Small Biz Triage

The 4th Small Biz Commandment

Seth — Mon, 17 Jun 2013 22:06:51 +0000

Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people. Trying to be everything to everybody can make this difficult. It can also undermine your authority. Like commandment 5 and commandment 7, this commandment is designed to keep you from wasting time. Recently [...]

The 5th Small Biz Commandment

Seth — Tue, 11 Jun 2013 17:52:54 +0000

Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could be a companion to commandment 7: Rock your niche. As with rocking your niche, the purpose of this commandment is to remind [...]

The 6th Small Biz Commandment

nate — Wed, 05 Jun 2013 21:24:48 +0000

We use these as a compass to make sure we are taking our clients (and our company) in the right direction. Inevitably we slip up and break a commandment and pay the price in sanity, reputation, time and cash. The 6th Commandment: GET UNCOMFORTABLE Last month, Seth and I flew down to San Antonio, TX [...]

Epic Hang for Small Biz Owners (Seattle)

nate — Thu, 30 May 2013 16:50:15 +0000

Seth and I are throwing a casual get-together for fellow small business owners. I assure you, this is not one of those awkward networking events, just a ‘sales-free’ opportunity to chat with local business folks. We’ll buy some of the best beer the venue has on tap and let the conversation roll. And to keep [...]

Twitter, Donuts and Partnerships

nate — Wed, 29 May 2013 16:50:27 +0000

When I first moved to Chico, I was still reeling from the anti-social passive aggressive brainwashing, also known as *living in Seattle for six years*. So in true I don’t like humans, so I’ll hide behind my computer fashion I hit up Twitter and found – well – not much. Twitter to Email to Meeting Not [...]

Greetings from Texas

Seth — Mon, 20 May 2013 22:30:18 +0000

In which the team rocks a convention booth, wears a cowboy hat in (debatable) style, and talks to a ridiculous amount of awesome people. This past week has been a lot like camping: Intense. Running on a steady diet of chips, cheese, and not enough sleep for example. Another example would be the American Diabetes [...]

Small Biz Commandment 7 – Rock Your Niche!

Seth — Tue, 14 May 2013 22:53:15 +0000

Alternate title: Just Rock! Listen, this one isn’t going to be a long tirade or anything. You know what you do best. Or maybe you just know what you’d like to do best. Whatever, just swoosh it, or whatever Nike always pays athletes to say. Likewise, you have a sense of when you’re wasting [...]

How do I color code my Google Spreadsheet?

nate — Tue, 14 May 2013 19:45:37 +0000

QUESTION I’ve build an availability calendar in Google Docs (Spreadsheet) and need to color-code it for easier scanning. How do I do that? ANSWER: We made a little video for you:

How do I organize my contacts in LinkedIn?

nate — Mon, 13 May 2013 19:33:24 +0000

QUESTION: I’ve gone to the Support section of LinkedIn looking for a way to separate my Contacts in to Categories (Recuitment, Architecture, BIM Etc.) but no luck. If you were to do this, how would you go about it ? And, how do I remove a contact ? ANSWER: LinkedIn is more of a contact builder / [...]

Do we learn anything from seeing how many people see a Facebook post?

Seth — Sun, 12 May 2013 19:31:21 +0000

ANSWER: The main metric I like to look at when evaluating post quality is not how many people saw it exactly, but rather how many times it was shared, either re-tweets, shares, or however Facebook calculates its “virality” metric. We want folks to share our posts for many reasons, not the least of which is [...]