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    <updated>2009-11-09T04:58:55-08:00</updated>
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        <title>FT: Don't work with your spouse</title>
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        <published>2009-11-09T04:58:55-08:00</published>
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        <summary>Don’t work with your spouse By Lucy Kellaway Published: November 8 2009 18:46 | Last updated: November 8 2009 18:46 Last week, Westminster MPs were told to engage in wife swapping. The committee looking into their inflated expenses ruled that...</summary>
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            <name>Foodie</name>
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        <category scheme="http://www.sixapart.com/ns/types#category" term="Demographics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Opinion" />
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><div class="ft-story-header"><h2>Don’t work with your spouse</h2><p>By Lucy Kellaway
</p><p>Published: November 8 2009 18:46 | Last updated: November 8 2009 18:46</p></div><div class="ft-story-body"><script language="javascript" type="text/javascript">
function floatContent(){var paraNum = "3"
paraNum = paraNum - 1;var tb = document.getElementById('floating-con');var nl = document.getElementById('floating-target');if(tb.getElementsByTagName("div").length&gt; 0){if (nl.getElementsByTagName("p").length&gt;= paraNum){nl.insertBefore(tb,nl.getElementsByTagName("p")[paraNum]);}else {if (nl.getElementsByTagName("p").length == 3){nl.insertBefore(tb,nl.getElementsByTagName("p")[2]);}else {nl.insertBefore(tb,nl.getElementsByTagName("p")[0]);}}}}</script><div class="clearfix" id="floating-target"><p>Last
week, Westminster MPs were told to engage in wife swapping. The
committee looking into their inflated expenses ruled that they could no
longer employ their spouses, but said it would be fine if they employed
each other’s wives instead. </p><p>While I can’t see how the taxpayer
will gain from these wife swaps, it is nevertheless a great improvement
on the current arrangement. To allow husbands and wives to co-work as
well as co-habit has always struck me as a bad idea financially,
socially, practically and emotionally. It is not only MPs who should be
banned from doing it – everyone else should be, too.</p><p>But despite
this, the workplace is stuffed with married couples who work
side-by-side. I used to be half of one myself. There are high-profile
examples in every type of occupation. In politics, there is Hillary
Clinton and Bill; in philanthropy, there is Bill Gates and his wife
Melinda. And in the specialised field of management gurudom, there is
Jack Welch and Suzy – who share a bed as well as a syndicated advice
column. </p><p>The fact that so many husbands and wives are cooped up
together professionally and domestically stems from two different
market failures. </p><p>The first is a failure in the dating market.
Many people (like Bill and Melinda) meet their partners in the office –
partly because they work such long hours they never go anywhere else,
and partly because people can seem more alluring when being powerful at
work than when being purposeless at play. </p><p>The other is a
failure in the job market: spouses decide to work together out of
laziness or lack of imagination or desperation – or all three. Out of
the resulting round-the-clock proximity no good can come. </p><p>The
first rule of portfolio management is diversification. If two people
work for the same employer, both are at risk when it founders. Equally,
if the marriage starts to founder, then the job of one or other side
will start to be at risk, too. </p><p>The next problem is that working
with your spouse can make you a narrower person. When you work with
strangers you can have two personas: your office self can be quite
different from your home one. If, however, your spouse is witness to
your office persona, you either have to tone it down or carry on under
their coolly appraising eye. </p><p>The presence of a spouse can also
impede the forming of the most satisfactory of workplace relationships
– the office spouse. The O.S. is one’s chosen partner for a sandwich at
lunch, and a gossip at any time at all. A real spouse, unless unusually
secure, may not look kindly on their platonic office equivalent. </p><p>Working
with your husband or wife is also bad for conversation. It is all too
tempting to say as one brushes one’s teeth: “Did you see that memo from
‘x’?” </p><p>If you don’t share an office, you have no choice but to talk about something proper instead.</p><p>Marital
co-working has the apparent advantage that you see more of each other.
But if your paths otherwise barely cross, the answer isn’t to work in
the same place but to work less so that you can see each other more. </p><p>There
are some couples who are so addicted to each other’s company that they
even go to the supermarket together, and for them working together
might seem an ideal arrangement. Alas it is less ideal for everyone
else who has to put up with being a permanent gooseberry. </p><p>In all, I can only think of two good things about working with a spouse, and neither advantage survives closer inspection. </p><p>The
first is that you can share a lift to work. I seem to remember doing
this with my husband; but I also seem to remember a good deal of argy
bargy as I was always ready to leave on time and he never was. </p><p>The second is that you can make sure that your other half is not getting up to mischief. But even this does not always work. </p><p>The
European human resources director at Aviva found himself quite unable
to keep track of his wife, who worked with him. Last month, it was
revealed that she had been having a secret affair with Andrew Moss, the
chief executive. </p><p>Result: the married couple are no longer
co-working, as she has resigned, and no longer co-habiting – as she has
left her husband in favour of the chief executive. </p><p><a class="bodystrong" href="mailto:lucy.kellaway@ft.com">lucy.kellaway@ft.com</a></p><p><em>Post comments online at</em><a class="bodystrong" href="http://www.ft.com/managementblog" title="Financial Times Management blog"> www.ft.com/managementblog</a></p><p><em>Read previous columns at </em><a class="bodystrong" href="http://www.ft.com/comment/columnists/lucykellaway" target="_blank" title="Financial Times - Lucy Kellaway's column ">www.ft.com/kellaway</a></p></div></div><a href="http://www.ft.com/servicestools/help/copyright">Copyright</a> The Financial Times Limited 2009.</div>
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    <entry>
        <title>FT: Britian's first female diplomats</title>
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        <published>2009-11-08T08:03:06-08:00</published>
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        <summary>For 26 years – from their entry into the Foreign Office until the marriage bar was lifted – the UK’s women diplomats had to choose between a husband and public service. === Britain’s first female diplomats By Alex Barker Published:...</summary>
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<div xmlns="http://www.w3.org/1999/xhtml"><p>For 26 years – from their entry into the Foreign Office until the
marriage bar was lifted – the UK’s women diplomats had to choose
between a husband and public service.</p><p>===</p><div class="ft-story-header"><h2>Britain’s first female diplomats</h2><p>By Alex Barker
</p><p>Published: November 6 2009 14:25 | Last updated: November 6 2009 14:25</p></div><div class="ft-story-body"><script language="javascript" type="text/javascript">
function floatContent(){var paraNum = "3"
paraNum = paraNum - 1;var tb = document.getElementById('floating-con');var nl = document.getElementById('floating-target');if(tb.getElementsByTagName("div").length&gt; 0){if (nl.getElementsByTagName("p").length&gt;= paraNum){nl.insertBefore(tb,nl.getElementsByTagName("p")[paraNum]);}else {if (nl.getElementsByTagName("p").length == 3){nl.insertBefore(tb,nl.getElementsByTagName("p")[2]);}else {nl.insertBefore(tb,nl.getElementsByTagName("p")[0]);}}}}</script><div class="clearfix" id="floating-target"><table align="right" cellpadding="3" cellspacing="0" id="U220131577693cIH" width="200"><tbody><tr><td align="left" valign="center" width="100%"><img alt="Lady Cicely Mayhew" height="293" src="http://media.ft.com/cms/5787ca96-c9c0-11de-a071-00144feabdc0.jpg" width="200" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Lady Cicely Mayhew, first woman to join the British diplomatic service, this year </span></td></tr></tbody></table>Cicely
Mayhew, the first woman to join the British diplomatic service, lives
in a handsome cottage near Blenheim Palace, on a street that once
served as a set for “Miss Marple”. Now well into her eighties, her
memory is not what it was. But she still recites long passages of
Shakespeare, chants marching songs from Tito’s Yugoslavia and enjoys a
pot of vanilla ice-cream most days to make up for wartime rationing. <p>She
is remarkably matter-of-fact about having blazed a trail for women by
becoming the King’s first female emissary in 1947. “My attitude was,
about time too!” she says. Mayhew had already come up against the
barriers that ambitious working women faced – during her wartime
service at Bletchley Park, where the codes that protected German
communications were cracked, she received lower pay and ranked beneath
men who could not boast a first from Oxford. By comparison with that,
the diplomatic service was a step forward, albeit a touch patronising.
“Our new lamb, that’s what they called me,” Mayhew recalls. “They were
all very kind, very courteous.”</p><p>The Foreign Office had fought for
decades to keep Mayhew’s kind out, often going to great lengths to
prove women unworthy. In response to one 1930s committee investigation,
it called on every head of mission to consider the question of women in
the service, the results of which FCO historians recently reprinted in
a striking paper. Even by the standards of their era, the views are
extraordinary. </p><p>One ambassador said it was “unthinkable” for a
diplomat to “produce babies”. Our man in Berne feared that “the clever
woman would not be liked and the attractive woman would not be taken
seriously”. Then there was this from Bucharest: “The hard-bitten
Englishwoman nurtured in the London School of Economics, with a Marx
and Engels outlook; the product of Girton or Somerville, interested
chiefly in ancient Greek theatre, but wielding from time to time a
forceful hockey stick; the shires girl who breakfasts off an ether
cocktail and who will abandon the Chancery entirely for the polo field
– none of these would be suitable representatives.”</p><p>When women,
led by Mayhew, finally breached the Foreign Office ramparts, little was
changed to accommodate them. Old habits endured. New applicants were
still taken to a grand country house, plied with stiff Martinis and
tested after dinner, without warning, on administering a fictitious
island. There was no special guidance for female entrants and, in
age-old Foreign Office tradition, no training either. “You were just
flung into a department head-first and told to get on with it,” said
Rosamund Huebener, who joined the year after Mayhew. “I had no idea
what I was doing and nobody knew what to do with me. It was tremendous
fun.”</p><p>Some continents, however, remained out of bounds: the
Middle East and, more surprisingly, South America. “They thought any
young woman would suffer what was euphemistically called a fate worse
than death at the hands of some Latin lover,” says Dame Margaret
Anstee, who went on to a glittering career with the UN in Bolivia among
other places. </p><table align="right" cellpadding="3" cellspacing="0" id="U2608650112342vG" width="55%"><tbody><tr><td align="left" valign="center" width="100%"><img alt="Lady Cicely Mayhew with other companions in Yugoslavia in 1948" height="148" src="http://media.ft.com/cms/1e639bb8-c9c1-11de-a071-00144feabdc0.jpg" width="250" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Lady Cicely Mayhew in Yugoslavia in 1948</span></td></tr></tbody></table>For
her first posting, in the late 1940s, Mayhew asked to “have a look
behind the Iron Curtain” and embarked on an adventure to Belgrade with
her shaggy dog, Hamlet, at her side. Her next assignment was Geneva. It
didn’t last long. A dashing foreign office minister – dubbed “the
Socialists’ most eligible bachelor” – arrived on an official visit in
1949. At dinner Mayhew commended a speech the minister had delivered
earlier that day. “Then he said something about how he had another
speech to make – and proposed,” Mayhew recalls. “I was so surprised I
said yes.”<p>And that was the end of Cicely Mayhew’s career as a
diplomat. More than anything else, her future had depended on one
thing: staying single. Along with all female diplomats, Mayhew’s letter
of service stated that she would be “required to resign on marriage”.
Other Whitehall departments had dropped the so-called “marriage bar”
after the war. The one exception was the diplomatic service. </p><p>Very
little official explanation was offered, save that diplomats could be
sent anywhere in the world at short notice, a condition deemed
incompatible with married life. (What on earth would their husband do?)
Diplomatic Service Regulation No 5 was just “the order of things”.
Those women who left to marry were stripped of their pensions and given
a dowry, amounting to a month’s salary for every year they had served.
The marriage bar remained in place, rigorously enforced, until 1973.</p><p>For
26 years, from the moment women were admitted to the diplomatic service
to the point the marriage bar was lifted, Britain’s pioneering female
diplomats faced the starkest choice possible between their careers and
their private lives, between public service and a husband. There was no
middle way. </p><p><span class="bodystrong">. . .</span></p><p>The
Foreign Office’s decision to do away with the marriage bar was
inevitable. Debate was already under way in Britain about the need to
guarantee basic equality in the workplace and elsewhere, and in 1975,
Harold Wilson’s Labour government passed the Sex Discrimination Act. If
the Foreign Office had not removed the bar voluntarily, it would not
have been long before it was forced to do so. The mandarins knew they
would eventually have to bend with the times. </p><p>But – bizarre
anachronism though it now appears – the existence of the marriage bar
for female diplomats as recently as 36 years ago underlines both how
much has changed in the relationship between people and their jobs, and
how little. Society still agonises over trade-offs made by working
mothers and the halting progress women are making towards equal
representation, particularly in senior executive and professional
positions. The solution has been to seek – and to legislate for – the
“work-life balance”, a state of being we are all enjoined to achieve. </p><p>The
pioneering female diplomats who served in the Foreign Office between
1947 and 1973 had that balance struck for them. Their superiors
concluded that no accommodation between career and family was possible
– at least not one involving a husband or children. It was a bar that
at some point applied to professions ranging from teaching to the law <em>(see panel below)</em>.
The tide of equality legislation swept it away, implying to the
generations who followed that no job is inherently incompatible with a
family life. </p><p>But, as any female diplomat will attest, some jobs
lend themselves less well to family responsibilities. The barriers may
have gone, but the personal trade-offs remain. Moving across continents
every three or four years takes a toll on any family or relationship.
Women remain significantly underrepresented. To this day the Foreign
Office struggles to design a system that is flexible, meets equality
legislation, is fair to both sexes, is kind to families and effective.
It may be a puzzle with no solution. </p><p><span class="bodystrong">. . .</span></p><p>Faced
with the stark choice between professional ambition and desire for
domesticity, most of Cicely Mayhew’s contemporaries also chose a
husband over a career. Mayhew, in common with others, admits it was not
a straightforward decision to leave the job she loved. “It is silly to
pretend I didn’t have doubts, then or later,” she said. “Did I do the
right thing? Should I have stayed? Now of course I have my family, two
boys, two girls. How could I possibly wish them away?”</p><p>Departures
such as hers touched off something of a brouhaha among the male
superiors left behind. “The Foreign Office is perturbed,” declared one
newspaper article (which described Mayhew as a “glamour girl”). “Its
women diplomats are so attractive that it is losing them too fast. All
their training and experience is being lost.” In the face of this
exodus, foreign secretary Ernest Bevin apparently snapped: “We’ve
turned the Foreign Office into a matrimonial bureau!” </p><table align="right" cellpadding="3" cellspacing="0" id="U260865011234I1E" width="200"><tbody><tr><td align="left" valign="center" width="100%"><img alt="Dame Anne Warburton" height="292" src="http://media.ft.com/cms/99e38fc2-c9c2-11de-a071-00144feabdc0.jpg" width="200" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Dame Anne Warburton, our first female ambassador</span></td></tr></tbody></table>Of
course, it was not the marriage bar that was blamed so much as the fact
that women had been allowed into the service at all. Grace Gardner, who
joined in 1947, came up against similar bunkum. When she announced she
was leaving, a “rather crusty” senior colleague blurted out: “The
trouble with you women is that you will go and get married.”<p>“You’ve had 11 of the best years of my life,” Gardner replied. “What are you grumbling about?” </p><p>Yet
it is wrong to assume that the pioneering female diplomats saw the
marriage bar as unjust at the time. The gravity of the choice it forced
upon them certainly added an extra edge to marriage proposals (one
Foreign Office veteran admitted that it took her six years to decide).
But many took the marriage bar for granted or never thought of mixing a
family and a career, regardless of the rules. There was no push to
remove it. </p><p>Some of those who persevered came to rationalise the
direction their careers had taken as the result of never having met the
right person. One put it this way: “If you are very much in love, it is
pretty clear what you do.” Some pioneers are candid about the emotional
price of a career in diplomacy, of options narrowed, of paths chosen
“in spite of yourself”. But none admits to having forgone pure love for
a job. </p><p>“It didn’t bother me very much. If I wanted to marry, I
would have been ready to leave the service,” Anne Warburton told me as
we sat drinking coffee, looking out at her Suffolk garden. “There were
times when I enjoyed that side of life, but not to the point of wanting
to leave the service. I was enjoying life as I was.”</p><p>Warburton
became Britain’s first female ambassador, presenting her credentials to
the Danish court in 1976. Others followed, but there were no more than
a dozen senior women through the 1970s and 1980s, and until 1987, when
Veronica Sutherland took up her post in the Ivory Coast, every British
female ambassador was unmarried and childless. </p><p>Warburton is
still regarded inside the diplomatic service with some awe. But she is
unassuming and modest to a fault. If there were barriers in her way
because of her sex, she bears no grudges. She recalls the odd case of
discrimination. (Our ambassador in Helsinki once turned down a woman
for a posting, claiming “policy is so often made in the sauna”.) But
Warburton was never seriously put out. “If you arrive as the herald of
other people, maybe you feel that that’s good, that’s progress and you
don’t start complaining.” </p><p>Some pioneers acknowledge that later
generations may find it odd that they did not protest more. “If the
Service has changed its attitudes, so too have the women who belong to
it,” explained Juliet Campbell, the former ambassador to Luxembourg and
probably the first to lead a majority-female mission overseas. “In
retrospect, I am struck by how those of us among my contemporaries who
thought of ourselves as feminists felt we had to prove ourselves,
without concessions. To have suggested that any special allowance be
made was a tacit admission of inferiority.” </p><table align="right" cellpadding="3" cellspacing="0" id="U2608650112346VF" width="55%"><tbody><tr><td align="left" valign="center" width="100%"><img alt="Juliet Campbell" height="168" src="http://media.ft.com/cms/e0784b2c-c9c1-11de-a071-00144feabdc0.jpg" width="250" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Juliet Campbell, former ambassador to Luxembourg</span></td></tr></tbody></table>Campbell
married in her mid-forties, long after the marriage bar had gone. Had
she come close to leaving? “I did have moments. But, to be honest, I
used to ask myself why I didn’t get married, and I think maybe
belonging to the Foreign Office was part of it,” she said. “You had
this life, you moved on every two or three years or whatever, and you
didn’t form quite the same forms of relationship.” <p>It is a common
gripe. Diplomacy is a peripatetic business that leaves little time for
blossoming romances or ageing parents. Every diplomat’s contract
includes a mobility clause, meaning they can be sent anywhere at any
time. “There was an assumption that you couldn’t expect to spend all
your time in green pastures,” said Campbell. “I remember being told
that it was time to go and get my knees brown. You couldn’t expect
because you had children or, as I later discovered, elderly parents, to
think that this was a reason you could stay in easy touch, because you
would be told, rather briskly, ‘we all do at this stage of life’.”</p><p>A
stint as a single woman in Bangkok was particularly hard. “Society
moved in certain sorts of groups and circles and as a relatively senior
woman you were neither fish nor fowl, nor good red herring,” she said.
“There were the wives, there were what were then known as dolly-birds,
the pretty secretaries, and there were lots of gorgeous Thai girls all
over the place. I somehow felt I didn’t belong. That’s probably the
biggest price, at times: you can gather I’ve had a pretty good life and
I’m not fussing, but I would say I had periods of being acutely lonely.”</p><p><span class="bodystrong">. . .</span></p><p>There
was no party to say goodbye to Baroness Pauline Neville-Jones when she
left the Foreign Office. It was Christmas 1995 and she was a 32-year
veteran, the most senior woman diplomat of her time and arguably the
most influential the service has ever had. But there was no card, no
carriage clock, no leaving do. “You must be joking,” she told me as we
sat in her small Chelsea house. “I just left. It was not very nice.
Everybody had a sense it was a failure, which it was, in a way.”</p><table align="center" cellpadding="3" cellspacing="0" id="U260865011234hw" width="470"><tbody><tr><td align="left" valign="center" width="100%"><img alt="Baroness Pauline Neville-Jones" height="279" src="http://media.ft.com/cms/5c32b1e8-c9c3-11de-a071-00144feabdc0.jpg" width="470" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Baroness Pauline Neville-Jones, whose glittering Foreign Office career ended in regret</span></td></tr></tbody></table><p>Too
much time has passed to unpick properly the rights and wrongs of why
she resigned. One fact stands out: she is the only political director
in living memory not to move on to a top ambassadorial post. She wanted
Paris, the plum appointment, and asked not to return to Bonn, where she
had just served. In the event, a man six years her junior was given
Paris, while she was only offered a ticket to Germany. She walked. </p><p>Neville-Jones
admits playing her hand badly. But she is still smarting at the sniping
that followed her exit. Anonymous diplomats were quoted saying her mind
was not up to scratch, that she was “strong-willed and abrasive”, not
“sufficiently emollient for the niceties of diplomatic life”, a touch
heartless. “It’s unpleasant, isn’t it?” she said, jumping forward in
her chair. “That is not something that you would ever hear about a
man.” </p><p>Who did she confide in during this difficult period?
“Well that’s one of the hard things about not being married, because
you’ve nobody else to talk to. I talk a bit with my brother, my
brother’s very supportive,” she said. “My mother couldn’t begin to
understand what was happening. Though, interestingly enough, she said
to me afterwards, ‘I sensed you were unhappy in that job.’ So it must
have shown.”</p><p>She pressed on in business, and recently joined the
Conservatives as David Cameron’s national security adviser. But almost
15 years on, her premature departure still splits opinion. The
controversy survives, in part, because the women’s diplomatic
revolution is unfinished. Not long after Neville-Jones, another senior
woman fell at the Paris hurdle. And a woman has yet to hold one of the
seven top Foreign Office jobs. </p><p>I wondered if Neville-Jones
sacrificed anything to the marriage bar. “Well, I’m not married,” she
said, after a moment’s pause. Over the years she rejected a few
suitors, but only came close to accepting one proposal, and even then
never really “agonised about it”. She admits the marriage bar played a
part. “Do I regret it?” she went on, anticipating my question. “It
would be nice to be married. But do I look back and say, this is a
fearful regret? No, I don’t. The one thing I do think about my life is
– for God’s sake – don’t complain. You choose to do something, you take
what goes with the territory.” </p><p><span class="bodystrong">. . .</span></p><p>Yet
there is little doubt that, from a woman’s perspective, what goes with
the territory is changing. The marriage bar is long gone. Our man in
Havana is now our woman. The number of women in senior management
remains woefully low – 21 per cent of the total and just four out of
the top 29 jobs – but compared even with a decade ago, when the
proportion was 6 per cent, it is a small triumph.</p><p>The new
watchword is flexibility. Sir Peter Ricketts, the well-regarded head of
the Foreign Office, has introduced schemes to help balance family and
career. A “mobility clause” still appears in every contract, but it is
far less strictly enforced. Job shares are more common: a husband and
wife team now head the mission to Zambia. So is remote working. So the
schemes are in place – the real battle is to change the culture. A
Foreign Office survey found that more than 40 per cent of staff still
feel issues of work-life balance and flexible working cannot be openly
discussed. </p><table align="right" cellpadding="3" cellspacing="0" id="U260865011234u1H" width="200"><tbody><tr><td align="left" valign="center" width="100%"><img alt="Anne Pringle" height="293" src="http://media.ft.com/cms/03a4f288-c9c4-11de-a071-00144feabdc0.jpg" width="200" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Anne Pringle, ‘rock chick’ and Britain’s first female ambassador to Moscow</span></td></tr></tbody></table>One
symbol of the new female-friendly service is Anne Pringle, the first
female ambassador to Moscow since diplomatic links were established 450
years ago. A self-described “rock chick”, she joined the service four
years after the marriage bar was lifted and benefited from the new
regime. Early on, she still sensed that “people didn’t hear the message
till a bloke had said it”. But once she started being noticed, she was
supported. <p>As a man who has just married a diplomat, I’m
understandably concerned about the peripatetic lifestyle. Moving
countries every four years – kids and careers in tow – sounds like the
opposite of settling down. Pringle spoke to me with some trepidation –
knowing my wedding was just a few weeks away. “I hope I don’t put you
off,” she said.</p><p>She didn’t. But her lifestyle would not suit
everyone. Since they married 20 years ago, her Moscow posting is the
first time she has worked in the same country as her husband. “I don’t
think anyone would pretend it’s easy. I’d say my husband and I are past
masters at shuttle diplomacy,” she told me. For a while it was Paris
and Brussels, then Singapore and London. “It is quite a long haul. But
it’s worked for us. We have barely missed a beat and certainly barely
ever missed a weekend,” she said. </p><p>At this point, she must have
noticed the wobble in my voice. “Most people find it slightly bizarre
that we are still very, very together. But you have just got to find
what works for you. The joy of nowadays is that you are not in a
straitjacket. Spouses 30 years ago were in quite a straitjacket in
terms of not having many choices for what to do. Now things are a bit
more flexible and that helps both sides.” I do hope she is right. </p><p><em>Alex Barker is an FT political correspondent</em></p><p>...............................................................</p><p><span class="bodystrong">A brief history of the marriage bar</span></p><p><span class="bodystrong">Airline stewardesses</span><br />c. 1930-1968</p><p>Boeing
Air Transport’s hire of eight young nurses as flight attendants in 1930
set the precedent for employing only attractive, unattached women, <span class="bodystrong">writes Sonia Van Gilder Cooke</span>.
In the 1960s, stewardesses challenged the industry’s tacit marriage bar
and in 1968, airlines dropped the policy along with forced retirement
at the age of 32. </p><p><span class="bodystrong">Postal workers</span><br />1875-1946</p><p>In
the early 1870s, the Post Office opened the doors of its Returned
Letter Office and Savings Bank to women workers. In 1875, however, the
Office introduced a marriage bar that stayed in place for seven
decades, until 1946.</p><p><span class="bodystrong">Bank workers: Barclays</span><br />c.1915-1961</p><p>Women
first joined Barclays during the first world war, yet had to wait until
1961 to retain their positions after marriage. The Bank of England and
Lloyds Bank had abolished their marriage bars by 1952, but Barclays
continued the policy, with its chairman suggesting as late as 1964 that
“family commitments” rather than career should be the priority of young
female employees.</p><p><span class="bodystrong">Broadcasters: BBC</span><br />1932-1944</p><p>Despite
the eminence of many married female employees in its early years, the
BBC adopted a marriage bar in 1932. The bar was jettisoned in 1944, the
same year the BBC reporter Audrey Russell became the nation’s first
accredited female war correspondent. Gender discrimination persisted,
however: women could not become general trainees or newsreaders until
1960.</p><p><span class="bodystrong">Teachers</span><br />1923-1935</p><p>In
1923, London County Council banned the hiring of married women
teachers; it was followed by educational authorities nationwide. The
National Union of Women Teachers argued that marriage brought “human
understanding” to the classroom and won the right to continue working
after marriage in 1935.</p></div></div><a href="http://www.ft.com/servicestools/help/copyright">Copyright</a> The Financial Times Limited 2009.<p><span class="pub-date"><script type="text/javascript">
writeDate( 1257517504000, 'Grey', 'Nov-06', 9999999999999);</script><span class="Grey"> </span></span></p></div>
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    <entry>
        <title>FT: An advocate for China's rural poor</title>
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        <published>2009-11-08T07:57:36-08:00</published>
        <updated>2009-11-08T07:57:36-08:00</updated>
        <summary>Sometimes the law is very malleable. === An advocate for China’s rural poor By Tom Mitchell Published: November 6 2009 23:31 | Last updated: November 6 2009 23:31 Prison was hard for Liu Yao. The crusading Chinese lawyer spent 16...</summary>
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            <name>Foodie</name>
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<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><p> Sometimes the law is very malleable.</p><p>===</p><div class="ft-story-header"><h2>An advocate for China’s rural poor</h2><p>By Tom Mitchell
</p><p>Published: November 6 2009 23:31 | Last updated: November 6 2009 23:31</p></div><div class="ft-story-body"><script language="javascript" type="text/javascript">
function floatContent(){var paraNum = "3"
paraNum = paraNum - 1;var tb = document.getElementById('floating-con');var nl = document.getElementById('floating-target');if(tb.getElementsByTagName("div").length&gt; 0){if (nl.getElementsByTagName("p").length&gt;= paraNum){nl.insertBefore(tb,nl.getElementsByTagName("p")[paraNum]);}else {if (nl.getElementsByTagName("p").length == 3){nl.insertBefore(tb,nl.getElementsByTagName("p")[2]);}else {nl.insertBefore(tb,nl.getElementsByTagName("p")[0]);}}}}</script><div class="clearfix" id="floating-target"><p>Prison
was hard for Liu Yao. The crusading Chinese lawyer spent 16 months
behind bars at a county lock-up in Heyuan, a city in the southern
Guangdong province, ­surviving mainly on a diet of instant noodles and
preserved bean curd. His days were spent making plastic bags. His pens
and law books were taken away, he says, and he was denied access to
newspapers and his case file. When he was freed in April this year his
dark hair, which had been shaved off, grew back white.</p><p>Liu, 47,
was first detained by the authorities on December 19 2007, two days
after he led farmers from Bainitang hamlet to the disputed construction
site of the Lankou hydropower station, which was being built on their
land. In the confrontation, wooden boards and other construction
materials valued at Rmb50,615 (£4,500) were allegedly destroyed or
stolen. The farmers’ lawyer was ­formally arrested a month later,
accused of inciting unrest. In June 2008 a county court sentenced him
to four years in prison.</p><p>Liu’s family and colleagues suspected
that he had been prosecuted simply for doing his job. “In the course of
doing his legal work, he was charged, arrested and convicted,” Liu’s
wife, Lai Wei’e, would later tell me. Liu’s sentence was equivalent to
a year in jail for each Rmb12,650 in alleged damage. “It’s ridiculous.
How can a few boards be worth Rmb50,000?” said Lai’s brother-in-law,
Huang Yuhui. “The important question is, ‘Was anyone hurt?’” To which
the answer was no, he said.</p><p>The case sparked action by lawyers’
associations in Shenzhen, the special economic zone bordering Hong
Kong, and in Beijing. “The Shenzhen Lawyers Association is like a
father, and its lawyers are like brothers and sisters,” said Lai. The
lawyers’ campaign also distinguished the controversy surrounding the
Lankou hydropower station from the myriad land disputes that arise
regularly across rural China, since it united assertive legal
professionals and aggrieved farmers under the same banner.</p><p><span class="bodystrong">. . .</span></p><p>Liu
personified this unlikely class solidarity. He was born into a humble
family in 1962 and raised in Paitou village – of which Bainitang hamlet
is part – yet rose to become a member of China’s prosperous
professional classes. It is a leap that few rural children make. A
partner in Liu’s firm, Zou Zongcheng, says: “I have known Liu Yao for
six years. He is the son of farmers. He understands the importance of
land and knows how to eat bitterness. He never took any money from
those villagers.”</p><p>Liu started out as an artist. He specialised in
reproducing famous oil paintings – a cottage industry in China – but
became interested in the law after his brother was injured in a knife
attack. The culprits were never caught; nor were his brother’s medical
fees compensated. “I filed a lawsuit on my brother’s behalf because
local lawyers wouldn’t accept the case and lawyers in Guangzhou [the
provincial capital] were too expensive,” Liu says. “I bought some law
books and began to teach myself… I began to help other people file
lawsuits.”</p><p>In 1989, at the age of 27, Liu started to teach
himself law in earnest. He also had his first brush with the
authorities, who detained him for three months after he urged local
farmers not to pay what he argued were excessive taxes. After his
release, he moved to a nearby town, Huidong, and began a legal
apprenticeship. “I had to get special approval to take the law exam
because I didn’t have the necessary degree – I was just a peasant,” he
says. “I passed the exam in 2003 and became a registered lawyer. I got
into trouble again for helping peasants in Huidong when local
governments seized their lands. That’s how I ended up in Shenzhen.”</p><p>When
the villagers of Bainitang approached Liu for help in 2006, their case
was a routine one in the context of China’s rapidly changing
countryside. As costs increased in Shenzhen and other ­cities across
the Pearl River Delta, where south China’s manufacturing industries
have traditionally been concentrated, export factories migrated to
cheaper sites inland such as Heyuan on the banks of the East River.
Heyuan was happy to receive the factories, setting up development zones
and recruiting migrant labour. To meet the new demand for power the
city turned to its natural resources, placing officials and their
hydropower project on a collision course with the villagers of
Bainitang. The authorities had not counted on an opponent of Liu’s
tenacity.</p><p>Liu took the case on the understanding that his firm
would be paid 20 per cent of any settlement. After a collective
agreement to pay Rmb1.8m (£160,000) fell through, and some of those
affected accepted smaller individual offers, Liu led villagers to the
construction site on December 11 2007 and again on December 17, when
the fateful clash occurred.</p><p>“There was some property damage,” Liu
admits. “One witness, a minor, said 50 boards were destroyed and
another said all of them were. But police photos showed many boards
were not destroyed and [the second witness] is an employee of [the
dam’s developer]. I believe the minor’s testimony was coached by the
police ... An appraisal document appeared belatedly during the trial
and was introduced as ‘supplemental evidence’. I call it false evidence
and a violation of legal procedure. The verdict was also incorrect
because it didn’t mention that the land had been appropriated
illegally.”</p><p>When the Heyuan Intermediate People’s Court decided
to deal with Liu’s appeal through written submissions rather than in
open session, 36 lawyers from more than 10 provinces and cities signed
a petition on his behalf. Lawyers’ associations in Shenzhen, where Liu
worked for the Guangdong Wisdom &amp; Fortune Law Firm, and Beijing
also sprang into action. On the evening of August 3 2008, two lawyers,
Li Fangping and Xie Yanyi, flew from Beijing to petition the Heyuan
court. A hearing was set for the following month.</p><p><span class="bodystrong">. . .</span></p><p>A
day before the appeal, the committee to save Liu Yao assembled outside
the offices of the Shenzhen Lawyers Association, preparing to descend
on a hostile court in a rural backwater. I joined the caravan of
big-city lawyers for the two-hour car journey, alongside Lai, Liu’s
wife, and her brother-in-law – even though Liu’s two defence attorneys,
Meng Xi and Li Fangping, were nervous about my presence. </p><p>“The
lawyers wouldn’t come if they didn’t think my husband had a case,” said
Lai as we took the road to Heyuan. “There are problems with the
evidence. The case also has implications for other lawyers, who are
worried about the precedent it has set.”</p><p>Her spirits were picking up, even though a local journalist who had promised to come along had cancelled at the last minute. </p><p>The
next morning, Liu and two villagers were led into a room at the Heyuan
Intermediate People’s Court. Liu, or Prisoner No 14, had a hint of a
moustache and appeared to be shirtless beneath a bright orange jail
vest. With his shaved head he looked more like a village tough than a
lawyer. Li Fangping complained that his client had been brought to
court in such a state. Liu and villager Li Zhiguang, who wore a black
and blue-striped shirt under his prison garb, were led into the
courtroom in handcuffs. The other villager, Li Dongming, wore civilian
clothes – his nine-month ­sentence had recently ended.</p><p>Three
judges sat opposite Liu. The lead judge looked the part – lidded eyes
and a mouth that set naturally in a frown. Lai sat on her own at the
back of the small courtroom, which was packed with about 25 policemen
and observers. She exchanged only the occasional nod with her husband.
Under Chinese court procedures, families do not receive visitation
rights if a case is still at the appeal stage. Lai had not had a proper
conversation with her husband in months. The situation had been hard on
their eight-year-old daughter, she said. “She knows what has happened
but there is lots I don’t tell her. I encourage her to study.”</p><p>Liu
outlined the grounds for his appeal, which centred on evidentiary
procedure. He and his lawyers also contended that the hydropower
station was built without proper land-conversion approvals, which are
necessary before agricultural land can be expropriated for industrial
use. If the dam was an illegal construction, they argued, then Liu and
his farmer ­clients should not be prosecuted for opposing its
construction.</p><p>“My mother and father were peasants. I was a
peasant,” Liu told the court, gesturing with his now uncuffed hands.
“Like the villagers of ­Bainitang, we relied on our own hard work.</p><p>“We
have to protect our land,” he continued, his voice rising. “There is no
other option.” Behind Liu his colleagues leaned forward, listening
intently. “I led them to the construction site to support them, not
destroy things. Are people without money not entitled to a livelihood?
Does the country not have laws?”</p><p>After four hours of often heated
exchanges the appeal hearing ended with fireworks. The lead judge
interrupted Liu, telling him to wrap up his final remarks. This
provoked an objection from Meng Xi, who demanded another opportunity to
speak. When this was denied he and the judge, banging his gavel,
started a shouting match. Liu joined in, along with his sympathisers in
the gallery. As police and the defendants’ supporters leapt to their
feet, Liu and Li Zhiguang were handcuffed and taken away. There was no
violence but the courtroom seethed.</p><p><span class="bodystrong">. . .</span></p><p>Such
bad-tempered exchanges between prosecution and defence highlight an
important point about crime and punishment in China. Judges are often
poorly trained, and verdicts in politically sensitive cases frequently
preordained. But there is a system and its forms are adhered to. From a
cynical perspective, this facilitates show trials that enable the
government to argue that justice has been done, even when people are
jailed for exercising rights enshrined in the country’s constitution.</p><p>More
optimistically, a trial – no matter how flawed – is clearly preferable
to the lawless violence of the cultural revolution and also China’s
shadowy laogai, or “reform through labour”, system, which allows police
to banish suspects to work camps without a court appearance. The
country’s extensive courts system also reinforces the public’s
awareness of its legal rights, especially relating to property in
affluent urban areas and land in the countryside. And most importantly,
a growing network of increasingly assertive lawyers such as Meng Xi and
Li Fangping are prepared to use the system, its imperfections
notwithstanding, to hold government officials and departments to
account.</p><p>After the appeal, Liu’s lawyers and their colleagues
dissected the morning at a nearby restaurant. “What do we do next? I
want to hear your opinions,” Meng said, before offering a few ideas of
his own, including a proposal that an objective observer who was
present at the appeal should post a summary on the Shenzhen Lawyers
Association website. </p><p>“This case won’t be decided in Heyuan,”
added Li. “There are three regions involved now – Heyuan, Shenzhen and
Beijing.” As the lawyers rattled on, Liu’s wife, Lai, sat quietly on
the sidelines. At other times she was a whirlwind of activity –
organising hotel accommodation and ordering food for the legal team –
and remained generally upbeat. But occasionally the emotional strain
showed.</p><p>Provoking a row with the judge had struck me as a dubious
tactic. Yet just three days after Liu’s appeal hearing ended in a
shouting match, the Heyuan Intermediate People’s Court ordered the
county court to retry the case. The decision seemed to validate the
defence’s assertion that the evidence was flawed. And with no new
evidence admissible for the retrial, prospects for the lawyer’s release
were looking up.</p><p>The retrial took place on October 17 and the
verdict was handed down two months later, on December 22. It appeared a
classic face-saving compromise. The court upheld the earlier guilty
verdict, but reduced Liu’s sentence from four years to two. “We are
very disappointed with this verdict – Liu Yao will appeal,” Lai said
afterwards. “We failed,” added lawyer Meng Xi. “Liu Yao has been given
two years’ prison for the same charge. I cannot comment on the judge’s
decision but I think this is a very strange case.”</p><p><span class="bodystrong">. . .</span></p><p>In
March, I visited Bainitang to meet the villager I had last seen in
prison vest and handcuffs at Liu Yao’s appeal hearing; Li Zhiguang’s
10-month sentence was almost up at that point. He had been the head of
the hamlet at the time of the protest that led to his, Liu Yao and Li
Dongming’s imprisonment. It was the second time I had travelled to
Bainitang. On my first visit, the final stretch of road to the hamlet
was a muddy track that my driver from Heyuan struggled to navigate. Six
months later it had become a proper concrete surface. Though no wider
than an average suburban American driveway, it represented a leap
forward for the hamlet.</p><p>Bainitang’s homes were grouped together
in a classic defensive cluster. To the west of the village lay fields,
river and a mountain range. But for the controversial hydropower
station and an expressway on the river’s far bank, it would have been a
rural idyll.</p><p>Li and I walked to the dam at the centre of the
dispute. “That land is mine,” he said, pointing to what had once been a
wooded hill at the edge of the East River. Much of the hill was still
there. But its riverside slope had been sheared off to make way for the
dam and shotcreted for stability. The exposed orange soil, partially
patched over with concrete, resembled a poorly bandaged wound. Below, a
solitary excavator laboured beside the dam. A small hollow nearby,
where villagers used to farm peanuts, was now a dumping ground for
earth dug up during construction.</p><p>This is where Liu Yao and 30
villagers had assembled to demand a halt to the development. “We told
them not to start construction until we had cleared up the matter,” Li
said, looking out over the dam. “They said we were being too impulsive
and told us to protest through legal channels. But what good is that
when the government is the law?”</p><p>Having completed his survey of
the alleged crime scene, we returned to Li’s home – a red brick and
concrete shell with four floors, including the flat roof. There was no
toilet, no banister on the stairs and windows were yet to be installed
on the upper floors. Mosquito nets protected the beds of the farmer,
his wife, Li Youfa, and their two children. His daughter ­Donghua, 13,
and son Dongfei, 12, had chalked some basic maths on an outside wall:
“2 + 2 = 4, 4 + 4 = 8” and then, less predictably, “1 + 1000 = 1001”.</p><p>For
all its flaws, the structure was still an improvement on the mud-brick
and tile-roof homes where Li’s father and grandfather lived, and which
are now wood stores. “Our family moved here during the Ming dynasty
[1368-1644],” he said, reeling off his lineage.</p><p>“My grandfather
was Kuomintang dynasty,” he added, referring to the Nationalist party
that ruled most of mainland China from 1928 to its defeat by the
communists in 1949. “My father and I are Chinese Communist party
dynasty. Life was the same for all of us. We all tilled the land.” In
the main ground floor living area, with only two small bulbs for
illumination, was a television and a small dining table. This was also
where Li parked his motorcycle. On the wall were clashing symbols: a
Christian cross – “My wife believes,” Li said – and a poster of Mao
Zedong and his marshals. “Of course Mao was good,” he added when asked
about the poster. “Without him we never would have had land. Land is
money.”</p><p>He disappeared into his bedroom and returned with two
precious ­plastic bags of documents. One contained his land title,
valid from 1999 to 2029. From another he produced documents relating to
his trial. These included a letter, dated December 1, 2006, confirming
his appointment as head of the hamlet; another, dated September 5,
2007, confirming Liu’s appointment as the villagers’ lawyer; and a
handwritten copy of an appeal written by Liu on December 25, 2008. “It
was no use for me to appeal,” Li said. “I don’t understand the law.
There was nothing I could do but depend on the lawyers. I have no money
or power. None of my relatives are government officials.” He also
produced a letter of his own, written in court, and ­muttered an
apology – “I write badly” – before reading it aloud:</p><p>“I am Li
Zhiguang, a peasant and native of Dongyuan county, with a primary
school education … In May 2006 I took some compensation for my land. My
government said that as leader of the hamlet, I should be a good model
and give up my land first. A villager named Li Jianxin asked why I
agreed to let my land be requisitioned. He and the other villagers
didn’t go along with the requisition plan, blocked the roads and said I
should step down from my position as village leader.</p><p>“I agreed to
resign. However, later they hired a lawyer and asked me to stay on. A
village must have a leader and it was too late to elect another. So I
helped organise the lawsuit, the petitions and other things.”</p><p>As
Li spoke, Donghua and Dongfei squabbled good-humouredly over the seat
in front of the television. They were also excited about having their
pictures taken. It was a much happier home than the first time I
visited, when their father was in prison. The fact that Li accepted
Rmb20,000 (£1,800) for some, but not all, of his expropriated land does
not exonerate the local government, especially if it was not properly
reclassified. Nor does it have any bearing on the concerns about Liu’s
conviction. It does highlight, however, how difficult it can be for
villagers – in China and elsewhere – to maintain a united front in the
face of concerted government pressure.</p><p><span class="bodystrong">. . .</span></p><p>A
week after talking to Li, I caught up with Liu’s wife. She was
distressed. “They are monitoring my home and phone – I don’t feel
free,” Lai Wei’e said when we met in a hotel lobby in downtown
Shenzhen. I hadn’t recognised her at first – her hair was not pulled
back, as before, and seemed almost to hide her face. She also wore
large pink-framed glasses, even though it was cloudy. We went to a
nearby park to talk.</p><p>It was then a year and three months since
her husband had been swallowed up by China’s penal system. Lai also
gave me a bitter statement ­written by her husband. “County prosecutors
betrayed the truth and the law … In order to prove that the hydropower
station was a legal construction, they provided totally unrelated and
laughable evidence. Only a stupid judge could accept it.” The county
and township officials involved declined my repeated requests to
discuss the case.</p><p>Liu was similarly scathing about the official
valuations of the construction materials allegedly destroyed: “Only an
idiot could believe them.”</p><p>“As a lawyer appointed by the
villagers, I led them to the construction site to stop an illegal
construction,” Mr Liu’s statement concluded. “There was some damage but
it didn’t exceed the boundaries of legitimate self-defence. In helping
the villagers defend their land, I did not endanger society. I am not a
criminal and the judge shouldn’t find me guilty on the basis of false
and illegal valuation documents. To do so would be an injustice and
profane the law.”</p><p>Lai’s wish came true. Her husband was granted
his second appeal hearing on April 10. Six days later, Heyuan
Intermediate People’s Court announced its decision to shorten the
lawyer’s sentence to 18 months and suspend the two months he
technically still had to serve. It was not the complete exoneration Liu
and his wife had hoped for – the conviction still stands and he was
given two years’ probation. But after 16 months behind bars he was free
and could see his family again – and visit a hairdresser to have his
now white hair dyed black.</p><p>Liu says he will continue to appeal
against the verdict. He complains that, as a convicted felon, he can no
longer practise as a lawyer. “I’m unemployed now and can’t take cases,”
he says. “It’s ridiculous. In trying to stop a crime I was branded a
criminal. Sometimes the law is very malleable.”</p><p><em>Tom Mitchell is the FT’s south China correspondent</em></p></div></div><a href="http://www.ft.com/servicestools/help/copyright">Copyright</a> The Financial Times Limited 2009.</div>
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    <entry>
        <title>FT: Book extract - Viral Loop</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/dhANKsZeH-g/ft-book-extract-viral-loop.html" />
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        <published>2009-11-08T07:52:56-08:00</published>
        <updated>2009-11-08T07:52:56-08:00</updated>
        <summary>Book extract: Viral Loop By Adam L Penenberg Published: November 6 2009 14:24 | Last updated: November 6 2009 14:24 Businesses are keen to harness the digital world to extend their brands and increase sales It was the autumn of...</summary>
        <author>
            <name>Foodie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
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<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><div class="ft-story-header"><h2>Book extract: Viral Loop</h2><p>By Adam L Penenberg</p><p>Published: November 6 2009 14:24 | Last updated: November 6 2009 14:24</p></div><div class="ft-story-body"><script language="javascript" type="text/javascript">
function floatContent(){var paraNum = "3"
paraNum = paraNum - 1;var tb = document.getElementById('floating-con');var nl = document.getElementById('floating-target');if(tb.getElementsByTagName("div").length&gt; 0){if (nl.getElementsByTagName("p").length&gt;= paraNum){nl.insertBefore(tb,nl.getElementsByTagName("p")[paraNum]);}else {if (nl.getElementsByTagName("p").length == 3){nl.insertBefore(tb,nl.getElementsByTagName("p")[2]);}else {nl.insertBefore(tb,nl.getElementsByTagName("p")[0]);}}}}</script><div class="clearfix" id="floating-target"><table align="center" cellpadding="3" cellspacing="0" id="U220131577693cIH" width="470"><tbody><tr><td align="left" valign="center" width="100%"><img align="left" alt="An illustration by Greg Meeson" height="305" src="http://media.ft.com/cms/4ef99a0a-ca77-11de-a3a3-00144feabdc0.jpg" width="470" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Businesses are keen to harness the digital world to extend their brands and increase sales</span></td></tr></tbody></table><p>It
was the autumn of 2005 when Fritz Grobe, a professional juggler, and
Stephen Voltz, a trial lawyer, first heard from a friend the amusing
revelation that if you dropped Mentos into a bottle of Diet Coke, it
would explode. Performers at heart – the two were members of a regional
theatre company in Buckfield, Maine – Grobe and Voltz went out to the
backyard to try it. After the pyrotechnics, their first thought was:
how far could they take it?</p><div id="floating-con"><div class="nav-collection clearfix"><h3 class="section"><span>EDITOR’S CHOICE</span></h3><div class="clearfix"><h4><a href="http://www.ft.com/arts/books">More from Books</a><span class="pub-date"> - Nov-24</span></h4></div><div class="clearfix"><h4><a href="http://www.ft.com/cms/s/0/3f4a3b10-b360-11de-ae8d-00144feab49a.html">Making the most of a crisis</a><span class="pub-date"> - Oct-07</span></h4></div><div class="clearfix"><h4><a href="http://www.ft.com/cms/s/0/ac05a258-839a-11de-a24e-00144feabdc0.html">2009 FT/Goldman Sachs business book award</a><span class="pub-date"> - Aug-07</span></h4></div></div></div><p>They
weren’t the first. For decades, high school students had mixed vinegar
and baking soda to make volcanoes erupt at science fairs and, since the
early 1990s, the people at Mentos had been aware of the geyser
phenomenon, which would come and go in popularity. Then, in September
2005, science educator Steve Spangler demonstrated the Mentos-Diet Coke
effect on a news programme in Denver, Colorado, with the anchor Kim
Christiansen getting soaked in the process. The online video became a
minor hit.</p><p>In Buckfield, Grobe and Voltz spent a morning playing
around with the idea. After corralling as many bottles of Diet Coke and
Mentos as they could, they constructed a 10-bottle fountain with the
aid of some cement blocks and put on a show at the nearby Oddfellows
Theatre for other members of their troupe. The response urged them to
greater heights and they spent about five months experimenting –
cutting slits in bottles, drilling holes, adding screens. </p><blockquote class="pullquote pqthumb pqright clearfix"><h3>YouTube’s top viral videos</h3><div class="container clearfix"><p><a class="bodystrong" href="http://www.youtube.com/watch?v=_OBlgSz8sSM" title="www.youtube.com">Charlie bit my finger</a></p><p><a class="bodystrong" href="http://www.youtube.com/watch?v=FzRH3iTQPrk" title="www.youtube.com">The Sneezing Baby Panda</a></p><p><a class="bodystrong" href="http://www.youtube.com/watch?v=4-94JhLEiN0" target="_blank">Wedding entrance dance</a></p><p><a class="bodystrong" href="http://www.youtube.com/watch?v=D2FX9rviEhw" title="www.youtube.com">Extreme Sheep LED Art</a></p></div></blockquote><p>After
settling on the idea of recreating the Bellagio Fountain in Las Vegas,
the two drafted blueprints and carefully choreographed their effects to
match those of their glitzy muse. On April 29 2006, they laid out 200
bottles of Diet Coke in an intricate design and prepped more than 500
Mentos mints (total cost: $300), then spent eight hours doing
walk-throughs. “It felt like blowing up a building,” Grobe says. “We
had one chance. We had never done more than 20 bottles at a time before
that.”</p><p>While a friend with a digital video camera recorded the
action, the two, dressed in white lab coats, crossed their fingers and
let it fly. Amazingly, it all went off without a hitch. It was an
unseasonably warm day, so the effects were even more spectacular,
especially at the end when the grand crown shot out in different
directions and spun. They got soaked, puddles of Diet Coke gathering in
their goggles.</p><p>On the first Saturday in June they posted the
experiment to their website. Voltz told one person about it: his
brother. Within hours, thousands of visitors were viewing <a class="bodystrong" href="http://www.youtube.com/watch?v=hKoB0MHVBvM" target="_blank">“Experiment #137”</a>. By the end of the first day, they counted 14,000 downloads. Two days later, <em>The Late Show with David Letterman</em>
called. Grobe told producers they had only done the fountain once and
would need a chance to rehearse. Over the next few weeks, Grobe and
Voltz grew confident they could perform the Mentos geyser live.
Meanwhile, the video became a runaway hit. Over nine days, more than 2m
people logged on to <a class="bodystrong" href="http://www.eepybird.com/" target="_blank">their site</a>.
</p><p>The concept of collective curation has been around for thousands
of years; it just didn’t have as sophisticated a propulsion system as
it does today. At first it was verbal, with gossip and information
spreading from person to person. Chain letters mailed through the
nation’s postal system urged recipients to make copies and send to 10
other people, or suffer the consequences. Then there was the telephone,
the first efficient person-to-person mode of communication, which,
before the rise of the internet, offered an unprecedented level of
virality.</p><p>Once Mosaic and Netscape seeded the viral plain,
though, jokes, memes and information that touched someone’s heart or
funny bone – or both – could be dispatched to dozens, if not hundreds
of people in an instant. It was only a matter of time before businesses
began to recognise the benefits of viral campaigns to extend their
brands and, in the process, increase sales. They just had to figure out
how.</p><p>The answer came from Burger King in the form of a guy
dressed up as a chicken willing to do whatever you wanted. The
brainchild of ad agency Crispin Porter and Bogusky in 2004, the “<a class="bodystrong" href="http://www.bk.com/en/us/campaigns/subservient-chicken.html" target="_blank">subservient chicken</a>”
was one of the first mega-successful corporate viral campaigns. There
were some wacky television spots, but it was the ensuing interactive
web campaign that turned it from idle curiosity into a phenomenon.</p><p>Crispin
launched a website with the chicken in a living room, encouraging
visitors to type commands and watch him perform them, as long as they
corresponded to one of more than 300 pre-recorded moves – from a
cartwheel to a Michael Jackson moonwalk. But the chicken would draw the
line at anything obscene (such as a sex act), approaching the camera to
wag his finger in disapproval.
</p><p>Within a week, the chicken hosted more than 20m visits, with
the average user spending an astonishing 5 minutes and 44 seconds on
the site. More to the point, sales of Burger King chicken sandwiches
increased 9 per cent a week in the month following the site’s launch.</p><p><span class="bodystrong">. . . .</span></p><p><span class="bodystrong">Pete Healy, vice-president of marketing at Mentos, heard about the geyser phenomenon on radio.</span>
He told a reporter that Mentos was “tickled” by the video. He called
Grobe and asked if there was anything the company could do to help.</p><p>“Send Mentos,” Grobe replied. </p><p>Healy
did more than that. What followed was a marketing coup that has become
a textbook example of how a company can harness the power of viral
video, where the 30-second TV ad, which is waning in influence, is
replaced by the audience. Because collective curation means the
audience alone decides what’s good and what should be watched while the
traditional gatekeepers – TV networks, movie studios, news media – are
pushed to the sidelines. </p><p>Although Healy knew there would be
risks to involving Mentos in this type of new-media campaign, in the
end Mentos was candy, not a cure for cancer. How much effort would
people put into ridiculing it? “As long as we maintained a light touch
and were authentic, we figured we would probably be OK,” he says.
</p><p>When Grobe and Voltz appeared on Letterman’s show, Healy
dispatched the Mentos-mobile, a Pontiac Solstice wrapped in Mentos
graphics, which was parked outside the theatre, while street marketers
toting six-foot rolls of Mentos gave out sweets to passers-by. </p><p>Unlike
Healy, the people at the Coca-Cola Company didn’t know what to think. A
Coke spokeswoman said: “We would hope people want to drink [Diet Coke]
more than try experiments with it.” She added that the “craziness with
Mentos” didn’t “fit” Diet Coke’s “brand personality”.</p><p>Michael
Donnelly, the company’s interactive director, admitted that Coke wasn’t
prepared for this. But in July 2006 the soft- drink maker relaunched
Coke.com with a new focus: consumer-generated media that celebrates
creativity and self-expression. Within days of starting his job at
Coke, Donnelly contacted Voltz and Grobe. This led to a meeting between
Coke, Mentos, Grobe, Voltz and Google, which also wanted in on the
action.</p><table align="right" cellpadding="3" cellspacing="0" id="U260872169873QYG" width="55%"><tbody><tr><td align="left" valign="center" width="100%"><img align="left" alt="Fritz Grobe and Stephen Voltz" height="160" src="http://media.ft.com/cms/57db7ac6-ca77-11de-a3a3-00144feabdc0.jpg" width="250" /></td></tr><tr><td align="left" valign="center" width="100%"><span class="gen-freestyle-fsmaller">Fritz Grobe and Stephen Voltz told one person about ‘Experiment #137’; after nine days, 2m had downloaded it</span></td></tr></tbody></table>The
companies agreed to work together to support the performers in a second
Mentos-Coke sprinkler video, which Grobe and Voltz dubbed <a class="bodystrong" href="http://video.google.com/videoplay?docid=-274981837129821058#" target="_blank">“The Domino Effect”</a>.
At the end, there was an advertisement that linked to Coke.com or
cocacola.com, announcing a contest. For three months, people could
submit videos of ordinary objects doing extraordinary things, with
Grobe and Voltz judging. Coke supported the campaign by buying up
hundreds of search keywords on Google, MSN and Yahoo, anything relating
to Coke, Mentos and explosions, and counted 1.5bn ad impressions. <p>This
democratisation of content is made possible by cheap video cameras,
camcorders and mobile phones that capture user-generated infotainment,
aided by powerful software like Final Cut Pro and iMovie to shape it,
and distributed via a massive digital infrastructure with ample
bandwidth. The technological zeitgeist is, however, equal parts human,
as online communities blog about what interests them or disseminate
links to everyone in their e-mail address books. Meanwhile, user
communities have sprouted up on people portals such as MySpace, Flickr,
YouTube and Digg. There, people share everything from blog posts to
news articles, pictures, audio podcasts and videos in a quest for their
own 15 megabytes of fame.</p><p>“It’s all about the combination of
next-generation content creation and distribution coupled to instant
access to your social network community,” says Adam Lavelle,
vice-president of strategy for iCrossing, a digital marketing agency.
“Because distribution is so huge and fluid and easy, your community
connects to other communities, which fosters this distribution. If I
know you, then I know everyone you know.”</p><p>As for companies caught
up in a viral loop, they have little choice but to let go of their
brand. As AG Lafley, chief executive of Procter &amp; Gamble, once told
the US Association of National Advertisers, “The more in control we
are, the more out of touch we become. But the more willing we are to
let go a little, the more we’re finding we get in touch with
consumers.” </p><p>A company willing to let go of its brand can find
untapped riches, as Mentos did. The Bellagio Fountain video was
downloaded 20m times and more than 10,000 copycat videos were posted
online, which created a multiplier effect: Mentos tallied a staggering
215m mentions of its product in TV, print or radio stories over nine
months, and estimates the free publicity was worth $10m to the company,
half its annual marketing budget. Sales climbed 20 per cent during the
first viral wave and, even after the commotion died down, they remained
15 per cent higher than they had been. Mentos made a mint.</p><p>Before
the video, Diet Coke’s sales had been flat, while the company as a
whole was losing market share. But Donnelly reports that after it went
viral there was a “significant spike” in sales of two-litre bottles of
Diet Coke, the ones used on camera. He wouldn’t give exact numbers but
confirmed it was between 5 and 10 per cent.</p><p>On YouTube some videos have been downloaded tens of millions of times. There is a <a class="bodystrong" href="http://www.youtube.com/watch?v=TZ860P4iTaM" target="_blank">cat playing the piano</a>
, <a class="bodystrong" href="http://www.youtube.com/watch?v=pv5zWaTEVkI" target="_blank">a music video set on treadmills at a gym</a>,
<a class="bodystrong" href="http://www.youtube.com/watch?v=5P6UU6m3cqk" target="_blank">a cackling baby</a>.
At first there may not seem any rhyme or reason behind their appeal.
Yet there are shared characteristics to some viral videos, and
companies seeking to advertise their products are keen to decipher
these.</p><p>A series created for the Sony Bravia HDTV featured
explosions of paint covering whole buildings, thousands of bouncing
balls and giant clay rabbits, all in vivid colour; a<a class="bodystrong" href="http://www.youtube.com/watch?v=iYhCn0jf46U" target="_blank"> Dove Evolution</a>
ad showed a normal-looking woman instantly transformed into a
supermodel before our very eyes. The tagline read: “No wonder our image
of beauty is distorted.”</p><p>These are the antithesis of the hard
sell. In exchange for entertaining us, the companies are afforded the
privilege of mentioning their product. The narrative of each video is
woven tightly into the brand’s message. Sony’s ad played up the
Bravia’s colour and image clarity. Dove’s idea expanded the idea of
beauty to encompass more than twiggy supermodels. On YouTube alone,
several parodies were viewed a total of 5m times. (“Slob Evolution”, in
which a male model eats, drinks and smokes himself into someone who
resembles Christopher Hitchens, is a personal favourite.)</p><p>Plenty
of others have played the system, with decidedly mixed results. Samsung
released a series of videos on YouTube featuring a Saint Bernard named
Sam on an aeroplane. The few who actually watched characterised these
ads as “lame”, “a stinker” and “zzzzzz”. And though Dove scored big
with Evolution, another promo for <a class="bodystrong" href="http://www.youtube.com/watch?v=PIRS95CbJNw" target="_blank">Dove Cream Oil Body Wash</a> received more than 10,000 comments on YouTube, almost universally negative. </p><p>What’s
the secret of a campaign like this? “You have to have a light touch and
be careful not to act like a guy in his mid-40s trying to be a
hipster,” says Pete Healy, the fifty-something Mentos marketer. “It
doesn’t smell right.”</p><p><em>This is an edited extract from ‘Viral Loop’ by Adam L Penenberg, (Hodder &amp; Stoughton, £12.99). © 2009 Adam Penenberg. </em></p><p>.....................................................................................................</p><p><span class="bodystrong">Adam L Penenberg on what’s next for the virtual economy</span></p><p>One
need not be fluent in the lingua franca of social media to realise that
Facebook is viral through and through. From the start it grew because
each new user begat others, for what’s the sense of being on Facebook
if none of your friends are? Today there are more than 300m Facebookers
and it is en route to half a billion. </p><p>Facebook not only
constantly expands, stacked atop it is a teeming ecosystem of thousands
of social networking applications: games, horoscopes and quizzes, apps
for business and charity, all of them also viral in nature. With 25m
users, one notable Facebook app is the gruesome game <em>Mafia Wars</em>. Users start their own mafia family with their friends, operate crime syndicates and shoot to be the next Godfather. </p><p>While
the script isn’t all that interesting, the gamemaker Zynga’s revenue
scheme is, because it turns bits and bytes into cold hard cash by
trading in virtual goods, which yield about half the company’s revenue
(advertising is responsible for the other half). Zynga combines
free-market capitalism with high-tech killing hardware. Need an assault
rifle for your arsenal? Pay Zynga real money and it’s yours. How about
a “meat grinder” machine gun, an Easter egg bomb or napalm? Yours, for
your next ambush, at a price. </p><table cellpadding="2" cellspacing="0" id="U260872169873sS" width="100%"><tbody><tr><td align="center" valign="center" width="100%"><img align="center" alt="Facebook's Farmville" height="86" src="http://media.ft.com/cms/5611d942-ca77-11de-a3a3-00144feabdc0.jpg" width="300" /></td></tr></tbody></table><p>Even more popular is
<em>Farmville</em>, enabling its 60m users to buy digital representations
of seeds, chickens, eggs, tools and plots of land. (While neither game
runs exclusively on Facebook – they are also available on MySpace,
Yahoo and over the iPhone – Facebookers form the biggest base of
users.) </p><p>Don’t laugh. The market for virtual goods is estimated
to be about $1bn in the US. It is spawning entire virtual economies,
even being funnelled into charitable causes. Zynga released a special
“sweet seed” it sold for the equivalent of $5 each, promising to donate
half the proceeds to two non-profits in Haiti. <em>Farmville</em> players generated $640,000, with $320,000 going to charity. </p><p>These
games, like the social networks they sit on, are viral, with each user
attracting others to play. They will not only continue to spread, they
will become more realistic and it’s not far-fetched to think that one
day an alternate economy could arise. </p></div></div><a href="http://www.ft.com/servicestools/help/copyright">Copyright</a> The Financial Times Limited 2009.</div>
</content>


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    <entry>
        <title>Song: Aesthetic</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/v4gcZ-AxuXI/song-aesthetic.html" />
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        <published>2009-11-05T07:03:10-08:00</published>
        <updated>2009-11-05T07:03:10-08:00</updated>
        <summary>Aesthetic - Iryu: Team Medical Dragon OST</summary>
        <author>
            <name>Foodie</name>
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    <entry>
        <title>Boing Boing: Satellite photography alphabet</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/PVftQPM_inM/boing-boing-satellite-photography-alphabet.html" />
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        <published>2009-11-04T05:31:55-08:00</published>
        <updated>2009-11-04T05:33:51-08:00</updated>
        <summary>Cory Doctorow POSTED AT 9:32 PM November 3, 2009 Art and Design • Photo • Space Satellite photography alphabet The Google Earth Alphabet has upper and lower case and numbers and punctuation formed inadvertently by geographic features visible from space....</summary>
        <author>
            <name>Foodie</name>
        </author>
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        <category scheme="http://www.sixapart.com/ns/types#category" term="Photography" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><div id="header-inner">
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	<div id="navbar">
				
 
 
 
					
						
					
  






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	<p class="metabig"><a href="http://dynamic.boingboing.net/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1"><br /></a></p><p class="metabig"><a href="http://dynamic.boingboing.net/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1"><br /></a></p><p class="metabig"><a href="http://dynamic.boingboing.net/cgi-bin/mt/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1">Cory Doctorow</a>
		</p><p class="meta">POSTED AT 9:32 PM November 3, 2009
		</p><p class="meta"><a href="http://www.boingboing.net/art-and-design/" rel="tag">Art and Design</a> • <a href="http://www.boingboing.net/photo/" rel="tag">Photo</a> • <a href="http://www.boingboing.net/space/" rel="tag">Space</a>


		 
		 
		 
		 
		</p></div>
		<h1 class="asset-name entry-title" id="page-title">Satellite photography alphabet</h1>
 </div>
 <div class="asset-content entry-content">

 <div class="asset-body">
 <img src="http://craphound.com/images/googleearthalpha.jpeg" /><br />
The Google Earth Alphabet has upper and lower case and numbers and
punctuation formed inadvertently by geographic features visible from
space.
<p>
<a href="http://www.flickr.com/photos/thomasdebruin/3830425866/in/pool-27823828@N00">Upper case</a>
</p>

<p>
<a href="http://www.flickr.com/photos/thomasdebruin/3829628239/">Lower case</a>
</p>

<p>
<a href="http://www.flickr.com/photos/thomasdebruin/3830425338/">Numbers and punctuation</a>
</p>

<p>
(<em>via <a href="http://www.nielsenhayden.com/makinglight/">Making Light</a></em>)
 </p></div>



 </div></div></div>
</content>


    <feedburner:origLink>http://chutzpah.typepad.com/slow_movement/2009/11/boing-boing-satellite-photography-alphabet.html</feedburner:origLink></entry>
    <entry>
        <title>Fortune: Teamwork - The Colour Committee Gets to Work</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/D-LqSDNGasU/fortune-teamwork-the-colour-committee-gets-to-work.html" />
        <link rel="replies" type="text/html" href="http://chutzpah.typepad.com/slow_movement/2009/11/fortune-teamwork-the-colour-committee-gets-to-work.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55180ed5c88340120a69ff440970c</id>
        <published>2009-11-02T06:41:19-08:00</published>
        <updated>2009-11-02T06:41:19-08:00</updated>
        <summary>The colorful world of the Pantone team What's next year's 'it' color? Ask the Pantone Color Institute. Its members travel the world to find out what hues will move product. By Alyssa Abkowitz, reporter October 16, 2009: 9:42 AM ET...</summary>
        <author>
            <name>Foodie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Banking/Finance &amp; Economics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fun" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Psychology" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><h1 class="storyheadline">The colorful world of the Pantone team</h1><h2 class="storysubhead">What's
next year's 'it' color? Ask the Pantone Color Institute. Its members
travel the world to find out what hues will move product.</h2><div class="storybyline">By <a href="http://www.mutual-funds.biz/2009/10/15/news/companies/pantone_colors.fortune/mailto:aabkowitz@fortunemail.com" target="_blank">Alyssa Abkowitz</a>, reporter</div><div class="storytimestamp">October 16, 2009: 9:42 AM ET</div>
<div class="storytext">



<p><a href="http://chutzpah.typepad.com/.a/6a00e55180ed5c88340120a64a6c1a970b-pi" style="float: right;"><img alt="Pantone_team.03" border="0" class="asset asset-image at-xid-6a00e55180ed5c88340120a64a6c1a970b " src="http://chutzpah.typepad.com/.a/6a00e55180ed5c88340120a64a6c1a970b-800wi" style="margin: 0px 0px 5px 5px;" title="Pantone_team.03" /></a> (Fortune Magazine) -- Long before orange made its debut as a hot
hue, Leatrice Eiseman spotted it in several unlikely places: on fences
and front doors in Italy and Germany, in Morocco's natural dyes, and on
monks cloaked in saffron robes. At the time the color wasn't associated
with spirituality or trendiness in America, thought Eiseman, but rather
with discount stores like Big Lots.</p><p>As she began to notice it in
multiple places and in different contexts around the world, Eiseman and
her team at the Pantone Color Institute -- the forecasting and
consulting division of Pantone Inc., which is part of the $261 million
company X-Rite (<a href="http://money.cnn.com/quote/quote.html?symb=XRIT&amp;source=story_quote_link" target="_blank">XRIT</a>) -- decided to put it at the top of their 2003 forecast.</p><p>Since
then, orange has gone mainstream, blanketing such unlikely products as
videocameras, KitchenAid blenders, and Ford's new F-150 SVT Raptor, now
available in "molten orange."</p><p>"Product manufacturers finally
understand that color really grabs consumers' attention," says Eiseman,
the institute's executive director. "It's a way to entice people."</p><p>The
Color Institute's parent company, Pantone, invented a numeric system to
codify a spectrum of hues for graphic designers and publishers in the
1960s. In the 1980s companies like Elizabeth Arden (<a href="http://money.cnn.com/quote/quote.html?symb=RDEN&amp;source=story_quote_link" target="_blank">RDEN</a>)
started to look to Pantone's color array for shades of lipsticks, and
Pantone realized that it needed to create a system for other
industries. That's when names for colors -- cognac, parsnip, cameo
pink, and more -- were added to the numbers. Today there are more than
1,900 Pantone hues.</p><p>To find the next color du jour, Eiseman and
her team traverse the globe. They frequent trade shows, follow the
production of upcoming movies, and read everything from tech magazines
to psychological studies.</p><p>While the team is scattered across the
country (Eiseman is based in Seattle, creative director John
DeFrancesco in New York City, and the rest of the team in New Jersey),
they're in constant contact either by phone, e-mail, or in-person
meetings to discuss their findings.</p><p>"Forecasting is a marriage of
trend directions," Eiseman says. "It's about how many places I'm seeing
a color -- if it's popping up in graphics and products. Not just on the
runway."</p><p>Once
thought of as a mere service for its parent company, the Color
Institute now publishes five reports a year that sell for up to $750
per issue. The highly anticipated reports have become a must-read for
product designers across numerous industries.</p><p>Instead of sticking
with a traditional blue -- America's favorite color -- manufacturers of
skillets and skis alike look to the institute to guide them on how to
give their products a "new" blue, in periwinkle, perhaps, instead of
navy.</p><p>Fashion designers, of course, play a key role in
determining color trends, and the institute relies on their input. The
semiannual Pantone fashion color report surveys 50 top designers about
what colors they'll be using for the upcoming season. The Pantone team
takes the information and calculates the top 10 choices. Hot for spring
and summer 2010: tomato pur�e, aurora (yellow with a tint of green),
and turquoise.</p><p>Consumer psychology plays an important part in
color forecasting too. Take brown, as an example. For years the color
connoted images of wood and dirt. That changed in the late 1990s, with
food trends like the rise of Starbucks (<a href="http://money.cnn.com/quote/quote.html?symb=SBUX&amp;source=story_quote_link" target="_blank">SBUX</a>, <a href="http://money.cnn.com/magazines/fortune/fortune500/2009/snapshots/10567.html?source=story_f500_link" target="_blank">Fortune 500</a>) and the success of the romantic flick <em>Chocolat</em>,
says Eiseman. A color that was once seen as dull or unattractive
transformed into a shade that became synonymous with high-quality food
and good taste.</p><p>The state of the economy might have the largest
impact on the colors consumers favor. When the market tanks, people
often retreat to neutrals, says Eiseman. But lately, instead of
ignoring color -- think back to the grunge trend during the downturn of
the early 1990s -- people tend to be cautious with big-ticket items but
add color through less expensive purchases.</p><p>"Color is a way to
build up your confidence," Eiseman says. "It makes you feel better."
That may be why the institute chose mimosa yellow as its 2009 color of
the year; according to Eiseman, it's a hue that carries psychological
overtones of change and enlightenment for consumers.</p><p>As for next
year's color, Eiseman isn't telling. But she did share a few hints as
to what will factor into her team's decision. "People are wanting
someplace to go, somewhere to retreat to," Eiseman says. "My challenge
is to come up with a color that speaks to how we can create a feeling
of escape -- to get away from the problems of the everyday world. Even
if it's a fantasy." <a href="http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&amp;title=Pantone+Color+Institute+forecasts+color+trends+-+Oct.+16%2C+2009&amp;expire=-1&amp;urlID=413923152&amp;fb=Y&amp;url=http%3A%2F%2Fwww.mutual-funds.biz%2F2009%2F10%2F15%2Fnews%2Fcompanies%2Fpantone_colors.fortune%2Findex.htm&amp;partnerID=2200#TOP"><img alt="To top of page" border="0" height="7" src="http://i.cdn.turner.com/money/images/bug.gif" width="7" /></a></p>





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	<span class="fonttitle">Find this article at:</span>
	<br />
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    <feedburner:origLink>http://chutzpah.typepad.com/slow_movement/2009/11/fortune-teamwork-the-colour-committee-gets-to-work.html</feedburner:origLink></entry>
    <entry>
        <title>Fortune: MBAs get schooled in ethics</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/dDlUtFtN9oo/fortune-mbas-get-schooled-in-ethics.html" />
        <link rel="replies" type="text/html" href="http://chutzpah.typepad.com/slow_movement/2009/11/fortune-mbas-get-schooled-in-ethics.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55180ed5c88340120a64a69ce970b</id>
        <published>2009-11-02T06:37:06-08:00</published>
        <updated>2009-11-02T06:37:06-08:00</updated>
        <summary>MBAs get schooled in ethics Business schools respond to the crisis by changing their curriculums. But are they just paying lip service? By David A. Kaplan, contributor October 19, 2009: 9:01 AM ET (Fortune Magazine) -- Rod Kramer thought it...</summary>
        <author>
            <name>Foodie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Education" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Ethics" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><h1 class="storyheadline">MBAs get schooled in ethics</h1><h2 class="storysubhead">Business schools respond to the crisis by changing their curriculums. But are they just paying lip service?</h2><div class="storybyline">By <a href="http://money.cnn.com/2009/10/16/news/economy/mbas_ethics_classes.fortune/mailto:fortunemail_letters@fortunemail.com" target="_blank">David A. Kaplan</a>, contributor</div><div class="storytimestamp">October 19, 2009: 9:01 AM ET</div>
<div class="storytext">






<p>(Fortune Magazine) -- Rod Kramer thought it was going to be just another dinner at the Stanford Executive Program last summer.</p><p>An
affable, popular professor at the business school, he had given his
usual talks on influence and persuasion in the realms of politics and
business.</p><p>Then came the wrap-up social event. But the wife of an
important corporate executive -- "with the help of some wine," as
Kramer recalls -- lit into him "for not teaching morality to MBA
students."</p><p>That failure, she told him and then told him some
more, was the cause of the global financial meltdown. It was an
illustration, says Kramer, currently a visiting professor at Harvard's
Kennedy School, of how much "disenchantment" there is about MBAs these
days.</p><p>Indicting business schools and management education has
become a blood sport. "If Robespierre were to ascend from hell and seek
out today's guillotine fodder," wrote Philip Delves Broughton in a
widely cited piece in the <em>Sunday Times of London</em> earlier this year, "he might start with a list of those with three incriminating initials beside their name: MBA."</p><p>A
Harvard Business School graduate himself, Broughton said that MBA stood
for "Me Before Anyone" and, citing the likes of former Merrill Lynch
CEO John Thain and former SEC chairman Christopher Cox, said "the
Masters of Disaster have their fingerprints on every recent financial
fiasco."</p><p>HBS
was none too pleased the piece got so much pickup. Yet the B-school
itself, in a soul-searching case study for a faculty workshop last
spring, mentioned Broughton's brief as an example of unavoidable public
perception.</p><p>Business schools around the country have undergone
similar self-examination. At Dartmouth, the Tuck School of Business now
has a mandatory ethics and social responsibility requirement. The New
England College of Business and Finance, which offers an online
master's in "business ethics and compliance." New York University's
Stern School of Business added a class on policy responses to the
financial crisis. (The Great Depression is also a popular NYU course.)</p><p>Others
have exploited curriculums that had been coincidentally revamped before
the crisis to become less theoretical and less technical, and more
interdisciplinary and more focused on real-world social consequences.</p><p>At Stanford, for example, in small classes called Critical Analytical Thinking, students are considering whether Google (<a href="http://money.cnn.com/quote/quote.html?symb=GOOG&amp;source=story_quote_link" target="_blank">GOOG</a>, <a href="http://money.cnn.com/magazines/fortune/fortune500/2009/snapshots/11207.html?source=story_f500_link" target="_blank">Fortune 500</a>)
ought to put its servers inside China: Local servers mean better
service for the Chinese but also government oversight of Google search
content. "How the company should handle that tradeoff is what students
explore," says dean Garth Saloner. In a different time or at a
different school, the question might only be what's immediately best
for shareholders.</p><p>Stanford's curriculum reform was instituted two
years ago, Saloner says, in response to concern that "future business
leaders" were being trained too narrowly, within artificial
specialties. Similarly, at the Yale School of Management, old and
traditional "silos" like finance, marketing, and accounting were
replaced with broader, more integrated core courses such as The
Investor, The Customer, The Competitor, and The Employee.</p><p>Harvard,
the Bigfoot of MBA education, is tiptoeing into curriculum adjustments.
Its upcoming January program for students will include courses in moral
leadership, distressed debt, and global real estate. But dean Jay
Light, deriding "splashier" changes elsewhere, says specific courses
aren't really the point.</p><p>"Curriculum is to learning as an
organizational chart is to a company," he says. "Learning has to do
with what goes on inside the classroom." He says that what came out of
last spring's faculty workshop was a "renewed appreciation that things
can go wrong at all levels" and that his school hadn't spent enough
energy addressing that reality.</p><p>Curriculum at most professional
schools is a matter of pedagogical fashion, as well as student demand.
After the rise of Michael Milken (Wharton MBA '70) and the fall of
Enron (Jeffrey Skilling, Harvard MBA '79), there were predictable cries
for more vigilance in the academy, as if the professoriate alone could
curb hubris. Elective courses in ethics, responsibility, and moderation
followed scandal-plagued eras.</p><p>Maybe some of the customers paid
some attention. Yet Light points out that in recent years attendance in
Risk Management at HBS was so low the course was canceled. No surprise
it's back now. We'll see for how long.</p><p><em>Reporter associate: Beth Kowitt</em> <a href="http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&amp;title=MBAs+get+schooled+in+ethics+-+Oct.+19%2C+2009&amp;expire=-1&amp;urlID=412949382&amp;fb=Y&amp;url=http%3A%2F%2Fmoney.cnn.com%2F2009%2F10%2F16%2Fnews%2Feconomy%2Fmbas_ethics_classes.fortune%2Findex.htm&amp;partnerID=2200#TOP"><img alt="To top of page" border="0" height="7" src="http://i.cdn.turner.com/money/images/bug.gif" width="7" /></a></p>



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	<br />
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	</td></tr></tbody></table></div>
</content>


    <feedburner:origLink>http://chutzpah.typepad.com/slow_movement/2009/11/fortune-mbas-get-schooled-in-ethics.html</feedburner:origLink></entry>
    <entry>
        <title>Forbes: Thoughts - Books</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/LXBls0kkTQ8/forbes-thoughts-books.html" />
        <link rel="replies" type="text/html" href="http://chutzpah.typepad.com/slow_movement/2009/11/forbes-thoughts-books.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55180ed5c88340120a64a6723970b</id>
        <published>2009-11-02T06:33:33-08:00</published>
        <updated>2009-11-02T06:33:33-08:00</updated>
        <summary>I am an avid reader and always have a weakness for books... here's a selection of some of my favourite quotes that was in Forbes October 5, 2009 issue. Despite the rage about eBook, I still like mine which I...</summary>
        <author>
            <name>Foodie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fun" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Special" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I am an avid reader and always have a weakness for books... here's a selection of some of my favourite quotes that was in Forbes October 5, 2009 issue.</p><p>Despite the rage about eBook, I still like mine which I can hold and feel...</p><p>===</p><ul>
<li>If a book is worth reading, it is worth buying. ~ John Ruskin</li>
</ul>
<ul>
<li>I love to lose myself in other men's minds. When I am not walking, I am reading; I cannot sit and think. Book thinks for me. ~ Charles Lamb</li>
</ul>
<ul>
<li>A good book is the best of friends, the same today and forever. ~ Martin Tupper</li>
</ul>
<ul>
<li>The dearest ones of time, the strongest friends of the soul - BOOK. ~ Emily Dickinson</li>
</ul>
<ul>
<li>In the case of good books, the point is not to see how many of them you can get through, but how many can get through to you. ~ Mortimer Jerome Adler</li>
</ul>
<ul>
<li>A good book shoule be leave you... slightly exhausted at the end. You live several lives while reading it. ~ William Styron</li>
</ul>
<ul>
<li>It is chiefly through books that we enjoy intercourse with superior minds. ~ William Ellery Channing</li>
</ul>
<ul>
<li>Some books are to be tasted, others to be swallowed, and some few to be chewed and digested. ~ Francis Bacon</li>
</ul>
<ul>
<li>A good book is the purest essence of a human soul. ~ Thomas Carlyle</li>
</ul>
<ul>
<li>I do not read a book. I had a conversation with the author. ~ Elber Hubbard</li>
</ul>
<ul>
<li>A book is a present you can open again and again. ~ Anonymous</li>
</ul>
<ul>
<li>The investigation into the meaning of words is the beginning of education. ~ Antisthenes</li>
</ul>
<ul>
<li>The proper study for mankind is books. ~ Aldous Huxley</li>
</ul>
<ul>
<li>Oh that my words were now written! Oh that they were printed in a book! ~ JOB19:23</li>
</ul></div>
</content>


    <feedburner:origLink>http://chutzpah.typepad.com/slow_movement/2009/11/forbes-thoughts-books.html</feedburner:origLink></entry>
    <entry>
        <title>Forbes: Thoughts - Memories</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SlowMovement/~3/gITR6wLF54g/forbes-thoughts-memories.html" />
        <link rel="replies" type="text/html" href="http://chutzpah.typepad.com/slow_movement/2009/11/forbes-thoughts-memories.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55180ed5c88340120a64a5f5c970b</id>
        <published>2009-11-02T06:21:08-08:00</published>
        <updated>2009-11-02T06:21:08-08:00</updated>
        <summary>A selection of quotes that caught my eye from Forbes October 19, 2009 issue === The ability to forget is as important as a a good memory. Being able to tell what for which, ah, that's the key. ~ Malcolm...</summary>
        <author>
            <name>Foodie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fun" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Opinion" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chutzpah.typepad.com/slow_movement/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>A selection of quotes that caught my eye from Forbes October 19, 2009 issue</p><p>===</p><ul>
<li>The ability to forget is as important as a a good memory. Being able to tell what for which, ah, that's the key. ~ Malcolm Forbes</li>
</ul>
<ul>
<li>Memory is often the attribute of stupidity; it... belongs to the heavy spirits whom it makes even heavier by the baggage it loads them down with. ~ Reene Chateaubriand</li>
</ul>
<ul>
<li>We cannot afford to forget any experience, not even the most painful. ~ Dag Hammarsksjold</li>
</ul>
<ul>
<li>In the memory everything is preserved separately, according to its category. ~ St. Augustine</li>
</ul>
<ul>
<li>Whenever I think of the past, it brings back so many memories. ~ Steven Wright</li>
</ul>
<ul>
<li>If a man carefully examines his thoughts he will be surprised to find how much he lives in the future. His well-being is always ahead. ~ Ralph Waldo Emerson</li>
</ul>
<ul>
<li><strong>Our memories are independent of our wills. It is not so easy to forget. ~ Richard Sheridan</strong></li>
</ul>
<ul>
<li>Keep off your thoughts from things that are past and done; For thinking of the past wakes regret and pain. ~ John Wain</li>
</ul>
<ul>
<li>A great memory is never made synonymous with wisdom, any more than a dictionary would be called a treatise. ~ John Henry Newman</li>
</ul>
<ul>
<li>I remember things the way they should have been. ~ Truman Capote</li>
</ul></div>
</content>


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