Small Business B2B Marketing tag:typepad.com,2003:weblog-312051 2007-09-22T12:54:48-06:00 Marketing trends & insight for small business-to-business companies A service of One Hour Marketing and Small Business Extra TypePad New sales presentation tool makes getting new clients easier tag:typepad.com,2003:post-39263701 2007-09-22T12:54:48-06:00 2007-09-22T12:54:48-06:00 If you're like most business-to-business service providers, getting the attention of new client prospects is always a challenge. We discovered I Present To You! -- a unique, next-generation tool that will help you pique your prospect's interest with a personalized... scottco Trade show marketing cost woes often due to poor objectives tag:typepad.com,2003:post-31954432 2007-02-28T14:25:00-07:00 2007-02-28T14:25:00-07:00 Trade show marketing can be expensive. Particularly for small businesses, where the investment, as a percentage of the total marketing budget, can be greater than for larger companies with deeper pockets. Even to send just one person to an event... scottco B2B marketers most concerned with marketing automation in 2007 tag:typepad.com,2003:post-14739339 2007-01-04T08:35:00-07:00 2007-01-04T08:35:00-07:00 BtoBOnline cited a new survey revealing that close to two-thirds (63%) of b-to-b companies said the marketing solutions they will seek in 2007 will revolve around marketing automation technology. I couldn't find a link to the report, but I would... scottco Email marketing benchmarks for small business tag:typepad.com,2003:post-14738704 2006-12-18T14:58:50-07:00 2006-12-18T14:58:50-07:00 How are you open rates, bounce rates, or "spam/junk" complaints comparing to other email marketers? While there's data on this out there from big business, here's one email benchmark report that focuses on small businesses that's worth a look. The... scottco Consider local search PPC, even if your service is national tag:typepad.com,2003:post-13107139 2006-09-29T16:28:59-06:00 2006-09-29T16:28:59-06:00 BtoBonline cites a ComScore study revealing that 63% of Internet users in the U.S. conduct an online search (as of July 2006) -- which is up 43% over the year prior. While this study focuses on all local searches (ie.,... scottco