Product Creation and how to Create an Information Product

Over the past few days I've posted two "create information product" articles, links to them are below:

- Why Sell Information Products Online

- Pick Your Information Product

In this article I discuss Product Creation and Branding.  Enjoy!

Product Creation and Branding

Once you have a general idea of what subject you want to write about in your information products, you should start thinking about branding yourself and your product line.

Creating a brand identity is a way to build customer loyalty and to ensure that when customers are looking for a solution, they think of you first.  Think of someone like Cesar Milano, and you automatically think “The Dog Whisperer”.

When you think of home decorating, what name pops into your head?  Chances are pretty good that it’s Martha Stewart.  Think of cooking, and you’ve got a lot of different options…Emeril La-gasse…Rachael Ray…and yet even there, people have found ways to distinguish themselves.  Extreme eating, adventures in dining – An-thony Bourdain! Southern cooking – Paula Deen!

If you’re from the UK you might think of Jamie Oliver when you think about School Dinners or Barbara Woodhouse when you think of dog training. If you think about money saving in the UK you think about Martin Lewis. When you arrive at his website the first thing you see is a picture of him. That tells you immediately you’ve come to the right place. Branding!

This branding allows them to build on their success.

Once you are known for producing an excellent product, people will come back to see what else you’ve got available, and when you cre-ate a list of satisfied customers and notify them that you’ve got some-thing new, if you have established a brand for yourself, they are much more likely to want to purchase it. You can, of course, choose to design a single product or a series of unrelated products, but you’re missing a great opportunity to build up buzz and repeatedly sell to the same customers when you do that.

To create a brand identity it helps to have a consistent visual theme for your web endeavors – a similar design and color scheme for your website, your ebooks, your short reports, etc.

If you don’t have any design skills, no problem. You can go some-where like elance.com, guru.com, rentacoder.com, or any other free-lance website, and find a graphics designer to create a logo and website header for you that will represent your business.

You don’t have to get any fancier than that. People aren’t looking for fancy website design when they land at your website. They want to know that they’ve arrived at the right place – and will be instantly re-assured when they see your familiar looking banner.

Then, they want the information that they came here to find – how to save money with coupons while shopping at grocery stores, how to litter train their cat, how to flatten their abs, etc.

And they want the site to be easy to navigate – they don’t want to have to hunt around to find what they are looking for.  So all you need to help establish your brand identity is a custom designed banner and logo that visually tells the customer at a glance what you and your products are all about. You can adapt that logo and banner and use some version of it for all of your products.

Let’s take the coupon example, for instance.

You decide that you want to be the coupon queen. An obvious thing to do would be to get a crown logo designed; perhaps a crown sitting on top of a pile of coupons. From then one when anyone sees that logo and the phrase “The Coupon Queen” they know it’s one of your products.  You would want to include your brand name in your product title if possible. “The Coupon Queen’s tips for getting groceries FOR FREE!” or “The Coupon Queen’s 50 delicious low cost recipes!”

Or, to use a more masculine example, say you are an expert fisher-man and hunter and you want to create a series of information products that will teach people to fish and hunt.

You could create a brand identity like “The Good Ole Boy’s guide to Bass Fishing.” This could spin off a whole series of ebooks, instructional videos, product endorsements and so on.

The possibilities are only limited by your imagination.

Some of it sounds cliché, and perhaps even tacky. But it works beyond your wildest dreams!

Next post will be…"Creating Your Info-product!"

Please leave a comment and let me know what you thought.

Pick Your Information Product

One of the biggest hurdles new internet marketers face is choosing what type of information product to create.

Since you most likely want to make a profit off of this, you need to create an information product that solves a problem or tells people how to do something.  Solving problems is profitable.

Also, you want to make sure that there’s a decent sized audience for this product, and you want to make sure that they have money to spend.

So you wouldn’t want to create an information product that solves a really obscure problem that is only faced by a tiny group of people. And you wouldn’t want to create an information product that appeals to a crowd that has no money to spend, such as young teenagers or children.

Here is a list of evergreen product ideas where you will always find a hungry crowd. Provide these people with a genuinely helpful solution to their problem and you will have a grateful crowd that will come back again and again:

• Weight Loss
• Dog training
• Pet health
• Acne cures
• Curing romantic woes
• Saving money
• Debt Consolidation
• Avoiding foreclosure
• Fitness
• Parenting
• Fertility
• Making money online
• Driving targeted traffic to websites

This doesn’t mean that you should only stick to that list, by any means. If you have a skill and you can teach other people – for in-stance, as we mentioned earlier, applying makeup or painting a por-trait or arts and crafts or home repairs – by all means create an information product around it.

You need to make your information product stand out, so you would want to develop a method that lets people learn how to do something quickly and easily, and emphasize that when promoting your product.

“Learn How to Paint Portraits Quickly And Easily!”
“Take Pictures Like A Pro – Learn How in Just Five Lessons!”

You get the idea.

If you’re searching for ideas, try to identify what potential customers need. You can do this by doing some basic Google searches and by visiting internet forums or blogs that are targeted to the area that you want to create a product for – dog training, weight loss, dating forums, etc.

Here’s one way to find out what people need – go to Google and type in the phrase “How To” in quotes.

Some product ideas there would be a weight loss product, or a quit smoking through hypnosis product, or, if you are religious, a product that helps people reconnect with their spirituality.  Or, a manual that gives people tips on creating a Google friendly site, if you know anything about SEO.

Don’t ever be put off by the fact that the product may al-ready exist.

In fact, if there are NO other versions of the product – you should worry. That possibly means there is no market.  There is nothing new under the sun – but people who have an interest in an area tend to buy a LOT of products that address that interest.

If someone is a fanatic about dog training, they are likely going to buy more than one book on it. If someone is desperate for romance, they will snap up any product that looks like they offer a solution.

You need to create an excellent product that solves the problem, emphasize how good your product is when you are promoting it, high-light some common flaws that competing products have and how your product is better than the other products…and it won’t matter how many other competing products are out there. Really.

Another way to find out what people need is to go to Yahoo! Answers and see what people are asking for help with.  When you go to www.answers.yahoo.com, you will see a list of categories on the left hand side of the page. If you have an idea of what general type of information product that you want to create, you can click on the category that you are interested in and see what types of questions people are asking.

Below is the list of categories:

So, if you wanted to create a pet product, you would click on pets  and you would see what kinds of questions people are asking about their pets.

If you wanted to narrow it down to horses or dogs or cats or some other type of animal, there is a list on the left of the page of different categories of pets, which you can also click on:

Just by seeing the common questions that crop up, you will be able to identify a need for information – and fill that need by creating an in-formation product.

You can also find forums by going to a search engine such as Google or Yahoo or Altavista and typing in, for example, “dog forum” or “chi-huahua forum” or “DIY decorating forum” or “web design forum” or whatever your chosen topic is.

It’s important to make sure that there is actually a market out there that is seeking a product like yours.

And once you have done that, you can go on to the next step…product creation.

I hope you enjoyed this post.  Please leave a comment with your opinion:  The next post on this subject will be:  Product Creation and Branding

To your success!

Have I a got a very cool resource for you on informational product creation.  This information is normally packaged in an eBook and sold for no less than $37.  However, because your are a reader of this site then I thought it would be a great idea to release this information in a series of posts.

Each post will consist of one section from the eBook:

• Why Sell Information Products Online;
  
• Pick Your Information Product;
  
• Product Creation and Branding;
  
• Creating Your Info-Product;
  
• Pricing and How To Get Testimonials;
  
• Selling Your Product.
  

Why Sell Information Products Online?

I’m going to show you the oh so simple secrets of creating effective, profitable information products. These are the very same SIMPLE se-crets used by information product gurus. Simple yes, but also deadly effective and hugely profitable…

There are so many advantages to creating information products that it’s hard to list them all, but here are a few:

Information products are extremely easy to produce.

Information products are extremely cheap to produce.

When you start most businesses you go straight into debt. You might have to buy or rent premises, buy your stock, fit out a store, install technology etc etc and before you know it you’re $50,000 in debt be-fore you even start trading.

Selling information products online is a way to start your own business with little or sometime NO overheads.

Also Information products are very versatile.

You can sell them at a profit, give them away as an incentive to get people to sign up for your list, sell them at a low price to showcase your skills and then offer higher priced products…There’s a whole world of ways to use information products to build an online business.

So what do we mean when we say information products?

Any product that gives people information, usually a solution to some sort of problem.  People pay to get out of the hole they just fell in – not how to avoid holes. Solutions to problems always sell well.  For instance a product could tell people how to train a dog, lose weight, design a website, cure bad breath, meet members of the opposite sex, put up shelves, apply makeup, or paint a portrait using oil paintings.

An information product can be made in video form, as en ebook, or as an audio recording. Some types of information products lend themselves better to one form than another. For instance if you are telling people how to apply makeup you definitely need visuals, so a video would be best. An audio recording wouldn’t do the trick in this case and an ebook would need to have a lot of screenshots.

If you want to tell someone how to meet members of the opposite sex, however, an ebook or an audio recording would work well.  And if you want to tell someone how to train a dog, an ebook with screen shots, or a video, would work equally well.

Find your subject, then decide on the best way to present it – ebook, audio, video etc

Look For The Next post titled:  Pick Your Information Product

To your success,

Why eBook Resell Rights is a Smart Way To Go

If you recall I'm a firm believer in the 3 Step Formula for making money online.  As part of that discussion I also mention that to get set up early you should consider using PLR products and Resell Rights products to get up and running quickly while you create your own product.

One of the best ways to do this is to use eBook Resell Rights.

I'm at the point now in my business where I crank out my own products but I also use Resell Rights products to supplement my income.  This adds additional income to my business venture, in fact often times some of these PLR products produce greater profits than my own products. 

You can learn more about how to implement this technique by taking a gander at this cool page.

Buying Private Label Ebook Resell Rights Versus Writing Your Own

In today's society, there are many individuals who are looking to make money anyway that they can. In many cases, these individuals are looking for opportunities that allow them to work at their own pace or be their own boss. If you are one of those individuals then it is possible that you may have thought about creating and selling e-books.

The popularity of e-books has rapidly increased over the past few years now. Many readers are not only finding it convenient to purchase them, but cheaper. In most cases, e-books are easily to read on the computer, but they can also be printed off. Since more and more consumers are interested in purchasing e-books, there are more individuals who are looking to make money off of them. If you are able to do this, you may find success; however, that success will not come without hard work.

If you have never created an e-book before, it is difficult to understand exactly how much hard work it entails. To be worth the buy, most e-books are at least one hundred pages long; however, some are longer. If you are interested in creating an e-book, it may take months for you to finish the book. In addition to hard work, you must also have writing experience and knowledge on the topic that you are writing about. This knowledge and experience isn't necessarily necessary; however, it is important to the success of your e-book. It is a fact that customers do not and will not purchase poor quality work.

In addition to writing a quality e-book, you will also have to find ways to sell it. Together, the two could take a large amount of time. For many individuals, this is a major turn off; however, there are alternatives. If you are interested in selling e-books, to make a profit, you do not necessarily have to create your own. Instead you can obtain the private label resell rights to another e-book. Obtaining the resell rights to an e-book will allow you, in many cases, to assume to the work as your own, edit the content, and pocket the money from each sale of the book.

The biggest downside to obtaining the resell rights to an e-book is the amount of money that you will have to spend. Depending on who you do business with, the cost of acquiring private label resell rights may be fairly expensive. Since most freelance writers spend a large amount of time creating their e-books, as previously mentioned, they may want to appropriately be compensated. The cost of resell rights to an e-book may be considered a disadvantage to this unique business opportunity, but it can also be considered an advantage. E-book authors that charge more for their work typically have produced better content; better content is easier to sell.

Whether you make the decision to develop your own e-book or purchase the resell rights to someone else's, you will still have to find a way to market the e-book to the general public. This, depending on what approach you take, can take time. That is why many individuals prefer purchasing the resell rights to an e-book that has already been created. This allows them to spend more time on marketing, which will in turn create sales.

If you are unsure as to whether or not you should create your own e-book or obtain the resell rights to another, you are not alone. There are a number of other individuals wondering the same thing. Private label resell rights are an amazing business opportunity for some, but not for all. All online business opportunities take time to find success. If you have the financial resources needed to obtain the resell rights to a well written e-book, you are encouraged to give this opportunity a shot. You are not guaranteed results, but you may be surprised with what you find.

If you try obtaining the resell rights to an e-book and the experience is not what you had in mind you can begin to create your own e-books or move onto another business opportunity. Unlike many other business ventures, private label resell rights allow you to get out when you want. After you have paid for the resell rights to an e-book, it is yours to do with. This means that you can stop at anytime and move on to something else, if you desire.

Gary David is the founder of Unlimited Marketing, Inc. that provides information on how to maximize PLR and resale rights reports to build an online information business. For more information visit http://www.privatelabelunlimited.com and get your two free reports about maximizing PLR and resale rights products.

Article Source: http://EzineArticles.com/?expert=Gary_David
http://EzineArticles.com/?Buying-Private-Label-Ebook-Resell-Rights-Versus-Writing-Your-Own&id=1972794

Something to consider when rolling out your online business model.

Enjoy!

-

Utilizing affiliate marketing to help your business is just smart.  You can kill it two ways.

First, use it to create supplemental income for your business by marketing information and resources to your list.  Of course the quality of the information must be of value or your list will become agitated and unsubscribe.

The second really helps in several aspects and that is setting up an affiliate program for your product or website.  It helps with traffic and sales. 

Both aspects of affiliate marketing have idiosyncrasies and many things to worry about, however, if you get it right, the payoff and results are amazing.  Using affiliate marketing in your business can really help you take it from a hobby to a business.

If you want to learn more (information that can save you money, time and increase your income) then take these two actions:

1. Watch The Video
2. Signup to get your great affiliate marketing bonus

–VIDEO–

Join Free Today and Receive 3 Bonuses That Are
Guaranteed To Make You More Money!

-

Do you have any Private Label Rights (PLR) content just sitting on your computer, taking up storage space?

Well, if you are like me, or most other Internet marketers, you probably have a ton of the stuff that you are not doing anything with.

And, honestly, if you don’t have that much PLR content yet . . . trust me you will soon! It’s almost impossible to be an Internet marketer and not accumulate the stuff like crazy, whether you buy a PLR product or receive PLR products as free bonuses or get your hands on them in any of a number of other ways.

It’s also easy to let them build up on your hard drive and never do anything with them.

But what if I told you there was an easy way to take that content that you are not doing anything with right now and easily transform it into money-generating revenue streams that will send cold hard cash flooding into your bank account around the clock – even while you sleep or go on vacation or just spend some quality time with your family?

What if I told you that I recently used some of my PLR content to generate $10,331.34 in pure profit in less than 10 months – from just one site?

Would you be interested in learning more?

If so, I urge you to go lock the door, take the phone off the hook, turn off the TV and your cell phone, get comfortable and read the rest of this letter right now.

Yes, it’s that important. In fact, this could be just what you need to know to explode your online profits!

Take a quick look at a screen shot of my earnings from the website I mentioned above . . .

And remember this is one site . . . just think what you could earn from multiple sites!

And the best part is, I’m not doing anything to keep this site going. I really haven’t touched this product since about the end of November 2007, and the profits are still coming in!

I’ve basically created a hands-free, maintenance-free revenue stream that keeps pouring money into my bank account on autopilot!

And now you can discover how to do the same thing in no time, thanks to my new guide . . .

How to Profit from PLR Products in 7 Easy Steps! At last, profiting from PLR content is boiled down to seven simple steps that anyone can complete . . . quickly and easily! These are steps that I personally use to make money online with PLR content.

For example, here’s a partial screen shot of my PayPal account showing FIRST DAY earnings from sales of another product I created from PLR material following the exact steps outlined in this guide . . .

Remember, this was sales from just the FIRST DAY! Months later, sales are continuing to come in strong from this site!

I certainly hope so. But the truth is too many Internet marketers still won’t do anything with their PLR content. They’ll figure it’s just too hard or too time consuming to transform it into money-making products.

And maybe it used to be. But that’s definitely not the case anymore thanks to theses 7 easy steps.  Now it doesn’t matter if you are an Internet newbie or an experienced marketer, it doesn’t matter if you have one or two PLR products or a ton of the stuff, now you can easily create money-making products in seven steps that are so simple even a fifth-grader could do them!

Here’s just some of what you will learn by reading my concise but information-packed guide . . .

Order Now & Save Money By Taking Advantage of My Special Introductory Offer!

How much would you expect to pay for advice and information that quite literally could change your life by allowing you to finally start earning profits from all the PLR content you’ve accumulated?

Certainly, considering all the money you could make by following the seven simple steps revealed in this guide even hundreds of dollars would not be unreasonable to many people.

But relax . . . you won’t have to pay near that much for How to Profit from PLR Products in 7 Easy Steps!

In fact, right now, for a limited time, you can take advantage of a special introductory offer and receive this guide for just $19.97 – that’s a full $10 off the regular price of $29.97!

But you must hurry!

I can’t keep this ebook at this low price for long. It is far too valuable.

To take advantage of this tremendous offer while it lasts, See Below to order today and get your discount!

Plus, With My Unconditional 100% Money-Back Guarantee, You’ve Got Absolutely Nothing to Lose

100% No B.S., No Risk, Money Back Guarantee

When you order, you have my personal guarantee that you will be satisfied with your purchase. In fact, I'll give you a full 60 days to make your decision.  If at any time within those 60 days after your purchase you feel I have not lived up to my end of the deal, simply let me know and I will issue a full refund.

How can I offer a 100% NO B.S., No Risk Money Back Guarantee? I am so positive that you will fall in love with How to Use PLR that you will never want to part with it!  If, for some strange reason you do, simply let me know and I'll gladly issue you a full refund – no questions asked!

Do You Want to FINALLY Start Profiting From Your PLR Content?

Well, to do that, you must take action.  Even with these 7 steps on your side, you still MUST take action for it to mean anything.  Sometimes, that action has to come in small steps.

So take your first step towards putting all of your PLR content to use today, and get your copy of How to Use PLR completely Risk Free . . .

All the Best,

and

P.S. Remember my special introductory offer won’t last long. Receive How to Profit from PLR Products in 7 Easy Steps! for just $19.97 before it is too late!

P.P.S Also remember, that you are making this purchase at absolutely no risk. So grab this special price while you can! If How to Profit from PLR Products in 7 Easy Steps! isn’t everything you were expecting, simply notify me within 60 days and I will refund your money immediately.

Click Here to Get Your Copy of How to Use PLR Today!