http://www.situatedresearch.com/ Webinars by Michel Ann Sharritt, VP of Situated Research - Social Media, Video Game and Software Usability, and Web Design en-us Copyright (c) 2012, Situated Research, LLC Wed, 15 Feb 2012 19:00:00 -0500 info@situatedresearch.com (Michel Ann Sharritt) http://cyber.law.harvard.edu/rss/ http://www.situatedresearch.com/img/big_icon.jpg http://www.situatedresearch.com/ Situated Research, LLC Michel Ann Sharritt, VP of Situated Research Michel Ann Sharritt of Situated Research hosts webinars focusing on usability and user experience. Topics include web usability, social media and video game usability. Contact Michel with suggestions for future topics, or with questions or comments at mic Michel Ann Sharritt of Situated Research hosts webinars focusing on usability and user experience. Topics include web usability, social media and video game usability. Contact Michel with suggestions for future topics, or with questions or comments at michel@situatedresearch.com or by calling (630) 522-0855. Thank you for watching! Michel Ann Sharritt info@situatedresearch.com no Copyright (c) 2012, Situated Research, LLCTechnology/Software How-ToSituatedResearchWebinarshttp://feedburner.google.com http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/SnHjyzE-VHk/webinar11.mp4 http://www.situatedresearch.com/webinars/webinar11.mp4 Topics include: Designing landing pages that convert visitors to sales; Raise your search ranking on Google, for free; Generating inbound links to your website for increased traffic; Raising your 'organic' search ranking via social media campaigns and advertising using Google AdWords; Categories of SEO examined by Google to determine your page rank; how to improve your SEO.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/SnHjyzE-VHk" height="1" width="1"/> Social Networking Mon, 25 Jan 2010 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No You can get customers to visit your website by using other kinds of expensive advertising or by handing out business cards, one by one. But if you want the Internet to bring customers to you, search engine optimization and highly-relevant landing pages are the best way to go. Using techniques like manual search engine submission, social media marketing (SMM), and targeted ads can automatically drive customers to your website while presenting them with something they're likely to purchase. Topics include: Designing landing pages that convert visitors to sales; Raise your search ranking on Google, for free; Generating inbound links to your website for increased traffic; Raising your 'organic' search ranking via social media campaigns and advertising using Google AdWords; Categories of SEO examined by Google to determine your page rank; how to improve your SEO. 00:55:22 usability, search engine optimization, user interfaces, web design, design, web, Internet, SEO, webinar, blog http://www.situatedresearch.com/webinars/webinar11.mp4http://www.situatedresearch.com/webinars/webinar11.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/7LTM6_u5Quc/webinar14.mp4 http://www.situatedresearch.com/webinars/webinar14.mp4 Topics include: How humans process information and how you can use that to your advantage; Human capabilities and limitations, and the implications for web design; How perception and cognition influence web behavior; The cognitive cost of a bad design; Concepts to help you decide when to adapt to standard practices and when to bend the rules.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/7LTM6_u5Quc" height="1" width="1"/> Social Networking Fri, 14 May 2010 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No We will help you to better understand the people coming to your website, and what is holding them back from purchasing your product or service. Learn more about why people buy, and the psychology of sales and eMarketing. This webinar was inspired by our attendance at Usability Week in Chicago, sponsored by the Nielsen/Norman Group. Topics include: How humans process information and how you can use that to your advantage; Human capabilities and limitations, and the implications for web design; How perception and cognition influence web behavior; The cognitive cost of a bad design; Concepts to help you decide when to adapt to standard practices and when to bend the rules. 00:45:36 customers, psychology, usability, customer, user experience, business, website http://www.situatedresearch.com/webinars/webinar14.mp4http://www.situatedresearch.com/webinars/webinar14.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/htGbKEx5dkg/webinar15.mp4 http://www.situatedresearch.com/webinars/webinar15.mp4 Topics include: SEO basics, Keyword research, On page SEO, Off page SEO, How to measure results.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/htGbKEx5dkg" height="1" width="1"/> Social Networking Fri, 31 Mar 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No What is Search Engine Optimization (SEO)? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, and what you need to know to get started or to hire a consultant. Topics include: SEO basics, Keyword research, On page SEO, Off page SEO, How to measure results. 00:59:16 SEO, Search Engine Optimization, search engine, keywords, SEO basics, web design, Internet marketing, website http://www.situatedresearch.com/webinars/webinar15.mp4http://www.situatedresearch.com/webinars/webinar15.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/YACQV1kjRGk/webinar10.mp4 http://www.situatedresearch.com/webinars/webinar10.mp4 Topics include: Evaluate whether you need to redesign, update, or make changes to your current website; Decide if working with a website firm is your best option; Reach new clients through better Search Engine Optimization; Understand the steps involved in redesigning a website; What to look for when hiring a web design firm; Learn about accurate pricing for a website; How to write content that matters.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/YACQV1kjRGk" height="1" width="1"/> Social Networking Thu, 7 Apr 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Whether you have products to sell or are just looking to inform people about what you do, websites - more than ever - have become vitally important for small businesses. Unlike your office or shop, your website can keep you open for business 24/7, and making sure yours is running at peak efficiency is key. Unfortunately, according to a recent survey, 83% of business people believe that their website doesn't meet their needs. A revamped website with new content may help you to reach new customers, gain credibility, and increase loyalty from present and potential customers. Topics include: Evaluate whether you need to redesign, update, or make changes to your current website; Decide if working with a website firm is your best option; Reach new clients through better Search Engine Optimization; Understand the steps involved in redesigning a website; What to look for when hiring a web design firm; Learn about accurate pricing for a website; How to write content that matters. 00:59:16 usability, interface design, user interfaces, web design, design, web, Internet, software, webinar, blog http://www.situatedresearch.com/webinars/webinar10.mp4http://www.situatedresearch.com/webinars/webinar10.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/b_2tZw51wSM/webinar16.mp4 http://www.situatedresearch.com/webinars/webinar16.mp4 Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/b_2tZw51wSM" height="1" width="1"/> Social Networking Fri, 8 Apr 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No With social media, you need to have tools to measure your progress to see if you are on track, and be able to adapt quickly if things go south. Your measurement must be based on measurable business objectives. Companies like Dell measure social media ROI by the ratio of negative/positive comments online, and their Twitter feed has led to over $3 million in revenue. Simply knowing how to use social media is not enough: you must know how to utilize it to it's full potential. Our FREE webinar will help you and your company to turn visitors into income. Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers. 00:37:34 social media, ROI, measuring social media, marketing, analytics, Internet marketing, website, sales http://www.situatedresearch.com/webinars/webinar16.mp4http://www.situatedresearch.com/webinars/webinar16.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/-CZivNfTeuc/webinar17.mp4 http://www.situatedresearch.com/webinars/webinar17.mp4 Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/-CZivNfTeuc" height="1" width="1"/> Social Networking Thu, 14 Apr 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No This class will build upon the SEO 101: Getting Down to Basics webinar by providing more in-depth strategies for optimizing your site for search engines. Now that you understand search engine basics, you're ready to dive deeper into areas of search engine accessibility, multimedia, sitemaps, page annotations, site security, and more. Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers. 00:55:15 SEO, Search Engine Optimization, search engine, keywords, SEO basics, web design, Internet marketing, website http://www.situatedresearch.com/webinars/webinar17.mp4http://www.situatedresearch.com/webinars/webinar17.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/iTifCWI78J4/webinar7.mp4 http://www.situatedresearch.com/webinars/webinar7.mp4 Topics include: How interfaces affect users; Conceptualizing user interaction to design meaningful use; Designing for collaboration; Users' activity and performance; Comparing your software with competitive products; Methods to incorporate usability into the design process.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/iTifCWI78J4" height="1" width="1"/> Social Networking Fri, 6 May 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Have you designed a product that often was used in an unintended way? Is there a better endorsement for software than "It's easy to use"? If you want to make your products better for your customers, this webinar can help you to take the first step. Topics include: How interfaces affect users; Conceptualizing user interaction to design meaningful use; Designing for collaboration; Users' activity and performance; Comparing your software with competitive products; Methods to incorporate usability into the design process. 00:38:56 usability, interface design, user interfaces, software, design, research, UX, user experience http://www.situatedresearch.com/webinars/webinar7.mp4http://www.situatedresearch.com/webinars/webinar7.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/eLH2WuFr3_U/webinar13.mp4 http://www.situatedresearch.com/webinars/webinar13.mp4 Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/eLH2WuFr3_U" height="1" width="1"/> Social Networking Thu, 2 Jun 2011 13:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method. Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method. 01:02:49 psychology, video games, gaming, game design, user experience, gamer experience, game development, usability http://www.situatedresearch.com/webinars/webinar13.mp4http://www.situatedresearch.com/webinars/webinar13.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/oo5voVRC7UI/webinar18.mp4 http://www.situatedresearch.com/webinars/webinar18.mp4 Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation – and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/oo5voVRC7UI" height="1" width="1"/> Social Networking Tue, 11 Oct 2011 11:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No How powerful is the message you present to your customers? When people visit your website, are they confused or overwhelmed with information? How can you re-design this information to communicate effectively and create a clear call to action? Attend this webinar and find out how to make the most of your website: having it work hard for your business. Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation – and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics. 01:02:23 communication, website, usability, websites, marketing, user experience, websites, customers http://www.situatedresearch.com/webinars/webinar18.mp4http://www.situatedresearch.com/webinars/webinar18.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/6uHexgSSwTs/webinar19.mp4 http://www.situatedresearch.com/webinars/webinar19.mp4 Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/6uHexgSSwTs" height="1" width="1"/> Social Networking Fri, 21 Oct 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Have you noticed the skepticism lately with regard to social media marketing? Our webinar will describe the ins and outs of social media marketing by examining actual case studies of businesses that have worked with Situated Research. Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness. 00:52:15 social media, website, usability, Facebook, marketing, user experience, websites, social media marketing http://www.situatedresearch.com/webinars/webinar19.mp4http://www.situatedresearch.com/webinars/webinar19.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/9-4qp245SAI/webinar1.mp4 http://www.situatedresearch.com/webinars/webinar1.mp4 Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/9-4qp245SAI" height="1" width="1"/> Social Networking Mon, 7 Nov 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Social media marketing can help your business to increase revenue and achieve a high ROI for marketing efforts. The cost / benefit ratio can often far surpass those of traditional marketing: many tools are free, and have a very wide reach. Social media marketing offers many of the benefits of word-of-mouth advertising, with an exponentially higher 'share' rate. Our webinar will describe the ins and outs of social media marketing by examining actual case studies of businesses that have worked with Situated Research. Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation. 00:58:48 social media, website, marketing, Facebook, 101, Internet Marketing, business, social media marketing http://www.situatedresearch.com/webinars/webinar1.mp4http://www.situatedresearch.com/webinars/webinar1.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/4PLcYn2T2fU/webinar2.mp4 http://www.situatedresearch.com/webinars/webinar2.mp4 Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks: starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/4PLcYn2T2fU" height="1" width="1"/> Social Networking Fri, 11 Nov 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No 73% of CEOs think social media has little effect on raising their organization's top line. However, social media marketing can transform your business marketing, acting as a catalyst to increase revenue. With one out of every eight minutes online being spent on Facebook, a huge opportunity is available for business marketing and lead generation. In this webinar, we will show you how to use social networks to generate more leads. Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks; Starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results. 00:56:52 networking, social media, Facebook, LinkedIn, Twitter, marketing, Facebook marketing, leads http://www.situatedresearch.com/webinars/webinar2.mp4http://www.situatedresearch.com/webinars/webinar2.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/T0Bri7AQwP4/webinar3.mp4 http://www.situatedresearch.com/webinars/webinar3.mp4 Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/T0Bri7AQwP4" height="1" width="1"/> Social Networking Mon, 14 Nov 2011 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Becoming a 'go-to' expert on social networks helps to establish yourself as an expert in your field of expertise, which can be a huge driver of business revenue. By providing your social networks with high-value resources, you can boost your business marketing efforts and increase the likelihood that your content will be widely 'shared' and distributed. Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results. 00:47:48 networking, social media, Facebook, LinkedIn, Twitter, marketing, 101, expert, leads http://www.situatedresearch.com/webinars/webinar3.mp4http://www.situatedresearch.com/webinars/webinar3.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/gq27-aXM_DY/webinar20.mp4 http://www.situatedresearch.com/webinars/webinar20.mp4 Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership with a business blog, and using it to share high-value content; Scientifically proven best practices for maintaining discussions and getting others to 'share' your content.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/gq27-aXM_DY" height="1" width="1"/> Social Networking Tue, 24 Jan 2012 15:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No Concluding our 'Social Media 101' series, this webinar explains how to establish yourself as a 'go-to' expert on social networks to build new relationships on social networks. Sharing high-value resources from a blog can boost your business marketing efforts and increase the likelihood that your content will be widely 'shared' and distributed, and attracts new followers to your personal or business brand, and to online groups. Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership with a business blog, and using it to share high-value content; Scientifically proven best practices for maintaining discussions and getting others to 'share' your content. 01:30:16 networking, social media, Facebook, LinkedIn, Twitter, marketing, 101, branding, webinar, customers, content, websites, business http://www.situatedresearch.com/webinars/webinar20.mp4http://www.situatedresearch.com/webinars/webinar20.mp4 http://feedproxy.google.com/~r/SituatedResearchWebinars/~3/Nk3ZhKclv_Y/webinar21.mp4 http://www.situatedresearch.com/webinars/webinar21.mp4 Topics include: How to turn your business into a social enterprise; Effective blogging practices to get your content shared, and start positive discussions about your product or business; Generating leads through social media and visits to your website; Pushing your message out to pull clients in; Research-proven best practices for selecting interactive, usable website content; Integration of your brand on your website, ads, apps, social media pages, and company blog.<img src="http://feeds.feedburner.com/~r/SituatedResearchWebinars/~4/Nk3ZhKclv_Y" height="1" width="1"/> Social Networking Tue, 31 Jan 2012 14:00:00 -0500 Michel Ann Sharritt - michel@situatedresearch.com No You have a website, but is it working for you? More and more people are using websites like LinkedIn, Facebook and Twitter to talk about businesses and their products with friends and coworkers. These new technologies have changed the playbook for sales and marketing. Key items like social media integration, interactive website content, and good usability have a massive impact on your ability to do business. Topics include: How to turn your business into a social enterprise; Effective blogging practices to get your content shared, and start positive discussions about your product or business; Generating leads through social media and visits to your website; Pushing your message out to pull clients in; Research-proven best practices for selecting interactive, usable website content; Integration of your brand on your website, ads, apps, social media pages, and company blog. 01:09:07 networking, social media, Facebook, LinkedIn, Twitter, marketing, website, branding, webinar, business http://www.situatedresearch.com/webinars/webinar21.mp4http://www.situatedresearch.com/webinars/webinar21.mp4 Michel Ann Sharritt, VP of Situated ResearchnonadultMichel Ann Sharritt of Situated Research hosts webinars focusing on usability and user experience. Topics include web usability, social media and video game usability. Contact Michel with suggestions for future topics, or with questions or comments at mic