SlideScene.com

When Social Consumers Go Viral

admin — Fri, 09 Mar 2012 07:46:56 +0000

Twenty years ago, if you were dissatisfied with a company’s product or business practices, you’d probably stop buying from them. You might write an angry letter. You might even tell your friends and family (a whopping 25 people, at best). But the game has changed with social media. While one angry tweet may not make much impact. Critical mass has never been more within consumers’ reach. At best, companies strive to be more responsive. At worst, they now live in fear of these pools of discontent. Watch this beautiful designed slide deck by Frugal Dad and learn from the mistakes of Bank of America, GoDaddy, Netflix and Armani & Versace.

Facebook Timelines for Brands

admin — Wed, 07 Mar 2012 08:32:31 +0000

Today this useful quick guide by Bulent Keles that helps you to migrate your Facebook Brand Page to the new Timeline. You now have 3 marketing solutions within Facebook; Pages, Reach Generator and Premium, the most impactful way to distribute your content on Facebook. Bulent shares in this short slide deck some best practices for your marketing efforts within Facebook. Some examples; Post once a day. Posting more than once will reduce your reach. And make sure that your posts never exceed 90 characters for maximum efficiency. Interesting, not? More tips in the slide deck below.

The Practitioner’s Guide to Creating Content Like a Publisher

admin — Sat, 03 Mar 2012 18:26:36 +0000

In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the secret sauce: content that is pre-made for day-to-day, ready to wear for week-to-week and bespoke for a larger impact. For brands and organizations it absolute key to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity. Let Leslie teach you how!

Social Media Crisis Response Plan

admin — Fri, 24 Feb 2012 12:17:52 +0000

Today a one slide deck! Social media make crisis communications and reputation management more complex. On the other hand Social Media offers an opportunity to react faster and improves an organizations response strategy. This guide, made by SocialMediaInfluence is a simple process to help incorporate Social Media and digital communications into crisis communication.

Why We Share?

admin — Wed, 22 Feb 2012 13:00:18 +0000

Why do we share? What are the motivations at the heart of sharing? Angel Anderson, Experience Design Director at CP+B, did some research and created this interesting slide deck. Angel states that sharing is a reciprocal dance. The warm, fuzzy feeling that sharing gives us is tied to our relationship types. But WHY do we share? Angel found 3 reasons: Bragging, complaining and reaching out (sharing = caring). This presentation explores the evolution of sharing behavior and makes you understand what makes people want to share.

Facebook Goes Public. What now?

admin — Fri, 17 Feb 2012 12:57:35 +0000

Facebook will go public and has room to grow, despite the already strong advertising revenue. To put things in perspective; in 2010 Facebook owned 3% of the pie whereas Google owned 46%. So how can Facebook increase it’s share of the pie? 1. Add more users and 2. Increase the revenue per user. Facebook is well behind Google when it comes to revenue per user. It took Facebook 800 minutes of user time to get $1 in revenue. How can Facebook increase average revenue per user? Tyler and Damien from Publicis Modem share their thoughts!

Understanding the hidden power of the Social Customer

admin — Wed, 15 Feb 2012 15:24:29 +0000

This slide deck we picked up at the Washington Social Media Week 2012. Becky Caroll told a great story about the Social Customer. The slide deck below will help you create winning strategies that leverage social media to grow your business, and that of your clients, through current customers and brand loyalists. Drawing from her book The Hidden Power of Your Customers, Becky Carroll will discuss the mindset of the social customer and share specific strategies to unleash the potential that is hidden within them.

A Six Step Content Marketing Model

admin — Fri, 10 Feb 2012 13:54:12 +0000

Today we ask your attention for this excellent paper. A pragmatic 6 step approach to start with content marketing. Steven van Belleghem from InSites Consulting is trying to make content marketing very easy to understand. This paper tells you how content brings your company into contact with new prospects. Relevant content can arouse the curiosity of new prospects, who want to discover more about your brand. In the end, content marketing should lead to an increase in revenue. InSites Consulting conducted a qualitative study among 27 international companies to talk about the integration of social media. Further, an in-depth analysis of 1,000 Facebook brand pages and 300,000 tweets about brands are used to write this paper.

Nonprofit 2.0, 10 Leading Socially Engaged Nonprofits

admin — Wed, 08 Feb 2012 12:39:15 +0000

Let’s face it: Many highly ranked and well-run charities aren’t yet using socialmedia very well. But there are many wonderful nonprofits and inspiring charities doing good work in leveraging social media across multiple channels. In the slide deck below a selection of A+ rated nonprofits and charities. You’ll be impressed with the way these organizations are leveraging the power of social. Hope it gives you inspiration for your own good cause!

Waking Up in a Post Social Media Era

admin — Wed, 25 Jan 2012 19:55:32 +0000

Nick Decrock is working at a Belgian start-up and made the excellent slide deck below. We are at a point today where it’s time to find out how to be social … outside Social Media. Because people expect us to be social outside social media too. That is why Nick describes five key social effects that today’s companies can learn from. The new Social Consumer expects you to know him and that you are contextual. They are freebees and expect all good things in life to be free. The consumer is ubercontrol so let them pull the strings, invite them to your brand (is theirs also) and use sharevertising. Your product is your best ad. Times have changed and when did you recently surprise your customer and made them smile?