"The key to understanding the true meanings behind our actions is to understand the structure"
- Clotaire Rapaille, The Culture Code
"Emotion is the energy required to learn anything"
- Clotaire Rapaille, The Culture Code
“The first principle of the Culture Code [book] is that the only effective way to understand what people truly mean is to ignore what they say. This is not to suggest that people intentionally lie or misrepresent themselves. ... They simply reflect what people say, rather than what they mean.”
- Clotaire Rapaille, The Culture Code
"Sterke merkevarer som over tid har lykkes med å skape rike, positive og relevante assosiasjonsstrukturer i kundenes hukommelse, vil dermed velges på autopilot i kjøpssituasjonen"
- Bendik M. Samuelsen, Adrian
Peretz og Lars E Olsen, ”Merkevareledelse på Norsk”, Kapittel 4: Psykologiske effekter av merkeverdi på kundene, side 43.
”På grunn av lovgiving og gjeldende regnskapsskikk, blir penger brukt til oppbygging av merkeverdi for det meste behandlet som kostnader i bedriftens resultatregnskap. Prinsipielt er dette feil! Utgifter til merkevarebygging bør behandles som en investering på lik linje med andre investeringer, noe som krever at de har en tilfredstillende avkastning iver tid. Det relevanre spørsmålet er således: Hvorfor skal man investere i merkeverdi? For å kunne svare på dette spørsmålet må vi først forstå hva det vil si å foreta en investering. Investeringer kan defineres som prosessen med å bruke ressurser (kapital, anleggsmidler, arbeidsinnsats) for å generere (fremtidigge) inntekter. Investeringer handler om å gjøre et utlegg i dag som man i ifremditden skal få tilbake med renter”
- Bendik M. Samuelsen, Adrian Peretz og Lars E Olsen, ”Merkevareledelse på Norsk”, Kapittel 4: Verdifastsettelse av merkevarer, side 65.
”Et interessant fenomen i vesten er at man som voksen fornekter det irrasjonelle. I den vestlige selvforståelsen skal det være rasjonelle grunner til bruk av produkter. Vi lever derfor i etterrasjonaliseringens tidsalder”
- Runar Døving, Merkevarer – 45 korreksjoner, ”Olas bukser”, 23.09.2005. p.205
”Var jeg leder i næringslivet ville jeg lest SSBs hjemmesider lenge før jeg ville tatt imot et råd fra en som tror vi lever i et drømmesamfunn eller påstår at folk ikke kjenner priser på de produktene som finnes i markedet”
- Runar Døving, Merkevarer – 45 korreksjoner, ”En guru i keiserens hoff”, 13.02.2003. p.140
”En av de mest vittige mytene i markedstenkning er at ’det er forbrukeren som bestemmer’. Men både kremmere og forbruksforskere vet at merkevarer handler langt mer om tilgjengelighet en om folks preferanser”
- Runar Døving, Merkevarer – 45 korreksjoner, ”Drømmen om Parma”, 31.08.2005. p.57
”Online dictionaries replicate almost all the problems of print except for search ability. And when you improve search ability you actually take away the one advantage of print, which is serendipity. Serendipity is when you find things you weren’t looking for, because finding what you are looking for is so damn difficult.”
- Erin Mckean, http://www.ted.com/index.php/talks/view/id/161
"We want to shift the whole design from the serious design language of the past to the very expressive and emotional language of the future."
- Ruth Pauli, Chief designer Colours and Trims, Ford, link
“There is something good about upsetting people, because it’s making an impact,” he says. But, he adds: “It’s not good if you only annoy people,” and you have to offer something of value.
- Jakob Nielsen, (http://www.guardian.co.uk/technology/2007/aug/09/guardianweeklytechnologysection.interviews)
"Focusing on usability will help you get the design right, but it won’t help you get the right design."
-Bill Buxton
“People rationalize buying decisions based on facts,
but people make buying decisions based on feelings.”
- FutureNow inc. link
"Things should be made as simple as possible, but not any simpler."
- Albert Einstein
"The reason PETA has had good success railing against fur coats is that they make it personal. The same way faith healers bring an impact to a room."
- Seth Godin
"There is no ONE BIG THING, but rather a MILLION LITTLE THINGS."
- Jaffe Juice, on the new order of society
”Contrary to popular beliefs, designers are not artists. They employ
artistic methods to visualize thinking and process, but, unlike
artists, they work to solve a client’s problems, not present their own
view of the world”
– Erik Speikermann
"Clutter is a failure of design, not an attribute of information."
- Edward Tufte
"To clarify, add detail."
- Edward Tufte
"If I can't picture it I can't understand it"
- Albert Einstein
"I've been amazed at how often those outside the discipline of design assume htat what designers do is decoration. Good design is problem solving."
- Jeffrey Veen (2000)
"If it's not fun you're not doing it right."
- Fran Tarkenton
"presentations are about the transfer of emotion not just facts"
- Seth Godin
“We are about contribution, that’s what our job is … everyone was clear you contributed passion to the people in this room. Did you do it better than the next violinist, or did he do better than a pianist? I don’t care, because in contribution, there is no better!”
- Bill Zander
“Nobody, and I mean nobody comes up with an idea alone”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
“In fact, they [designers] are the most important part of the process because they breath life into the concepts”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
“The kind of innovation I am involved with means changing the cultures
at work by speaking the same language and culture as the people the
company is innovating for”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
“I believe strongly that if you want to innovate, you must take off your blinders built through your education and your work experience. As long as your blinded by these two things, you can not see the world and the potential around you. You can only make changes incrementally based on the lack of understanding of what is really happening around you.”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
"The businessman wants to create something for everyone, which leads to products that are middle of the road. It becomes about consensus, and that's why you rarely see the spark of genius."
- Donald Norman, Co founder and principal at Nielsen Norman Group
"You cannot seperate emotion from cognition"
- Donald Norman, Co founder and principal at Nielsen Norman Group
“My belief is that one of the most significant reasons for the failure
of organizations to develop new software products in-house is the
absence of anything that a design professional would recognize as an
explicit design process,”
- Bill Buxton, Sketching User experiences
"Most competitors quit long before they've created something that makes it to the top"
- Seth Godin, The Dip, ChangeThis.com
"It is unwise and arrogant to replace the sentence as the basic unitfor explaining something. Escpecially as the byproduct of some marketing presentation software."
- Edward Tufte, The cognitive style of powerpoint
"For a successfyl technology, reality must take precedence over public relations, for Nature cannot be fooled"
- Edward Tufte, The cognitive style of powerpoint
"Information stacked in time makes it difficult to understand context and evaluate relationships"
- Edward Tufte, The cognitive style of powerpoint
"The evidence indicates that powerpoint, compared to other common presentation tools, reduces the analytical quality of serious presentations of evidence"
- Edward Tufte, The cognitive style of powerpoint
"Hva skal man med forlag når man kan nå leseren direkte"
- Elfried Jelniek, Nobelprisvinner, www.elfriedjelniek.com
"Create something where design is clearly a value statement"
- Jarred Spool, User Interface Engineering, http://www.uie.com/
“Your emotional state when using a product will affect not just your enjoyment of it, but your effectiveness, at least your perceptual with it.”
-Donald A. Norman
“Everything that can be invented has been invented.”
–Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.
“Some of the most creative sollutions are create by the customers”
- Bill Brock, Tribal DDB London
"I dag oppfatter folk det som om materiale som ikke er tilgjengelig på nett i praksis ikke finnes. Søkemotoren er det verktøyet folk nå er vant til å gå til når de skal tilegne seg informasjon og kunnskap. Derfor har vår strategi vært fokusere på den"
- Vigids Moe Skarstein, Nasjonalbibliotekar
"MySpace isn't designed"
- Tim Brown, IDEO CEO
"Disorder is only an order that we cannot see"
- Henri Bergson
"The single best thing you can do to significantly improve your web applications - now and forever - is remove the possibility of error. Users who can’t make mistakes feel smart. They feel respected. They feel productive."
- Robert hoekman jr.
“Be
number one or number two in a sector, or get out of it,”
- Jack Welch, former chief executive of General Electric
"Simplicity is the ultimate sophistication."
- Leonardo Da Vinci said
"By the standards of engineers, human behavior can be illogical and irrational. From the stndpoint of people however, their behavior is quite sensible, dictated by the activity being performed, the environment and context, and their high level goals."
- Donald A. Norman
“In embracing the diversity of human beings, you will find a sure way to true happiness”
- Malcolm Gladwell, TED 2004