Entrepreneurial is the core value for every small businesses. It is that willingness to take the risk that make small businesses flourish in America. What does Guy Kawasaki have to say about Entrepreneurship in 2009? Some of his points are even contrary to what most Venture Capitalist would say regarding entrepreneurship. However, I believe all that he mentioned in his speech are true.

Maybe you have not heard about Guy Kawasaki before, but trust me, he is considered as one of the Guru in entrepreneurship. He used to work for Apple as Software Evangelist in Apple’s early year, 1984. Now, he is the managing director of Garage Technology Ventures, involved in Truemors and Alltop, and a well-known blogger. With this kind of experience, Guy was asked to speak in various places. One of them is in NASSCOM Product Conclave 2009 in Banglore, India. Here is the video.

Follow Guy Kawasaki @GuyKawasaki.

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by Tim Bishop for Weber Shandwick Worldwide Contact: + 44 7776 187123

Today where ever you look, you see people with smartphones. These devises are becoming more and more like computer and are more  useful for business each day. As a small business owner you need to make sure that take advantage of the opportunities given through technological advances. Technology is not cheap and I am not advocating buying every new technology that come out, but some technologies are becoming inevitable to buy, to compete in the market.

Smartphones are not a necessity to buy for small businesses yet, but I have a feeling that they will be soon. The  benefits that  a smart phone can offer will help many aspects of your business.

If you are contemplating on whether to buy a smartphone for you business, consider these benefits:

• Mobility–You have the power of a computer in your pocket. You can search the web, give a PowerPoint at a coffee shop, or make an online bid  in a taxi.
• Email–You can send and receive and email from anywhere you have reception.
• Productivity–there are now so many application on smartphones that will give you the opportunity to be more productive.

If you are not familiar with using a smartphone, don’t use that as and excuse to ignore this opportunity. I especially recommend small business owners that travel a lot,  do a lot of networking with clients, and these that require information immediately.

If you have any comment to add about smartphone use feel free to comment on the post. Also if you have any questions on smartphone feature feel free to ask.

I hope the help you survive the business jungle

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Welcome to SmallBizJungle.com! In this first post of mine, I want to show you that Internet Marketing could be just the perfect solutions for your small business needs. First, let’s start with the basic.

What is Internet Marketing?

Internet marketing is very different than the traditional marketing in a way it delivers the content. Internet marketing relies on the internet, hence the name Internet marketing. Basic definition of Internet marketing is marketing your products / services over the Internet. This can be done in many ways, which will be discussed later in this blog, so stay tuned with us.

Why do you use Internet Marketing?

Based from Internetworldstats.com/stats.htm, there are approximately 1,668,870,408 people using the internet by June 30, 2009. With Internet marketing, you can utilize this vast users of Internet and draw them to your business. You should not limit your business on your local area only now. You can now expand your business beyond that and reach the whole world. Just imagine 1,668,870,408 people waiting in line to get into your store. It’s hard to imagine, isn’t it? but it’s possible through Internet Marketing. You don’t need to spend hundred thousands of dollars like the big companies do to reach the whole world. You can just implement techniques that will be discussed in this website, and you will be able to reach the whole word with minimum amount of money.

How do I market my small business on the Internet?

Good question. This will be the bulk content of SmallBizJungle.com. You will find various kind of tips, tricks, and discussion about Internet marketing in this blog. There are no “one” right way in doing Internet marketing, it’s all about inventing the new creative and effective way to promote your small businesses and generate sales through Internet. Setting up your marketing on the Internet is like having an employee that markets and promotes your business 24 hours and 7 days a week. It never sleeps and that’s one of the power of Internet marketing.

So, back to our original question “how do I market my small business on the Internet?” Well…I guess you have to stick with my next blog posts, because it is to vast to be explained in one posts. Basically, the way I do it is this. Mainly, you have to set up a system, where you can offer your product on the Internet, such as on your website. If you don’t have a website, you need one. Don’t worry, I’ll try to cover this topic later. Now, all of your effort in Internet marketing is to drive traffic to your website to generate sales and spread out the words about your business on the Internet, so that people will start recognize your business and create a “pull” marketing, where now people are start looking for you, instead of you looking for costumers. That’s the gist of it.

Thank you for reading my first post. I hope you enjoyed it, and my goal is to pick your interest in Internet marketing so that you can utilize this amazing techniques for your small business needs. For those of you who already started in Internet marketing, I congratulate you, because you are few steps ahead. But stick around, you will find useful information about Internet marketing here. See you in my next posts. Remember….you too can “survive the business jungle!”

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For small businesses, databases can be a great tool to track and communicate important information for their business. The problem is that most people do not know the most effective ways to use them. The database is only as good as the people using it, so much effort is needed in planning choose the right data input into the computer. Here are some foundational tips how to obtain  good information when starting a database:

1. Useful data
2. Accessible data
3. Prevent ambiguous database objects
4. Uniform database object names.

Useful Data

Do not store junk on the database, make sure you will actually use the data in the future, for example, if you owned a small pizza shop you could store customers data that could give you  information to see the frequency of visits, to track how many new customers showed up that week, and to track which pizza toppings that are the most popular. You would not care about your customers hair color, it is not useful so don’t store it. This may be a simple example but it is important to understand because many people will just put what ever information they can think of. There are two reasons why this is bad:

1. Hard drive space is expensive–the more you want to track, the more you need to store, so don’t waste the valuable resources of your hard drive.
2. A great amount of data can be harder to manage, why make things more complicated if they don’t need to be

Just make sure that the information you decide to keep track of is useful and you will have a good start for your database.

Accessible Data

Next, make sure that the data is easily accessible because you may find that although the data could be useful, it will take too much time if your data is hard to find. Again, you are just starting out if it is not necessary and will take too much time to obtain, then maybe you should consider not using it. If the data is necessary, then you will need to find a way to get it that are not too expensive because most data is accessible for a certain price. Hopefully this will not be a problem for you because taking away data can be easy than finding hard to access data.

No Ambiguity with names

I you are making you own database in Microsoft Access or FileMaker Pro, then you will be making the database yourself. Although this blog is not how to make a database, I will cover some tips on how to ensure proper data. Make sure all your table, queries, forms,reports, field, and boxes have proper names; it may be easier at first to use the default name, but as your database gets bigger, it will be a hard to find and information and even worst it will be a nightmare to edit the database later (trust me, i made the mistake once and i was ready to pull my hair out).

Database Object Uniformity

Naming your tables with a prefix  table, for example “tableEmployee”s, makes it much easier to build a database, especially when lists of tables and queries are combine. here are some standard prefixes:

• txt for Text Box (txtStartDate)
• cmb for Combo Box (cmbEmployee)
• lst for List Box (lstGender)

you can make your own if you like but make sure that they are easy to remember and follow to stay consistent throughout the database.

These are just some tips when you are starting your database and if you follow them, you database will be much easier to access and maintain.

May these tips help you survive the business jungle

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Many small business owners are afraid to invest in new technology because they think they are wasting their money. That is not usually the case however, most people realize that spending money to purchase technology can save you more money , but not many people are sure how to do it, so they are not willing to take the risk. Here are some general guidelines in purchasing technology.

1. Make sure you research on the type of equipment  you will buy–I will be writing reviews on some technology that is important for most businesses so keep up with my posts
2. More expensive is not always better–Some technology is just over price, especially technology represented by big names. Some lesser known brand can work just as good as a well-known brand.
3. You do not always need the best–although a $5000.00 computer is the best, a small business probably does not need that good of a computer. Buy a computer that fits your needs not the maximum package you can buy. and I will help you with that in future postings.

Technology is cheaper than you may think if you know how to buy it and I will give you advice on how to do it especially on Software, Hardware, Computers, and Mobile Devices.

Remember, Don’t let the Business Jungle overwhelm you.

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