hand crafted by Kemarra Inc. www kemarra.com 02 Jun 2010 08:00:00 PDT Blog of high tech, web2.0, software, and biotech news and events in Silicon Valley by Keith Rayner of Kemarra Inc. http://www.kemarra.com/?utm_medium=RSS en rss@kemarra.com (Keith Rayner) http://www.kemarra.com/images/logos/kemarralogo-rss.gif Kemarra Inc. http://www.kemarra.com/?utm_medium=RSS Here's some essential differences between activities for a first release versus ongoing development post-launch. The main takeaway is that for the first release you’re much more concerned with the quantitative aspects, namely “what it is”, as opposed to the qualitative aspects of “what it does”. And if we take Dan’s expert advice, here’s how it’s done. 02 Jun 2010 08:00:00 PDT http://www.kemarra.com/events_svpma_product_first_release.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/events_svpma_product_first_release.html?utm_medium=RSS You may well be familiar with those terms, but if you think you know all the details you're probably in for a few surprises, and in this sensitive area surprises are definitely to be avoided. Read on and get on the right track ... 23 Feb 2010 08:00:00 PDT http://www.kemarra.com/copyright_trademarks_patents.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/copyright_trademarks_patents.html?utm_medium=RSS Successful Product Managers and Marketers in Silicon Valley have to be productive at work while avoiding burn-out and maintaining their enthusiasm for the job. Brian Lawley of the 280 Group shows us how, which some tips on how to manage your boss thrown in for good measure. 9 Oct 2009 08:00:00 PDT http://www.kemarra.com/product_management_productivity.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/product_management_productivity.html?utm_medium=RSS With an entire day devoted to the presentation of current solar technology, costs and benefits compared to other energy sources, environmental concerns, and government policies, the day could best be summarized as an attempt to answer one key question: Why is there more solar capacity deployed in Germany than in the US? 26 Jun 2009 08:00:00 PDT http://www.kemarra.com/german_us_solar_seminar.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/german_us_solar_seminar.html?utm_medium=RSS In a fascinating, interactive pair of presentations on product and services design, the audience gained valuable insights into design thinking and the design process. Both presenting companies, Adaptive Path and Portigal Consulting, help companies with the design process for product and services creation and improvement. 12 Jun 2009 08:00:00 PDT http://www.kemarra.com/research_to_design.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/research_to_design.html?utm_medium=RSS Carbon usage and the associated production of carbon dioxide (CO2), a greenhouse gas, occurs across all business activity and the entire life cycle of a product. The panel explored how software systems can help track and report on carbon usage, provide accountability and trading of carbon credits, help reduce costs, and increase the credibility of corporations with ecology-aware consumers. 25 May 2009 08:00:00 PDT http://www.kemarra.com/carbon_emissions_accounting.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/carbon_emissions_accounting.html.html?utm_medium=RSS Expert opinions on trends in convergence of broadcast TV and the internet, and the future of media, came from a range of current players in the field. Winning ingredients for the next success story were choice, personalization, and interestingly, the importance of your home town community. 5 May 2009 08:00:00 PDT http://www.kemarra.com/internet_tv_digital_media.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/internet_tv_digital_media.html?utm_medium=RSS There's loads of potential for digital advertising. But marketers, publishers, creatives, and the technology folks need to sit down and plan a roadmap that provides an engaging brand experience, worthwhile direct response, complements search and mitigates the obtrusive get-out-of-my-space backlash. 23 Apr 2009 08:00:00 PDT http://www.kemarra.com/ad_tech_SF_2009.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/ad_tech_SF_2009.html?utm_medium=RSS Some companies are born into the web 2.0 world, others are struggling with it. The traditional companies that embrace the new technologies to increase employee collaboration within the company, and succeed in increasing brand engagement with their customers in the broader world will be the winners. 17 Apr 2009 08:00:00 PDT http://www.kemarra.com/traditional_companies_embrace_web20.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/traditional_companies_embrace_web20.html?utm_medium=RSS Tim O'Reilly's keynote at the March 2009 San Francisco Web 2.0 expo pointed the way to an intelligent web grid sensing the state of the planet, and all of us contributing to the collective intelligence to make the world a better place. 6 Apr 2009 08:00:00 PDT http://www.kemarra.com/report_oreilly_web20_2009.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/report_oreilly_web20_2009.html?utm_medium=RSS An insider look at the action at a day-long unconference for product managers (where the conference agenda is determined by the participants themselves), hosted by Yahoo! in Silicon Valley. Discover how an unconference can help you connect with your industry peers. 16 Mar 2009 08:00:00 PDT http://www.kemarra.com/pcamp_product_management.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/pcamp_product_management.html?utm_medium=RSS Insights into the role of Product Management with Agile development from an expert at Rally Software - Blog report on SVPMA presentation - How Product Management Must Change to Enable the Agile Enterprise. 13 Jan 2009 08:00:00 PDT http://www.kemarra.com/agile_development.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/agile_development.html?utm_medium=RSS Data from ClickStream Technologies' standing panel of U.S. adult internet users showed that internet retail sites received a dramatic increase in average clicks per visitor on Cyber Monday. 12 Dec 2008 08:00:00 PDT http://www.kemarra.com/pr_clickstreamtech_cyber_monday.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/pr_clickstreamtech_cyber_monday.html?utm_medium=RSS From May to November 2008, ClickStream Technologies' standing panel of adult U.S. internet users showed that use of free productivity applications such as Google Docs and OpenOffice remains low, while Microsoft Office is in use by over 50% of adult U.S. internet users and shows no signs of declining popularity. 15 Nov 2008 08:00:00 PDT http://www.kemarra.com/pr_clickstreamtech_google_docs.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/pr_clickstreamtech_google_docs.html?utm_medium=RSS Insights into Product Management at Second Life - Blog report on SVPMA presentation - How Innovation and Collaboration is Shaping the Evolution of Virtual Worlds. 12 Nov 2008 08:00:00 PDT http://www.kemarra.com/events_svpma_second_life.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/events_svpma_second_life.html?utm_medium=RSS As the 2008 presidential election approached, ClickStream Technologies' standing panel of U.S. internet users showed that U.S. Democrats ramped up their consumption of online news more so than Republicans, even when it came to conservative websites such as foxnews.com, where Democrats performed, on average, twice as many mouse clicks as their Republican counterparts. 4 Nov 2008 08:00:00 PDT http://www.kemarra.com/pr_clickstreamtech_election_news.html?utm_medium=RSS rss@kemarra.com (Keith Rayner) http://www.kemarra.com/pr_clickstreamtech_election_news.html?utm_medium=RSS