In order to give your trade show stand these appealing, dynamic, and strategic qualities, you need look no further than Siegel Display Produces. We offer a multitude of great trade show display items, everything from a brochure display to a table runner to a stanchion to a point of purchase display. Using these elements in innovative, unusual, and effective ways will help you achieve a stand that will successfully promote your product and make your experience at the trade show a valuable one.

Use Elements Like A Brochure Display Or A Point Of Purchase Display, To Draw Interest To Your Trade Show Stand

So your company has a great new product, and you are charged with promoting it at the next trade show. But how do you design your booth to effectively achieve this goal? Start simply, by looking at your product, what features you want to promote, and the basic needs you will have in promoting your product. Initial considerations should include such things as the size of your product (i.e., is your product best displayed on a table or on the floor), the physical characteristics of your product (e.g., printer versus software), the size and logistics of your stand space, and of course your budget!

Fortunately, no matter what your budget, size constraints, or product needs, there are many trade show display items available today that allow you to create the perfect combination of display elements to best showcase the product being promoted. For instance, display components like a brochure display, a point of purchase display, or a pop up display can provide not just information but also creative graphics that can draw customers in and keep them there. Elements like risers, frames, stanchions, banners, and lighting can provide highlight, focus, and direction so your customers understand and appreciate the product you’re promoting.       

Make Your Trade Show Experience The Best It Can Be

In the world of trade show display products today, with such a wide array of terrific options to choose from, you can create a booth that truly provides a wonderful showcase for whatever product your company wants to promote at a trade show. Get creative, and make trade show display components like a brochure display, a set of stanchions, risers, a literature display, or a point of purchase display work for you and work to make your trade show experience the best it can be!

Use Elements Like A Pop Up Display Or A Table Top Display Creatively To Get The Most Out Of Your Trade Show Table

Once you’ve decided that a table will be an integral part of your trade show stand, you will need to consider exactly what function you want the table to serve and how it will be used in relation to the other display elements in your booth. Will you be using the table to display a product? Or will it hold literature items like brochures or informational sheets? Or maybe you will use the table to conduct demonstrations. What size table will you use? Will one table be the centerpiece of your stand, or will you use multiple small tables in corners?

Whatever the purpose of your table, have your design incorporate elements that make the table work for you. If you’re promoting a product, use colorful table runners, risers, and a pop up display to create interest and drama. If you’re using the table to provide information, use a table top display that best showcases the information and makes it simple and convenient for potential customers to take the literature pieces they want. If you will be conducting a demonstration on a table, keep the features simple – perhaps just a solid-colored table runner and some small literature displays in a corner. Whatever components you choose, make sure to match up the colors, styles, and designs to the other elements of your stand.

A Terrific Trade Show Table, With Innovative Features Such As A Table Top Display Or A Pop Up Display, Will Help Maximize Your Trade Show Experience

The innovative use of trade show table display features like a pop up display, a table top display, table runners, banners, and risers can take your trade show table to the next level. Having such a table in your trade show stand can greatly increase the effectiveness and value of your trade show experience.

Maximum Impact, Minimum Space

One of the most effective ways to design a stand that achieves your trade show objectives in an efficient and appealing way is to incorporate trade show display elements that will maximize your stand’s impact using a minimum amount of space. Components such as literature displays, retractable banner stands, table top displays, and video identification badges can work wonders in your trade show booth when used in creative, strategic ways.   

Siegel Display Products provides display components to make your design job much easier, offering strategic solutions that maximize the impact of your trade show stand.

Create A Premium Trade Show Stand With Retractable Banner Stands And Table Top Displays

In the world of display products, there are a number of display types that mount on trade show stand walls, allowing you to create informational and graphic exhibits that take up little space. Table top displays are available in many varieties, including double-sided table top displays, enabling you to use them even on small surfaces and potentially get twice the display effectiveness from them. Literature displays can play a big part in creating efficient yet cost-conscious arrangements, as they are able to display multiple resources, often in vertical set-ups that strategically use limited space.     

Besides the standard display products above, there are innovative products that also help make the most of your trade show stand area and budget. Retractable banner stands, for example, put a new twist on an old standard. They take banners, great ways to create significant displays, and make them more efficient by allowing them to be easily repositioned or removed. Retractable banner stands let you use banners when you want them but quickly get them out of your way when you don’t.

A new item in the trade show market is the video identification badge, which allows you to actually wear a video! You can use this video technology to stream a message, a visual display, or even a bold graphic without taking up any extra space in your trade show booth. With great

new products like these combined with the creative use of standard display elements, your trade show stand is sure to make a great impact.       

Use Elements Like Table Top Displays And Retractable Banner Stands To Get The Biggest Bang For Your Trade Show Buck

The trade show components described above, when used creatively and strategically, can take your trade show stand to the next level while still keeping it space-efficient and cost-effective. Take advantage of items like retractable banner stands, video identification badges, and table top displays to make your trade show stand and your overall experience the best they can be.

Use Standard Elements In Creative Ways

You can use standard trade show display elements creatively, or use less common ones (like a point of purchase display) to make an unusual statement. You can find interesting ways to use functional items like stanchions or risers for purposes other than their usual ones. Thinking out of the box will help you design a trade show booth that rises above the rest and draws a steady stream of potential customers to it.   

Use Items Like Stanchions Or A Point Of Purchase Display To Create Interest, Drama, And Appeal

So you’re ready to design a dynamic, innovative trade show booth, but where do you start? Your first consideration needs to be your ultimate goal for the trade show booth. Whether you’re trying to sell a product, provide information about services, or demonstrate new technology, there are plenty of ways to create a trade show booth that functions effectively and packs a punch aesthetically. Depending on your trade show objective, here are some great ideas for maximizing the impact of your booth:

• Selling a product: For this trade show goal, one of your primary displays might be a point of purchase display. With such a display (or any other type of display), you can get creative through the use of bold graphics, interesting designs, and promotional verbiage that draws a customer in. If you are selling more than one product, another way to create interest is by using stanchions to create numerous areas of focus within your trade show booth.
• Providing information about services: For this trade show goal, there are numerous ways you can use displays dynamically to provide information in an interesting way. You might use a literature display that alternates pockets of informational materials with bold graphics. Or you might use a point of purchase display to “sell” informational brochures.
• Demonstrating new technology: For this trade show goal, items like risers might be used to showcase products containing the new technology. Such risers can be positioned strategically in aesthetic, eye-catching groups. For this goal, banners and stanchions can also be used creatively – the banners might contain large, interesting graphics that promote the new technology, and the stanchions can direct people to various technology demonstrations within the booth.    

With Elements Like A Point Of Purchase Display Or Stanchions, Your Trade Show Booth Will Stand Out From The Rest

It’s easy to create a trade show booth that accomplishes your objectives in a dynamic and appealing way if you simply use elements like stanchions or a point of purchase display to your advantage. Get innovative and creative, and your trade show stand will be a cut above the rest!

Use Basic Elements Creatively

In the trade show design market, scores of products are available to meet all of your trade show display needs – banners, display lights, a sign holder, a brochure holder, a magazine rack, etc. Using these components for their intended purposes can certainly help in making your stand attractive and efficient. But using many of these products in new, unexpected ways can also give your stand an extra dose of visual appeal, taking it to the next level. For instance, using items such as a sign holder, a magazine rack and a table cover, you can design a coordinated set of graphic displays that will give your stand a premium look and feel.

Trade Show Element Or Artistic Statement?

In order to use standard trade show design elements like a magazine rack or a sign holder in innovative ways, you must think out of the box. Here are some ideas for incorporating such elements into your design in creative ways:

• Can a banner be hung in an unusual place or position? Try hanging one or more banners on a side wall, or hanging a banner at an unexpected angle.
• Can presentation lights be used in unexpected areas to create visually interesting displays? Use multiple lights, possibly in various colors, to create highlights, lowlights, and subtleties that maximize the informational and product displays in your booth.
• Can a table runner be used somewhere other than a table? Put one on the floor or even on a wall!
• Can a magazine rack be used to hold something other than magazines? Instead, put informational materials, products, giveaways, or even graphic elements like colored paper in the pockets. Putting a magazine rack on a wall with graphic elements in the pocket can create an innovative display that can even translate into art!
• Can acrylic risers be used in multiples to create an innovative showcase for a product? Try stacking risers or using risers of varying heights to create interest and drama when showcasing products in your stand.
• Must a sign holder be used for functional purposes only? Use a sign holder grouping, possibly with graphic elements for signs, and arrange them in such a way that they become an appealing invitation for potential customers approaching your booth.

Make Your Trade Show Stand A Showstopper With Creative Use of Elements Like a Magazine Rack Or A Sign Holder

When you participate in a trade show, you want to maximize your ROI. Finding alternate ways to use standard trade show design elements such as a magazine rack or a sign holder will greatly enhance the visual appeal, effectiveness, and overall quality of your trade show booth, allowing you to optimize your trade show experience!

A Brochure Holder, A Table Top Display, A Suggestion Box – So Many Choices!  

When it comes to dressing up your trade show table, the options available today are virtually endless. Also, the creative ways items like a brochure holder or a table top display can be used make it easy to design a table with great appeal and effectiveness. Included in the many features available today are the following:

Keys To Trade Show Table Success – Aesthetic Value And Functionality

So you’ve got plenty of trade show table products to choose from. But how do you make items like a table top display or a brochure holder work for you? To start, remember that your table needs to achieve two primary goals – aesthetic appeal and functional effectiveness. If your table looks great but doesn’t adequately display the information or products you need it to, its visual appeal won’t count for much. Similarly, if your table has great information to share but is laid out in a way that offers no visual interest to draw customers in, the information won’t get where it needs to go.

A good way to ensure that you are considering both appeal and functionality in your design is to analyze your goals for your trade show table, stand, and event. An attractive, well laid out table top display and a literature pocket might work great on a table aiming to provide various points of information about a company. However, for a table looking to highlight an individual product, a small brochure holder and a simple riser providing an elevated display of the product might be the best choice.

Give Your Tables The Impact They Need With Elements Like A Table Top Display Or A Brochure Holder

With the wide array of trade show design elements available today, making the tables in your trade show booth really stand out doesn’t have to be a daunting task. Use these elements – items like a table top display, an acrylic riser, or even a brochure holder – strategically and creatively to make your trade show tables all they can be! 

These Aren’t Your Mother’s Magazine Racks!

Magazine racks aren’t what they used to be. Sure, they’re still good for holding publications, but nowadays their style, versatility, and function go way beyond this one simple task. These components, especially the ones designed for commercial uses like trade shows, come in a wide variety of styles, including the following:

• fabric single- or multi-pocket styles
• wooden, in both traditional designs and modern, abstract styles
• clear boxes made of acrylic
• cardboard brochure holders to organize materials
• wire racks that incorporate vertical, horizontal, and slanted designs

Modern magazine racks also come in a wide range of sizes, and their style variations additionally allow them to be used almost anywhere you might need them (floors, tables, walls) in your stand. 

Magazine Racks In Today’s Trade Show Display World

The innovations in style and functionality that are part of today’s trade show magazine racks make them an easy choice when it comes to enhancing the impact of your trade show booths. The wide array of available styles means that these components will work well with virtually any booth design, from modern to traditional, or from pared-down to “pulling out all the stops.” In terms of functionality, they are able to do much more than simply hold publications.

Magazine racks are available in various sizes, and with adjustable size options, they can hold not only 8.5 x 11 materials but larger and smaller pieces as well. Many can even hold combinations of these items. Certain features of the modern magazine rack can also increase the visibility of materials you want to distribute or highlight. For instance, clear acrylic box style racks can give you full visibility of materials on one or even two sides, and rotating racks can extend your material’s visibility to 360 degrees!

A variety of configurations in these components can also aid your stand’s functionality and design, fitting in wherever they work best – floor, table-top, or wall. Finally, many modern magazine racks, especially those designed for use in trade shows, fold up for easy storage and movability. With the versatile functionality magazine racks offer, they are a smart way to help make your booth the best it can be. 

A New Way Of Thinking About Your Trade Show Display Design

When faced with the daunting task of designing a stand that is both effective and appealing, take advantage of the functionality and style of the many features trade show design companies offer today. Use these components, especially magazine racks, to help you achieve the versatility and appeal you need in your trade show display.

Incorporating Add-Ons Like A Brochure Holder Or Well-Placed Stanchions Right From The Start

As you begin to plan out your trade show booth, consider early on how detailed features like stanchions or a brochure holder can help you create the look and function you need. For example, a free-standing brochure holder can be used in various places to allow for the distribution of different types of information. Or just one brochure holder can serve to provide necessary information while not overly detracting from a display’s main focus.

If your trade show booth needs to direct potential customers to various areas, well-placed stanchions can be very effective in helping achieve this goal. Stanchions can also be used for crowd control when your trade show booth has displays that encourage groups of people to form. Keep in mind the many detailed features available from Siegel Display Products, and let those details help you get your trade show display off to the right start.    

Using Additional Elements Like A Brochure Holder, And Stanchions More Wisely

At this point, it may seem that a trade show booth with lots of add-ons incorporated sounds like the perfect strategy. However, this is not necessarily the case. When utilizing detailed features like stanchions or a brochure holder, it is important to remember your ultimate goals for your trade show booth and to use only the details that enhance and help you achieve those goals. Throwing in lots of additional components without considering how they benefit your trade show display can actually have a reverse effect  – they can result in a booth that is too cluttered and confusing and ultimately unappealing to your potential customers. So make the details work for you!

If your trade show booth has a more simple purpose, such as the promotion of a single product, use details that let the product shine! For instance, stanchions could be used to direct traffic around a large center display, so that the product can be seen by those guided around it and by potential customers approaching your booth.

If your trade show booth is outlining a suite of services, then the use of a brochure holder strategically placed under a display for each service can help potential customers collect all the information in an organized, effective way. Use things like a brochure holder, stanchions or literature racks to your advantage, adding or subtracting as necessary to achieve the ultimate impact for your trade show booth.

The Extras Can Make the Difference!

When participating in a trade show, the ultimate goal is to make your time as effective as it can be. One of the most important components in reaching this goal is the creation of a trade show display that has maximum effectiveness, impact, and appeal. With the wide variety of detailed trade show display features available today, using them in your planning and design will make the creation of such a trade show display much easier to attain.

Saving Money On The Small Stuff

Although the economy is recovering, every business wants to save money, particularly on the mundane things. For many businesses, display racks are mundane. They are commonly used to store chips and other small items that would be sold at a convenience store, in addition to their common use at conventions. Whether your business is aiming to buy display racks in bulk, needs two podiums for a new press room, or just wants small tabletop display racks for use in a larger booth, every penny you save is another penny that can be put toward other beneficial uses.

As with larger booths, the best way to save on podiums and display racks is not to simply buy whatever is listed at the lowest price. Display racks can be unsteady or unsuitably small for your needs. Podiums can be the wrong material or wrong size. Instead of buying based on price, take the time to understand the true value of your new purchase so you can judge prices accordingly.

Determining Good Display Racks

Display racks are constructed from thick wire, usually formed into a tall tower that can spin. Display racks may also be treelike, with clips available to hold light products or paper. They may be small or large, freestanding or designed to sit on a table. Some display racks are made from woven wire to create a basket, yielding a higher capacity and slightly more heavy duty design. These display racks are generally not much use in a trade show booth, but can be really outstanding in a store.

The key signs of quality display racks are 1) heavy duty wire and 2) strong joints at any connection points. Good display racks will also be overall sturdy, and should have a fair degree of resistance to bending or deformation. In addition, you want any display racks that will be used in or around the public to be resistant to tipping over and possibly harming someone. Display racks will never be particularly costly; smaller tabletop models should start around $30 or so, and the largest, most deluxe models will be around $200. Any good display racks within this range are almost certainly a good deal.

Identifying Good Value For Podiums

On the whole, podiums are much more varied than display racks both in quality and in cost. In part this is because podiums can be made from a variety of materials and many more sizes. Podiums can also incorporate many additional elements like media connectivity that would drive up the price. It isn’t really possible to give a common range for all podiums as these outliers would drive up the price.

In general, when buying podiums make sure you know what material was used, and how it was bonded together. Hardwood podiums tend to be the most expensive, but they are made from a strong and durable material that will last for years. Laminate podiums are also a good choice, and can be a little bit less expensive. There are adjustable podiums, acrylic podiums, and tabletop podiums, all of which may be less expensive or more depending on their size. Ultimately, do your best to judge the quality of podiums, but your best bet is to check around for prices of similar styles online before you buy. 

Taking the time to find a good deal for podiums and display racks may seem like it provides a small victory at best, but every company can stand to save a few dollars. When you get a truly great value on any purchase, you can always be confident knowing that you were able to identify a good product and get it at a good price.