Of course, it’s not all under the hood that the interfering takes place; as the aesthetic quality of your newly modded vehicle is undoubtedly equally important. There’s no point tearing about in a lightning-fast ’97 Saxo; despite what the population might have you believe. From adding impossible spoilers to jutting great holes in the bonnet, to lowering the suspension to make the navigation of sleeping policemen utterly impossible, to the tinting of windows, there’re a million tweaks you can make to the exterior as well as the interior, and one of the most popular is procuring that unique, eye catching paint job.

Paint job however, nowadays, is simply the wrong word. Respraying your vehicle is expensive, permanent and can really only be done a handful of times. Previously, undertaking such a change was a pivotal decision and could affect the longevity of your car’s bodywork. Of course, there is an answer, and one of the most popular substitutes for respraying or repainting a vehicle is vehicle wrapping. The use of vinyl to create the unmistakably visual dexterity only supplied elsewhere by the aforementioned use of paint.

With vinyl, it’s not a permanent change; if you decide you’re just not that into the new colour, all is not lost. The finish is easily reset, and reapplied as and when necessary. Of course, vinyl also creates an opportunity to add graphics and custom designs, an astonishing final effect that will make your vehicle stand out even amongst the liveliest of vehicles. Whether you’d rather that new motor of yours in a distinctive metallic amber sunburst, or if you’d prefer a shock of electric blue through the middle amidst a graphic depicting the ferocious jaws of a wild animal; it’s all possible with vinyl!

Forget respraying, painting and making a mess of your vehicle. Change is simple, retractable and unique with vinyl.

But is that where it ends? Of course not. Vehicle wrapping is certainly not confined to the motorways and high streets of Britain, and in fact is used in a huge range of differing capacities all over the world.

Take, for example, the Belgian Army; perhaps not a body you’d normally associate with a need to advertise their latest products with flash, colourful, eye catching design on the side of their vans. They have however, wrapped their fleet of F16 jets in a stark and apt looking vinyl, with shades of blue toward the rear and punctuated by a glorious image of a spitfire and a naval mine on the tailfin.

The wrapping came about after a previous successful attempt at such livery, wherein the idea was tested for the first time to celebrate Tiger Squadron’s 60th anniversary. The follow up fleet wrapping has proved to stand the strain of the skies, withstanding up to 2500 km/h, whilst simultaneously dealing with 9Gs of force.

Whilst we at Sign Language are more than happy to vinyl wrap your company F16, if, by some absurd and unlikely eventuality, you don’t have one, but do have a range of non-military road vehicles, just waiting to make the most of their time out on the road for your brand; then give us a call, and join the Belgian Army in the quest for a great-looking, advantageous fleet!

Colour plays a huge part in the make-up of your business. It is often the very first sensory interaction you will have with your customer, and whilst that may seem pedantic, studies have brought back results that show just how much of an effect colour can have on our perception of a company.

Not only that, but varying colours often represent a range of values. Asking yourself, what values will be at the core of my business and what do I want people to think when they see my logo, should produce some clues that point toward potential appropriate colours.

Evaluating the market also comes into play here. Who will your competitors be? What colours have they chosen? In this case, it’s important to use colour to define yourself, and whilst you may think an overtly ‘blue’ competitor might be colourized as such so as to impress a set of values onto their consumers, values you may also wish to embody; choosing the opposite, say, red, will allow you to stand out.

At Sign Language, our design service can help you over all these mountains, taking your logo and design ideas and making them work perfectly on your van or commercial fleet. So when you pass other road users, you’ll be imprinting a message on their memory – your logo and your colours.

Now, we could individually break down each colour and note down their use according to typical commercial messages; however the lovely folk at Column Five and Marketo have slid all this information, all the facts and figures, all the important data, into an easy-to-consume, aptly colourful infographic! Have a look at the image below for all the data on why your company colours matter!

Once you’ve had a good long perusal of this chart, picked your colours and your logo, and are ready to get your on-the-road fleet working for you effectively, call one of the area numbers at the top of the page and let us take care of all your vehicle graphics!

But of course, before we go on to explain why branding is one of the major mechanisms of your business, we need to define it. So what is branding?

Branding is the culmination of everything your business does that represents you, and is ultimately, the manner in which your consumers perceive you, the eyes through which they view you. These days, in the age of digital communication, it’s ever-imperative to make sure your customers are seeing you in the right way, through your actions, your voice and your branding.

The biggest brands in the world are designed and marketed to imprint their colours and their logo on our minds as being synonymous with the name, and even vice versa when branding has really worked effectively. For example, a flash of yellow and red may remind us of McDonalds, whilst the ‘M’ logo is instantly recognizable the world over. Similarly, a glimpse of blue on your car logo is bound to make you think of Ford, and the chic green and black of Starbucks is a mesmerising magnet for coffee addicts up and down the country. So how have these companies achieved such prestige, to the extent that their colours alone can make us think of their product?

The answer is of course, branding – the business identity. Building a business personality starts the moment you pick your name, and remains at the forefront of everything you do for the duration of the company’s existence. A transparent and consistent identity will help push you toward success!

Logo, colour theme and placement are all significant factors when it comes to your branding location, and ensuring every possible surface that strikes the public field of vision is appropriately decorated in your emblem and colours is a great goal to aim for.

Heightening the amount of prospects that will come into contact with your logo and your colours will thereby increase the strength of your brand, and push you toward that goal of synonymy.

Vehicle graphics are a potential outlet for your brand that many miss out on, not realizing that, when your vehicles are on the road, millions of drivers are available to advertise to at a cost price that is incomparably affordable. Such a service, provided by us here at Sign Language, is complimented by the in-house designers who ensure your chosen brand scheme fits onto your vehicles in an appropriate manner, whilst putting the building of your brand awareness at the top of their design priorities.

There’ll be more on branding coming soon from the team at Sign Language, in the meantime, why not pick up the phone and chat to a member of our team – and kick-start your brand awareness campaign the most effective way today!

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

Vibrant & Contrasting Colours

One of the most important aspects of your vehicle livery, the colour of your van graphics makes a big difference to not only how effective it is at grabbing the public’s attention but also how easy it is for them to read.

With this in mind, make sure that you use bold and vibrant colours – primary colours are the best – that don’t clash with the colour of your van. For example if your van is white then stay away from using yellow or other similarly light colours.

The Bolder the Better!

To ensure that people can read your livery while your vehicle is on the move it is important to have bold lettering that is clearly legible. Small or italicised lettering will be hard to make out while you’re driving or from a distance, limiting the scope of your vehicle’s advertising.

Don’t Overcomplicate Things

There are dozens of pieces of information about your business that you may think should be displayed via your vehicle, but when it comes to van graphics less is more. Trying to cram on everything from your telephone number and e-mail to your company’s address and slogan will make it less appealing to the public as well as force you to use a smaller font which, as we mentioned previously, reduces the impact of your livery.

Make sure you have got the essentials of your business displayed but remember that your livery is a form of advertising, and as such, it needs to be aesthetically pleasing.

Click here to get in touch with our professional team to find out more about how, when done well, fleet van graphics can significantly enhance your brand.

The method behind the madness is simple, think of the hundreds and thousands of people that use motorways every single day, whether they are commuting, out on business, or just getting from A to B. Now, what looks better than a uniquely designed, colourful vehicle with your name and logo on it? It’s eye catching and different so it will draw driver attention, stamping your message onto their brain!

In the world of advertising, there’s a lot to be said for getting your company name an audience with your consumer’s eyes, even if it’s just a momentary flash. Once the idea has been implanted, they will think of you the next time they need a similar service, and what better way to implant an image than with your company vehicles.

If your commercial vehicles are already out on the road with no insignia, then you’re missing out on a great opportunity that we can provide! Here at Sign Language, we’re the experts for every stage of the process. Whether you’re unsure exactly what you’re going to put on your cars or vans, or need a specifically designed logo, our professional designers can help, taking you through each step and working with you to create vehicle livery that is simply unmatched.

When it comes to staying ahead of your competitors, our unique vinyl wrapping is one way you can be sure they’ll be eating your dust; so for more information, to ask any questions or book yourself in for effective vehicle livery, simply pick up to the phone to our friendly team, who’ll set you off on the right road to roaring branding success today!

Why Fleet Livery?

At the moment you might own a fleet of generic vans or cars which could look like any other out on the road. How does anyone know that it is your company that is driving that car or van? Stock colours with no identity aren’t professional and will leave a lot to be desired when you arrive. But going beyond simple aesthetics and appealing visuals, you could also be missing out on a great opportunity to garner more enquires and get your business name and the products or services you offer out there to a much wider community.

Design beyond your Imagination

Here at Sign Language we’re not just talking about a simple name and number to be placed on your door, but a complete re-design of the vehicle you design, with these livery graphics and wrapping able to enhance the entirety of each vehicle, creating something the ‘wows’ anyone that sees you fleet driving, instantly recognises your business name and then possibly decides to use your service for themselves.

No matter what industry you are in, fleet livery is a must – giving you greater brand identity, more chances of enquires (your fleet will effectively become a moving billboard) and also boosted morale and belonging for your team. Whether you have a design in mind or not a helping hand right from the start, get in touch today.

We understand that in the fierce world of business you need to stand out from the crowd, and with our service you’ll do just this. Effective vehicle wrapping will instantly make your brand more memorable, grabbing the attention of more and more potential customers with every mile that you drive.

One of the elements we have come to understand over the years we’ve worked in the industry is the demand for ever changing advertising, as promotions update on a regular basis and businesses constantly advertise different things, vehicle wrapping needs to reflect this. But don’t worry, as our products are simple and easy to remove and replace, leaving no damage to your vehicle. What’s more, we understand that those four wheels will play a vital part in the running of your business, so our team work promptly and efficiently to ensure you’re not without the use of your vehicle for any longer than you need to be.

So, why not give your fleet a face lift today with our vehicle wrapping? It doesn’t matter whether you just have one or two vehicles, or a fleet of fifty, our team can help. Get in touch today and see for yourself just how effective this innovative marketing tool can be.

Here at Sign Language we know the importance of effective advertising to make sure your brand name stands out amongst such fierce competition. Superbikes are no exception and where better to promote your team name than on your bike whilst it’s tearing round the track and on any team vehicles when you are on the road.

Motorsport Graphics

The team at Sign Language are experts in vinyl wrapping. Our designers work closely with you throughout the process to ensure you get exactly what you want. We guarantee to create vehicle graphics for you that will successfully showcase your identity, getting you the attention you deserve. We know the importance of using impressive advertising to get you the sponsors you need to progress through your career.

We can reproduce the vinyl designs we create for your bike and they can be applied to any team equipment and support vehicles you have, as well as banners for ultimate exposure for your brand.

Our standards are second to none and we pride ourselves on our dedication to any and every project we have no matter how big or small. We ensure we only use trusted suppliers like 3M, Avery and Metamark so you can be confident you are getting a quality service from us.

For more information and to find out what we can do for you and your superbike give us a call or fill in an enquiry form online and we will get back to you as soon as we can.

With our exceptional van vinyl wrapping service, you can make the most of your van. Our team can transform your plain, dull white van into an advertising campaign on wheels that draws attention to itself; using photos of members of your team or of your products is a great way to make your advertising unique. We offer a premium design service that involves our team of in-house designers translating your passion for your business into a stunning design; just take a look on our website to see some of the vinyl wrapping we have produced for our previous customers.

Whether you have one or one hundred vans operating in your company, we can create vinyl wrapping in any size and for as many vehicles as you need. We understand, however, that your vans are vital to your business, you simply cannot operate properly without them; fortunately, vinyl wrapping takes considerably less time that other methods and we work quickly and efficiently to return your vans to you as soon as possible.

If you would like more information or want to take a look at the kind of work we do, please browse our website or if you have any questions, you can give us a call on one of our local numbers to speak to a member of our friendly and professional team.