► Branded / logoed gifts, especially when these are high-quality items, draw the recipients’ attention to a company’s business.

► A 2017 study reveals that 89% of the consumers will recall the advertiser’s name or company’s name for at least 24 months after receiving a promotional gift.

► Promotional gifts will help customers to spot and recognize a business right away. Marketers call it “instant brand recognition”.

► Unique and quality products are precious and last longer than cheap items. Recipients will cherish and use them for months or years. Meaning they will be engaged with the brand for a long time.

► People associates the premium quality of a gift with the quality of the advertiser’s business.

► A vast majority of people say they will do business with the advertiser after receiving a special gift.

► Happy customers make loyal and returning customers.

► Products which have a logo or a brand message of the company printed on them drive potential customers’ interest.

► Customers who are satisfied with their gift items become referrals, allowing a business to reach a broader audience.

Corporate gifts and quality promotional neck wear  should always be part of a marketing campaign. At ANNE TOURAINE Paris™ and ANNE TOURAINE Custom Scarves and Ties Inc. we work with worldwide leading companies and we know from experience how important these are!

At ANNE TOURAINE Paris™ we do love the concept of (revisited) kerchiefs. That’s why we have created a collection of chic bandanas dedicated to modern women. Cut in silk-cotton fabric, ANNE TOURAINE Paris bandanas combine the softness and vibrancy of silk with the robustness of cotton. As they come in twelve different colors - from quiet to vibrant - there is at least one for you. Find yours and have fun tying and styling it!

Today we’ll share five classic and chic ways to wear your ANNE TOURAINE Paris™ bandanas. Stay tuned. More styles to come in our next blogs!

1. Modern cowboy: Fold your bandana diagonally in half and wrap it loosely around your neck. Tie the ends in the back. 

2. Chic Biker: Fold your bandana diagonally and wrap it around your head. Tie with a tight knot at the back of your head. Wear preferably low on the forehead.

3. Stylish worker: Fold your bandana diagonally into a narrow band. Wrap around the neck. Tie with a double knot.

4. It girl: Fold your bandana diagonally in half. Wrap it around your neck with the pointing tip to the front. Bring the two ends from the back to the front of your neck. Tie them above the pointing tip of your bandana

5. Sophisticated Lady: Fold your bandana diagonally into a narrow band. Wrap around your ponytail. Tie with a double tight knot

Say yes to an ANNE TOURAINE Paris™ silk-cotton bandana you’ll wear all year round. You can’t go wrong!

Fabric: wool? perfect in the winter; insufferable in the summer time. Cotton? suitable in the spring or the summer; not exactly the best to beat the chill though.

Maybe you feel more comfortable with a synthetic or semi-synthetic fabric such as polyester or modal? If so... think twice! Other the fact that polyester is not environmental friendly, it doesn't "breathe" and therefore is not always pleasant to wear. As for modal, it is prone to stretching and shrinking. Not good.

Don't despair! From time immemorial, silk has been known for its amazing properties and is definitely worth the investment. The molecular structure of this natural fiber makes it enjoyable to wear in any season.

Yet, despite the fact that silk has miraculous properties, you may feel uncomfortable with a tight silk scarf around your neck when the temperature reaches 80-90F... Who wouldn't? Again do not despair! There are many ways to wear your silk scarf and to feel nonetheless at ease, even when the weather is getting really hot. Trust ANNE TOURAINE Paris™: we sell silk scarves to customers from all over the world and we are here to help you find the appropriate scarf styles to enjoy (or fight) the elements all year round, wherever you live and whatever the season is!

• Beating the chill

No need to say: on a very cold day, priority #1 is to stay warm. There is no better season for a tight neck scarf. Wrap it once or twice around your neck; in any case make sure your cleavage is always covered.

Another option is to turn your scarf - as long as its size allows it - into a comfy shoulder wrap over a coat or a sweater.

• NOT gone with the wind

It is women's worst enemy: in a few seconds the wind will mess up the nicest hairstyle. The best solution is to stay home and wait until the wind dies down... or to fight the element with glam. It's time for a à la Grace Kelly or à la Audrey Hepburn headscarf.

The good news is that the women's worst enemy can easily be tamed. Rather than fighting the wind, why not playing with it and becoming friends? Take advantage of the weather and grab a scarf. Tie it as a long neck scarf, belt or headband and let it fly romantically in the wind.

• The rain is a pain

To be honest with you, silk and rain do not go along very well. Unfortunately, rain drops can damage silk fabric. The only recommendation we suggest is that, whatever the scarf style you opt for (neck scarf, headscarf) you make sure you have your umbrella - just like the Queen of England does....

• Hot styles for hot days

Here we are... "It is impossible to wear a scarf in warm weather", wrongly say many (way too many) women. Sorry to say: do not dread the heat as summer is probably the best season to enjoy a silk scarf. There are plenty options to wear your favorite accessory when it's hot.

Wear it loosely tied around your neck or turn it into silky necklace which will make you stand apart!

Tie it as a cute headband in your hair, around your ponytail or around your bun to create a lovely summer hair dress.

Think about customizing your straw hat with your silk scarf: irresistible!

What about a stunning silk halter top, a fancy beach cover up or a dazzling shoulder wrap?

Unless you prefer a silky belt...

Finally, think bandana!

As you see, there are plenty different ways to wear your ANNE TOURAINE Paris™ silk scarves in every season. If you don't, you have no excuse!

. Drawer or hanger?

Hangers are never a good option to store silk scarves. Wire hangers will leave wrinkles and creases on your scarf. Hangers with clips are even worse. Is a soft rubber hanger with multiple crossbars (similar to an extra large tie hanger) a better option? Not really. It does hold several scarves at the same time (convenient to spot at first glance the scarf which matches the best your outfit); yet, it does not protect your beloved accessories from light and dust. We therefore recommend you keep your scarves gently folded in their original box, placed in a drawer. As silk fabric needs to breathe though, we also recommend you remove the lid of the box (don't discard it; keep it tucked under the box).  

          

. Your silk scarf's worse enemies 

Other than dust and too much direct sunlight - which will eventually affect the colors of your scarf - perfume is another terrible enemy. Never spray perfume on your scarf or in your neck. Spray it behind your ears or on your wrists.

Identified scarf enemy...

. Which cleaning?

When cleaning your silk scarf at home your take multiple risks: an inappropriate detergent will spoil forever the colors of your scarf; so will water if it is too warm. Pressing your scarf too hard will ruin the silk fibers. The best option remains to have your scarf dry cleaned... once in a while. No need to say: it implies you know a reliable dry cleaner, you do not forget to tell him your scarf is made of silk... and - major point - you ask him to stay away from strong solvents.

. How to iron your silk scarf?

If you are using a traditional iron, always set it up on low heat (too much heat would ruin the fabric). Iron your scarf on the reverse side, placing a thin and clean cotton press cloth between your scarf and the iron to eliminate burning risks; if your silk scarf has an hand rolled hem, avoid pressing it. Iron along the hem instead.

For a better result though we recommend you lightly steam your silk scarf. You can use a hand steamer or a steam iron. If you are using a steam iron, again a thin and clean cotton press cloth will be very helpful. In any case keep moving the iron constantly and fast to avoid scorching. And remember to let the silk completely cool before folding your scarf.

Caring for silk scarves certainly requires a little more attention than for polyester scarves. But, these few tips should help you to keep your silk scarf for years. And after all, let's put it this way: it is worth it! Silk is by far the most luxurious, shimmering and divine fabric ever produced on earth... We hope you enjoyed these few tips from your high end silk specialist!

1. Invest into a fine silk silk scarf made in the authentic French tradition

Fine silk fabric, hand rolled hems, unique designs are the signs of quality. A true high-end silk scarf is meant to last for years. Trust established scarf brands such as ANNE TOURAINE Paris™.

2. Pick the right scarf color 

You know the colors which look good on you. As most of the time you will wear your scarf around the neck, always make sure the scarf you want to purchase enhances your skin tone, eyes and hair color.

3.Choose the right scarf size 

If you are short or if you have with a short neck, prefer smaller scarves to large and bulky ones. You want your scarf to be outstanding not overwhelming.

4. Let your scarf shine 

Keep it simple and do not over accessorize. A  dazzling scarf is enough to zest up any outfit.

5. Dare new scarf styles

There are so many ways to wear a scarf! Why would you limit yourself to the same old boring style? (for more ideas browse ANNE TOURAINE Paris™ scarf blog and scarf lookbook).

6. Get inspiration from scarf icons 

Look back at Jackie Kennedy, Audrey Hepburn, Grace Kelly: timeless scarf styles will never die.

7. Be creative

Use your imagination and invent original and personal styles.

8. Pair your accessories and your scarf

We won't repeat it enough: do not over accessorize. Keep it minimum and harmonize your (few) accessories with your scarf. It is all about proportions and colors.

9. Remember your scarf is more than just a neck wear

Walk off the beaten path and turn your scarf into a unique belt, jewel or bag. 

10. Be confident

Last but not least: be confident!  With a precious silk scarf on, wherever you are and whatever you do, you will always shine!  

Whether we believe or not in Zodiac signs and in planet interpretation, let’s admit it: the astrology science is somewhat fascinating. If you haven’t found yet a both precious and special present for yourself or for your loved ones, look no further! ANNE TOURAINE Paris™ has created a line of zodiac-inspired silk scarves meant to be loved … and not only by Astrology aficionada…

- With its twelve zodiac signs design, this Astrology scarf will appeal to every woman.

- One positive and whimsical trait illustrates each sign: fun!

- The Astrology scarf comes in four different colors and two different sizes (36x36” / 90x90 cm and 27x27” / 70x70 cm). Choose according to your color / size preference and budget.

 Each of its four colorways is easy to combine with many different outfits:

• You will love the white Astrology scarf with blue, orange, peach or black

• Combine the blue Astrology scarf with dark grey, black, blue or pink

• The yellow Astrology scarf is fabulous with a black top

• Play tone on tone with the black Astrology scarf or mix it with contrasting colors such as pink or vibrant orange

Shop out of the big box! This zodiac-inspired silk scarf is much appreciated as a precious and original present to celebrate a special event, a birthday or just friendship…

January is known for being one of the coldest (and dullest) months of the year. Yet… it’s up to you to make it bright and warm and to beat the winter blues with the triple S miracle formula: Silk Scarf Solution! Click here to discover ANNE TOURAINE Paris™ silk twill scarves. We have all the solutions you are looking for...

Stay warm!

Rule #1: Pick lightweight scarves - such as an ANNE TOURAINE  Paris™ silk chiffon scarf

Rule #2: Keep them loose around your neck  ... or...

Rule #3: Take advantage of the versatility of your extra large scarves and be on the lookout for new ways to wear them

Go for extra large silk scarves and change your routine! You will never go wrong!

Using some of the ANNE TOURAINE Paris™ extra large lightweight silk chiffon scarves (size 54"x54" / 140cmx140cm), we created a few styles you absolutely gotta try. There is at least one for you!

• Classic long sarong

• One-shoulder Grecian cover-up

• Fancy shoulder wrap and belt

• Beach dress

• Fancy short sarong

So?  How do you like the idea of turning your traditionally cold weather scarves into a statement piece you can wear all summer long?

You turn to play with silk scarves and straw hats. Enjoy!

If you are looking for a stylish hairstyle, a simple and easy solution is to throw on a bright silk scarf. There is no better way to chic up your summer look and to survive the hot weather.

Summer scarf styles in Paris!

► Scarf folded into a long band

Quiet bun and scarf as a headband: Create a low bun. Then tie your scarf with a square knot on top of your head and secure the ends under the front to conceal. Et voilà!

Fun bun: pull your hair up and create a bun on top of your head. Tie a scarf around it bringing the pointing tips to the front. This style rocks!

Ponytail and scarf: starting from underneath go around your ponytail once or several times (it depends on the length of your scarf and on how long you want the tips to be). Tie it on top of your ponytail. All done. You'll never get tired of this vintage scarf look!

Low headband: place your folded scarf along the line of your forehead and tie it at the back of your head. This sporty look works with any length of hair!

► Scarf folded into a triangle

Modern Esmeralda: place your scarf on top of your head. Bring the two tails to the back and tie over the pointing tip of your scarf. Secure with a double knot. Wear this scarf in a classic way (knot at the back) or give a try to the knot tilted to the side. Both styles are really cute!

Summer is here: wear your silk scarves accordingly and enjoy the delightful nice weather we have.

As often the simpler the better... Check out these many easy ways to wear a long scarf we have selected for you. For all the different styles below we used some ANNE TOURAINE Paris™ silk chiffon scarves: their size (67x26") and lightweight silk fabric make them both simple to wrap and pleasant to wear!                                                                                                                        

• Neck scarf tied to the front with a simple or double knot      

Wrap your scarf around your neck so that both ends are hanging down to the front. Then tie them together near your chest with one or two knots. This style is perfect to look slimmer!

• Neck scarf tied on the side with a simple or double knot

Wrap your scarf around your neck and tie both tails on the side of your neck. Keep this romantic style in mind for Valentine's Day... your hubby will love it!

• Scarf tied European loop

This ultra simple and trendy way to wear a long scarf is very common in Europe. Hence its name.

Take your scarf and fold it in half. Then wrap it around your neck and pull the two tails through the loop you have created. Adjust to your liking (tightened or loose) et voilà!

• Faux Infinity scarf

Tie the two ends of your scarf together with a double tight knot to create a loop. Then wrap it around your neck like you would do with an infinity scarf. This faux infinity scarf offers many options: your can wrap it once or several times around your neck. You can also showcase the knot or hide it at the back of your neck.

• Scarf wrapped once or twice around the neck

Wrap your scarf once or - for a fluffier result and shorter tails - twice around your neck. Tie with a simple front knot.

• Scarf wrapped once around the neck with the ends dangling in the back

Drape you scarf around your neck starting from the back. Then bring the two ends from the front to the back and leave them dangling.

• Scarf worn as a semi drape on one shoulder

Place your scarf at the back of your neck making one tail longer than the other. Bring the longer tail to back. Open up the two ends so that they drape both your chest and your shoulder.

• Scarf worn as a front drape and tucked behind a waist belt       

Center your scarf at the back of your neck. Bring the two tails to the front and open them up to create a drape effect over your chest. Then tuck them behind a large waist belt. Enjoy this stylish and eye-catching way to wear your long scarf!

• Scarf as a loose front neck scarf with by a scarf ring

Center your scarf at the back of your neck. Bring the two tails to the front. Pull them through a scarf ring and adjust to your liking.

• Untied scarf with ends dangling loose to the front

Center your scarf at the back of your neck. Bring the two tails to the front. Do not tie your scarf and wear it loose.

• Neck scarf with a fluffy bow

Wrap your scarf once around your neck, and tie a loose knot near your collarbone. Then tie the ends of the scarf in a big fluffy bow.

• Headscarf tied as a long and romantic headband

Fold your scarf into a narrow band. Then wrap it around your head to create a headband. Tie with a tight double knot at the nape of your neck. You can either play symmetry or have one tail longer than the other one (photo).

• Headscarf pirate style

Fold your scarf into a large band. Place it low on your forehead covering your hair. Bring the two tails to the back of your head and finish with a tight double knot.

• Scarf tied on a bag handle

Easy and spectacular; convenient too when the weather turns too hot to wear a neck scarf: wrap your scarf around one handle of your bag and secure it with a tight double knot.

• Scarf tied as a long belt

Routine is boring, don't you think? Forget your regular waist belts and use your long silk scarf to create a stunning and original belt. Wrap it around your waist and tie with a double knot, either centered or tilted to the side of your waist.

• Scarf tied on a hat with the two ends hanging down

Fold your scarf into a band. Wrap it around the crown of your hat and tie with a double knot at the back of your hat. Perfect for the summer!

• Scarf tied on a hat with a fluffy front or back bow

Fold your scarf into a band. Wrap it around the crown of your hat starting from the front or the back of your hat. Tie with a fluffy bow... another perfect summer style - irresistible on a straw hat...

Enjoy all these styles! All you need to do now is to choose the scarf pattern and the trendy color which will put you at your best... 

Inspired by Edith Piaf - probably - and anxious - for sure - to make us forget the world turmoil, the fashion gurus have decided that, this spring, pink (quartz pink to be totally exact) is the spring 2016 color fashion to live by. Join the fashionista: be pink or don't be!

Spring 2016: be pink or don't be!

As we think that the total pink look suits more baby girls than women, we have decided to follow the trend with three pink scarves picked in ANNE TOURAINE Paris™ collection: they will do for the touch of fashion AND for timeless elegance and softness. And the good news is: pink scarves fit brunettes and blondes as well! 

This French silk twill scarf features Paris monuments and is a must have for Paris lovers. To be tied of course like French women do!

This oblong and flowing silk scarf with its timeless polka dot design will please all romantic women. Other the fact it can be tied as a classic scarf, a waist belt or a large headband, it is also perfect to add a pop of soft color to a black outfit.

If, like us, you think a cashmere silk pashmina scarf is a must in your capsule wardrobe to look elegant with your LBD - little black dress - while keeping you warm in any circumstances, you will love this cozy shoulder wrap.

Classic, romantic, warm, time for you to be trendy with these three silk scarves!

• Opt for the hibernation mode and stay in bed until spring is back. Problem: we are not bears…

• Put on layers and layers of warm sweaters, a heavy coat, fur boots and wrap our neck in a bulky wool scarf. Efficient. Yet the “bibendum” look is not exactly chic…

• Put on a cashmere sweater, a warm coat, fur boots - with pumps in our handbag to switch shoes once at the office - AND … a nice silk scarf!

Did you know that silk fabric has amazing thermo regulating properties? It keeps us cool in the summer and warm in the winter. This is the magic of silk! So why not fighting the cold weather with style? ANNE TOURAINE Paris™ has created a large collection of French silk twill scarves for you to remain elegant and warm whatever the weather is. Pick the one you like and get ready to fight the chill with elegance!

Ready? 3,2,1..Go fight the winter with your ANNE TOURAINE Paris™ silk scarf!

No wonder why the 25th Palm Beach Cavallino Classic (Jan 20 to Jan 24, 2016) - one of the most worldwide renowned Ferrari events - was such a big hit!

Photo courtesy: Cavallino

To celebrate this special 25th Anniversary, CAVALLINO and ANNE TOURAINE Paris™ have partnered to create a unique commemorative silk scarf.

Photo courtesy: Cavallino 

This vibrant blue and dark orange scarf features a Ferrari 250 GTO with The Breakers Resort in the background. As it comes in a limited edition, don't miss the opportunity to order yours now!

Ferrari and silk scarf lovers -  Photo courtesy:  Cavallino

If you too want to celebrate a special event with logo scarves or ties, contact us: designing and manufacturing custom scarves and ties has been our job for over twenty years.   

If you love statement scarves, you know that finding for instance the right earrings can be difficult. Both your scarf and your earrings are next to your face and both tend to naturally compete. That being said, it doesn't mean that earrings and a scarf is a big no. It's all about finding the right balance and creating a streamlined look.  

If, like us, you like wearing scarves and earrings, here are a few things to remember

- Because (crystal or diamond) studs, as well as simple pearl button earrings, are pretty neutral, they look good on all face shapes and they work with all scarf colors - from quiet to bold: a safe choice no matter what.

Crystal or diamond earrings: elegant with all scarves

You'll never go wrong with pearl buttons

- If you prefer colorful studs, make sure the color of your earrings matches at least one color of your scarf

Yellow harmony

- The two rules above apply to teeny tiny drop earrings.

- Dangling earrings are more noticeable than small studs or simple pearl buttons. If you decide to wear them, make sure they are in harmony with your scarf. Choose earrings which pick up in your scarf and / or blouse color. Playing up one color will make your outfit looked pulled together and elegant.

Pick up one color of your scarf or your top for your dangling earrings

- Very long dangling earrings are lovely. Yet, if you decide to wear a scarf + long and sophisticated dangling earrings, keep your look balanced: prefer a quiet and neutral top.

Long dangling earrings: better with neutral tops

- Hoops are timeless. They will never go out of fashion. We all love / loved them. They are synonym of a (controlled) free and breezy bohemian look. Perfect with a scarf tied as a narrow headband or as a cool ponytail band.

Hoops for a chic bohemian look

Who said pairing scarves and earrings was difficult?

1. Scarves.

On the very top of your list write down scarves! Scarves are beach lovers' very best friends. They are light-weight and easy to toss in a bag. And their versatility make them precious. Say no to messy hair and to wrinkles due to sun exposure: use small scarves as summer headbands to hold your hair or to protect your forehead or neck from the harsh sun. Say no to sunburns and brown spots on your cleavage: make dazzling tank cover-ups from your classic scarves. Say no to sloppy looks: turn extra large scarves into sarongs to always walk to / from the beach with style.

2. Straw hats

Relaxing on the beach doesn't mean you can't be jazzy! To protect your head from the sun, prefer a straw hat to a tennis hat. Straw hats are so much nicer and so much more feminine than caps, especially if you tie a scarf around them.

3. Fancy jewelry

Don't be shy about accessories: a few fancy jewelry pieces, such as a metal necklaces or metal earrings, will achieve your look and turn you into a sophisticated sea goddess.

4. Shades

Your eyes are precious. In addition to protecting them, trendy sunglasses will also add instant glam to your beach outfit. Whether you like them retro, modern or classic, sunglasses are an absolute necessity.

5. White shirt

An oversized white shirt (steal your husband's) on an adorable bathing suit is irresistibly sexy. And it helps to hide some flaws. Two good reasons to throw one in your beach bag.

5. Shoes

Plastic flip flops are indeed convenient. Yet, let's face it, they look terrible, miserable, awful. Should we say more? Instead of these ugly footwear, adopt a pair of nice sandals (trendy) or, why not, a pair of high heel shoes you will hold with fake nonchalance over your shoulders once you reach the beach. Being a bold girl is fun!

6. Large straw bag 

Straw bags are a beach must-have to carry all your belongings. Stash your stuff in a cute and spacious bag and hit the sand in style. In addition to your favorite and mandatory sunblock, your beach towel, your phone, your lipstick and a bottle of water, slip into your bag a few fashion magazines and look for ANNE TOURAINE Paris™ scarves. They are regularly featured in the women's press!

Enjoy your vacation at the beach!

To be - or to pretend to be a true Paris native - here are some golden rules to keep in mind:

Rule #1: sipping a coffee in a Parisian café without a scarf on is an absolute no no. If he is not already sitting next to you, the charming prince might show up anytime. A scarf is like a flag. It means you belong to the club of romantic and sophisticated women.

Rule#2: strolling Paris streets early in the morning in your pj's to go get a French baguette puts you at risk: you might run into someone you know and Parisians are anything but nice when it comes to their neighbor's look. A silk scarf worn with confidence is the most efficient anti gossip parry. 

Rule #3: wearing a scarf at the office does not mean you are going to be harassed by all your male colleagues. Who said femininity could be a handicap at work? Stubborn and old fashion suffragettes probably.

Rule #4: Life is not a movie and only Gene Kelly could sing in the rain. You might prefer to hop into a taxi. Good luck! When the weather gets terrible, finding a cab in Paris is a true challenge. If you are fighting a shower with an umbrella AND a dazzling silk scarf, you have a better chance to get one. It may sound unfair but that's the way it is: Parisian taxi drivers prefer elegant women to wrecks.

Rule #5: minimalism is the key to Parisian effortless chic. Cannes is Cannes and Paris is Paris. Rather than trying to be a bombshell in the city of romance, opt for a safe cool style. A scarf casually wrapped around your neck is enough to make you stand apart from the crowd.

Rule #6: your scarf is your BFF. Which means that even when vacationing on an island you don't want to leave your BFF behind. Parisian once, Parisian forever... including on a beach.

Rule #7: do not forget any of the rules above! 

Op-art stands for "Optical Art", a movement initiated in the 1960's by artists such as Vasarely. Op-art prints can be defined as abstract and graphic patterns with fun swirling prints or a bit of an optical illusion made to fool the eye. These are one of the big trends for the Fall/Winter 2015-2016.

Whereas such prints can be overwhelming on a dress or a blouse, they are truly cool on scarves. These two ANNE TOURAINE Paris™ silk scarves, Qube (teal) and Ethnic (available in teal and blue, pink and blue, green and brown, green and yellow), allow you to keep up with the trend in an elegant manner. 

 Op-art print + teal blue : two of the FW 2015-2016  fashion trends

Op-art print combined with fall colors for this extra large silk scarf

Pink: another trendy color for FW 2015-2016

 Enjoy the Fall with your trendy op-art scarves!

From Paris with love ♥

A POP OF COLOR

The big trend is to round, colorful and kind of retro sunglasses: a reinterpretation of John Lennon's memorable sunglasses.  The choice was easy: SILK ROAD orange scarf on - and champagne - to honor the legendary singer-songwriter!

AVIATOR

Classic aviator sunglasses - with its characteristic large lenses and thin metal frames - have been in style for decades. Today they come in many different shapes. To soften their masculine aspect, prefer an ultra feminine scarf style. We tied  ANNE TOURAINE Paris™ headband pink SILK ROAD scarf  into a double headband. We then picked the ACCESSORIES white and blue scarf to create a fancy neck scarf. Finally we decided to play an ultra feminine style with an ANNE TOURAINE Polka dot scarf intertwined with a pearl necklace. 

MIRRORED

Floral patterns are in. So are reflective lenses: not only are they ruling the 2015 fashion world; they are also the best to hide tired eyes- a good reason to love them! On the photo above we feature ANNE TOURAINE Paris™ floral grey scarf- an amazingly versatile scarf - to accent the black-grey-pink harmony.

CLASSIC RAY BAN

Classic Ray Ban sunglasses are not in or out of style. They are timeless. Grace Kelly loved them. Modern fashionista do too. Though they are appropriate with many style wears, we definitely like them with head scarf tied à la Kelly (scarf folded into a triangle and tied at the back of the neck). Create this head scarf with a 36x36" scarf or a large scarf like the one used on the photo above (green and brown ETNIK satin silk scarf, extra large 47x47")

POLARIZED

You don't need to be a professional boater or fisherman to wear them. They have become a must-have for all fashionista. For a touch of additional sophistication, pick like we did a scarf whose color matches the lenses: we opted for a pink look with this ANNE TOURAINE Paris™ pink cashmere silk pashmina scarf

OVERSIZED SQUARE

One watchword if you want to keep up with another hot trend: go over sized! Over sized clothes, over sized bag, over sized jewelry and over sized sunglasses - preferably square. To emphasize this vintage Jackie O look, we picked two different frames: black ones we paired with a white and black polka dot silk scarf. Then we opted for tortoise frames and paired them with ANNE TOURAINE Paris™ ACCESSORY brown silk scarf. Both sunglasses are great but tortoise frames work with pretty much any scarf color.

BUTTERFLY and CAT-EYES

It's well know that fashion trends 1) eventually repeat themselves 2) are often inspired by nature.  Vintage butterfly and cat-eye shades are back with a contemporary twist though: sleeker frames, a touch of gold or fun semi transparent plastic make them at the cutting edge of the trend. Our style advice: opt for a Parisian scarf style such as a loose neck scarf (as featured here with the ANNE TOURAINE Paris™ Black ASTRO silk scarf) or a classic headscarf (scarf: PARIS-NEW YORK white)

Enjoy the summer with your ANNE TOURAINE Paris™ silk scarves and your trendy shades!

Vive la France! Viva the United States! Viva the friendship between France and the USA! And above all viva patriotic silk scarves!

It all started with a warm-up tour in Paris... along the Seine river. Silk scarves on, of course.

We then decided to head to Versailles for the funniest scarf event / Independence Celebration ever... and here we are. OK... you may think our vessel is much smaller than the Hermione. Sure it is. But with a silk head scarf worn "a la Grace Kelly", don't you think our sailor is one of a kind?

Bear with us. The Hermione will visit a few more places before it sails back to France. The trip is not over yet and you still want to celebrate the Hermione fantastic trip with a Paris-New York scarf.

Wishing a happy and safe trip back to the Hermione!

We owe these fabulous lightweight straw hats to Ecuador. Authentic and classic Panamas are made from the leaves of the toquilla straw plant. They usually come in light beige or white and feature a black ribbon around their base. They have been a fashion accessory for over 100 years (remember Great Gatsby..) and they have become so popular that, in 2012, the UNESCO added them to its "Intangible Cultural Heritage List".

How do you wear yours? Tilted to the front or to the side? Men's style or women's style?  Have you ever thought about rocking it with a scarf? If not, this article should convince you to give it a try...

First, we chose an oblong flowy silk scarf. As we quite naturally decided to play a black and white harmony, we picked a black polka dot scarf from the ANNE TOURAINE Paris™ silk chiffon polka dot collection.

We then folded it into a long band that we placed around the crown of the hat and tied asymmetrically at the back.

We absolutely love love love a panama hat with this polka dot scarf silk scarf tied around it. It's stylish, effortlessly chic and personal. Summer is around the corner: with your panama hat and your silk scarf, you are all good!

FLORAL scarves

FLORAL silk scarves - red orange - by ANNE TOURAINE Paris™

Halfway between a flower bed and the famous "thousand flowers" tapestry, this scarf features a composition of intricate and vibrant flowers. For a touch of flair, we played with color variation and colorized some elements with unreal shades. Once in a while, green turns into a surprising turquoise. Freedom is a designer's best friend ...  Like in nature, beauty also stands in rich details and variety: each petal and leaf has its own shape, pattern and texture. We just rethought traditional flowers!

NAUTICAL scarves

NAUTICAL silk scarves - crystal blue - by ANNE TOURAINE Paris™

The sea reflects a place everyone loves. This NAUTICAL scarf line, a true ode to the maritime world, showcases waves, lighthouses, sailing boats, flags and sea shells. Yet, once again everything is filtered and modified by the designer's eye."Curly" waves run all over the scarf: they anchor the central design as well as the four corner designs. They also illustrate nature in motion. Around the scarf, a frieze features intertwined sea shells, corals, pearls and ropes coming straight out of a semi-fantastic world. Imagination is also a designer's best friend.

WINTER scarves

WINTER silk scarves - deep blue - by ANNE TOURAINE Paris™

This winter-inspired scarf combines snowy fields, trees, mountains, horses and typical Russian silhouettes. They all merge into one composite, imaginary and therefore truly unique scenery. It elicits emotions because it tells a story. It's like zooming out and viewing life in traditional Russian villages from a distance. Nature along with novels and movies such as Ana Karenina or Doctor Zhivago inspired this scarf design: passion is the third designer's best friend!

Let the Nature be and long life to nature-inspired silk scarves!

Looking for luxurious gifts that don't cost a whole lot? Gentlemen it's time for you to put high-end silk scarves on top of your list of gift ideas.At ANNE TOURAINE Paris™  as well as at  ANNE TOURAINE USA Custom Scarves and Custom Ties, we design, manufacture  and sell worldwide prestigious silk scarves. And here are five reasons why we believe scarves like ours make sumptuous, distinctive - and affordable - presents:

1) Fine silk is not only a magnificent material, it is the epitome of luxurious fabrics: its soft and sensuous touch has appealed women (and men) for centuries. It remains the perfect choice to those who like to feel special.

2) Each of our scarves is a piece of art whose design is created like an exclusive painting and tells a unique story. And we won't repeat it enough luxury implies uniqueness.

3) Luxury and elegance are closely related. Now, what is more elegant than a stunning silk scarf?

4) Modern and fashionable luxury means beautifully functional. By offering a precious silk scarf, you are sure it will be worn with pleasure in any circumstances.

5) Tasteful silk scarves never go out of style. True luxury never goes out of style. Therefore tasteful silk scarves are true luxury.

Stick to good old basics, gentlemen: as long as they have and mean something special, silk scarves make luxury gifts which wow those who receive them.  Oscar Wilde used to display his love for luxury. Today women have made theirs his famous words: "I have the simplest tastes. I am always satisfied with the best".  

Using the ANNE TOURAINE Paris™ French silk scarves -- the classic 36x36" carré / square scarf -- we have also decided to revisit this classic Japanese outfit. Here is, in just a few easy steps, how to fold and tie your scarf into an original shoulder wrap whose line and fullness reminds off a short kimono:

1. fold your square scarf lengthwise in half 
2. tie the two right tips together with a tight double knot
3. tie the two left tips together with a tight double knot
4. finally, slide your arms through the armholes you have created... Et voilà!

This fancy silk "kimono-scarf" allows you to keep up with the trend while adding a personal touch to it. You'll love it for many reasons: it is so chic and so delicate that, whether you wear it with a pair of jeans or a black dress, it will make you look ultra feminine. When the evening is getting cooler, it's a lovely way to keep your shoulders warm. There is no better way to feature a scarf design you love. Least but not last, if you feel uncomfortable with your upper arms, it helps to hide these flaws women don't like...

We won't say it enough: instead of spending on clothes you may not wear in a year or two, remember that your silk scarves are versatile accessories which can be tied in many more different ways than just a neck scarves!

Actually, and to be totally honest, fashion editors should stop calling the floral print a trend. First, it has been popping up on the runways year after year to the point it has become a classic! Second, it is reborn almost every spring and comes in so many catchy variations -- from over-sized and to minimalist, from bold to romantic, from tropical to fresh, from bright to mute -- that the term "a floral pattern" doesn't seem appropriate anymore.

Florals all over

The big question is: how far are you ready to push the floral print? Can you play it from head-to-toe as seen sometimes on the runways? A total floral look is not easy to wear and can easily overwhelm a figure. To keep it both edgy and demure, we recommend you rather accent your outfit with a single gorgeous floral piece such as a scarf. ANNE TOURAINE Paris™ made in France FLORAL silk scarf -- available on a grey, red, blue or green background -- stands on the romantic side (rather naive design) of the trend. 

And, as you can tell from the photos below all taken in Paris, its colorful print makes is extremely versatile and easy to match with many other colors.

Welcome the spring and say yes to Florals with ANNE TOURAINE Paris™ scarves!

In search of luxurious corporate gift ideas? ANNE TOURAINE Paris™ offers fabulous and timeless corporate gifts for women and men. This is why many companies and event agencies often purchase our luxury silk scarves or ties to mark a special occasion. We specialize in customized scarves and ties featuring your company's logo or a special design. For scarves, they can also be chosen from ANNE TOURAINE Paris™ current collections.

If you, too, are interested in purchasing a number of ANNE TOURAINE Paris™ silk scarves for a Gift-Giving Ceremony, please know that, based on the quantities you need, it's our pleasure to offer you special corporate prices on our regular silk scarf collections.

To make your event even more memorable, a scarf whose design is correlated to your company's business - or which celebrates the place of your event - will definitely zest up the gift-giving ceremony. ANNE TOURAINE Paris™ collections include a wide array of scarves (available in different colors and sizes). No doubt you will find the one you need. 

Here are two examples:

► You are organizing a group trip to Paris. Our PARIS silk scarves sound like a must. Dedicated to Paris's main monuments and main spots, for years to come they will remind your guests of the fabulous time they spent in the city of romance.

► You are a cosmetics company seeking powerful and ultra feminine gifts. You want these gifts to be a subtle allusion to your business.  Then consider ANNE TOURAINE Paris™ ACCESSORIES silk scarves. Their womanly and delicate design - perfume bottles, lipsticks and fashion accessories - is totally appropriate to the circumstances.

Time to choose the ANNE TOURAINE Paris™ scarf which corresponds the best to your image and your needs. Contact us. We are here to help you to make the right choice so that your event is memorable. 

One thing though is certain: French women cherish silk square scarves and they know how to rock this quintessential French accessory. Cracking the code for you...

- Wear silk scarves with confidence: whether you are heading to work, enjoying a morning coffee or getting ready to visit the Louvre or to buy the latest newspaper, be confident. Feeling confident is the secret to looking beautiful!

- Pair your silk scarves with a simple jeans or a fashion dress: in any case make sure your clothes have a good cut and are made in a good fabric.

- A nice silk scarf with mediocre shoes or a cheap bag is a no-no: no to sport shoes, no to flip flops, no to flashy logo bag. They would ruin the whole effect. Say yes to elegant ballet flats, loafers, summer sandals, boots or high heels - not too high though. A nice and tasteful bag will complete your look in a stylish way.

- Wherever you go and whatever the weather never forget to wear your silk scarf. It's the essential element of your outfit.

- Simple is beautiful. Less is more. Nice sunnies, lovely earrings and you are all set. No need to overdo and to over accessorize. Your silk scarf is enough to make the difference.

- Make yourself desirable. You have no idea how a simple v neck and a dazzling silk scarf can be sexy!

- Think neutral: neutral make-up palette, neutral outfit palette. You won't make any fashion mistake and, again, your scarf will make the statement.

- Last but not least: don't take fashion too seriously. Be you, simply and proudly you!