Skyron Blog

Salamander appoints Skyron for brand refresh and to drive effective digital communications

Yannis Marcou — Wed, 08 Sep 2010 22:37:53 +0000

Salamander are an award-winning company offering Enterprise Performance Governance solutions and software to the Defence, National Security and Private sectors. Salamander has a number of requirements: a refreshed visual identity, more clarity in its brand communications and a website and other digital channels that fully exploit the company’s extensive intellectual capital for marketing and lead [...]

Migrating content from your old website? Here is a simple, yet über-effective tip…

Yannis Marcou — Sat, 28 Aug 2010 01:35:35 +0000

Thousands of pages, countless sections and subsections, hidden forms, forgotten PDFs and a global navigation buckling under the weight of 5 years worth of constant updates and additions. And now it has to be you in charge of migrating this unruly mess to your organisation’s brand new website and CMS. It took years of hard work [...]

News International B2B campaign converts over 75%

Yannis Marcou — Thu, 19 Aug 2010 14:57:37 +0000

News International Commercial launched a week-long campaign to boost brand awareness of The Sun amongst planners and buyers from London’s top media agencies. The strategy was for 5 days to immerse the audience into The Sun brand, to engage them with daily entertainment and to present them with cold, hard success facts about the newspaper. The [...]

iPad advertising will create amazing opportunities for B2B brands

Yannis Marcou — Thu, 12 Aug 2010 07:34:36 +0000

We have been commissioned to create some engaging interactive advertising for a global B2B brand that will run on a publisher’s iPad application. Having spent some time reviewing the best and most adventurous advertising on iPad apps it feels like we are back in the late 90s when a few pixelated GIF banners went on [...]

We have moved!

Yannis Marcou — Sat, 31 Jul 2010 20:54:24 +0000

But haven’t gone too far – would never want to betray our life-long commitment to SE1. We are now literally next door to Waterloo station. New details: Skyron The Old School Exton Street London, SE1 8UE T: +44 20 7928 1490 F: +44 20 7681 3210

Hiring: Umbraco Developer, permanent, London SE1, £35K pa

Yannis Marcou — Thu, 29 Jul 2010 23:25:52 +0000

Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics. Umbraco is quickly becoming our CMS of choice, so we are looking to strengthen our skills in the area. About the role You will work [...]

“mailto” links are bad for B2B business

Yannis Marcou — Mon, 12 Jul 2010 21:54:05 +0000

We have banned the use of “mailto” links at Skyron. “mailto” links are costing you leads and there is absolutely no reason for their existence on your B2B website. “mailto” links give you no control: No control over the user experience. Your prospect arrives to your well designed, carefully written and lovingly maintained webpage and she [...]

Skyron launch B2B lead generation microsite for The Sun Classifieds

Yannis Marcou — Tue, 29 Jun 2010 17:10:50 +0000

The Sun Classifieds team are targeting the recruitment sector with a new message and a lead generation campaign. At the heart of the campaign is the microsite designed and built by Skyron. The purpose of the microsite is to communicate the wide and diverse readership of The Sun, to share insights about reach and engagement and [...]

SharePoint 2010: The perpetual user journey on tap

Yannis Marcou — Wed, 16 Jun 2010 09:15:55 +0000

Had a hands-on session with SharePoint 2010 yesterday and experienced the vast amount of cross-linking that dominates the new version. Documents, people, knowledge, expertise, actions, disciplines, locations, are all weaved together into a (what appears to be) seamless network that can easily transform a quick intranet visit into a never-ending journey. For years now we have [...]

Hiring: Web Project Manager, permanent, London, salary £40K pa

Yannis Marcou — Mon, 14 Jun 2010 21:50:06 +0000

Do you want to run your own show, manage your own clients and work on a spellbindingly wide variety of great briefs? Join Skyron, a growing, independent digital communications agency based in London SE1. We are looking for an experienced project manager to manage the design, build, hosting and support of ROI-driven websites, intranets/extranets, content management [...]