Smart Business Marketing

A4VB Hosts eBay Training on 2/2 at 4pm, EDT

Sharon — Wed, 18 Jan 2012 22:47:17 +0000

Have you heard the news? The Alliance for Virtual Businesses (A4VB) had its 1st ever “Break It Down Mini-Series” event the first part of December. And was it ever a hit! Attendance was huge and those present went away with many new tips on how to work with and how to use WordPress. As a [...]

Produce the Results you Promise!

Sharon — Tue, 01 Mar 2011 15:40:32 +0000

I recently read an article by Robert Middleton entitled “Prove You Are the Solution”, and it struck a cord with me because many Virtual Assistants (and other virtual professionals) proclaim they are the solution to a client’s problem or promise to produce certain results, but never get the opportunity because they haven’t convinced the potential [...]

How do you promote your business locally?

Sharon — Thu, 20 Jan 2011 17:12:44 +0000

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What is your intangible “value-add”?

Sharon — Mon, 26 Jul 2010 13:00:19 +0000

I am often asked, “how do you retain loyal clients?” While this seems a simple question, it isn’t! The immediate, traditional responses that comes to mind include showcasing your expertise, and provide quality products, and superior customer service. However, an often overlooked factor impacting customer loyalty is the “value-add”. What is value-add? Value-add is often [...]

Is This an Issue of Ethics or a New Trend?

Sharon — Sun, 27 Jun 2010 19:58:03 +0000

Ethical behavior, as defined by in the Free Dictionary is “action taken in accordance with principles of conduct that are considered correct, and conforming to accepted standards of social or professional behavior”. Today, I received a request for quote from a potential client. She wrote: “I need someone to pass a typing test that can [...]

Is the Economy Affecting the VA Industry?

Sharon — Sat, 05 Jun 2010 15:08:47 +0000

During the months of April and May, I conducted a blog hopping and podcast tour to promote the recently concluded Online International Virtual Assistants Convention (OIVAC). I was asked several thought-provoking questions during the tour and I’ve chosen to share a few here on the Smart Business Marketing Blog. Today’s question was asked by Tawnya [...]

5 Article Writing Tips that Build Brand, and Increase Traffic, Leads and Profits

Sharon — Tue, 09 Mar 2010 13:00:04 +0000

A popular, proven strategy that builds brand identity, increases recognition as an expert amongst peers, and helps label you as an influential source in your target market is article writing. However, if you are unsure of the topics that would resonate with your potential customers, or are unaware of resources to help develop an article [...]

Top 7 Reasons to Beat the Cluttered Desk Syndrome and Stay Focused, Stress Free and Productive – Part 2

Sharon — Wed, 13 Jan 2010 13:00:22 +0000

In Part 1 of Top 7 Reasons to Beat the Cluttered Desk, we provided 3 reasons to declutter your desk. Below are 4 additional reasons to maintain a clear workspace: keep focused, reduce stress and remain productive. 4. Calming effect Sometimes, when you are preoccupied with your surroundings (whether it’s a home office, a brick-and- [...]

Top 7 Reasons to Beat the Cluttered Desk Syndrome and Stay Focused, Stress Free and Productive

Sharon — Mon, 11 Jan 2010 13:00:12 +0000

You don’t have to look around the Internet too hard or in many magazines to find numerous articles and blogs about “the benefits of having a clean desk” or “how to organize and clean up the ‘cluttered mess!’” With which, even Albert Einstein took issue when he said, “If a Cluttered Desk is a Sign [...]

Have You Created Your Marketing Calendar? Part 2

Sharon — Wed, 06 Jan 2010 13:00:04 +0000

Creating a yearlong marketing calendar is an essential tool for business success.