Simulmedia Official Website

The Book of Reach: Volume 2

Ryan Kilkenny — Thu, 18 Apr 2013 14:05:41 +0000

Simulmedia is proud to announce the release of The Book of Reach: Volume 2. Volume 2 covers the impact of audience fragmentation on TV campaign reach for a wide range of advertisers and industries during Q3 and Q4 of 2012. As a result of audience fragmentation, TV advertisers across all industries are failing to achieve sufficient reach with their TV campaigns. Simulmedia sees the trends from The Book of Reach: Volume 1 continue in Volume 2; approximately 80% of campaign impressions continue to go to only 40% of the target audiences.

Moving advertising dollars from TV to the internet is not the best solution for solving audience fragmentation. TV is still the most powerful advertising medium; on a weekly basis, the average American watches 35 hours of TV compared to only 1 hour of online video. Leveraging new tools, planning, and data to find and reach specific audiences on TV is the most effective way to combat audience fragmentation.

Simulmedia Presents at The Joint Statistical Meetings

Ryan Kilkenny — Wed, 17 Apr 2013 15:43:57 +0000

The Joint Statistical Meetings is the largest gathering of statisticians in North America held jointly with the American Statistical Association, Institute of Mathematical Statistics, International Biometric Society, Statistical Society of Canada, International Chinese, Indian and Korean Statistical Associations, International Society of Bayesian Analysis. We’re proud to have Simulmedia’s scientists, Yuliya Torosjan and Krishna Balasubramanian, facilitate a roundtable discussion at the annual conference in August on ‘Engineering Scientific Solutions’ about the collaboration between science and engineering teams. Also, Simulmedia’s statistician, Mario Morales, is contributing a paper entitled Exploratory Data Analysis of the Presidential Political Campaign 2012 on the TV advertising strategies of the most recent presidential campaign.

Salon Series with Robert Tas of JPMorgan Chase

Ryan Kilkenny — Mon, 15 Apr 2013 14:28:17 +0000

On March 27^th, Robert Tas, Head of Digital Marketing at JPMorgan Chase, was the latest guest speaker in the Simulmedia Salon Series. Robert joined Dave Morgan for a discussion on the hot topics in the world of advertising. Some highlights and takeaways:

On his relationship with his agency: “We’ve spent a lot of time helping our agency partners navigate, giving them better access to data, and to the business objectives in order to connect the dots in a more thoughtful way.”
On the use of data: “We’re not even scratching the surface yet on how we use data as a competitive advantage for our business. We’ve got to push ourselves, and our thinking of data and how we enhance the customer experience with those tools.”
On branded content: “The way we use content to interact and communicate with our market is going to be radically different in a year or 2 years than it is today. We cannot be in the push business anymore.”
On how digital has affected hiring: “If you don’t have a LinkedIn profile, the odds of me hiring you are less than 1%.”

Simulmedia’s next salon will be Wednesday, April 24^th with guest speaker David Kirkpatrick, Founder and CEO of Techonomy and author of The Facebook Effect.

If you would like to receive an invitation to the Simulmedia Salon Series, email happyhour@simulmedia.com.

The Simulmedia Salon Series with David Cohen of UM

Ryan Kilkenny — Fri, 22 Mar 2013 20:57:21 +0000

Last Thursday night, David Cohen, Chief Media Officer of Universal McCann, sat down with Dave Morgan, Founder and CEO of Simulmedia, to discuss issues facing leaders in today’s advertising industry. In front of a crowd of about 100 guests, the UM chief gave his account of the state of the industry; reflecting on the challenges he faces at UM and his strategies for creating a successful future. Some highlights and takeaways:

On measuring success: “Success is not that I wanted 100 points that week and 100 points ran”
On the future of TV measurement: “In TV, we should be moving in the direction that greater measurement means greater precision and cross media, not a greater window and aggregated or averages.” “There are still barriers and a gap in measurement. If I were to put a single point on what is preventing us from doing what digital does on online is that we don’t have a good way of capturing those audiences.”
On mobile advertising: “Local is the most under-utilized asset in our arsenal”
On how to define TV: “The line of demarcation between TV and digital is going to continue to erode. For the moment the things you consume on that 55 inch box in your living room is what we view as TV.”

If you would like to receive invites to the Simulmedia Salon Series, email
happyhour@simulmedia.com.

2013 State of Digital Video Audiences

Ryan Kilkenny — Thu, 17 Jan 2013 22:23:22 +0000

Simulmedia is proud to announce the release of its white paper, “2013 State of Digital Video Audiences“. The white paper includes research on the impact of audience fragmentation on digital video audiences.

The Book of Reach

Pierre Cajuste — Thu, 11 Oct 2012 01:49:34 +0000

Simulmedia just released its second Book of Reach . The digital flip book includes reach and frequency analyses of recent TV campaigns run by major brand advertisers. Check it out and let us know what you think. We think there’s a huge opportunity for TV advertisers to better reach their target audiences.

The Future of Digital Video Advertising

Lindsay Jurist-Rosner — Thu, 20 Sep 2012 20:51:38 +0000

Last night, Terry Kawaja, CEO and Founder of LUMA Partners, and Dave Morgan, CEO and Founder of Simulmedia, hosted media industry insiders for a discussion on the future of digital video advertising. The presentation looked at the state of digital video and exposed how TV sellers maintain a stranglehold on advertising budgets.

Simulmedia Sponsors Book Tour for Jack Myers

Lindsay Jurist-Rosner — Wed, 27 Jun 2012 13:34:51 +0000

(Pictured from left to right: Dave Morgan, CEO of Simumedia; Jack Myers, Media Ecologist and Vice President of Media Advisory Group; John Partilla, COO of Dentsu Network West; Nancy Hill, President and CEO of 4A’s; David Levy, President of Sales, Distribution & Sports at Turner Broadcasting System, Inc.)

Simulmedia and Vibrant Media kick-off the 8-city tour for Jack Myers’ new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, at the International Festival of Creativity in Cannes. Email info@simulmedia.com for information on the book tour, coming to a city near you July-August 2012.

INDUSTRY VETERAN PUBLISHES PRESCIENT WHITE PAPER

Lindsay Jurist-Rosner — Tue, 15 May 2012 16:19:23 +0000

Gerard Broussard, a media research/analytic industry veteran whose background includes CBS Television Network, Ogilvy, MediaEdge, GroupM and, most recently Canoe Ventures, publishes “Bring Big Data to TV.” In this piece, Broussard articulately discusses the fragmentation of TV channels, viewer choice, the opportunity that exists for more precise TV ad placement and the changes in industry planning and execution processes required to get there. The well-timed paper reminds the industry during this year’s TV Upfronts that tangible steps should be taken to improve TV ad planning and buying by using more granular and target-descriptive data at each stage of the process. More information can be found at http://www.pre-meditatedmedia.com/.

Simulmedia Investors Fund New $6 Million Round

Lindsay Jurist-Rosner — Mon, 30 Apr 2012 16:29:45 +0000

Simulmedia today announced that it will shortly close a new $6 million round from existing investors Avalon Ventures, Union Square Ventures and Time Warner Investments, to help finance Simulmedia’s fast-growing targeted ad network. This is the company’s third institutional round of financing, which combined with a seed round, totals $27.25 million. Read the press release to learn more.