Ski Resort Marketing : Ideas, Inspiration, Analysis - SlopeFillers.com

Spreading the Snow Love: Bristol Mountain’s Prize Patrol

SlopeFillers - Gregg — Thu, 23 Feb 2012 11:28:58 +0000

There’s no Ed McMahon behind the wheel, but Bristol Mountain’s prize patrol may be just as exciting for snow lovers in Central New York. The message is simple: “we’ve got snow”. Here’s what Bristol said about the truck on their Facebook wall: “Keep an eye out for the Bristol Mountain “We’ve Got Snow Prize Patrol” [...]

Guarantee Skiers Will See Your Logo & Be Motivated Every Day?

SlopeFillers - Gregg — Wed, 22 Feb 2012 12:16:14 +0000

I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 2nd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]

Booze, Limos, Tweets: Highway to Heavenly’s Viral, Social Contest

SlopeFillers - Gregg — Tue, 21 Feb 2012 12:17:00 +0000

When a dude is shown puking in a video that is promoting your contest, you know you’r reaching a pretty specific crowd. Such is the case with Heavenly Mountain Resort’s Highway to Heavenly promotion. There are four, simple rules (taken from their Facebook tab): Be a San Franciscan of legal boozin’ age (that’s 21, folks) [...]

A Day of Blogging Silence to Remember a Marketing Peer

SlopeFillers - Gregg — Mon, 20 Feb 2012 11:56:43 +0000

(many thanks to David Amirault for the photos) I had a post all lined up for today, but in the end, it didn’t feel right to go on with business as usual. To put it plainly, it’s been a rough season. It started with the death of Jamie Pierre at Snowbird in an early season [...]

Marketer Breaks Down Major Ski Resorts’ Facebook Content Styles

SlopeFillers - Gregg — Fri, 17 Feb 2012 12:27:26 +0000

(This will be another one of those “perspectives” posts, where someone that doesn’t directly work in the industry gives us a unique view on some part of ski resort marketing.) Being the ultra-famous blogger that I am, tens of fans flock to me yearly, pleading for the opportunity to do a guest post. Normally, my [...]

Eastern Resorts Take to the Streets With Snow Reminders

SlopeFillers - Gregg — Thu, 16 Feb 2012 12:43:36 +0000

Prior to February 9th, New York City had seen less than 8″ of total snowfall this season, leaving more than a few people wondering if Mother Nature had forgotten what time of year it was. With “the city” as a huge source for winter skiers and riders, local mountains joined forces to remind folks that [...]

Is Not Being a “Vail” Actually a Blessing for Small Resorts?

SlopeFillers - Gregg — Wed, 15 Feb 2012 12:30:59 +0000

Social Context: Are Facebook Pages a Requirement for All?

SlopeFillers - Gregg — Tue, 14 Feb 2012 12:02:53 +0000

(A quick side note. Today’s post is #400 for SlopeFillers. Crazy, huh? Anyway, moving on…) Making my usual blog rounds a week ago, I stumbled onto a post by Troy Thompson from Travel2Dot0. He said something that I hadn’t never seen someone come out and say before. I think some people have wanted to shout [...]

Super Ski Brand Quiz: Can You Identify These 40 Resort Logos?

SlopeFillers - Gregg — Mon, 13 Feb 2012 12:03:41 +0000

Logos have always fascinated me. Some are so easy to recall I could draw a near perfect version on command. Others I couldn’t describe if my season pass depended on it. Many more fall somewhere in-between: not easily recalled but you have a pretty good (at at least vague) idea of what resort that [...]

Instragram (and Tumblr) in Action: Resort Marketer Reports on Use

SlopeFillers - Gregg — Fri, 10 Feb 2012 12:11:46 +0000

After I posted my article suggesting the possible use of Instagram to increase social reach, I was flattered by Reid Williams from WELD with an article “inspired by Gregg’s post” in which he interviewed Dave Amirault of Aspen/Snowmass (yes, the same one I mentioned on Tuesday) about their use of both Instagram and Tumblr. Digging [...]