Simon Mainwaring

How Samsung’s Solve for Tomorrow Program Turns AI Anxiety Into Youth Ingenuity

Simon Mainwaring — Fri, 02 Jan 2026 22:06:24 +0000

Artificial intelligence is having a moment — a loud, unruly, impossible-to-ignore moment. It’s the thunderclap in every boardroom, the whispered worry in every classroom, and the headline nobody can escape. And with every new advancement, the chorus of questions gets louder: Where’s this going? Who’s in charge? Are we even ready? But walk into a […]

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Cascale Expands Into Furniture For Data-Driven Systems Change

Simon Mainwaring — Tue, 25 Nov 2025 20:14:35 +0000

Rick Ridgeway has always been drawn to the edges of what’s possible. As one of the original architects behind the Sustainable Apparel Coalition, now known as Cascale, and a longtime leader at Patagonia, he’s spent the last 15 years proving that the biggest lever for sustainability isn’t competition, but collaboration. Now, that model is evolving again. At […]

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Generation Restoration Meets Trillion Trees: Business, Imagination And The Century Of Ecology

Simon Mainwaring — Wed, 19 Nov 2025 23:46:09 +0000

Tim Christophersen’s Generation Restoration couldn’t land at a more pivotal moment. The dialogue around sustainability has become crowded — an alphabet soup of ESGs, CSRs, and new, shifting regulations. But beneath all the jargon is something simpler: our relationship with nature itself. Christophersen’s book calls us back to that foundation, offering not just a roadmap but as […]

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DUER’s Quiet Revolt Against Fast Fashion

Simon Mainwaring — Tue, 07 Oct 2025 18:18:48 +0000

The apparel industry has trained consumers to constantly expect more—more drops, more trends, more discounts—while the costs of that model are passed onto people and the planet. Against that noise, DUER, a Canadian performance apparel brand founded in Vancouver by denim veteran Gary Lenett, is building a different kind of signal: clothing that looks good, […]

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Starbucks Reimagines Coffeehouses As Community Lifelines

Simon Mainwaring — Wed, 17 Sep 2025 18:21:00 +0000

One of the most dramatic effects of the COVID-19 crisis was the way it redefined the role of business in caring for its stakeholders during times of crisis. Acting much like first responders, companies across the board took unprecedented steps to ensure the health and well-being of their employees, customers, and communities in the form […]

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Nespresso’s Path To Trust: Circularity, Regeneration, And Transparency

Simon Mainwaring — Wed, 27 Aug 2025 17:19:55 +0000

The coffee industry is at a crossroads. Climate change is pushing growing regions uphill, consumers are asking harder questions about sustainability and waste, and packaging is now a persistent part of the design and consumption conversation. For the single-serve category, from coffee to bottled water to snacks, the environmental footprint of packaging remains a central […]

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Obermeyer’s Next Ascent: How A Legacy Mountain Brand Is Scaling New Heights

Simon Mainwaring — Wed, 13 Aug 2025 18:53:17 +0000

Legacy can be both a gift and a burden. For heritage outdoor brands, the pressure to stay relevant has never been greater. Amid accelerating climate change, digital disruption, and shifting consumer values, Obermeyer is redefining longevity – not by abandoning its heritage, but by thoughtfully evolving its core without compromise. Now under the leadership of […]

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Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More’

Simon Mainwaring — Mon, 28 Jul 2025 18:26:25 +0000

While denim remains a primary component of global fashion at every price point, don’t let its ubiquity and casual vibe fool you. According to environmental and workplace safety experts, denim conceals behind its iconic blue fabric a host of toxic chemical pollutants and processes, as well as gross water overuse, all of which degrade the environment and put workers […]

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Why Intrepid Travel Is Calling Out Tourism’s Biggest Lies

Simon Mainwaring — Mon, 30 Jun 2025 17:52:23 +0000

Let’s be honest,” says James Thornton, CEO of Intrepid Travel. “The travel industry has lied to people for decades.” It’s a sharp opening to a conversation about sustainability. But it cuts to the heart of what makes Intrepid unique. Thornton isn’t trying to posture. He’s not gesturing vaguely at “eco-consciousness” or recycling platitudes about purpose. […]

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FarmboxRx Partners With Health Care Plans To Integrate Nutritious Food, Prevent Chronic Disease

Simon Mainwaring — Mon, 23 Jun 2025 17:50:59 +0000

Fourteen years ago, Ashley Tyrner Dolce found herself a single mother dependent on food stamps to feed herself and her six-year-old daughter. Dolce parlayed that personal challenge into a plan to help solve a more global problem: She founded FarmboxRx in 2014 to help ameliorate food insecurity, which directly affects about 20 million people in the US, while at the […]

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