Thank you DAW for this wonderful opportunity to work with you!

There are 2 points I want to make in this post.

• Being Social to Promote your Business
• Being Social to Protect your Business

Hopefully, you can make connection with them and apply them to your business.

Being Social to Promote your Business

Let’s talk about ways of being social to promote your business.

First things first. There is a lot of talk and a growing popularity with all the social networks (Facebook, LinkedIn), micro blogging (Twitter), etc. More and more businesses are realizing not only the power of social media but also the value of it. With the large followings of these social networks you can reach out the millions of users. Not only can you talk to millions of visitors, you can also find the specific niche or market your company is in and promote your company that way. This will not only create immediate traffic and brand recognition but it will also bring in qualified traffic.

So… Is your company setup through any social networks.?

Do you have a Twitter account? Do you have a facebook account? One thing that has been going on with these social networks is account or URL “squatting” What does that mean? Basically, take SLEEK development as the brand name for example. Someone will go and register a Twitter account (www.twitter.com/SLEEKdevelopment) under our brand name. This is very frustrating to say the least when you go to register an account. Bottom line, you must register these accounts before someone else does. So if you haven’t done so already, go and setup social accounts under your company name.

Being Social to Protect your Business

This is something that anyone promoting their brand or company online should be doing. The title of this can be a little mis-leading though.

Protecting your Brand doesn’t always have to be a negative thing. Monitoring and Protecting your brand can actually be a positive thing. There are several tools such as: Google Alerts, where you can track specific keywords that are indexed by Google. You’ll be notified instantly. So if your brand is “XYZ company” it would be wise to setup a Google Alert for that keyword. If you’re being a “social business” you can take what others are saying about you across the web and make it a positive impact to your brand.

For example, say there is a forum where a group of customers is talking about your brand. Well, why not join the conversation? Say thank you, find out what else you can do to make your product better, or just a simple hello glad you liked our product. Whatever the case may be, don’t be afraid to be SOCIAL. You are the voice of your brand and being social and leveraging these social networks is a great way to protect your brand.

So, are you being “Social” to Promote & Protect your brand online?

We’re making good progress with Urban Solutions. When they first came to SLEEK development they knew they wanted to have an online presence and go after the endless amount of potential customers they just weren’t sure how to go about it.

Design Process

We were given the wonderful opportunity to just “run with it.” After a few revision rounds with the new client we were able to decide on a look and feel for the new landing pages. As we sat down to develop the new pages we wanted to make sure we accomplished a few things.

Guide the visitor to an extremely relevant landing page (We recommended creating several unique landing pages with appropriate content)

Have the visitor complete the desired action which in this case was for a FREE Quote.

They were pleased with what we came up with and we eager to move to the next steps.

Development

After the final approval we rolled our sleeves up and got to work on turning around the site quickly and efficiently. Within a few short days we were ready to push the site complete live.

Paid Search

On-Going we’ll be managing their paid search to drive quality traffic to their site to generate high-converting leads. We will deploy several campaigns to target different geo-locations and specific areas where they specialize in.

Overall, we’re happy with how the project turned out and we’ll be posting the website into our portfolio soon.

Again, we’re excited to take on the project and deliver value to our new client. We’ll keep you posted as the project progesses.

SLEEK development has completed a custom website design for DigitalSignage.com. After a few revisions of  the Digital Signage Logo we just recently finished the final round of the new logo.

After the logo was decided on, it really helped finish up the final changes of the design.

The guys over at Digital Signage were absolutely awesome to work with.  Right from the get go they expressed any changes or additions they wanted. By doing this, it really helped move the project along quickly.  It also made us feel like we delivered exactly what they wanted.

They had quite a few requests for the actual layout of the site.  They wanted to be sure the design included a few widgets they needed to have throughout the layout.

• Plenty of Advertising Space
• Featured Articles
• Newsletter Sign Up
• Recent Comments
• Recent Videos
• Etc.

After a few design revisions we finally landed the right design for them. Again, I want to say thanks to Nate over at Digital Signage for giving me this opportunity to create a new look and feel for what will be the  leading site in the Digital Signage industry.

(Click Thumbnail to View Larger)

Digital Signage Logo

Like I said, this is just the first round of the logo. I’m sure the logo will be much different at the end of the project.

We’ll keep you posted!

We have full flexiblity on the site’s overall look and feel.  They requested a few widgets and modules to be included but said we could do whatever we’d like on the design.

Check back soon to see what we come up with!

Tying in several customizations to promote his personal brand and music:

• Custom Audio Player - Listen Here
• Apparel Section created by Cafe Press
• Custom Fan Polls

Overall, the project couldn’t have turned out better for him.  He now is able to manage his site on his own time, still allowing to keep his personal site genuine and fresh.

Rogue Mogul Mentoring is a piece of the Exactness Course.  The thing SLEEK development enjoyed most about doing this logo for Rogue Mogul Mentoring was the freedom.

Rogue Mogul couldn’t have been more please with the outcome.

Welcome… Exactness Online™

This web project was a fun one indeed.  I was able to use my favoriate CMS (Content Management System), Wordpress.  With my Developers license I was able to use a base theme for Wordpress and completely customize the Exactness Online website.

A few of the details completed in this project were:

• New Custom Logo
• New branding design for “Exactness 2.0″
• Custom Community Forum - powered by PHPBB
• Very custom video gallery section.
  • Installed plugin to play videos from YouTube on the site.  Check it out!
• Integrated Flickr photos

Feel free to browse the site, and you’ll be able to see just how powerful Wordpress actually is.

Thank you Exactness for the opportunity!