Braggadocio Blog

Social Networks: Where Agencies & Journalists Unite

2009-06-11T17:25:00.000-07:00

I just finished reading an article over at MediaShift on how "Journalists Should Customize Social Networks to Maximize Experience." As someone who frequently interfaces with journalists, or shall I say "attemps to," the one thing that all PR pros struggle with is determining WHO to pitch to. I 100% understand the nuisance of having to filter through numerous irrelevant press releases and news tips a day sent to your Inbox, but if journalists were forced to spend less time acting as gatekeepers and perhaps spent more time on social networks, then maybe....just maybe.... the agencies and the journalists could develop a mutually beneficial relationship. "What!? Could it be possible?"

Going back to my original statement about determining who to pitch to in the media: the real challenge is learning what the journalist actually covers and/or is interested in. Surely some journalists write about topics they have no interest in, but naturally they'll be more inclined to pick up or even pass on a story of real interest. This is where social networks can really come in handy. Ideally, social networks would serve as a playing field of sorts where the press and the agencies could actually communicate with each other rather than have the agencies bombard journalists with their press releases. Ultimately, the idea would be for journalists to engage in real conversations with us by utilizing their social networks.

This article has some interesting insights on how to utilize social networks to your benefit. I look forward to meeting you on the battlefield.

The Death of Media Relations

2009-06-04T12:54:00.000-07:00

Not to sound all melodramatic with the title, but let's face it: PR, or more specifically, "Media Relations," is slowly dying out. That isn't to say the entire industry is going to crash, but that it's evolving into something else. That something else is "Customer Relations" in junction with the rise of Social Media. Don't believe me? Continue reading below for an article on "The Next 50 Years of Public Relations" by "PRsquared" as proof:
When people talk about the “Death of Public Relations,” it doesn’t bother me at all. I know what they are talking about. They are talking about the death of MEDIA RELATIONS.

That’s what PR’s been all about for the past 50-odd years. After all, during that era, the only way to reach the masses in a reliable way was through mass media.

Now that that’s changing, our approach can change. PUBLIC RELATIONS can fulfill its mandate to improve RELATIONS with the PUBLIC.

Media Relations will still have a role. PR will not be subsumed by Customer Service. PR has a role as an overlay; a facilitator; we serve as both a counselor and tactician across these areas.

The next 50 years will be better than the last 50 years.

U2, Eminem, ABC, Selena Gomez...Who Could Ask For Anything More?

2009-05-28T12:53:00.000-07:00

Newsflash.....

FOR IMMEDIATE RELEASE:

Mutiny Pictures 2nd Quarter Round-up: U2, Eminem, ABC, Selena Gomez, And Drew Seeley

Los Angeles-based Mutiny Pictures reports busy winter and spring with key accounts including Interscope Records, ABC, and Razor & Tie Records’ Selena Gomez and Drew Seeley

Los Angeles, CA (May 2009)- Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise.

Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the band’s first album in five years. “3 Nights Live” featured a three day, whirlwind tour from Los Angeles, Chicago and Boston where the band mingled with fans and the media in a Q&A session hosted by Shirley Manson. The Boston stop culminated with an intimate, live performance featuring songs from U2’s new record “No Line On The Horizon.”

In addition to U2, Kenny Stoff was reunited with Interscope Records’ artist Eminem to create a 30 minute program of original content for the making of his new video. “We Made This” is the lead single from his latest LP, Relapse, and is currently appearing on MTV and M2. Stoff and Eminem previously collaborated on the MTV hit “Making the Ass” which featured the puppetry of Crank Yankers and performances by Sarah Silverman and Jimmy Kimmel.

“We know we can rely on Kenny Stoff and the Mutiny Pictures team for great creative with quick post production turnarounds,” remarked Michelle An of Interscope Records. “We trust them with our most prominent artists and they continue to impress.”

Stoff also directed the music video “New Classic” for Razor & Tie Records’ Selena Gomez and Drew Seeley. The track is from the soundtrack of Disney’s “Another Cinderella Story” and has, to date, attracted over 500,000 views on YouTube.

Company directors Stephen Brown and Erin Brown also teamed up to direct the music video for The Strange Familiar and their song “Courage Is.” The music of The Strange Familiar is currently being featured on the ABC show “Secret Life of An American Teenager.” The music video takes a subtle, heartfelt and credible approach to teen pregnancy and the adversity of life.
Added Pierce: “Its exciting to work with such a wonderful group of artists and I’m extremely proud of the work Kenny Stoff, Erin Brown and Stephen Brown have created. I am looking forward to the second half of 2009 and continuing to push the limits of traditional and new media.”

About Mutiny Pictures
Mutiny Pictures is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Client accounts include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group, T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.

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SenditCertified Launches Health IT Initiative, Security On The Cloud

2009-05-28T12:50:00.001-07:00

Newsflash.....

FOR IMMEDIATE RELEASE:

SenditCertified Launches Health IT Initiative To Power Secure Email “On The Cloud”

U.S.-based SenditCertified launches a division specifically geared toward Health IT as consumers, government, and the healthcare industry look for cost-effective alternatives to sensitive information exchange

Charlotte, North Carolina (May 2009) – SenditCertified (http://www.senditcertified.com/), developer of the patent-pending ePackage™, has announced the launch of a division geared toward solving the ubiquitous Health IT problem. Healthcare providers, employers, insurers, including the government and its stakeholders, are currently spending millions to update archaic systems, streamline processes, and ensure compliance with industry regulations.

With SenditCertified’s ePackage™, a “security on the cloud” solution, medical stakeholders and patients are ensured that sensitive information is exchanged via a secure, web-based, private global network in a matter of minutes, while remaining in compliance with key government mandates such as HIPPA. Medical test results, medical health records, and other confidential information sent via SenditCertified travel from Sender to Receiver without bouncing around on unsecure networks where information is vulnerable to hackers and identity thieves.

“With the growing popularity of industry segments like Medical Tourism, and the general need for information exchange via a secure method, we saw an opportunity to introduce the SenditCertified technology to the healthcare industry,” remarked SenditCertified CEO Dr. Steve McAdams, who is also a medical professional.

The company, foreseeing a jump in Medical Tourism as the cost of healthcare continues to increase, has also engaged healthcare expert Gabriel Varga who will serve to navigate the growing market segment and facilitate division expansion into other medical industry sectors.

Added Varga: “The SenditCertified technology could not have come at a better time for the healthcare industry, specifically the Medical Tourism industry. As someone who has been working in global healthcare for several years, I am amazed at the potential for a company like SenditCertified to provide a streamlined solution for powering all communication between medical professionals, insurers, patients, and other stakeholders who have a vested interest in secure information exchange.”

About SenditCertified
SenditCertified (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/Content.IE5/AppData/Local/Temp/www.SenditCertified.com) was founded in 2006 by a group of top-industry IT professionals whose vast experience in researching and developing ground-breaking biometric technologies led to the creation of the patent-pending ePackage™. SenditCertified technology solutions are specifically catered to each market segment, and the company currently serves the Government, Security Services, Healthcare, Medical Tourism, International Business Consulting, and Financial Services industries.

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Using Twitter to Grow Your Business

2009-05-27T21:42:00.000-07:00

BusinessWeek recently published an interesting article on how Twitter can be used to "Build Businesses Tweet by Tweet." It does a great job of communicating this actually and I just couldn't wait to share it with you. If your business isn't on Twitter, then you're truly missing out. Heck, even if you don't have an account you should be using it's real time search tool to monitor what people are saying about you. Continue reading below for the full article on how to utilize Twitter to your company's benefit and then tweet away!

Here's what happened when Chris Savage, the chief executive of Wistia.com, searched for the phrase "private video sharing" on Twitter, a social networking site. One post he found read, "A teacher requested a private 'video sharing' Web site so that specialists can observe student behavior—can anyone refer one?"

That got Savage's attention. He e-mailed back: "Still looking for a private video sharing site?"

Minutes later came the reply: "YES! It's the first request for one—thought I'd hit up my tweets before [I] go digging."

Savage: "Cool. You may want to check out Wistia.com. Full disclosure, I'm the CEO; -)"

While this exchange may seem a bit cryptic, Savage is one of a growing number of business owners to whom it makes an awful lot of sense. Savage frequently trolls Twitter looking for sales leads for his five-person, $1 million company, which makes software that facilitates video sharing through a private network. Although Savage has been using Twitter for only a year, it's already helped him find 12 new clients for his Lexington (Mass.) company. "This is a no-cost way of marketing," he says. Because Twitter provides a public forum, each post becomes a form of promotion as other users follow Savage's posts. "You are building a reputation; people can go back and look at your Web site and the quality of your content, and you are becoming part of the community," Savage says. Other business owners are using Twitter for market research and to keep an eye on customer service issues.

BREVITY'S BRAWN

Twitter distinguishes itself from MySpace (NWS) and Facebook by relying less on picture-laden profiles and more on posts of fewer than 140 characters, referred to as "tweets" or "microblogs." Twitter's simplicity is paired with a powerful search function that allows users to mine others' updates in real time for useful nuggets. "Twitter lets you stay on top of what is happening within your client base," says Chip Lambert, owner of Network2Networth, a business development consultancy in Phoenix. "You can look at conversations and reposition yourself, your products, and your services in a way that appeals to the market you are reaching out to."

An estimated 5 million people use Twitter, according to Cambridge-based Forrester Research. Twitter co-founder Biz Stone says businesses "that are not quite big enough to make an impact on the Web, or to spend resources there," have been some of the earliest users of the site. He says some San Francisco-based coffee shops and bakeries have sent tweets to tell their customers about specials or products they may be out of that day. One Los Angeles taco truck uses Twitter to tell customers where it will be that day. "Businesses use this as a hybrid between marketing and customer service," says Stone. "They use the Twitter Search to track mentions of their products and services and as a way to begin a conversation."

Like any online forum, Twitter may not be for everyone. Its immediacy and conversational nature make it a boon to those whose products and services may take a bit more explaining or back-and-forth. And it can be a time suck. "One of the major drawbacks is that [Twitter] is very addictive," says Savage, who has 800 followers and in turn follows just as many. He uses a popular add-on called Tweet Deck, which lets members organize messages by category.

GETTING STARTED

Joining Twitter is easy and free. You create a user name and password, then log onto the site. (You can also sign up to have tweets delivered to your mobile phone.) Once inside, there's a big box at the top labeled "What are you doing?" While you could start by typing something as mundane as "I am drinking my coffee and checking out Twitter," you'll see tabs on the right that say "following," "followers," and "updates," enabling you to follow others whose posts you find interesting. Once you've been posting for a while, people follow you too. A certain viral element takes over, and soon you may wind up in the middle of a Twitter community with common interests.

You'll also find thousands of irrelevant posts. "It is easy to get lost and sidetracked," says Lambert, who suggests entrepreneurs think strategically about how they might use Twitter. A mortgage broker, for example, could follow discussions people are having about new tax credits, learn what advice they're getting and which sites they're linking to, and then compose a suitable message to address them.

The viral component of Twitter has helped Andra Watkins, founder of Positus, a consulting firm based in Charleston, S.C. She joined Twitter about six months ago, and at first found it a bit daunting. "I did not grow up using these tools and it has taken me time to develop the voice and approach," she says. Still, she has built a following of 600 Twitterers—friends, colleagues, bloggers, and potential customers. She in turn follows about 600 other people, including a group from her home state of South Carolina—85% of whom she figures could help bring in business. She also follows influential bloggers and those with large Twitter followings, in hopes of establishing a dialogue with them, and keeps tabs on her competitors. Watkins sometimes sends out tweets that have nothing to do with her business, such as a few complaining about exercise. "It makes me more approachable," Watkins says. In the past six months, she's found 10 new paying clients through Twitter.

Other business owners, like Michael Coffey, chief executive of BlueCotton in Bowling Green, Ky., are using Twitter to enhance customer service. The 25-employee, $4 million company lets customers design their own shirts online. For the past two months, two of Coffey's factory workers have used iPhones to snap pictures of completed shirts, and then to send photo tweets to customers right before shipping. "Customers have some anxiety when they purchase shirts online," Coffey says. The tweets help alleviate those concerns—and have won new customers who spot the designs on Twitter. "Having people follow BlueCotton is a feather in our cap," Coffey says. "It helps create real fans of the company."

Monitoring Your Social Networks

2009-05-21T20:18:00.000-07:00

Social media has become a beast. The number of social networks available is unimaginable and trying to be monitor all of them is almost impossible. Luckily, there are several free (& some paid) web applications and tools that allow you to actually filter through all the noise and hear just what is being said about YOU. And trust me, you want to know. I mean, how cool is it that you can have almost instant feedback on your latest product, ad campaign, etc? It's absolutely crazy how so many people are neglecting this!

If you're ahead of the curve though and want to find out what tools are available to help you really listen to your customers, then click here for a list created by Clay McDaniel of Spring Creek Group for MarketingProfs.com.

Millionares And Microfinance: Cal Net Technology Group Teams Up With Liesel Pritzker

2009-05-19T19:18:00.000-07:00

Newsflash....

FOR IMMEDIATE RELEASE:

Cal Net Technology Group CEO Joins YAO’s Liesel Pritzker To Fight Poverty Through Microfinance

Zack Schuler, Founder & CEO of IT consulting firm Cal Net Technology Group, will join YAO Chair Liesel Pritzker to raise funds for capitalizing a bank in Tanzania.

Los Angeles, CA (April 2009) – Cal Net Technology Group (www.CalNetTech.com) has announced that Founder & CEO Zack Schuler will serve on the board with Young Ambassadors For Opportunity (YAO) Chair Liesel Pritzker to raise awareness for the organization in order to increase the involvement of young, visionary entrepreneurs.

YAO, an initiative of Opportunity International, is geared towards engaging young visionaries through its educational programs, fundraising efforts, and networking events, all of which serve to raise awareness and funds for YAO’s initial project of capitalizing a bank in Tanzania.

“I’ve been approached by hundreds of organizations asking for donations, company gift matching programs, and my personal time, but YAO was a standout because of its empowering, business-like approach to the poverty epidemic,” remarked Schuler.

Added Pritzker: “For YAO to be successful, we depend on individuals who have both the business savvy and passion for meeting our ultimate objective: to eradicate poverty. With Zack’s large network of clients and personal contacts throughout Southern California and the U.S., I know that YAO’s name and mission will soon be top of mind among young entrepreneurs, businesses, and other potential partners.”

In addition to Cal Net Technology Group’s official endorsement of YAO, the relationship will serve to accomplish three specific goals:

Recruit new ambassadors for YAO
Raise funds to capitalize International bank in Tanzania
Educate Cal Net’s employees about YAO

About Cal Net Technology Group
Founded in 1995, Cal Net Technology Group provides Southern California’s businesses with technology solutions expertise ranging from outsourced I.T. services to ongoing support and consultation. Their signature service, TECManage, is designed to provide a cost-effective option for companies who need the services of full-time I.T personnel.

About Young Ambassadors For Opportunity (YAO)
Young Ambassadors For Opportunity (YAO) is committed to strengthening impoverished communities through the power of microfinance and the work of Opportunity International. The organization is comprised of a visionary, new generation of globally minded young people -- emerging leaders who are joining forces to eradicate poverty around the world.

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Twitter Twitter Bo Bitter, Fa-nana nana Fo Fitter, Twitter....

2009-05-12T07:46:00.000-07:00

If you read any sort of reputable news source these days, you're guaranteed to read about two things over and over and over...and possibly over: the fact that death is imminent vis-a-vis the swine flu, and that Twitter is the hottest thing since, well, Google. Maybe if you're living on a farm in Kansas, doing real work, then you will care less. But for someone who has to be enamored with all things social media, I do care. I care a lot.

Found this article on Businessweek.com via Media Bistro via PRNewser about Twittering CEOS. Weird, I didn't find out about it on Twitter. Hmm?

My favorite part from the article, and the best thing I've read all week:

"It's important for companies to understand all aspects of social media to successfully innovate in this space. Social media risks becoming an end in itself when people are constantly broadcasting themselves online in search of affirmation. If users spend more time announcing what they're doing than actually doing it, social media could, paradoxically, end up making people less sociable."

I'm truly looking forward to my unsocialble life and my impending death from swine flu. When will it all go away?

Optimizing Your Press Release

2009-05-07T21:02:00.000-07:00

Earlier today I attended a webinar presented by my favorite resources for all things Social Media and PR related: MarketWire & PRESSfeed. Titled "Learn the Secrets of Optimized Press Releases," the hosts presented 3 types of releases (traditional, optimized & social media press releases) in addition to the 11 steps towards creating an optimized press release.

In "NM" (new media) language, an "optimized press release" is one that is specifically for an online audience. Whereas traditional press releases are targeted towards traditional media, optimized releases allow you to speak directly to your target audience. In other words, there are no gatekeepers (i.e. editors) who decide whether or not your release is newsworthy and worthy of distribution. You can do it all yourself with Web 2.0. The following are the 11 steps towards creating an optimized press release:

1. Determine what the release is going to be about. Gather data and information and look it over to determine what the most obvious keywords are.

2. If possible, find a current and major news item or stat that can be used in the lead of the press release, but is still relevant. This well increase Search Engine Optimization (SEO). You can use Yahoo! News or Google News Timeline.

3. Conduct some keyword research using Google AdWords free Keyword Tool.

4. Once you've finalized which keywords are best, make a search term grid. The grid will have three columns labeled as follows:

Search Term: This is the actual keyword or phrase that you will be using.
Searches/Month: Truth be told, the webinar didn't do a great job of explaining how one gets this number. My best guess is through Google AdWords because this is definitely not a number Google displays in a search.
Google Competition: This is basically the number of results that come up when you enter the word or phrase, which can be found to the right in the blue highlighted bar towards the top.

Once you have all this information, you can then compare the competition to the actual searches. Ultimately you want keywords that are low in competition but high in searches.

5. Write the headline using keywords as close to the beginning of the headline as possible. Keep in mind that Google will only register 65 characters (including spaces).

6. Write the first paragraph using the main keyword. Be sure to put a link at the end of the first paragraph rather than the beginning because you don't want to lose your audience. You can embed the link using anchor text, which is a keyword or phrase that is related to the link.

7. Write the body of the release making sure to use keywords throughout the body for SEO. However, these keywords or phrases should make up no more than 2-4% of the entire text.

8. Post the press release to your own company website in a Media or Press Room.

9. Syndicate using RSS. This makes it easier for Google & other sites to pull content.

10. Distribute on free wire services such as MarketWire, which will allow the release to show up on Yahoo! News or Google News.

11. Track your results. A lot of newswire services, including MarketWire, will provide you with statistics and results You can even run a search of your press release title to see if and where it's picked up.

Click here for additional information on PR 2.0.

Now go ... get your release on!!!

SenditCertified Technology Goes Global

2009-05-07T09:38:00.000-07:00

Newsflash.....

FOR IMMEDIATE RELEASE:

SenditCertified Technology Will Power All Global Secure Email Communications for HelpByte

U.S.-Based SenditCertified Has Announced a Partnership With New Zealand-Based HelpByte That Will Offer Clients Secure Email Transmission Over a Private Global Network Across Three Continents

CHARLOTTE, NC--(Marketwire - May 7, 2009) - SenditCertified (http://www.senditcertified.com/), developer of the patent-pending ePackage, has announced a partnership with HelpByte (http://www.helpbyte.com/) that will offer the New Zealand-based company a secure technology platform to power all communications for their global client roster.

HelpByte, a subsidiary of Corporate Strategies Limited, consults with managers worldwide as they position their businesses in a global economy. With assignments across three continents, HelpByte was in need of a secure form of communicating with their clients. With SenditCertified's flexibility and industry-specific capabilities, HelpByte clients can now feel confident that confidential information remains 100% secure as it travels through cyberspace.

"For over six months we looked at many different web-based security systems and none of them were completely integrated in terms of security, simplicity, and synchronicity, until we discovered the SenditCertified model," remarked Barry O'Conner, Managing Director of HelpByte. "Above all, we trust the methodology that SenditCertified has employed in establishing its encrypted, private, web pathway. We are assured that when communicating to clients across oceans and borders that the messages will only be seen by the intended executives."

HelpByte will use the SenditCertified technology platform to communicate messages, in both text and audio formats, to clients from several industries including: transportation, manufacturing, media, banking, retail, heathcare, and telecommunications.

About SenditCertified
SenditCertified (http://www.senditcertified.com/) was founded in 2006 by a group of top-industry IT professionals whose vast experience in researching and developing ground-breaking biometric technologies led to the creation of the patent-pending ePackage™. SenditCertified technology solutions are specifically catered to each market segment, and the company currently serves the Government, Security Services, Healthcare, Medical Tourism, International Business Consulting, and Financial Services industries.

Shift Happens, Web 3.0 Is Here To Stay....

2009-05-01T06:54:00.000-07:00

Today I was fortunate enough to open one of the 20 "spammish" emails I get in my inbox every morning...once in a while the headline is compelling enough that I'll actually take the time to open it.

So, if you're an agency and you think social media still isn't important, perhaps this will shed some light. And if you're a client who doesn't give props to your agency for implementing social media marketing and public relations tactics then shame on you...wake up...traditional media is dying so jump on the wagon, or watch you brand die a slow, painful death.

CLICK HERE to watch "Shift Happens." Welcome to Web 3.0.

Cal Net Technology Group Receives Microsoft Award....

2009-04-30T08:04:00.000-07:00

Newsflash....

Cal Net Technology Group Receives Microsoft Award

Article Summary:

Cal Net Technology Group Awarded Microsoft's Southern California Marketing Excellence Award — Cal Net Technology Group (www.CalNetTech.com), a Southern California-based I.T. consulting and computer support services company, has been awarded Microsoft's Southern California Marketing Excellence Award for their involvement in an exclusive technology roundtable session.

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Reaching Your Target Audience Through Video

2009-04-23T15:32:00.000-07:00

Let's start off with a few facts from the Cynopsis Digital Newsletter:

The number of American users frequenting online video destinations has climbed 339% since 2003
Time spent on video sites has shot up almost 2,000 percent over the same period
In the last year alone, unique viewers of online video grew 10%, the number of streams grew 41%, streams per user grew 27% and total minutes engaged with online video grew 71%
In the last year alone, time spent on social networking sites has surged 73%
In February, social network usage exceeded Web-based e-mail usage for the first time

If you're thinking to yourself, "So what? What does this have to do with me?," then you're missing the point. There is a humongous elephant in your office and you're ignoring it! The truth is, video has become one of the best, if not the best, tool to reach your buyers online. Despite the facts, however, many companies are only just beginning to dabble in creating videos. It takes time, and maybe some funding or convincing in order to do, but it can be done. The following are a few methods in reaching your target audience directly through video:

Posting to Video Sharing Sites: YouTube is a smash hit and can make literally anyone famous. The video doesn't have to be of great quality; you can even shoot it with your phone. All you have to do is upload it to your account and then you can begin embedding it into your blog and sharing the link with other people. Be sure to tag the video with various keywords, that way random visitors to YouTube can stumble upon your video. You might even go viral!

Vlogging: Video logs are quickly becoming more and more popular. This sometimes starts by creating an account on YouTube or Vimeo (or both) and then embedding the videos into your blog posts. The advantage with vlogs is that you can add accompanying text in the post, which will also help with Search Engine Optimization (SEO).

Vodcasting: Similar to a podcast, but with actual video not just audio. Vodcasts are typically done in a series or have a common theme and are released through either iTunes or can be subscribed to via RSS. You can do a how-to series or something fun, such as an "Around the Office" series.

Hold a Contest: You can always ask your customers to create videos for you by holding some sort of contest. Winners get a prize and you get to showcase the videos they made for you on your site. These have an increased chance of going viral because they're made by the average person rather than by the business itself.

Good luck and be creative! You'll be surprised how much fun you have with these.

New Media Public Relations

2009-04-16T19:16:00.000-07:00

New media hasn't simply changed the rules of marketing, but also of communications or public relations. Companies and businesses alike have always scrambled to buy not only their customers attention, but the media's attention as well. Well folks, things have changed. You don't need to buy anyone's attention anymore. And you definitely don't need to hold off on writing any press releases until something "news worthy" happens. You can spin practically anything into news. The following are a few things you should keep in mind when engaging in new media communications:

Bloggers Are Part of the Media

In fact, a lot of people trust bloggers more than they do traditional media outlets (i.e. newspaper, broadcast news). They do have a major influence. Therefore, it's just as important to pitch your press releases to these people as it is to actual publications.

Consumers Read Press Releases Too

By distributing your press releases through the web via various distribution services (i.e. PitchEngine, IdeaMarketers) or posting it on your company blog, your allowing for potentially anyone to pick up your article and post it on their blog or site. Therefore, you want to ensure that your press releases are written in a language that anyone, even the average consumer, can understand. You may also want to create a "Press Room" or "Media Room" and post your press release there, so that anyone interested in learning more about your company can do so.

Press Releases Are Great for Search Engine Optimization (SEO)

For those who don't know, SEO is just a fancy term for actually ranking on the first page of search engines. Press releases are one way of accomplishing this. Again, by distributing your article, posting it in your blog and/or "Press Room," you're planting seeds throughout the web that can then be picked up by search engines. The key is in writing press releases replete with keyword-rich copy. This doesn't mean repeating the same word every opportunity you get. But take a moment each time you're about to write a press release and consider what are the key phrases or words that are relevant to the release or your product/service that people might search for. Then strategically place them throughout the release in a way that makes sense and flows.

As important as it is to reach the media, the web and various social media platforms have now made it significantly easier to reach your buyers directly. This isn't to say that we no longer need the media, but that our methods in reaching people in general need to evolve.

Mutiny Pictures And Video Army Change The Direct Response Industry...For The Better!

2009-04-15T13:14:00.001-07:00

Newsflash.....

FOR IMMEDIATE RELEASE:

Mutiny Pictures And Video Army Form Alliance To Take Direct Response Marketing Online

Mutiny Pictures and Video Army will offer clients a cost-effective approach to national Direct Response marketing campaigns through high-end content released and distributed online

Los Angeles, CA (April 2009)- Mutiny Pictures (www.MutinyPictures.net), a Los Angeles-based film company specializing in online branded entertainment and webisode production, has announced an exclusive partnership with Video Army (www.VideoArmy.tv). Formed specifically for the Direct Response Industry, the relationship allows clients to produce cost effective, high-end content which is then distributed across the internet for top placement on search engines and social networking sites.

“With this partnership, clients will be able to infiltrate top rankings on search engines like Google, Yahoo!, Alta Vista, and Ask.com, as well as engage online communities on social networking sites such as You Tube, Facebook, MySpace, and Twitter,” remarked Michael Pierce, CEO of Mutiny Pictures. “Additionally, it gives our clients an opportunity to create short form Direct Response spots specifically for traditional TV shows being exhibited online.”

“In the new buying environment, a great majority of consumers are finding and purchasing products online. As consumers shift buying behavior, it is absolutely necessary that brands be visible online through mediums such as video, podcasts, and other forms of new media,” added Erik Craighead, Founder of Video Army.

Over the next several months, Mutiny Pictures and Video Army will launch campaigns for companies from the medical industry (Promescent) to the fitness industry (Kettlebell Revolution).

About Mutiny Pictures
Mutiny Pictures (www.MutinyPictures.net) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Clients include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group. Giant Steps, the company’s strategic partner visual effects arm which specializes in 2D & 3D work, has served clients including T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.

About Video Army
Video Army LLC (www.VideoArmy.tv) specializes in video-focused strategic internet marketing services, establishing, optimizing and managing client’s online communities to strengthen the consumer-brand relationships. Clients include Gatorade, Hollywood Tans, Christie’s Great Estates, Audiolife and Livity International.

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Generating Buzz Using Web 2.0 and New Media

2009-04-14T12:48:00.000-07:00

Let's face it: the rules have changed. The ball is no longer in your court. The consumer is in charge and it is your job to attract their attention. In other words, get the ball back in your court! But just how does one grab their audience's attention? The answer is: by generating buzz. This means getting your consumers to actually talk about you and spread your message/product/service via Word of Mouth (WOM).

WOM is the best thing that can happen to your business or company, but it has to happen almost naturally. Don't expect to pay a couple of people to go out into forums or social networks and talk about you. You will be surprised how quickly inauthentic WOM is identified and that is the last thing you want associated with your brand.

With the rise of social media and various web 2.o applications, it has become increasingly easier to spread ideas WOM and generate buzz--potentially going "viral." The following are 3 simple and popular methods of getting people to start talking about you in a positive way:

1. Create a Blog

Essentially, a corporate blog is a means for you to establish yourself as a thought leader--someone who actually understands the industry and what the consumer wants. It is not a tool for you to brag about your product/service, but as a way of developing relationships with your audience and getting them to trust you and talk about you. Click here for an example of a corporate blog.

2. Create a Video or Webinar

This is becoming an increasingly popular method with the rise of such online video platforms as YouTube. A webinar that is filled with great tips and information is a great way to generate buzz. If people like your ideas then they will share your video, which will be associated with your brand and can potentially lead to sales or lifelong customers. The same can be said about videos, except they can be slightly trickier. The trick is to actually remain authentic, while creating a video that is in line with your message but doesn't come off as an advertisement or commercial. Click here for examples of a few marketing webinars.

3. Create a Free E-Book

People love getting free things; even if it's a simple PDF file filled with valuable information. It means they don't have to go to the bookstore and pay up to $20 or more for a book. Plus, people expect free information on the Internet. This means not even asking them for an email address. Just give them what they want with a few clicks. In doing so, you are sending the message that your company isn't simply out to milk your customers for what they're worth, but actually care about providing them with useful resources--and free ones at that! Click here for an example of an e-book.

All 3 of these are built on one simple idea: building trust by providing free information. However, the most important criteria in anything you do aimed towards generating buzz is authenticity.

Project Runway Alum Vincent Libretti Will Launch Webisode Series....

2009-04-01T07:10:00.001-07:00

Newsflash....

FOR IMMEDIATE RELEASE:

Mutiny Pictures and Fashion Designer Vincent Libretti Go Off-Runway with Branded Content Webisode Series

Los Angeles-based film company Mutiny Pictures will partner with fashion designer and Project Runway alum Vincent Libretti for groundbreaking branded entertainment series

Los Angeles, CA (April 2009)- Mutiny Pictures (http://www.mutinypictures.net/), a Los Angeles-based film company specializing in online branded entertainment and webisode production, has announced a partnership with Project Runway alum Vincent Libretti. The partnership places Libretti front and center giving him creative input and freedom on the content while Mutiny Pictures focuses on production and sponsorship opportunities with major brands.

“This project (working title “Project Vincent”) represents the perfect branded entertainment opportunity in a credible, new media style” remarked Michael Pierce, CEO & Founder of Mutiny Pictures. “Fashionistas and fans across the globe know the Vincent Libretti name, but not necessarily the full scope of his personality, passion points and ultimately what drives him. Project Vincent will showcase a variety of people and will include celebs as well as everyday people.”

Added Libretti: “The beauty of working with non-traditional mediums such as the internet is that it provides a more natural and less-contrived environment for branded entertainment. Audiences are going to see me, passionate and raw, without creative restrictions and connecting in a way that traditional broadcast TV doesn’t allow. I am looking forward to working with companies that share my passion for fashion and overall vision for the project.”

“Besides letting ‘Vincent be Vincent’ on the show, our distribution channels give brands the ability to place their product within Project Vincent as well as have ads exhibited in a traditional spot format that millions of people can view online,” note Pierce. Unlike a TIVO system, the spots can’t be skipped, which gives sponsors flexibility in how they want their product featured. Project Vincent is going to capitalize on the reach of the internet as a true advertising channel.”
The webisode series is set to begin filming early Summer 2009 with a Fall 2009 release date.
*Interviews with Vincent Libretti and Michael Pierce, Mutiny Pictures, available upon request.

About Mutiny Pictures
Mutiny Pictures (http://www.mutinypictures.net/) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Clients include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group. Giant Steps, the company’s strategic partner visual effects arm, specializes in 2D & 3D work has served clients including T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.

About Vincent Libretti
Exceptionally credited from his recent stint on Bravo's hit series Project Runway, Vincent Libretti is a designer set apart by charisma, apparent in each one of his innovative designs. Prior to Project Runway, Libretti worked with fashion icons such as Halston and Tracy Mills. Libretti has also been featured on The Oprah Winfrey Show, Good Morning America, VH1, MSN & EW and is featured in the upcoming Sasha Baron Cohen film “Bruno”.

Mary Jurek Gives Brides Another Reason To "Tie The Knot"

2009-03-19T07:16:00.000-07:00

Newsflash.....

FOR IMMEDIATE RELEASE:

Mary Jurek Design Redefines “Tying The Knot” For 2009 Wedding Season

Los Angeles-based Mary Jurek design announces stainless steel Helyx Collection designed with brides-to-be and wedding gift givers in mind

Los Angeles, CA (March 19, 2009)- Los Angeles-based tableware and luxury home décor company Mary Jurek Design, Inc. (www.MaryJurekDesignInc.com) announces the unique Helyx Collection just in time for the upcoming wedding season. Each modern design is sleek yet classic, and shares a common knot which signifies the idea of union.

All pieces from the collection are sentimental yet functional, and offer sparkling luxury at reasonable price points during a time when budgets are tight. Among the most popular wedding selections are the Helyx Chopsticks for the sushi loving couple, the Helyx Snack Set that dresses up any gathering, and the Helyx Wedding Set which can be used on that special day to cut and serve wedding cake.

“The Wedding Day is a wonderful, joyous occasion for everyone. It is a celebration of life for families and friends to witness the mutual commitment of two people uniting together in a future life,” remarked designer Mary Jurek. “I really wanted to exude that feeling of beauty and hope with my Helyx Collection.”

As with all designs created by Mary Jurek, the Helyx Collection is organic, hand-made and blessedly dishwasher-safe. The company uses only the highest quality stainless steel so the pieces can be enjoyed by many happy generations to come.

About Mary Jurek Design, Inc.

Mary Jurek Design, Inc. is a Los Angeles-based luxury goods company that creates and distributes fine tableware and home design products to retail stores throughout the United States. Founded in 1998 by award winning jewelry and watch artisan Mary Jurek, the company juxtaposes hand-hammered stainless steel with a soft, organic flare, creating an “old world meets modern day” style that appeals to luxury lifestyle enthusiasts everywhere.

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Learn How To Go Organic On A Budget....

2009-03-11T08:25:00.000-07:00

Newsflash....

FOR IMMEDIATE RELEASE:

Organics4u.me Educates Consumers on How To Go Organic On A Budget

Currently in public beta, user friendly website Organics4u.me gives budget conscious consumers from around the globe the inside scoop on living an organic lifestyle

Los Angeles, CA (March 2009) – Organics4u.me (http://www.organics4u.me/), a user friendly multi-media website founded by a group of entrepreneurs and marketing professionals based in Los Angeles, California (collectively known as Organix), will offer consumers something much needed during the economic downturn: a resource for making healthy choices without spending loads of cash.

The website, which boasts content ranging from research based articles and forums to daily polls and a fun, quirky blog (the GOOBlog), fills a much needed void in the realm of organic living through its laid-back, consumer friendly approach to a highly taboo topic.

“The idea for Organics4u.me arose from a need we identified in the market, as well as a topic that was interesting to the entire group,” remarked Michael Steffes, Organix co-founder and a professional website designer and blogger by trade. “This website is specifically geared towards people who think that living organically is synonymous with deep pockets and Hollywood celebs.”

“What people often fail to realize is that living organically generally means one thing: less consumption,” added Jennifer Belton, Organix co-founder and marketing professional. “As a consumer driven society we tend to overdo everything from eating to building to exercising. The key to healthy, organic living is the opposite of that mentality. It’s a complete paradigm shift, and we offer those insights with Organics4u.me.”

Currently in public beta, Organics4u.me (www.Organics4u.me) is set to officially launch in early summer 2009 with increased content including videos, how-to guides, expert interviews, and product reviews.

About Organics4u.me
Organics4u.me is a website that offers consumers ideas and insights for “How To Go Organic on a Budget (How To GOOB™).” The multi-media platform was created and developed with the budget conscious consumer in mind. The mission of the site is to provide relevant information in an educational and entertaining manner while giving helpful tips and hints for incorporating cost-effective, practical, organic lifestyle choices.

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It's All About The Numbers

2009-03-05T09:01:00.000-08:00

Audiolife Backs Up Hype With Quantitative Data

One of the most difficult things about the marketing profession is the lack of measureable ROI. It's the proverbial elephant in the room at every first-time meeting with a potential client: you're quoting them a number, and they're thinking "when the heck am I going to see that money back in my pocket?"

Before the dawn of new media, Marketing and PR pros offered a few different measurements: "impressions" through advertising, sponosorships, and events; press placement (print, broadcast); and eventually, sales. However, with today's online mediums and services like Google Analytics (which tracks site traffic, demographics, etc...) it becomes much easier to track which efforts are working and which aren't.

So if we now have the advantage of being able to track what translates to media and consumers and what doesn't, it then becomes our obligation to focus on the content of what our clients are pushing. While human interest stories and brand launches always make exciting fodder for online and offline journalists alike, nothing speaks louder than good ol' quantitative data. Numbers, people, numbers. Although it may seem boring, the fact of the matter is that consumers, analysts, and media alike can draw much clearer conclusions about your client's brand if they have some solid data.

A good example of my point: a CD Report recently released by my client, Audiolife. The overarching goal here is to outline specifically why their web platform is THE BEST option for artists. Take a look: TAKE ME TO THE CD REPORT

Cal Net Technology Group Busts Top 3 Myths

2009-03-04T08:21:00.000-08:00

Newsflash....

FOR IMMEDIATE RELEASE:

Cal Net Technology Group Busts Top 3 Myths About IT Support In Recession 2.0

Southern California-based Cal Net Technology Group, a computer support and IT consulting firm, gives business owners 3 reasons to re-think their IT strategy during the economic downturn

Los Angeles, CA (March 2009) – Cal Net Technology Group, a Southern California -based computer support and I.T. consulting firm that offers affordable and dependable services to businesses throughout Southern California, wants business owners, CFOs, office managers, and controllers to understand the advantages of engaging external computer support and I.T. consulting during the recession.

Zack Schuler, President & CEO of Cal Net Technology Group and whose business survived during the dot-com crash, debunks what he views as the Top 3 Myths about I.T. during economic downturns:

Myth 1: Playing the “freeze” game is wise for both CapEx and OpEx.

Schuler says: “If investments in I.T. systems are frozen, this doesn’t mean everything should remain stagnant. I recommend investing in ‘people infrastructure’ which may mean replacing or reducing headcount. I.T. support firms play a huge role in assessing real I.T. needs during downturns, and can provide solutions for a fraction of the cost.

Myth 2: Internal I.T. staff should be a “jack of all trades.”

Schuler says: “Untrue! This approach to I.T. can often lead to disastrous consequences. When budgets are tight companies often opt to hire staff that can fix little bits of everything, but fail to understand deep, specific needs. Consultants can often be hired for a fraction of the cost with expertise in your area of need.”

Myth 3: We don’t need I.T to be competitive.

Schuler says: “If there is any time to beat your competition, it is RIGHT NOW. Far too often, companies view I.T. as ‘overhead’ as opposed to ‘competitive advantage.’ Most companies have the hardware and software in place to compete, but lack the strategic component on how to leverage what they’ve got. Engaging experts to craft I.T. strategies should be the focus.”

About Cal Net Technology Group
Founded in 1995, Cal Net Technology Group provides Southern California’s businesses with technology solutions expertise ranging from outsourced I.T. services to ongoing support and consultation. Their signature service, TECManage, is designed to provide a cost-effective option for companies who need the services of full-time I.T personnel.

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Journalist Versus Hobbyist: 5 Criteria For New Media

2009-02-23T07:10:00.000-08:00

What Makes a Pub Worth Shelling Out Free Products, Services, or VIP Passes?
By: Rebekah Iliff, Founder, Smart Girls Consulting

Last week, I had the express pleasure of working for PROJECT in Las Vegas--probably the biggest fashion trade show of the year where buyers from all over the world coming to swoon over hot brands and celebrity designers.

Think Tara Reid (she was on my flight by the way, looking a little rough but she's sweet so....) and Phillip Bloch (he literally went from PROJECT to the Oscar red carpet in less than 48 hours...and his stuff is AMAZING!), and many others from brands like NAU, Rock & Republic, and Citizens of Humanity.

Anyway, the point is, I was working at the press check-in where we had everyone from the editor of Italian Vogue to the editor of Busted.com passing through for their free pass (the show boasts a steep $200 entrance fee). What is Busted.com you ask? Exactly.

So with all this new media stuff, and as established print publications lose readership by the millisecond, as publicists we must also be discretionary about who we deem legit from a PR standpoint.

If Candy Cosgrove from SlutsAndMuts.com (I made that up) wants to review a client's product on her e-zine or blog....should we shell out $100 worth of product? What if she has a readership of 10,000/day? What if her e-newsletter hits 30,000 a month in our target demo? How on earth do we navigate?

Here are 5 questions you should ask when an "editor" of a never before heard of e-pub or new media outlet wants something for free in exchange for a review or press placement.

1. Is the website supported by ads? 99% of the time this is a good sign.

2. What is your newsletter or RSS readership? Anywhere above 1500/month is decent.

3. How many unique visitors do you get a month? Anywhere above 2500/month and they're doing ok.

4. Is the writing professional, timely, and objective? The answer should be YES.

5. Does the website or blog design look professional? The answer should be YES.

Now I'm not saying that anyone who does not meet this criteria is not worth one ioda of your time...but what I AM saying is that they don't deserve much of anything for free...at least not yet.

By the way, perhaps THE BEST moment of the week: when the "editor" (and I use that term loosely) of TheHardCoreSource.com wanted a press pass to review and write about next season's fashion. Last time I checked, porn stars aren't usually inclined to wear clothes. Hmmm....

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Video Army Announces "Green" Viral Marketing Campaign For HYDB

2009-02-10T09:28:00.000-08:00

Newsflash....

FOR IMMEDIATE RELEASE:

Video Army Will Generate Worldwide Online Brand Awareness For Hydrogen Hybrid Fuel Cell Corp. Using Viral Media Marketing Campaign

Los Angeles, CA (February 10, 2009) – Video Army LLC (www.VideoArmy.tv), a Los Angeles-based new media agency, has announced that Hydrogen Hybrid Fuel Cell Corp, (http://www.hydbusa.com/ , HYDB) will enlist their services to generate worldwide brand awareness through a viral video campaign. HYDB’s campaign message will highlight the company’s “green solutions” for increasing miles per gallon while reducing emissions and boosting horsepower at the same time.

The video campaign, set to launch in mid-February, will be distributed to hundreds of video sharing and social media websites, such as Youtube and Facebook. Video Army boasts the most advanced online video syndication and social media strategies ever developed, with the ability to rapidly reach a monthly audience of 15 million within the automotive, environmental, and investor communities across the globe.

"We are extremely excited to have the opportunity to work with Ken Owen and Hydrogen Hybrid Fuel Cell Corp." remarked Video Army Co-Founder, Reed Lucas.
Ken Owen, CEO of Hydrogen Hybrid Fuel Cell Corp commented, "Our goal with this campaign is to generate massive brand awareness on a global scale within a very short period of time. We are confident in our choice to enlist Video Army because they truly understand emerging media trends and what it takes to make something appeal to widespread, online audiences.”
The application of Video Army's new media marketing services will be used to:

Attract new customers, distributors, and investors for HYDB technology

Place HYDB content in related newsgroups, forums, and blogs

Generate website traffic from proactive environmental groups

Attract after-market performance modification consumers

Establish a cohesive platform for Search Engine Reputation Management (SERM)

Create synthesized grassroots promotional campaign

About Video Army LLC
Video Army LLC (http://www.videoarmy.tv/) launched in 2007 as an eco-friendly advertising method for local businesses in the Venice Beach area. Today, Video Army LLC has served over 100 companies both locally and nationally, securing new online territory for their brand while establishing their presence online.
Video Army recently marketed Steve Guttenberg, being caught by the paparazzi running “naked” through Central Park. Within five days, the video was the 31st most viewed video on YouTube and had been picked up by broadcast networks such as VH1.

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Mary Jurek Teams Up For Perfect Valentine's Day Gift....

2009-02-09T07:45:00.000-08:00

Newsflash....

FOR IMMEDIATE RELEASE:

Designer Mary Jurek Teams Up With Luxury Gift Expert And Artisan Chocolatier To Create A Valentine’s Offering That Will “Steel Her Heart”

Los Angeles, CA (February 9, 2009)- Los Angeles-based stainless steel tableware and luxury home décor designer Mary Jurek, Founder of Mary Jurek Design, Inc. (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/Content.IE5/I3ARI8BZ/www.MaryJurekDesignInc.com) has joined forces with Gift Expert Diana Martin and Chocolatier Diana Phillips to create an unforgettable Valentine’s Day gift. Luxury on a budget was at the forefront of their minds and the vision was to imbibe love and thoughtfulness while appreciating that money is tight.

Jurek understands that affordability is key: “This year the focus is going to be more about the experience than the gift itself. Even Joe Millionaire is holding onto his wallet. However, this doesn’t mean that gift buying is obsolete. Instead, it’s about finding creative ways to show your softer side.”

“I have a great appreciation for passionate, quality-driven and creative artists. Mary Jurek’s ‘Amore Heart Tray’ is a perfect, yet simple compliment to my aphrodisiac chocolates, bringing the classic art of food and form into the home,” said Phillips.

Gifting expert Diana Martin added: “Pairing these two artisans for a one-of-a-kind Valentine’s Day gift is part of what makes my job so enjoyable and unique. I have the pleasure of identifying artists and then beautifully packaging and re-positioning them to the savvy consumer.”

Gift-buyers can purchase the item (Retail: $98.50) by visiting this direct link: http://tinyurl.com/vdayloveheart.

Mary Jurek’s Valentine’s Tip: Want some extra points? After she opens her gift, and presumably puts the chocolates away for later, serve her dinner on the stainless steel, engraveable, “Amore Heart Tray,” which can then be used as a vanity tray or home décor item. She will be blown away by your ingenuity and think about you fondly every time she sees it.

*Gift photos available upon request.

About Mary Jurek Design, Inc.
Mary Jurek Design, Inc. (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/B2B%20BOUTIQUE/www.maryjurekdesigninc.com) is a Los Angeles-based luxury goods company that creates and distributes fine tableware and home design products to retail stores throughout the United States. Founded in 1998 by award winning jewelry and watch artisan Mary Jurek, the company juxtaposes hand-hammered stainless steel with a soft, organic flare, creating an “old world meets modern day” style that appeals to luxury lifestyle enthusiasts everywhere.

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Is FREE The New Black?

2009-02-06T08:26:00.000-08:00

This morning my father, an avid reader of the Wall Street Journal (note: online version) forwarded me this article by one of my favorite authors, Chris Anderson. His book, "The Longtail," single-handedly changed my perspective on business, and I anticipate his next endeavor, "Free," will do more of the same.

As the economy continues to sit squarely in the crapper, while Congress can't tell their blankety blank from a hole in the ground, the idea of creating value for consumers through "giving it all away" seems to be the order of the day. Cheap is good. Free is better. But what's the catch.

Read Anderson's article and perhaps you too will be enlightened. Big smooch Chris. Love you, love your show.

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