Think about that for a second.

There I was working on my ‘Conversion Phase’ presentation for the Free Trial Dominator group coaching session later this week and I wrote this statement:

For most SaaS & Web App vendors – and probably you, too – 100% of sales come through your Free Trial.

Which took me down this path…

But what if ONLY 10% of the people that enter your Free Trial convert to customers?

That means that 90% of the people that enter your Free Trial leave and don’t become customers!

This isn’t very complicated math, but I think that means ONLY 10 out of every 100 people that enter your Free Trial become a customer.

But again, FULLY 100% of your sales are from people that went through your Free Trial and converted.

Oddly, your attention and dollars go to getting more people into your Free Trial through advertising, content marketing, outbound and inbound sales, affiliate programs, marketplaces, or more likely… adding features because that’ll get’em!

This makes no sense when you consider this little “trick.”

If 100% of your customers come through the Free Trial, but your Free Trial is squeezing out 90% of the potential customers, and you were able to take your Free Trial from converting ONLY 10% to converting JUST 20% of the trialists to paying customers…

YOU’LL DOUBLE YOUR REVENUE!

And you’d do it without spending a dime more on getting or buying additional site traffic, making more sales calls, etc.

So focusing some attention on improving your Free Trial conversion rate is a quick way to Double Revenue while cutting Customer Acquisition Costs by 50%, too. (if you spent $10 to get 10 trialists, and 1 converted, that is $10 CAC. If you get 2 conversions, that is $5 CAC.)

Not bad, huh?

I can help you Optimize your Free Trial… all you have to do is join Free Trial Dominator as a Premium Member today for ONLY $77/mo!

Have an Awesome Day!

- Lincoln
(972) 200-9317

A Simple Trick to DOUBLE Your Revenue is a post from: SaaS Marketing

If you think it is a function of Finance, Accounting, Operations, or even Sales… you’re doing it wrong.

That means anyone who comes up with a price for their app (or for your app) as the result of a spreadsheet function is doing it wrong.

The spreadsheet shouldn’t tell you what your price is… your price should be something you put into the spreadsheet that will determine revenue and allow you to calculate future growth, profitability, etc.

Price should be an input, not a result, on a spreadsheet.

Second thing to clearly understand:

No one knows what the best price for your startup product should be.

There, I said it.

This is why most ‘Pricing experts‘ deal with existing companies with lots of historical data to examine in a spreadsheet.

It is easier to sort through data for patterns than to go out and figure out how much people would really pay for something.

Pricing a brand new product, especially one with a completely new and/or heavily differentiated value proposition, is the hardest thing you’ll do.

All we can do is get it AS RIGHT AS POSSIBLE out of the gate and be willing to change if we get it wrong.

Now there are techniques, tricks, voodoo dances, and smoke-n-mirror performances one can employ while coming up with your initial price that can help you get closer to that ‘getting it as right as possible.’

But let me be very clear; any techniques/strategies that don’t take the CUSTOMER into consideration as the main input when developing a price is not going to get you close to where you need to be.

There are so many ways to mess up pricing that the chances of you getting it close to right are not in your favor, even if you employ many of the tricks of the trade.

Fortunately, I don’t employ many of the tricks of the trade… I think ‘the trade’ gets most things wrong so why would I employ their tricks?

But I want to help you get your pricing as right as possible so you don’t leave money on the table… or not too much, at first.

Look, it’s easy to sell cheap stuff… higher prices actually require you to know your customer better!

Remember that customers generally care ONLY about the outcome and how it affects them (at least when they are searching for a solution).

This means – at first – don’t emphasize features – emphasize OUTCOMES – RESULTS – SUCCESS.

So the definition of Value Pricing is: Applying a price to a product or service that is congruent with the value derived from the product’s use rather than the underlying cost to make the product, market prices, specific margins, etc.

Which makes Value Pricing the most effective method of pricing for SaaS and Web Apps… something like cost+margin just doesn’t make sense.

The key to Value Pricing is knowing the, well, value of your product as perceived by your target market AND/OR market segments (not all are alike).

Value is the “What’s In it For Them?” – WIIFT – of your product.

It is the benefit of the benefit of the features… or the emotional benefit

So a very good way to determine your price point – because it requires you to really understand the customer – is to follow the 10x Rule.

“We charge this much because our customers get at least 10x that much value.”

If I sell something for $100, I want to provide at least $1,000 in value to them… at least.

Even better is if the “value” isn’t something that is ‘ROI-able,’ but rather something intangible that they cannot directly quantify.

You do this by understanding your customer’s goals, opportunities, problems, etc.

You do this by offering Price Anchors that are not competitive products, but what it would take to replicate this in-house, with low-efficiency, high-cost human beings, what you (or the industry) has paid to create this solution, or the fear of not meeting some level of compliance and the costs associated with that.

And you can remind them – maybe not in so many words – that you must charge a premium price so you have a large enough margin to provide an extraordinary value & experience!

But don’t just remind THEM of that… remember that yourself… charge a premium so you can offer truly PREMIUM service!

Using this method to determine a price will become clear quickly, and you’ll see that delivering a 10x ROI – even if simply perceived by the customer – is rather easy.

In fact, once you start doing this, you’ll see how it can be true that if you charge too little, a 10x ROI isn’t that exciting and how a low price could actually reduce your credibility in the market.

We talk a lot about SaaS Pricing Strategy in the Free Trial Dominator – in Group Coaching and on the FTD-Talk private discussion forum – and Free Trial Dominator Premium Members have access to the entire Pricing Page Success Formula video series (and updates) because Pricing – as a function of marketing – is a critical to the Attention Phase of your Free Trial!

Become a Free Trial Dominator Premium Member today for ONLY $77/Month… I’m confident that you’ll EASILY get $770 in value by being a member every month! (My 10x rule at work!).

Have a great day!

- Lincoln

(972) 200-9317

SaaS Pricing Strategy: The 10x Rule is a post from: SaaS Marketing

I talk about this in great detail in the Pricing Page Success Formula portion of Free Trial Dominator in the section on Trust Factors.

However, since I created that video, I’ve done more work in this area and others have taken an interest, too.

For instance, LessAccounting got a direct 2% lift in paid conversions simply by adding a phone number.

10 little characters added to their site bumped conversions 2%.

But what about Flowr’s non-result as documented in this KISSMetrics post?

Well, it’s simple… if you have a Free Trial that is not designed to convert, adding a phone number will probably not help increase conversions directly.

Just to be sure, I just signed-up for Flowr, went through the whole process, and it is missing some key elements required for conversion (things Free Trial Dominator Premium Members know, but they don’t).

If you have a product that is bad, not wanted, or otherwise positioned or promoted wrong, adding a phone number will probably not help increase conversions directly.

But… if everything else is good, a phone number – certainly in B2B, and especially where the SaaS or Web App vendor will be a major part of the customer’s business, will require integration, etc. – can really help.

In fact, this question of whether to add a phone number to your marketing website or not was asked on the FTD-Talk Private email list by a vendor who provides an API for app developers to send SMS messages.

Since this company (I can’t tell you who, it was sent on the PRIVATE FTD-Talk mailing list!) is primarily an API company – meaning most/all customers will heavily integrate with them – in a B2B setting, having a prominent phone number will probably help.

That said, where I’ve seen a phone numbers help the most isn’t by increasing conversions directly, but by the conversations that occur when people call you.

I know for many companies, especially small ones or early-stage startups, the last thing you want to do is talk to a bunch of potential customers,… there’s your first problem, right?

Anyway, some who call will be ready to buy or almost ready and talking to you – a real person – might just close the deal.

On the other hand, there are many SaaS & Web App vendors out there that try to hide where they’re actually located.

For instance, I work with several Indian companies who at first tried to hide the fact that they’re based in India by removing all contact information from their site.

What they ended up with was a site that looked very suspicious and remember, in B2B SaaS… trust is EVERYTHING.

But when they put a U.S.-based phone number on there, that negative trust-factor went away… instantly.

Now, the people that call might not even be interested (yet) in becoming a customer, but what they will tell you is what isn’t clear on your site.

They’ll ask questions that you didn’t even think about, they’ll tell you they thought your product did x, y or z, and it will blow you away.

Those will be super-valuable conversations from which you’ll learn what to fix on your market site that WILL lift your conversion rate over time.

At least right now, and especially in B2B, some of your potential-customers will be more willing to pick up the phone and call you than to email (because you might spam them) or do the on-site chat thing.

So give them the opportunity to do that by putting a phone number on your site.

Here’s a quick hack, especially if you aren’t in the U.S. but want a U.S. number: just get a Google Voice number and have it go straight to voice mail at first (be sure to manage expectations and follow-up promptly).

Later you can switch to something more substantial, or use an answering service (you can just forward Google calls to that service when you aren’t in the office).

The reality is, most people won’t call, but it will give peace of mind to many.

But some will call and they’ll teach you things you never knew!

And as for where to put it on your site… while there are no standards, a phone number prominently displayed in the upper right corner of your site (in a header graphic or menu bar) seems to work well.

And do it on every page, too… you might have some information on a page that you don’t think is as “important” as the main page, pricing page, etc. but when your prospect is on that “non-important” page and something is confusing, having a phone number right there for them to see and take action is a good thing.

But definitely display the phone number above the fold and make it very easy to see… To me, this is one of the things that might have contributed to Flowr’s non-result; it was above the fold but very small and hard to read!

Free Trial Dominator Premium Members have access to the entire Pricing Page Success Formula video series, Group Coaching, and the private FTD-Talk mailing list… all designed to help you Attract the right prospects and convert them to paying customers!

Become a Free Trial Dominator Premium Member today for ONLY $77/Month and you’ll have access to all of that, too!

Have a great day!

- Lincoln

(972) 200-9317

Display a Phone Number to Increase Conversions? is a post from: SaaS Marketing

Any thoughts on how to quick start a new SaaS with affiliate marketing?

Here’s the answer I shared with them first…

Affiliate marketing can really super-charge your growth, BUT if you don’t have everything in alignment (or your ducks in a row), you won’t super-charge anything!

Think of it like this… if you have a super-charger and no engine to put it on, the super-charger doesn’t really help, right?

For Affiliate Marketing to work, as a SaaS or Web App you have to get…

• Clear on your target audience
• Your value prop super-powerful and targeted to that audience.
• The rest of your marketing on target for that audience
• Your Free Trial optimized, especially to keep affiliates interested if you pay only on conversions!

Not to mention your Pricing Strategy, landing pages, sign-up process, etc.

The pushback I often get from that is “if I do all that, I might not need affiliates”… which is correct.

You don’t *need* a super-charger on your engine – the engine will get you down the road – but the super-charger makes you go FASTER… which is awesome.

I suppose that analogy could play out fast, but the bottom line is, you can waste a lot of time/money/resources chasing affiliate marketing too early when your time might be better spent optimizing your base first.

Put another way… if you don’t know what you’re selling or to whom, it will be hard for others to sell it for you!

In the Free Trial Dominator, we talk about Affiliate Marketing a lot as part of the Attention Phase of a Free Trial.

Become a Free Trial Dominator Premium Member for ONLY $77/Month and learn how to super-charge your Customer Acquisition Process!

Have an awesome day!

- Lincoln

(972) 200-9317

Can you 'Super Charge' a New Web App's Go-to-Market with Affiliate Marketing? is a post from: SaaS Marketing

That’s something I tell the Free Trial Dominator Premium Members all the time…. you’re success depends on your ability to attract the right audience.

So this means that the Attention Phase of a your Free Trial is SUPER important, and for many SaaS and Web App vendors – perhaps you included – PPC campaigns (Google Adwords, Facebook Ads, etc.) are a major part of that phase.

This week the Free Trial Dominator weekly Group Coaching call is focused on the “Attention Phase” of your Free Trial and we have special guest Coach Brent Gaynor joining us to talk about the 9 Ways to Instantly Improve Your PPC Results.

I invited Brent to speak to the Free Trial Dominator Premium Members after I sat down with him for breakfast in Dallas and he BLEW MY MIND with the things he was saying about PPC marketing… things I’ve never heard before, that you need to know.

After his presentation, Brent will stick around for Q&A and to help coach the Free Trial Dominator Premium Members (join today for ONLY $77/Month) on how to improve their PPC campaigns.

Let me tell you a bit more about Brent and why you should listen to him…

Brent Gaynor is a passionate Internet marketer that thrives on getting product market fit and user experience right before spending senseless PPC and SEO dollars. With over 15 years of product marketing background positioning mobile, online retail, software, and cloud based services; Brent brings vast experience and innovation to tuning products to customer needs – meeting customer perception with product reality.

SEO and PPC marketing have been critical to promoting Brent’s businesses’ well-tuned products and he has used both tools extensively with multi-million dollar marketing budgets since 2004. In 2011, Brent captured his PPC knowledge, authoring an Adwords PPC Secrets book sharing the strategies he used to grow his business over 900% in the software market – one of the top 5 most competitive in PPC. During this time, Brent became an Adwords certified partner and gained over “15 million clicks of experience.”

Outside of Internet marketing, Brent is involved in hyperlocal advertising, location-based mobile apps, application design, branding, options trading and various sports. Brent is in the midst of launching Quad10 Marketing to provide his unique blend of product and internet marketing insights to others.

Needless to say, this is going to be an awesome “Attention Phase” Group Coaching session and I hope you’ll join Brent, the Free Trial Dominator Premium Members, and me this Wednesday @ Noon Eastern and learn how to instantly improve your PPC campaigns!

So just become a Free Trial Dominator Premium Member today for ONLY $77/month and join us Wednesday @ Noon Eastern to learn the 9 Ways to Instantly Improve Your PPC Results… and you’ll get access to everything else Free Trial Dominator Premium Members get access to!

Have a great week!

- Lincoln
(972) 200-9317

PS: This ONE Group Coaching session with Brent will be worth 10x the Free Trial Dominator monthly fee… and it’s just the tip of the iceberg of everything that you get as a Member. Go here to learn more about the Free Trial Dominator and to sign-up for ONLY $77/Month… see you Wednesday @ Noon Eastern for Group Coaching with special guest Coach Brent Gaynor!

9 Ways to Instantly Improve Your PPC Results is a post from: SaaS Marketing

And having worked with hundreds – yes, multiple 100′s – of SaaS and Web App companies around the world, I’ve learned a thing or two about the importance of Free Trials.

For instance, I know that if you offer a Free Trial for your SaaS or Web App, chances are that every single customer you get comes through that Free Trial.

And from my experience working with companies ranging in size/maturity from tiny startups to those with more than $1B/year in revenue, I can bet that LESS THAN 25% of the prospects that enter your Free Trial actually become customers.

But even though more than 75% of your potential customers – customers you worked hard and paid a lot to get into your trial – are getting squeezed out by your Free Trial, you were probably thinking it’s something else that’s causing low conversion rates, not your Free Trial.

While you’re spending tons of money to get traffic to your site (even if that is on writers for your inbound marketing), and you spent money and time on design, A/B testing, and copywriting to get them to sign-up for your trial once they’re on your site, your ineffective Free Trial negates all of that hard work and expense by failing to do its singular job; create customers!

Look, the first thing you need to do is accept that your Free Trial, with its < 25% conversion rate, could – and should – be converting more customers.

You have to remember that this isn’t Freemium I’m talking about, where the top companies are getting in the mid single-digits (after $50M in VC money on average).

I’m talking about Free Trials… where SaaS and Web App companies I’ve worked with that use a Proactive approach (rather than reactive) have Free Trial conversion rates of better than 80%!

Now, once you’ve accepted that your trial isn’t just not converting customers, but is actively pushing potential customers out, your Free Trial Optimization journey can truly begin.

But let’s take a step back for a second… what does ‘Optimization’ actually mean?

I mean c’mon… the word Optimization is getting thrown around a lot lately… Conversion Rate Optimization, Search Engine Optmization, and now Free Trial Optimization… what does it really mean?

Optimization is, at the core, achieving the highest and best use of something… time, investment, processes, whatever.

So, when you optimize your Free Trial, you are taking full advantage of the awesome potential of a Free Trial to create customers!

Unfortunately, you can’t actually optimize something until you know what its highest and best use is!

And frankly, since most SaaS & Web App companies don’t really understand all of the elements that make-up a successful Free Trial strategy, those who think they’re “optimizing” their Free Trials… aren’t!

I can help you Optimize your Free Trial so you’ll get more customers… all you have to do is join Free Trial Dominator as a Premium Member today for ONLY $77/mo!

Have a Great Day!

- Lincoln
(972) 200-9317

Why Free Trial Optimization is So Important is a post from: SaaS Marketing

Right after a prospect signs-up for your Free Trial, you fail to engage them.

I bet you dump your prospects into a “Dashboard” without any guidance, letting them to fend for themselves.

And then you wonder why > 90% of the people who sign-up for your trial leave, never to login again.

DO THIS RIGHT NOW: Go look at the first screen someone will see right after they sign-up for your Free Trial… do it right now… is that going to really engage your potential customer?

In fact… take a screen shot of that first screen your potential customer sees right after they login for the first time.

Send it around your company and ask everybody if that is going to fully engage your customer.

Look at it closely… is that going to hook’em and get them to start using your product as if they are already a paying customer making conversion a no-brainer?

If the answer is anything but “Yes” … you’re in trouble.

One young company that I worked with last year came to me with a staggering 99% of their Free Trial signups logging in one time and then NEVER COMING BACK; they thought they just needed to buy more traffic (they already spent $4k/month on AdWords, too!).

They didn’t need to more traffic – yet – they just needed to fix their Engagement problem (which we did, BTW).

But maybe you’re thinking “yeah, but my product does so many things and I want them to see what all it can do… I don’t want to keep them from seeing all of my app’s goodness.“

The reality is they won’t see it all; they’ll just leave.

Confused minds don’t try (or buy)… they leave… and they never come back.

Learn to Engage your prospects and help your product “sell itself” whether you have a low-touch or high-touch sales process…

… join Free Trial Dominator as a Premium Member today for ONLY $77/mo!

Have a great day!

- Lincoln

(972) 200-9317

The #1 Reason Your Free Trial Fails to Convert Customers is a post from: SaaS Marketing

SaaS & Web Apps with Reactive Free Trials

Most SaaS & Web App vendors fall into this category, and their mindset about Free Trials is something like this:

1. Get them to sign-up for the trial
2. Get their Credit Card number up front to keep the riff raff out
3. Think that trial sign-ups is a good metric to keep track of
4. Send them their login info via email but otherwise we don’t want to bother them.
5. Give them access to the app, but let them do their thing
6. Toward the end of the trial remind them that the trial is ending
7. Then try to keep the trial from ending without ever asking for the sale
8. Offer to extend the trial
9. Try to get them to convert after the trial has ended by finally asking for the sale (maybe)
10. Then, if they don’t convert, stop communicating with them altogether
11. Maybe send a holiday greeting with no call to action once a year

SaaS & Web Apps with a Proactive Free Trial Strategy!

When you’re proactive, you know the purpose of a Free Trial is to create a customer and you create your strategy with that goal in mind.

You indoctrinate them before they sign-up because you know they might not find you at the right point in their buying cycle and you need to be top of mind when they’re ready

You get the right audience to sign-up for the trial by creating a strong value proposition around the product and yet asking for as little information as required to get started.

You can ask for a credit card or not, but you realize that isn’t the major part of the process; it is just one part that still requires everything else.

You understand the rules of Consistency and Commitment and combine those with the need to get them engaged and using the app as quickly as possible for a powerful on-boarding process.

And you ask for the sale early (even before the trial, you offer them a way to “Buy Now”).

You work hard to get them invested and moved toward Common Conversion Activities (CCAs) through a combination of in-app marketing, email marketing, other marketing tactics, personal outreach, etc.

And you ask for the sale.

And you work to get them invested further.

And you ask for the sale.

If the trial goes on – if they don’t convert early – you see if they’re moving toward CCAs

If they aren’t, you do something to get them to take another action to reinforce the rule of Commitment and Consistency – attend a webinar/training, download a paper, setup a coaching call, etc.

If they are moving toward CCAs, ask for the sale again, perhaps adding an incentive to convert, using strategic discounting to entice, etc.

If they don’t convert and the trial ends, make them an irresistable offer.

If they don’t convert, offer a downsell.

If they don’t convert, continue to indoctrinate.

A few weeks later – while continuing to indoctrinate – find a reason to offer a second free trial (new features, new training, case study with new use case, etc.)

Never stop communicating and never stop indoctrinating!

Never wait and hope; always be agressive.

There’s a fine line between over-the-top agressive and not doing enough… find that line and walk it like a madman (or woman).

Ride that line and just when you think you’ve done too much, do a little more.

Last year I attended a mastermind group and Frank Kern – one of the top Internet Marketers in the world – was there.

He had two pieces of advice for me that I’ll pass on to you, with less colorful language than he used:

1) Don’t Mess Around – For SaaS & Web App vendors that means adopting a singular focus on selling your product.

2) Don’t be a wuss – That means get out of your comfort zone, realize your product offers value, and ask for the sale!

Words to live AND profit by!

Oh… I’d be remiss if I didn’t adhere to Mr. Kern’s – and my own – advice and remind you that if you have a Free Trial, you need to become a Free Trial Dominator Premium Member for ONLY $77/Month ASAP because you’re leaving a ton of money on the table by having a Reactive and inefficient Free Trial Strategy!

Have a great day!

- Lincoln

(972) 200-9317

Key to Free Trial Success? Switch from Reactive to Proactive is a post from: SaaS Marketing

30-day Free Trials are the de facto standard for SaaS and Web Apps but few vendors can say WHY they came up with that length.

Those who can say how they come up with their Free Trial length, often cite the wrong driver for that decision (i.e. something other than the customer or market).

There are even tons of questions on Quora, LinkedIn, and Hacker News where people ask what the perfect Free Trial length is as if there’s a number of days – 60, 30, 14, 15, 7 – that will magically increase conversions.

But the reality is that Free Trial length is nothing more than a Marketing Gimmick designed to get prospects to sign-up for the trial by making them think that the time offered is adequate to fully evaluate the product without being rushed.

But, it is how you as the vendor approach the Free Trial length internally – as part of the sales process – that will dictate your success converting customers, not the number of days in the trial period.

Unfortunately, too many vendors don’t get this and think that a 30-day Free Trial means they have to wait until the whole 30 days is up to convert customers.

That belief will drive some SaaS vendors who want to decrease the sales cycle to shorten their trial period – like Kasfhlow just did - because they feel the customer has no sense of urgency to convert,… as if the trial length means anything beyond the Attention Phase of a Free Trial!

The length of the trial helps to get the prospect to sign-up for the Free Trial.

It’s your actions as the vendor that determine whether they convert quickly, wait until the end of the trial (however long it is), or don’t convert at all (the most common outcome and something I’m on a mission to change!).

Okay, so what happens when a vendor shortens their Free Trial length?

Very often, the conversion RATE (the percentage of Free Trial sign-ups that become customers) goes up.

So we should conclude that short Free Trial lengths must mean more conversions, right? Not so fast.

This is how Causation vs. Correlation in Free Trials can cause all sorts of confusion and ultimately hurt you.

Last week I was talking to a Free Trial Dominator Premium Member during our Live Weekly Group Coaching session about ideal Free Trial lengths.

And just to reiterate, the ideal Free Trial length from the customer side – what you use in your marketing – is one that gives the perception of being long enough to adequately evaluate the product and not feel rushed.

So I was making the case that a 30-Day trial might attract more signups than the 14-day trial that they currently had.

But they said that they used to have a 30-Day trial and it didn’t work at all, so they shortened it to 14-days and guess what… they had more success!

Clearly to them, a 14-Day Free Trial was better than a 30-Day trial, from a conversion RATE standpoint.

And this is where Causation vs. Correlation starts to muddy the water.

It turns out that when they shortened the trial to 14 days, they realized THEY had less time to convert customers so THEY worked harder to get the sale!

They moved from Reactive to Proactive, which is awesome.

They worked to engage the prospect quickly and became less hesitant to ask for the sale!

My homework for them was to consider these two things….

1. How many prospects simply aren’t signing-up because they don’t feel 14 days is “enough” to evaluate the product? This change might have resulted in a higher conversion rate, but could cause lower-than-possible conversion totals and – most importantly – lower revenue?

2. What if you went back with a customer-facing 30-Day trial – so the perception by the customer is that they have longer to evaluate the solution – which might cause more people to signup – but internally you still work to convert in 14 days or less?

As a SaaS or Web app vendor, don’t forget what the Free Trial length really is, and don’t let it dictate how quickly you convert your prospects to paying customers!

Learn more about Free Trial Optimization when you become a Free Trial Dominator Premium Member for ONLY $77/Month!

Have a great day,

Lincoln
(972) 200-9317

Shorter Free Trial Length: Causation vs Correlation is a post from: SaaS Marketing

Send this Resource Guide to any SaaS or Web App folks you know.

 Where do I start when pricing SaaS?

What SaaS pricing models are out there?

How should I Price my SaaS product?

I can’t go a day without hearing those questions or seeing them on a message board or in a forum somewhere… so I put this guide together for you!

Introducing The Ultimate Resource for Getting Your Pricing Right

I created the Free Trial Dominator – a private, members-only site that combines Content, Community, and Coaching to help you transform your SaaS or Web App Free Trial into a customer-producing, conversion machine! – after spending the last 6 years helping 100′s of SaaS & Web App vendors around the world increase conversions.

Much of the work I’ve done is in the Attention Phase of the Free Trial – which includes Pricing and the Pricing Page. I even created a stand-alone video series (now included in the Free Trial Dominator private membership site) called the Pricing Page Success Formula to help SaaS and Web app vendors get their Price Communication as right as possible.

Along the way I wrote a bunch of useful articles, created many videos, and interviewed some awesome folks, all of which make up this Pricing Resource Guide…. I hope you find it useful!

• How to Price Your SaaS or Web App: the Basics (15 Minute Video)
• How to Price Your SaaS or Web App: the Advanced Stuff (15 Minute Video)
• SaaS Pricing Strategy: The 10x Rule
• Assistly Marketing VP Tells You Why They Dropped Tiered Pricing and Picked Up Freemium
• SaaS Vendors: How To Communicate Value to Your Web App Customers
• For Web Apps the SECRET to $1Million is 9 Customers…
• Price Objections are Value Objections
• Competitor Pricing… Does It Matter?
• Stop Obsessing About Your Competitors
• Web App Pricing: How To Avoid the Commodity Trap
• Web App Sales Funnel: 2 Questions You MUST Answer
• 37Signals Caught Treating SaaS Pricing Page like a Marketing Page
• Web App Pricing Page Review: Salesforce.com
• The 7 SaaS Revenue Streams Report (PDF)

SaaS and Web App Pricing Resource Guide is a post from: SaaS Marketing