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Perform Your Own Deliverability Audit

Tue, 10 Nov 2009 22:06:00 -0800

I thought it would be helpful for marketers to know what it takes to do a comprehensive deliverability audit. Even an email marketer with satisfactory sending results should take an hour or so a month to make sure all the checks and balances are in place.

How to Reduce Your Spam Complaints by 75%

Tue, 10 Nov 2009 21:57:00 -0800

Spam complaints can be detrimental to your email marketing campaign, and worse, tarnish your sender reputation. Even the best permission-based email marketers (those who send relevant promotions and email newsletters to their opted-in subscribers) get some spam complaints. If you receive more than 1 complaint per 1,000 emails sent, or more than 0.1%, continue reading.

Use the West Coast Offense to Improve Deliverability

Sat, 24 Oct 2009 00:00:00 -0700

With the Super Bowl just days away, the marketing buzz about the commercials is becoming deafening and talk at the water cooler following the game will most likely focus more on the commercials than the game itself. But email marketers should also pay special attention to the game itself, and watch how both teams use the short passing game to advance the ball.

Bring Deliverability and Design Together to Maximize Email Marketing Success

Tue, 13 Oct 2009 00:00:00 -0700

Tips for getting your permission-based marketing emails into the inbox and the actual design of the email are closely linked. Here you will find useful information on getting into the inbox, email design tips, and the nexus between the two.

Get Your Email Marketing Campaign Started on the Right Foot

Tue, 22 Sep 2009 00:00:00 -0700

New email marketers are often at a disadvantage when it comes to learning the ropes of building a successful email marketing campaign. This can also be true for veteran marketers who have set their email campaigns on autopilot and are now seeing a drop in the effectiveness of their mailings.

15 Email Design Tips

Tue, 22 Sep 2009 00:00:00 -0700

Designing an effective email is not difficult, but it has a few unique aspects that should be considered in the design process. Regardless of design however, the message should be clear, simple and easily identifiable.

Back to Basics: 5 Fundamentals for Building Successful Emails

Thu, 17 Sep 2009 00:00:00 -0700

Email marketers are in a never-ending quest to send emails that make an impact and generate responses. They tirelessly craft the perfect message and fine tune strategies for breaking through inbox clutter. Then they scrutinize results for hints of what to do better in the next round.

Smart Email Marketing Guidelines

Thu, 10 Sep 2009 00:00:00 -0700

To make the best of a tough economy, more marketers are looking for cost effective methods to reach prospects and customers. As email activity and competition grows, the need to plan, create and maintain smart campaigns becomes even more important.

Everything I Needed to Know about Customer Service I learned in a Tokyo Convenience Store

Thu, 30 Apr 2009 00:00:00 -0700

During a recent trip to Tokyo, the differences to everyday life in the United States were often very obvious and culturally driven. But there were many occasions where customer experiences, behavior and expectations transcended the cultural differences between East and West.

Case Study: Solutions For Women

Wed, 15 Apr 2009 00:00:00 -0700

In this harsh economic climate, finding a way to minimize overhead while still increasing revenue is key to survival for any business. Solutions for Women is successfully transitioning into a more stable financial position by utilizing various internet strategies, including Pay-Per-Click advertising, email blasts, search engine optimization and networking to increase both product awareness and sales revenue.

7 Tax Tips for Small Business

Thu, 09 Apr 2009 00:00:00 -0700

Small businesses have an especially hard time when it comes to taxes. Here are seven tips that will help keep you focused and could help save you money.

Help with Tax Complexities for Small Business

Mon, 30 Mar 2009 00:00:00 -0700

As a small business owner, you know that tax complexities have become a huge obstacle for small businesses to overcome. The Office of Advocacy of the United States Small Business Administration reported that businesses with less than 20 employees spend approximately $1,300 per employee in order to comply with tax regulations from the federal government, 45% more than bigger business.

Managing Lay Offs With Dignity

Fri, 20 Mar 2009 00:00:00 -0700

With the potential for layoffs facing more and more companies, the realities of laying off great workers is confronting many business owners and managers: owners and managers who have never before faced this hard act. To help ease the pain for the employees being laid off, the owners and managers making the hard decisions, as well as those employees staying behind, I thought I'd share a 5 Step approach that may help you, your employees, and your business.

Build Your Email List Through Knowledge Sharing

Sun, 15 Mar 2009 00:00:00 -0700

Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building.

Does My Local Business Really Need a Website? Small Business Website Myths Revealed

Thu, 12 Mar 2009 23:00:00 -0700

When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings.

Does My Local Business Really Need a Website? Small Business Website Myths Revealed

Thu, 12 Mar 2009 00:00:00 -0700

Six Steps to Presidential CRM Success

Tue, 03 Mar 2009 00:00:00 -0800

Our new president demonstrated throughout his campaign, as well as during his first few weeks in office, that he is extremely conscious of the power of CRM. He may have a few more "customers" than you or me, but his style of communicating with his constituency via Whitehouse blogs, YouTube videos and twitter is one that bears consideration.

Case Study: A premium shopping site increased leads by 750%

Fri, 27 Feb 2009 13:51:00 -0800

Business owners used to invest a significant portion of their budget on advertising to drive site traffic as a mean to make more revenue from their website. Faced with a recession, however, many small business owners were forced to scrutinize every nickel and dime of their spending, and resorting to aggressive advertising as the main vehicle to drive growth has become an unwise strategy to apply.

Seven Ways to Build your Email List

Tue, 24 Feb 2009 00:00:00 -0800

Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge.

How to Successfully Execute IT Projects

Thu, 19 Feb 2009 10:03:00 -0800

According to a 2008 Gartner report, 15% of all IT projects failed that year because of high cost variance, while 18% were unsuccessful because they were substantially late. This means that in 2008, 1 in 3 technology projects failed. Why such a dismal success rate?