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	<title>Simplifying Interfaces » EN</title>
	
	<link>http://www.simplifyinginterfaces.com</link>
	<description>Marc Van Rymenant's blog about User Experience and Behavioral Sciences applied to new technologies</description>
	<pubDate>Wed, 17 Jun 2009 15:31:54 +0000</pubDate>
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	<language>en</language>
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		<title>Increasing clic rate (case study)</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/qRDfumqBEWA/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/06/increasing-clic-rate-case-study/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 15:31:54 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Tools]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Peripheral Vision]]></category>

		<category><![CDATA[Pointing Effort]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=134</guid>
		<description><![CDATA[Jean-Claude Grosjean (an expert in AGIL methods, which I strongly suggest you read) has recently published the article “Web ergonomics: 8 tips to sell better on the Internet”.
This article talks among others about guiding the eyes by exploiting the Gutenberg diagram (tendency to read from the left to the right, and from the top to [...]]]></description>
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		<item>
		<title>Induce visual behaviour using Gestalt – the principle of symmetry</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/brhwnoYsUww/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-%e2%80%93-the-principle-of-symmetry/#comments</comments>
		<pubDate>Sun, 24 May 2009 11:35:26 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Fundamental Knowledge]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Gestalt]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=132</guid>
		<description><![CDATA[Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.
Today, let’s discover the fifth of a total of seven principles and talk about the law of symmetry.
A set of shapes will be better perceived when the individual elements are symmetrical.
Thanks to this [...]]]></description>
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		<item>
		<title>Commercial (mis)use of ergonomics</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/ykXJdhDgyfs/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/commercial-misuse-of-ergonomics/#comments</comments>
		<pubDate>Mon, 18 May 2009 09:25:28 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Commercial Misuse]]></category>

		<category><![CDATA[EN]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=129</guid>
		<description><![CDATA[A couple of months ago insurance company AXA was building its new website.
During the transition period, a screen was shown, explaining the different changes planned to be integrated in the new site.
One of the five key points was: “Innovating ergonomics and a simplified navigation”.

Since I am passionate about my work, I couldn’t wait for the [...]]]></description>
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		<feedburner:origLink>http://www.simplifyinginterfaces.com/2009/05/commercial-misuse-of-ergonomics/</feedburner:origLink></item>
		<item>
		<title>Induce visual behaviour using Gestalt - the principle of closure</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/_nylhKZBBEM/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/05/induce-visual-behaviour-using-gestalt-the-principle-of-closure/#comments</comments>
		<pubDate>Fri, 01 May 2009 19:32:10 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Fundamental Knowledge]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Gestalt]]></category>

		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=127</guid>
		<description><![CDATA[Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.
Today, let’s discover the fourth of a total of seven principles and talk about the law of closure.
A closed form will more easily be identified as a shape (or a form), in comparison [...]]]></description>
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		<item>
		<title>Thanks 837 times</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/aSbbwSqC-Zo/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/04/thanks-837-times/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 18:00:30 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[readers]]></category>

		<category><![CDATA[thanks]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=125</guid>
		<description><![CDATA[I&#8217;m back after a hard month of personal difficulties.
I would like to thank all those who have read my articles and gone through my blog …
I now have more than 837 regular readers. This is such a great feeling… So thank you all again.

Thank you so much !
This will enable me to start on a [...]]]></description>
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		<item>
		<title>Mislead visual behaviour with Gestalt - the principle of good continuity</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/IAsrHl3YxTc/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/03/mislead-visual-behaviour-with-gestalt-the-principle-of-good-continuity/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 15:57:17 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Fundamental Knowledge]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Gestalt]]></category>

		<category><![CDATA[Good Continuity]]></category>

		<category><![CDATA[Neuro-Visual Landscape]]></category>

		<category><![CDATA[Peripheral Vision]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=123</guid>
		<description><![CDATA[Gestalt theories are part of the tools behavioural experts use to predict the response of a user’s visual system to a computer screen. 
We saw,in previous posts, the principle of proximity and the principle of similarity.
Let’s now have a look at the third of seven principles in all: good continuity.
We prefer to perceive continuous forms as [...]]]></description>
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		<item>
		<title>My masters of thought and action</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/QRRnlzZvoTE/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/02/my-masters-of-thought-and-action/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 17:27:10 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Jef Raskin]]></category>

		<category><![CDATA[John Maeda]]></category>

		<category><![CDATA[Leonardo da Vinci]]></category>

		<category><![CDATA[Masters]]></category>

		<category><![CDATA[Thierry Baccino]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=121</guid>
		<description><![CDATA[To build efficient interfaces, one needs thoughts and letters. 
Thoughts define letters: it is the primary occupation that allows a behavioural expert to grow in his work. 
The letter serves the mind and is constituted of knowledge and knowhow that allow one to realise his mind. 
The below sentences trace the framework in which I work with thoughts [...]]]></description>
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		<feedburner:origLink>http://www.simplifyinginterfaces.com/2009/02/my-masters-of-thought-and-action/</feedburner:origLink></item>
		<item>
		<title>Mislead visual behaviour with Gestalt – the principle of proximity</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/K0VYC9_aaxA/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-proximity/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 12:29:35 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Fundamental Knowledge]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Gestalt]]></category>

		<category><![CDATA[Neuro-Visual Landscape]]></category>

		<category><![CDATA[Peripheral Vision]]></category>

		<category><![CDATA[Promimity]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=119</guid>
		<description><![CDATA[Gestalt theories are part of the tools behavioural experts use to predict the response of a user’s visual system to a computer screen.
We saw the first principle in a previous post : similarity
Let’s now discover the second of seven principles in all, and talk about proximity. 
The brain associates visual elements with each other when they [...]]]></description>
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		<item>
		<title>Simplicity: my very own state of mind</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/s82JiAydG2k/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/02/simplicity-my-very-own-state-of-mind/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 12:10:30 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Fundamental Knowledge]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[John Maeda]]></category>

		<category><![CDATA[Simplicity]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=117</guid>
		<description><![CDATA[When we create digital interfaces, simplicity is a constant issue.
What is simple and what is not? How do we take into account simplicity in our everyday lives?
Personally, I like to think of one of my great examples, John Maeda.
Here’s his analogy, in two steps: 
Step 1: ask a child to choose between a large cookie and [...]]]></description>
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		<item>
		<title>Mislead visual behaviour with Gestalt – the principle of similarity</title>
		<link>http://feedproxy.google.com/~r/SimplifyingInterfacesEn/~3/BB3IUTFhB6Q/</link>
		<comments>http://www.simplifyinginterfaces.com/2009/02/mislead-visual-behaviour-with-gestalt-the-principle-of-similarity/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 13:34:59 +0000</pubDate>
		<dc:creator>marc</dc:creator>
		
		<category><![CDATA[Expertise]]></category>

		<category><![CDATA[Fundamental Knowledge]]></category>

		<category><![CDATA[EN]]></category>

		<category><![CDATA[Gestalt]]></category>

		<category><![CDATA[Similarity]]></category>

		<guid isPermaLink="false">http://www.simplifyinginterfaces.com/?p=115</guid>
		<description><![CDATA[Gestalt theories are part of the tools behavioural experts use to predict the response of a user’s visual system to a computer screen.
Let’s now discover the first of seven principles in all: the principle of similarity. 

When two elements have a similar size and shape (and less similarity in colour or orientation), the brain will link [...]]]></description>
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