tag:blogger.com,1999:blog-136663592018-08-28T21:02:03.896+10:00SimonWrites offers a dose of web copywriting and internet marketing tips for beginners and the frustrated. A look at the fun side of writing and marketing on the InternetSimon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-13666359.post-16890584419773689282008-09-12T14:56:00.009+10:002008-09-12T16:26:21.097+10:00

Each day (hopefully), strangers ride over the cyber horizon and mozie on into the streets of your website.As the copywriter in these here parts, it's your job to be mighty accommodating to the new folk.You have to help them find what they need fast - because, as we know, web readers have real itchy trigger fingers.To make your body text more appealing to those darting, squinting eyes, think

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com149tag:blogger.com,1999:blog-13666359.post-77346075229441652572007-10-03T17:30:00.001+10:002008-09-04T10:43:58.677+10:00

Want to know an easy way to attract search engines and drag readers away from your competition? Spend some quality time with the most neglected member of the web copywriting family - your page title.Web copywriting tips can be worse than moving back home with your parents. There’s mum in one ear yelling, ”Did you include a catchy headline? Where are your paragraphs and subheads? Don’t forget your

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0tag:blogger.com,1999:blog-13666359.post-28049678062414209932007-10-02T17:07:00.000+10:002007-10-03T18:35:28.790+10:00

I'm no mathematician, but if it's true that 4 out of 5 people only ever read headlines, then creating an enticing headline is 80% of a copywriter's battle.While loitering in my street the other day I noticed a shark-suited real estate looking character banging a sign in grass outside a house."Open For Inspection"?"Open House"?Try "Open Home". Now doesn't that sound so much warmer, fuzzier and

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com3tag:blogger.com,1999:blog-13666359.post-1159875846215166452006-10-03T21:15:00.000+10:002007-10-02T16:57:07.712+10:00

One of the main reasons websites don't work as effectively as they might is because owners, and their internal designers/copywriters, look at the site through rose coloured glasses.This is not to say that they believe they are infallible, and have created the perfect online sales tool. It's usually because they are too close to the business to make an objective call on what customers really

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com1tag:blogger.com,1999:blog-13666359.post-1158977567594313862006-09-23T11:30:00.000+10:002007-10-02T16:19:58.435+10:00

It's been a while since I've received any generous offers of wealth creation from friendly strangers in West Africa. Then this email arrived yesterday.Obviously the conversion rates on the original sales letters have declined, so the parasites are now working on readers heartstrings as well as our lust for the riches of deposed leaders of third world countries."So what", you say, "using emotional

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com4tag:blogger.com,1999:blog-13666359.post-1157785819348616742006-09-09T16:39:00.000+10:002007-10-02T16:20:35.418+10:00

People often talk about the importance of using a friendly tone in blog posts. This doesn't necessarily mean you transform into some stuffy 19th century English professor when writing for your business website.If your online business doesn’t have a physical shop front, then your website copy is the best sales rep you have. It needs to introduce your company, make visitors feel welcome, show them

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0tag:blogger.com,1999:blog-13666359.post-1157354751521021372006-09-04T17:08:00.000+10:002007-10-03T18:36:22.815+10:00

Ready to unleash your amazing website idea? Then it's time to think about writing some copy that does it justice.By now you should know who your target audience is, what gets them excited and the keywords they type in to search for products or services like yours. If not. Don't you dare start writing yet! Go back and find out or you are wasting your time.On the other hand if you've done all your

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0tag:blogger.com,1999:blog-13666359.post-1156298968874232112006-08-23T10:40:00.000+10:002007-10-02T16:22:25.446+10:00

I’ve just realised why very few boxers make good copywriters, and most online copywriters make pathetic pugilists. We’re complete oxymorons (no pun intended)During a world title fight the other night, one of the corner men told his boxer to, “Kill the body and the head will fall”.As copywriters, we are always being told to keep our keyword phrases and content up, so it's easy to become completely

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com2tag:blogger.com,1999:blog-13666359.post-1155549113490910962006-08-14T16:56:00.000+10:002007-10-02T16:23:14.479+10:00

Cut n Paste Your Way To Internet Marketing RichesAn interesting discovery along the road to finding authentic internet marketing schemes. Searching for an independent review I came across a site advertising “Get Rich Quick Schemes Revealed”.The sales letter started out like this..."Whether it’s real estate investing, selling by classified ads, stock market investing, internet affiliate marketing,

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com5tag:blogger.com,1999:blog-13666359.post-1155281958076675542006-08-11T17:16:00.000+10:002007-10-02T16:23:50.721+10:00

Website Audiences – The Copywriters Speed DateA thought struck me the other day. Copywriting and going on a first date have the same prime objective – seduce, or at least attract, your target audience. If so, does that mean Internet copywriting is like a speed date? Think about it. Playing musical chairs with a room full of love vultures is hardly the perfect environment to deliver your best line

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0tag:blogger.com,1999:blog-13666359.post-1154939499200671552006-08-07T18:08:00.000+10:002007-10-09T14:00:35.536+10:00

A sudden bout of internet marketing sales letteritis has convinced me to add another theme to the internet marketing side of the blog. Snake oil salesmenI spend a lot of time helping customers market their business online. It might be web copywriting, site look and feel of the site, improving their search engine ranking, writing articles, eBooks, or email newsletters, etc. The stuff to get a

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0tag:blogger.com,1999:blog-13666359.post-1154935054171051872006-08-07T17:02:00.000+10:002007-10-02T16:44:46.170+10:00

Ok, so I've followed rule 1 of blogging for success, “Pick a topic that you’re passionate about, and write in an informal tone.”We'll I'm passionate about lots of things, but most are not appropriate for family viewing. The not so serious web copywriting and internet marketing tips idea sounded safe enough.Before I started my business Get There Writing Services, I was a copywriter and marketing

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0tag:blogger.com,1999:blog-13666359.post-1154931329927859302006-08-07T16:03:00.000+10:002007-10-02T16:53:01.801+10:00

Hi,I'm Simon Hillier. I run a copywriting and internet marketing business Get There Writing Services, based in Sydney, Australia.It's more than ten years since I first started writing and marketing on the web but this is first blog I've ever owned. Until recently I was under the impression that blogs were just a place for people to spew out the kind of mindless thoughts that even close friends go

Simon Hillierhttp://www.blogger.com/profile/00068910180676225393noreply@blogger.com0