reconnaissance to improve our understanding (and, as a result, our content positioning):

How To Write an AI Prompt

Crafting effective AI prompts is essential for getting the best possible results. Here’s a quick guide to help you create prompts that generate high-quality output.

• Identify the desired end result: Clearly define what you want the AI to generate and the purpose of the content. Are you looking for a blog post, a social media caption, or something else? Is it to inform, persuade, or entertain?

• Consider specific details needed for the end result: Give the AI relevant information about the topic. This could include keywords, target audience, or specific requirements. Be sure to specify the desired length, tone, and style of the content.

• Clarify the perspective the generative AI tool should consider: Determine the role or persona the AI should adopt. This will help the AI understand the context and generate relevant content. Think about who will be reading the content and tailor the perspective accordingly.
• Run, test, and run again: Try different prompts and tweak your results. Feel free to experiment and adjust as needed. Assess the quality of the generated content and make necessary improvements.

Tips for Using AI Prompts

Now that you’ve had a nice stroll around our AI prompt library, here are a few tips to ensure a smooth experience:

• Try out different AI tools: Don’t feel like you have to get married to one AI tool. Experiment with different options, like ChatGPT or Gemini, to find the one that best suits your needs and preferences.
• Iterate and refine: Feel free to experiment and iterate on your prompts. If your initial results aren’t quite what you expected, try tweaking your prompt and see what happens.
• Start a new thread if you encounter issues: If you encounter problems with a prompt, it’s often helpful to start a new thread or conversation. This can help you avoid any potential conflicts or confusion.
• Be very specific: Keep in mind that the AI bot won’t automatically know the context of your prompt. The more specific you are, the better your results will be. Provide as much detail as possible about what you’re looking for.
• Weave in your own creativity: While AI can be a powerful tool, it’s important to remember that it’s still a tool. Use your creativity and judgment to guide the process and ensure your final product is exceptional.

AI Is a Tool — Not a Replacement

We’ve established that the workload of churning out fresh content can quickly become overwhelming — but AI prompts are here to revolutionize your workflow. Paired with powerful AI models like ChatGPT, these prompts can be your secret weapon to spark ideas, conquer writer’s block, and even help craft entire content pieces.

But remember, AI isn’t here to replace you. It’s here to empower you. It’s most effective when used to optimize content creation so that you can do what you do even better.

Our content marketing experts can help you develop a customized plan that leverages AI and cutting-edge strategies to achieve your content goals. Check out our comprehensive marketing course, SiegeLearn, or our content marketing services to learn more and get started.

The post AI Prompt Library for Content Marketers [Tested in 2024] appeared first on Siege Media.

You can leverage Reddit for SEO, traffic, brand awareness, lead generation, and much more. In August 2024, the platform became the third largest visibility website in Google’s U.S. search results, only trailing behind Wikipedia and Amazon, according to SISTRIX’s SEO monitoring tool.

Additionally, since Google’s AI data training partnership with Reddit in February 2024 and Google’s pivot to favoring first-person experiences and user-generated content, Reddit has started appearing on the SERPs very often. All of this shows that Reddit is a platform with a lot of potential value to help your business grow.

What Is Reddit SEO?

Reddit SEO is the process of optimizing and improving your Reddit profile and post visibility in organic search results on search engines. Here are some ways that businesses can benefit from Reddit SEO tactics:

• Brand visibility: This is a great way for your brand to be seen by your target audience as well as reach new customers.
• Potential conversions: Good visibility increases the chance that somebody will click on your Reddit posts, which can result in users going from your Reddit posts to your actual website.
• Greater SERP real estate: Additionally, by getting your Reddit posts to rank along with your website for a specific keyword or topic, you are gaining more real estate on the SERPs, which is invaluable.

However, before investing time and money into Reddit SEO, assess if the platform aligns with your brand’s goals and resources.

Main Advantages of Using Reddit as Part of Your SEO & Marketing Strategy

Below are some of the main advantages of using Reddit as part of your SEO strategy:

• Easy to Get Started: Reddit is free and easy to use — plus creating a Reddit account is quick and simple.
• Own More SERP Real Estate: Google and other search engines display Reddit results on the SERPs, so it adds another way for your company to show up on Google’s SERPs besides your company website.
• User-Generated Content: Google has started to prioritize showing user-generated content, so this is a great opportunity to get people to talk about your brand.
• Reach Your Target Audience: Reddit allows you to target a specific audience or niche, which can help ensure your content and ads reach the right people and perform well.
• Analytics to Track Performance: Reddit has built-in analytics with the Reddit Ads API that can help you understand how your ads are performing.
• Improve Engagement With Customers: Reddit can be a great way to improve your brand’s relationship with customers if they are asking questions or you are interacting with them through “ask me anything” posts (AMAs).

Disadvantages and Considerations

Although there are many benefits to Reddit SEO, there are also some disadvantages that are worth considering. Some of these drawbacks include:

• Strict Community Guidelines: Reddit enforces a zero-tolerance policy for spam and self-promotion, which can easily lead to your posts being removed or — in severe cases — even getting your account banned.
• Redditors are Known for their Blunt Honesty: Any inconsistencies or marketing missteps can severely damage your brand’s reputation if not dealt with appropriately.
• Time and Labor Intensive: Building a strong Reddit presence demands consistent engagement, which is time-consuming and offers no guaranteed returns.
• Unpredictable Ranking Algorithm: Reddit’s algorithm is volatile and unpredictable because it’s based on voting. This often results in even popular content being buried by new posts.
• Backlinks are No Follow: Regarding link building efforts, it’s worth noting that Reddit links are nofollow, so they will not pass on any link equity to your website. This doesn’t mean that links from Reddit pointing to your website won’t be beneficial since they can still drive traffic, but they won’t help build your domain authority.

Is Reddit Right for Your Business?

Reddit is right for your business if you can answer “yes” to all of the questions below.

Ask yourself:

• Can you assign a dedicated person and resources to engage with multiple subreddits consistently?
• Are you comfortable investing without immediate ROI and unclear initial performance metrics?
• Are you prepared to be transparent and honest in your subreddit interactions?
• Are you able to handle criticism and negativity directed at your brand?
• Are you okay with a long-term marketing strategy instead of something you can quickly target for significant SEO results?

However, if you answered “no” to any of these questions, Reddit might not be the best fit for your current marketing strategy.

Don’t worry — Reddit SEO isn’t for every business, but that doesn’t mean you can’t have phenomenal SEO on your business’ website. You can learn more about optimizing your website for SEO and on-page SEO to help bring in more traffic and conversions.

Reddit SEO Strategy

Now that you have determined that a Reddit SEO strategy is right for your business, we can discuss the steps you need to take to optimize your business’s Reddit profile and posts.

Know the Key Principles for Success for Reddit SEO

These principles are important to remember for a successful Reddit SEO strategy:

1. Start as a Member: Engage as a normal user before promoting your brand. Comment, share relevant content, and participate in conversations to build credibility.
2. Look Into the Subreddit & Its Rules: Each subreddit has unique rules, etiquette, and culture. Spend time observing to understand the community’s values and communication style.
3. Abide by the Rules: Adhere to subreddit rules to avoid bans or post removals.
4. Contribute Value: Provide valuable contributions like expert advice, insights, or helpful resources. Avoid overt self-promotion.
5. Follow the 90/10 Rule: Make 90% of your contributions non-promotional content and 10% promotional so you seem like an invested and genuine community member.
6. Be Upfront and Honest: Be upfront and honest about representing a brand. Authenticity is key on Reddit.
7. Personalize Your Approach: Ensure your message resonates with the specific audience and adheres to each subreddit’s established tone and etiquette.
8. Invite Input and Feedback: Show openness to input and feedback from other users and engage in discussions.
9. Avoid Old Threads: Don’t comment on threads published more than three months ago since it’s pretty obvious to Redditors that when you comment on old threads. It’s not organic or authentic.

Create a Reddit Account for Your Business

The first step to creating a successful Reddit SEO strategy is creating a Reddit profile for your business to drive traffic to your website.

Here are some tips to optimize your business’ Reddit profile when creating it:

• Use your business logo as your profile picture: Maintain brand consistency and clearly show who you represent.
• Keep your bio brief: Describe your business and what product/service you offer, but make it short and clear so people can learn at a glance.
• Include contact info and a link to your business website: Make it easier for users to discover more about your business.

Once you create your account, find and join some Reddit communities related to your business.

Research Subreddits, Keywords, and Topics

When using Reddit for SEO purposes, begin by identifying subreddits that rank for your target keywords. This will help you begin pinpointing potential communities where your content could resonate.

To narrow down your focus, select three to five subreddits that meet specific criteria. These subreddits should:

• Rank for the keywords you’re targeting.
• Align with your niche.
• Be the right size for your goals.

Larger subreddits may offer more reach while smaller subreddits can have highly engaged audiences.

The subreddits you choose should feel like a natural fit for your brand and the type of content or marketing material you want to create.

1. Look for subreddits with receptive users who enjoy similar content to what you plan to share.
2. Select your target subreddits based on keyword relevance, audience size, and niche alignment.
3. Map out relevant threads, documenting keywords, rankings, URLs, and thread ages to deeply understand your chosen subreddits.
4. Flag threads older than three months for potential elimination, as newer content often holds more relevance and engagement potential.

This detailed analysis will provide valuable insights into the content landscape and identify opportunities for your own posts.

After selecting your top subreddits, broaden your list of keywords by analyzing the search queries they rank for on Page One of Google (Positions one through 10). Tools like Semrush or Ahrefs can be invaluable for keyword research, revealing additional terms and phrases that resonate with your target audience.

Get Immersed in the Subreddits

After you’ve expanded your keyword list, it’s time to immerse yourself in the community. Begin posting in your chosen subreddits, and add genuine value by:

• Responding thoughtfully to threads where you have expertise
• Incorporating keywords naturally into responses
• Linking to helpful resources from your brand without being overly promotional

This approach allows you to establish your presence while providing genuine value to the community.

Develop a Content Calendar

The foundation of a successful Reddit content calendar and strategy lies in understanding your target audience and setting clear objectives. This involves diving into subreddits where your ideal users hang out and researching peak engagement times to maximize visibility for your posts.

To make an impact consistently

• Share diverse content types consistently, ensuring they align with your brand’s values and goals.
• Post regularly, anywhere from weekly to monthly, depending on how active the subreddit is.
• Set aside time for meaningful community engagement and the occasional product promotion is equally important.

As you build a positive reputation within subreddits and establish yourself as a valuable contributor, you’ll organically boost your reach and influence on the platform.

Following the 90/10 rule — 90% valuable content, 10% promotion — ensures you consistently provide well-written, unique, in-depth, and helpful posts that can include links to relevant content or products on your website when it feels natural and serves as an additional resource.

Monitor Performance and Brand Mentions

Leverage analytics tools to track your performance and fine-tune your approach over time to create an optimized content calendar based on actual performance data. Look at metrics like:

• Post views
• Comments
• Shares
• Upvotes
• Follower growth

Monitor Reddit for any mentions of your brand, services, or products you provide so you can ensure you are part of the conversation. Some apps or tools that allow you to do this include:

• Reddit Pro
• Buzzsumo
• Awario
• Devi AI
• Mention
• Social Searcher

You should also monitor trending topics so you can create content around the subjects people are most interested in. These will likely have higher engagement rates.

Engage in mentions: This is a great way to be helpful and answer questions, find reasons people are talking about your brand as potential pain points you can create content around, or even catch negative chatter associated with your brand and address them before they become something bigger.

Create a Branded Subreddit

Creating a branded subreddit can be a powerful way to streamline community engagement. It lets you post content directly, boost brand visibility, and foster ongoing conversations with your target audience. Here is a full guide on how to create a branded subreddit.

Engage your Community, Avoid Overpromotion

After establishing your branded subreddit, focus on growing your community through natural promotion. Engage in conversations within similar subreddits to connect with users who might be interested, or cross-post content from your subreddit as a solution to relevant discussions.

Be cautious not to engage in blatant promotion, as this could result in your being banned from those communities.

Build Trust and Relationships

With your branded subreddit gaining traction, focus on building solid relationships. Participate in discussions, address questions thoughtfully, gather feedback, and cultivate trust with your growing community. This fosters loyalty and encourages users to become brand advocates.

To drive even more traffic to your subreddit, consider:

• Hosting an Ask Me Anything (AMA) session, which can often go viral and spark exceptional engagement
• Using your subreddit to share company updates, such as product launches or withdrawals, ongoing offers, improvements, or rebranding initiatives

Moderate, Moderate, Moderate

However, building a branded subreddit isn’t without its challenges. Thorough moderation is crucial to protect your brand’s reputation, as criticism and PR issues can quickly escalate on social media platforms.

Additionally, be mindful of the potential for unofficial subreddits to dilute or distort your brand messaging. If you do find someone violating Reddit’s Content Policy, report the specific posts, comments, or messages.

Consider Amplifying with Reddit Ads

Reddit ads are another great way to reach your target market. They are relatively cost-effective and can lead to high engagement if you find subreddits directly related to your product/service.

It’s worth noting that even with Reddit ads, there are some guidelines you should try to follow, which include:

• Get Permission: Before advertising your website, request permission from subreddit moderators. This demonstrates that your content aligns with the community’s interests.
• Choose the Right Format: Utilize link post ads to drive traffic to your website and text post ads to spark conversations.
• Prioritize Authenticity: Redditors value genuine content. Craft ads that offer value and avoid overt self-promotion.
• Use Creativity: Design eye-catching ads that stand out in users’ feeds.
• Use Longer Ad Copy: Users are more likely to engage with detailed ad copy.
• Give Back to the Community: Actively participate in subreddits by commenting, upvoting, and sharing valuable content to build trust.

You can couple a Reddit ad strategy with your Reddit SEO strategy to maximize your reach and help drive more traffic and leads to your website plus build your branded subreddit.

Utilize Comprehensive SEO Services With Siege Media

Reddit’s vast and engaged user base presents a golden opportunity for SEO professionals to expand their reach, build brand authority, and drive valuable traffic.

While it requires a thoughtful, long-term approach, a well-crafted Reddit SEO strategy can yield significant rewards. By understanding your audience, creating valuable content, fostering genuine engagement, and leveraging the platform’s unique features, you can tap into this unique social media platform and achieve your marketing goals.

Looking for some help to jump-start your SEO or content strategies? Get in touch with us to learn how our team of experts can provide you with content marketing and SEO services tailored to your unique business goals.

The post Reddit SEO Guide: How To Use Reddit for SEO appeared first on Siege Media.

This week on Content & Conversation, Matt Bowers, SEO consultant and former SEO lead for Zapier and Zillow, joins us for an in-depth discussion on navigating the increasing complexities of indexation and the rising importance of unique content.

From determining the minimum content threshold for programmatic success to strategic deployment and avoiding common pitfalls, this episode covers all things programmatic.

Furthermore, Ross and Matt explore the effectiveness of AI in content creation, the downsides of deploying tens of thousands of pages at once, and discuss the future of programmatic SEO. Tune in for real-world examples of SEO success.

Show Notes:

• 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
• 22:44: What does an ideal programmatic deployment strategy look like?
• 26:34: What are the common mistakes in implementing programmatic?
• 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
• 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
• 44:30: Can you share any great examples of successful programmatic SEO?
• 45:39: Final tips, tricks, and insights from Matt Bowers
• 48:20: How to connect with Matt Bowers

Show Links:

• Greg.app programmatic example
• Tag Parrot
• Matt’s personal website
• Follow Matt on LinkedIn
• Follow Ross on X
• Send Us an Email

The post Programmatic SEO With Zapier’s Former Lead SEO appeared first on Siege Media.

With the recent spiked interest and utilization of AI, it’s easy to see the appeal of AI content writing. However, like many marketing agencies, we at Siege Media believe AI writing doesn’t hold a candle to human-written content. Instead, we recommend leveraging AI to make high-quality content production more efficient. In fact, 71% of content marketers reported using AI tools for content ideation, brainstorming keywords, and editing.

Explore a better way to tell your brand’s story with the help of this list of the best content writing services.

1. Siege Media – Best Overall
2. ClearVoice – Best Premium Writer Network
3. Crowd Content – Best SEO Writer Network
4. Power Digital – Best for Full-Service
5. Straight North – Best for Content Distribution
6. Ten Speed – Best for Mid-Market SaaS
7. 97th Floor – Best for Web Copy
8. Compose.ly – Best for SME-Reviewed Content
9. Verbilo – Best for Startups
10. Brafton – Best for High Volume

1. Siege Media

Best for: Premium content writing services

Headquartered in: San Diego, California, U.S. — now 100% remote

Industries: Fintech, e-commerce, and SaaS (B2B and B2C)

Strengths: Keyword-driven content to drive rankings, traffic, and ROI

Pricing: Custom pricing based on projected ROI and company budgets

Recognizable clients: Purple, Instacart, and Zapier

This might be our list, but our clients’ results and reviews speak for themselves, thanks to our marketing expertise and best SEO content writing services. We offer copy creation or outlines on their own. We also provide full end-to-end content strategy and creation, a package deal encompassing well-researched writing, captivating design, well-optimized web design, technical SEO, and digital PR.

Siege Media has over a decade of experience perfecting end-to-end content marketing strategies and helping businesses grow through content that ranks. Our content writing services start with a strategic Keyword Opposition to Benefit (KOB) analysis to identify the best keywords to target, when, and how through unique content formats — like blog posts amplified with valuable graphic design, data-driven studies, animated infographics, and interactive quizzes and calculators.

But it doesn’t stop there. After our team brings these keywords to life through content writing, we’re equipped to support the published content with digital PR, internal linking strategies, performance tracking, and continuous on-page web design and SEO recommendations to ensure content longevity.

Content is one of the best business strategies to maximize ROI. We’re able to draw customers in with engaging content and keep them interested until it’s time to convert. Still need more convincing? Take a look at our work.

2. ClearVoice

Best for: Premium freelance writer network

Headquartered in: Phoenix, Arizona

Industries: Technical software (B2B), healthcare, and e-commerce

Strengths: Vetted freelance writers through ClearVoice’s talent discovery engine, VoiceGraph®

Pricing: Custom pricing

Recognizable clients: Cabela’s, Cisco, and Intel

A Fiverr-owned freelance network, ClearVoice is an exceptional content writing service that matches clients to content writers with industry expertise through its machine learning-powered talent discovery engine, VoiceGraph®. The tool boosts over 4,000 freelancers with expertise in over 200 business niches.

The network offers three content strategies for clients — Attraction, Conversion, and Authoritative — to consider depending on their content goals and level of technical research. ClearVoice offers four plans with fully-managed and DIY options to ensure clients receive the level of service that works for them.

3. Crowd Content

Best: Cost-effective freelance writer network

Headquartered in: Victoria, British Columbia, Canada

Industries: Various industries

Strengths: Diverse online writing needs like copywriting, white papers, product descriptions, and location pages

Pricing: Pay per word (marketplace), custom pricing (managed services)

Recognizable clients: Grubhub, Dribbble, and Wealthsimple

Crowd Content offers one of the best content writing services to enterprise businesses and digital marketing agencies via a network of over 6,000 writers with diverse knowledge. Writers provide publish-ready copy — from articles, PR releases, landing page copy, and more.

By leveraging Crowd Content’s freelance network, companies can scale their content output at a rate that works for them. The tool offers both a self-serve option and a full-managed service, giving businesses and agencies as much control over content creation as they’d like.

4. Power Digital

Best for: Full-service writing needs, including social media

Headquartered in: San Diego, California, U.S.

Industries: B2B, B2C, and private equity firms

Strengths: Curated writing that speaks directly to a client’s customers across all funnel stages

Pricing: Custom Pricing

Recognizable clients: Honest, MyFitnessPal, and Stripe

A scalable digital marketing agency, Power Digital offers data-driven content strategies for SEO writing, social media, email copy, and more. As a full-service provider, Power Digital offers SEO, PPC advertising, affiliate and influencer marketing, public relations, and retail management services.

With its marketing expertise, Power Digital acts as an extension of its clients’ in-house teams. With Nova — its marketing analysis platform — Power Digital prioritizes brand awareness and revenue growth in clients’ content writing services.

5. Straight North

Best for: Content distribution

Headquartered in: Downers Grove, Illinois, U.S.

Industries: B2B, B2C, and technology

Strengths: SEO, paid advertising, web design, and creative services

Pricing: Custom Pricing

Recognizable clients: Chrysler, Chicago Bears, and Conduent

Straight North is a B2B-focused content agency with a long history of driving SEO results through keyword research, content writing, technical audits, and off-page SEO. Their strategic approach helps businesses increase sales and revenue through organic traffic growth and conversion optimization.

An impressive client rooster, having partnered with both Fortune 500 and Fortune 1000 companies, Straight North is a well-respected B2B content marketing agency hired by businesses of all sizes and complexities.

6. Ten Speed

Best for: Mid-market B2B SaaS writing

Headquartered in: Chicago, Illinois, U.S.

Industries: B2B SaaS

Strengths: Full-service SEO, audits, and content marketing

Pricing: Custom pricing

Recognizable clients: Teamwork, Workvivo, and Bitly

Ten Speed is a SaaS SEO and content agency that caters primarily to businesses — from SMBs to enterprise tech leaders. Their B2B content writing services focus on crafting content specifically for your ideal customer, whether it’s thought leadership reports, guides, product-led copy, or social posts.

When writing content, you can expect to work closely with Ten Speed to ensure content aligns with your target audience and brand tone. This level of premium content undergoes a subject matter expert review and three rounds of editing before you even see the first draft. With the complexities and technical language most SaaS companies face, this level of quality is necessary to accomplish sustainable organic growth.

7. 97th Floor

Best for: SEO-backed webpage copywriting and creation

Headquartered in: Lehi, Utah, U.S.

Industries: E-commerce, finance, health, real estate, and SaaS

Strengths: Reputation management, paid media, technical SEO, and content marketing

Pricing: Custom pricing

Recognizable clients: Sword Health, Vivint Solar, and eos

97th Floor is a content marketing agency that caters to a wide range of clients, from well-funded startups to established Fortune 500 brands in industries like e-commerce. Its content writing services include article writing, webpages, ad copy, lead magnets (like eBooks and presentation decks), and email marketing.

97th Floor’s services go beyond content creation, though. Clients can also look to 97th Floor’s comprehensive suite of digital marketing services for tailored strategies in SEO, paid advertising (PPC), creative design, marketing automation, and reputation management.

8. Compose.ly

Best for: SME-reviewed SEO content

Headquartered in: Seattle, Washington, U.S.

Industries: Various industries in B2B and B2C

Strengths: Contract writing, content ideation and briefs, content editing, and strong writer network

Pricing: Starting at $900/month

Recognizable clients: WebMD, Calendly, and Constant Contact

Compose.ly is an SEO and content agency with a writer network specializing in blog writing, white papers, case studies, and more. Their network of freelance writers also consists of subject matter experts (SMEs). Compose.ly’s SME-reviewed content helps reinforce clients’ E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) signals to support Google rankings.

This content writing agency grows with you, allowing you to scale up or back to align your business needs. Compose.ly offers fully managed content writing services, so they oversee the process end-to-end and act as the liaison between freelancers and the client.

9. Verbilo

Best for: Startups looking for cost-effective content writing services

Headquartered in: Denver, CO, U.S.

Industries: Various industries in B2B and B2C

Strengths: Offers both AI and 100% human writing services for blog and SEO content

Pricing: Pay per word with managed services available at custom rates

Recognizable clients: CarHopper, Dovetail, and Rankings.io

Verblio is a content writing provider that combines the power of human writing with AI tools to create SEO-optimized content. Verblio may be ideal for businesses and agencies on a tight timeline looking to outsource content creation.

Verblio offers two main content writing services:

• AI content: If you’re a fan of AI and saving money, Verblio may be for you. With this AI content option, their team of freelance writers creates the content utilizing algorithmic tools with a speedy turnaround time and at a low cost-per-word.
• 100% human content: For more complex businesses, Verblio offers 100% human-written content at a higher rate.

10. Brafton

Best for: High volume, full-scale content needs

Headquartered in: Boston, MA, U.S. with hubs worldwide

Industries: Finance, education, health, and SaaS

Strengths: Offers platforms and tools for simplified content management and performance tracking

Pricing: Custom pricing

Recognizable clients: Brother, Canva, and Moo

Brafton is a full-service content agency offering a wide range of services for businesses with limited internal resources looking to outsource content creation.

Clients come to Brafton in need of the best content writing services for data-driven blog posts, eBooks, white papers, and landing page copy, as well as other marketing services like content design, video production, social media management, email marketing, SEO consulting, and paid search campaigns.

Plus, Brafton offers the Brafton Content Marketing Platform — its own content management tool — which allows over 10,000 users to build and execute content strategies from start to finish in one centralized location.

Choosing a Content Writing Service

Don’t settle for just any content writing service. When evaluating the best content writing services to find the perfect fit for your brand, you should:

• Align the content format type(s) you need with what the content creation agency offers.
• Discuss the volume and frequency of content creation you require, including general project timelines and delivery dates.
• Consider the service’s understanding of your business, products, target audience and/or access to subject matter expert reviews.
• Read client testimonials and case studies of past work examples of high-quality driving results in your industry.
• Determine if their methods are right for you; ask about their creation process which could include freelancer content, full end-to-end production, or AI-assisted writing.
• Consider if you need additional support that a full-service agency can provide like project management or performance reporting.
• Understand how they’d work with you; ask what daily, weekly, and monthly communication and collaboration processes would work.

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