April 16, 2009
It has been a busy month for mhn, and just goes to show that this is a great time to focus on marketing and making your company stronger – despite the daily doom and gloom on TV. Today, we are delighted to announce that Big Ol’ Trucker has selected mhn to develop and implement a national marketing campaign to promote the launch of Big Ol’ Trucker Energy Juice!
Here is the official Press Release …
Elgin, IL – April 16, 2009 – mhn PR & Internet Marketing has been selected by Big Ol’ Trucker to develop a national PR and Marketing campaign to promote the launch of Big Ol’ Trucker Energy Juice. Big Ol’ Trucker Energy Juice is available now at truck stops and travel stations nationwide, including the South Holland, IL Truckomat Truck Wash on the South Side of Chicago.
“We are excite to be working with mhn,” said Danny White, President of Xtreme Beverage Corporation, parent company of Big Ol’ Trucker. “We were impressed with their ideas and the results of our initial PR work with them last fall so we decided to expand the relationship.”
Designed specifically for truckers, by truckers, Big Ol’ Trucker Energy Juice is a healthy alternative fuel to keep truck drivers focused, alert and energized while not compromising health or safety by pumping the driver full of blood pressure raising stimulants such as caffeine and guarana. Big Ol’ Trucker Energy Juice is now available on their website (http://www.bigoltrucker.com) in truck stops, vending, and other retailers nationwide.
mhn PR & Internet Marketing was founded in 2005 with the goal to be more than “just another PR agency.” Since that time, the firm has worked with a variety of clients nationwide, providing Integrated Marketing Communications support for mid-sized business and associations including: Public Relations, Social Media, Web Development and Search Engine Marketing.
For more information about mhn PR & Internet Marketing, please contact James Hills at jamesh@marketinghelpnet.com or call: 630-233-8336.
About mhn PR & Internet Marketing:
http://www.marketinghelpnet.com
mhn PR & Internet Marketing is an Elgin based integrated marketing agency that works with business and associations in Chicago and nationwide. Since 2005, the company has successfully executed integrated marketing campaigns for a variety of clients ranging from local organizations and political candidates, to mid-sized businesses and international consumer product manufacturers. Our agency provides a variety of marketing services, including: Public Relations, Website Design, Social Media, and Search Engine Marketing.
About Big Ol’ Trucker
http://www.bigoltrucker.com
Big Ol’ Trucker Energy Juice is the result of years of work to develop a healthy, great tasting, alternative to the energy drink market that is packed with drinks that often do more harm than good, and can lead to obesity, diabetes, and other diseases. Big Ol’ Trucker is based out of Chicago and is lead by entrepreneur and U.S. Army Veteran, Danny White.
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April 15, 2009
Here is the latest news from mhn. We just signed two awesome iPhone game developers to multiple title contracts. So look for some great new games from Entertaining Games and Pixel Live in the near future!
Here is the official press release …
Elgin, IL – April 15, 2009 – mhn PR & Internet Marketing is proud to announce that it has signed Chicago-based Entertaining Games and Pixel Live from Prague, Czech Republic. The first title in the agreement will be Pixel Live’s PrimeTime Quiz Show which is available now on the Apple App Store. Additional titles are as of yet unannounced but will be released in the first half of 2009.
“Contrary to the stories of instant riches on the iPhone, today with more than 30,000 apps available, even the best games need help to succeed,” said James Hills, President of mhn PR & Internet Marketing.“
That’s where we are able to come in and promote the games through a combination of Social Media, Public Relations, and Marketing Consultation on what works and what doesn’t on the iPhone.”
James Hills founded mhn PR & Internet Marketing in 2005 with the goal to be more than “just another PR agency.” The firm currently works with a variety of clients nationwide, providing Public Relations, Social Media, Web Development and Search Engine Marketing support for small and mid-sized business and associations.
For more information about James Hills and mhn PR & Internet Marketing, please contact James at jamesh@marketinghelpnet.com or call: 630-233-8336.
About mhn PR & Internet Marketing:
http://www.marketinghelpnet.com
mhn PR & Internet Marketing is an Elgin based integrated marketing agency that works with business and associations in Chicago and nationwide. Since 2005, the company has successfully executed integrated marketing campaigns for a variety of clients ranging from local organizations and political candidates, to mid-sized businesses and international consumer product manufacturers. Our agency provides a variety of marketing services, including: Public Relations, Website Design, Social Media, and Search Engine Marketing.
About Entertaining Games:
http://www.entertaininggames.com
Entertaining Games was founded in 2000 by Pierre Maloka who has produced hundreds of games for platforms including custom coin-op hardware to modern consoles and mobile devices such as iPhone and Windows Mobile. Before starting Entertaining Games, Pierre was instrumental in a variety of games going all the way back to arcade games by Williams in the early 1980’s. Entertaining Games is based in West Dundee, in the North West Chicago Suburbs.
About Pixel Live:
http://www.pixellive.net
Pixel Live was founded in 1998 by Jan Halfar and has an impressive resume of more than 50 projects they have produced art for, including PC-based First Person Shooters and Adventure games. Pixel Live has also worked with a variety of mobile game platforms, including the Nintendo DS, Java, Brew, Symbian, PalmOS, Windows Mobile, and in 2008 was the first Czech developer to produce a game for the iPhone.
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March 26, 2009
I, as many business owners have a list of contacts that I occasionally send emails out to about my business, maybe something unique and interesting that we are taking part of such as our participation in Bike the Drive / Tour de Cure. These people I email I try to respect as much as possible, to cherish the fact that they are willing to read what I send them, and generally not spam them or clog up their inboxes.
Today I received an email from a photographer who is part of the Bartlett Chamber (not going to out you totally – THIS TIME!). The email simply said “How’s your portfolio?” and there was no text in the body and it was CC’d to dozens of other people instead of BCC’d or individually sent via mail merge or some other tool.
Even worse as you can tell from the image above, was that he attached 6 attachments to this spam – one was 10 megs, another was 1 meg. The rest were much smaller.
Five Tips for Email Marketing to Friends and Associates
- Keep things brief
- Use a descriptive title that tells your recipient what the purpose of the email is
- Don’t send attachments unless you absolutely must. Send them a link to your website instead
- Don’t CC people, send it as BCC or use a program like Constant Contact or phplist (your web host can probably help you set it up)
- Always include your contact info – yes, they obviously have your email, but include a phone number, website link etc. as well.
Mistakes happen, but this person is not the only one that has done this to me and his fellow business associates in the past few weeks.
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March 24, 2009
As web users become more and more sophisticated and categories become more competitive the concept of “long tail” search marketing becomes more and more important.
Today, Google released two new updates that will make search marketing even more important and will hopefully lead to less keyword spam and more natural language websites that can still rank very well.
Contextual Search
Since search engines are just machines they are usually limited to relatively simple queries. Unfortunately this has lead to (myself included) website copy where you focus on a single keyword said multiple ways in multiple places. With this new update, Google will be looking more at context and will be able to recognize related keywords to help give better pages a better chance to rank for a specific query.
Longer Descriptions for Longer Searches
The standard 2 line description will still be displayed, for the majority of searches for instance “Public Relations in Elgin” but for “Public Relations Agency for Small Business in Elgin” it can now return longer descriptions that it believes will be relevant to your long tail queries.
What does this mean for SEO?
SEO firms like mine should take these two innovations seriously, these are great opportunities to use our skills positively and act more as artists and not programmers.
For instance, as you can see from this screen shot – PR and Public Relations, Business and Businesses are both considered to be related words now. This should lead to a dramatically improved use of vocabulary instead of relying on saying “public relations agency” 15 times in your text to get the specific keyword density above a certain number.
It also should lead to better pages with more contextually related content to rank better and also be clicked on more than pages with limited content that have over optimized for a specific keyword phrase.
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March 11, 2009
Earlier today we were honored as Small Business of the Year as part of the Elgin Area Chamber’s annual Awards Luncheon.
Heather and I are very excited!
We have more photos available on our Facebook Page.
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