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<channel>
	<title>Smartfield</title>
	
	<link>http://www.smartfield.com</link>
	<description>Growing a Greener Future</description>
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		<title>West Texas Grower Utilizes SmartCrop Technology</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/Z0WvBZFjAhQ/</link>
		<comments>http://www.smartfield.com/2010/05/west-texas-grower-utilizes-smartcrop-technology/#comments</comments>
		<pubDate>Mon, 03 May 2010 14:07:26 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[competing for profit]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[glenn schur]]></category>
		<category><![CDATA[smartcrop]]></category>
		<category><![CDATA[smartfield]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=860</guid>
		<description><![CDATA[Glenn Schur is featured in a Competing for Profit article, which highlights his use of SmartCrop.]]></description>
			<content:encoded><![CDATA[<p>A West Texas Grower, Glenn Schur, is featured in a <em>Competing for Profit</em> <a href="http://dev.smartfield.com/wordpress/wp-content/uploads/2010/05/Glenn-Shur-Competing-for-Profit.pdf">article showcasing his use of SmartCrop</a> to promote water conservation.</p>
<img src="http://feeds.feedburner.com/~r/Smartfield/~4/Z0WvBZFjAhQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>KCBD- Features SmartCrop &amp; Smartfield’s $250,000 ETF Grant</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/9mvSu0VAnk4/</link>
		<comments>http://www.smartfield.com/2010/04/kcbd-features-smartcrop-smartfields-250000-etf-grant/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 13:53:30 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[kcbd]]></category>
		<category><![CDATA[smartfield]]></category>
		<category><![CDATA[texas]]></category>
		<category><![CDATA[texas emerging technology fund]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=826</guid>
		<description><![CDATA[KCBD reports on Smartfield receiving a grant from the Texas Emerging Technology Fund.]]></description>
			<content:encoded><![CDATA[<p>KCBD- News Channel 11 of Lubbock, TX reported Smartfield receiving a $250,000 grant from the Texas Emerging Technology Fund (ETF). See the KCBD Story below.</p>
<h3>New Lubbock technology could change farming nationwide</h3>
<div class="left"><img src="http://kcbd.images.worldnow.com/images/12313341_BG2.jpg" alt="SmartRate"/></div>
</p>
<p>LUBBOCK, TX (KCBD) – A Lubbock company is receiving a million dollar  investment through the Texas Emerging Technology Fund to help  commercialize a device that could change the face of farming nationwide.</p>
<p>Lubbock based Smartfield has about 100 SmartCrop devices in use.  &#8220;These will actually measure the temperature of the plant itself. It  will communicate back to the base station that information,&#8221; says  Smartfield chief financial officer Kyle Gayler.</p>
<p>Using infrared thermometry, SmartCrop monitors the plant&#8217;s  temperature and alerts the farmer or producer of the plants stress level  through a text message or email. The device basically allows the farmer  to listen to their crops to know when they need water or if they&#8217;ve had  too much.</p>
<p>&#8220;Ultimately we are convinced it will help save water,&#8221; says Gayler.  He says the new technology will help farmers produce more efficiently by  giving them the information to make smarter decisions on watering their  crops.</p>
<p>Gayler says this SmartCrop doesn&#8217;t just affect the farmers. &#8220;If we  live in Lubbock, Texas, we&#8217;re affected by the agriculture industry, and  certainly we rely upon water and food so we think this technology that  will benefit everyone,&#8221; he says.</p>
<p>This new technology has also brought new jobs to the Lubbock area.  Smartfield started out with four employees and quickly grew to more than  a two dozen after receiving funds from the state. &#8220;These are jobs that  are higher salary positions and really help in economic development  throughout West Texas,&#8221; says West Texas Coalition for Innovation and  Commercialization Executive Director Steve Anderson.</p>
<div class="right"><img src="http://kcbd.images.worldnow.com/images/12313341_BG1.jpg" alt="Wild Flowers" /></div>
<p>Although SmartCrop started here in Lubbock, Gayler says the device  has the potential to change farming far beyond Lubbock&#8217;s city limits.  &#8220;This is something that we think will have a significant impact  throughout the world,&#8221; say Gayler.</p>
<p>Smartfield hopes to have more than a thousand SmartCrop devices in  use by the end of next year.</p>
<p><em>Copyright 2010 KCBD. All rights reserved.</em></p>
<p>You can also read the <a rel="attachment wp-att-827" href="http://dev.smartfield.com/2010/04/kcbd-features-smartcrop-smartfields-250000-etf-grant/etf-press-release/">Smartfield&#8217;s ETF Press Release</a> for the ETF grant.</p>
<img src="http://feeds.feedburner.com/~r/Smartfield/~4/9mvSu0VAnk4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Smartfield featured in “Competing for Profit” Article</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/ch1G6WhNtN4/</link>
		<comments>http://www.smartfield.com/2010/04/smartfield-featured-in-competing-for-profit-article/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 18:47:05 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=815</guid>
		<description><![CDATA[Samantha Yates is a student at Texas Tech University and also writes articles for the Larry Combest Endowed Chair of Agricultural Competitiveness, titled Competing for Profit. Click below to read the article on Smartfield. Competing for Profit]]></description>
			<content:encoded><![CDATA[<p>Samantha Yates is a student at Texas Tech University and also writes articles for the Larry Combest  Endowed Chair of Agricultural  Competitiveness, titled <em>Competing for Profit</em>. Click below to read the article on Smartfield.</p>
<p><a href="http://dev.smartfield.com/wordpress/wp-content/uploads/2010/04/Competing-for-Profit2.pdf">Competing for Profit</a></p>
<img src="http://feeds.feedburner.com/~r/Smartfield/~4/ch1G6WhNtN4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Farm Press discusses benefits of SmartCrop, other water conservation practices</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/QUYEPIGLGi8/</link>
		<comments>http://www.smartfield.com/2010/03/farm-press-discusses-benefits-of-smartcrop-other-water-conservation-practices/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 21:31:14 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[General News]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=741</guid>
		<description><![CDATA[Monitoring, improved efficiency critical to preserve water resources Mar 11, 2010 11:03 AM, By Ron Smith, Farm Press Editorial Staff Farmers in the Texas High Plains, faced with declining water resources for irrigation and the potential for tighter water use regulations, should take steps now to improve irrigation efficiency. Technology will help, said industry and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Monitoring, improved efficiency critical to preserve water resources</strong></p>
<p>Mar 11, 2010 11:03 AM, By Ron Smith, Farm Press Editorial Staff</p>
<p>Farmers in the Texas High Plains, faced with declining water resources for irrigation and the potential for tighter water use regulations, should take steps now to improve irrigation efficiency.</p>
<p>Technology will help, said industry and university specialists on hand at the Texas Alliance for Water Conservation field day in Muncy.</p>
<p>One of the simplest pieces of equipment irrigation farmers should employ is a water meter, said Jim Conkwright, manager, High Plains Underground Water District No. 1. “Metering water use may not be a popular option, but it makes sense to know how much water you’re using. A lot are using more than they think.”</p>
<p>He said producers should meter the well to get the flow rate, but also recommended metering the system to determine irrigation efficiency.</p>
<p>Conkwright also encouraged any area that was not in a water district to form one. “Some may believe that living outside a district is an advantage because they don’t have pumping regulations. But regulations are coming. If they are not in a district, regulations will come from Austin.”</p>
<p>Joel Hohenberger, chief operating officer with SmartField, an agri tech company out of Lubbock, said the company’s SmartCrop irrigation program helps farmers decide when to irrigate. “The plant is the sensor,” he said. “An infrared device monitors and records plant temperature every minute to create actionable information.”</p>
<p>Data help producers schedule irrigation at the optimum time. The technology combines plant biology and agronomic science to determine crop water demand. Hohenberger said the technology provides “precise” information to help farmers save water or use it more efficiently.</p>
<p>He also mentioned two other SmartField monitoring products: SmartWeather provides growers with accurate weather information from the field. PivotScout, GPS-based technology, gives growers “real time” descriptions of the pivot systems. The technology sends text messages to producers to alert them to irrigation status or problems.</p>
<p>Rick Kellison, project director for TAWC, said an evapotranspiration irrigation scheduling program currently in development, uses a combination of environmental conditions, field conditions, irrigation system, and crop selection to determine irrigation needs.</p>
<p>“Growers would program such field conditions as irrigation system information, crop choices, and soil moisture profile,” Kellison said. “They choose a weather station closest to the field.”</p>
<p>From there the computer program keeps up with rainfall events and crop daily water use rates. “Growers use the information as a checkbook. They start with a specific amount of water in the soil profile and subtract daily crop use. Rain events add to the account and the farmer can use the data to judge when to irrigate.</p>
<p>“We know we will have less water for irrigation in the future,” he said, “so we need to be as efficient as possible.”</p>
<p>Justin Weinheimer, a postdoctoral research associate at Texas Tech, is developing an economic decision tool to help determine the best crop mix for irrigation systems. “This is not an in-season monitoring system,” Weinheimer said. “We’re looking a year in advance of a crop.”</p>
<p>He said the system would evaluate water availability, crop input costs and commodity prices to determine the best use of available water from a particular irrigated field. He said looking at a corn and cotton rotation, for instance, considering prices for each crop and the production costs, could show that planting corn on three quarters of a pivot and irrigating for high yields and planting the rest of the pivot in dryland cotton or the best dryland alternative available might be the most profitable use of the available water.</p>
<p>Crop mix could change as production costs, water availability and commodity prices change, he said. “The economic decision tool considers the maximum profit from available water. A water meter would be an asset. You need to know how much water is available.”</p>
<p>Much of the data in the program would come from the farmer. Weinheimer said the system is “not up and running yet, but is in the process of final programming. We will put it on the TAWC Web site, along with the ET program.”</p>
<p>Kellison said the economic decision tool would go up first, probably in March, with the ET program online in April. “We hope to get feedback from farmers on how to make it better.&#8221;</p>
<p>Both programs are the result of TAWC grants.</p>
<p>Conkwright said these programs and other efforts across Texas to save water are essential. “People might ask why we need to save water. I have three good reasons. The first is it’s just good stewardship and allows water availability for future generations.</p>
<p>“Second, saving water prolongs the life of aquifers and provides more opportunity for economic viability to rural communities and towns throughout the region. Irrigation agriculture is important to this region.”</p>
<p>He said the third reason is the opportunity and time available to discover new technologies to use water more efficiently.</p>
<p>The TAWC Web site defines the Texas Alliance for Water Conservation as “a partnership of producers, data collection technologies, and collaborating partners that includes industries, universities, and government agencies.</p>
<p>“The project uses on-farm demonstrations of cropping and livestock systems to compare the production practices, technologies, and systems that can maintain individual farm profitability while improving water use efficiency with a goal of extending the life of the Ogallala Aquifer while maintaining the viability of local farms and communities.”</p>
<img src="http://feeds.feedburner.com/~r/Smartfield/~4/QUYEPIGLGi8" height="1" width="1"/>]]></content:encoded>
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		<title>SmartCrop Training Video</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/KJ9xYxB6so0/</link>
		<comments>http://www.smartfield.com/2010/01/smartcrop-training-video/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:09:14 +0000</pubDate>
		<dc:creator>amy.hodges</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[smartcrop]]></category>
		<category><![CDATA[smartfield]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=547</guid>
		<description><![CDATA[Watch the latest SmartCrop Training Video!]]></description>
			<content:encoded><![CDATA[<p>Watch the latest SmartCrop Training Video!</p>
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		<item>
		<title>Infrared Holds the Key to Plant Stress</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/xtFdu9M59Lo/</link>
		<comments>http://www.smartfield.com/2010/01/infrared-holds-the-key-to-plant-stress/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 16:40:54 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[irrigation]]></category>
		<category><![CDATA[january]]></category>
		<category><![CDATA[smartcrop]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=500</guid>
		<description><![CDATA[The Farmer-Stockman Magazine recently devoted an article to SmartCrop in their Irrigation Extra edition that was published for the January 2010 issue. &#8220;Infrared holds key to plant stress&#8221;]]></description>
			<content:encoded><![CDATA[<p>The Farmer-Stockman Magazine recently devoted <a href="http://www.depts.ttu.edu/aged/agriculturist/spring2010/articles/smartcrop.html">an article</a> to SmartCrop in their Irrigation Extra edition that was published for the January 2010 issue. &#8220;Infrared holds key to plant stress&#8221;</p>
<img src="http://feeds.feedburner.com/~r/Smartfield/~4/xtFdu9M59Lo" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>TURNit2theRight.org Showcases Innovative Water–Saving Technologies</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/5FCIbOX2VyA/</link>
		<comments>http://www.smartfield.com/2010/01/turnit2theright-org-showcases-innovative-watersaving-technologies/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:01:56 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[casestudy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[smartcrop]]></category>
		<category><![CDATA[smartfield]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=507</guid>
		<description><![CDATA[Brought to you by the High Plains Underground Water District, TURNit2theRight.org has the mission of promoting water savings. Visit their website to read about SmartCrop and other water-saving innovations.]]></description>
			<content:encoded><![CDATA[<p>Brought to you by the High Plains Underground Water District, <a href="http://www.turnit2theright.org" title="TURNit2theRight.org">TURNit2theRight.org</a> has the mission of promoting water savings. Visit their website to <a href="http://www.turnit2theright.org/t2r/index.php?option=com_content&#038;view=category&#038;layout=blog&#038;id=6&#038;Itemid=21" title="Case Studies">read about</a> <a href="http://dev.smartfield.com/products/smartcrop/" title="Smartfield | SmartCrop">SmartCrop</a> and other water-saving innovations.</p>
<img src="http://feeds.feedburner.com/~r/Smartfield/~4/5FCIbOX2VyA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>TTU’s “The Agriculturalist” Features SmartCrop</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/Sb4HGdY60DY/</link>
		<comments>http://www.smartfield.com/2010/01/ttus-the-agriculturalist-features-smartcrop/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:22:36 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[smartcrop]]></category>
		<category><![CDATA[smartfield]]></category>
		<category><![CDATA[texastechuniversity]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=449</guid>
		<description><![CDATA[The Agriculturist is a magazine produced by Texas Tech University. SmartCrop was featured as an efficient way to address water, energy, and climate change in agriculture. You can read the full article on their site.]]></description>
			<content:encoded><![CDATA[<p>The Agriculturist is a magazine produced by Texas Tech University. SmartCrop was featured as an efficient way to address water, energy, and climate change in agriculture. You can read the full article <a href="http://www.depts.ttu.edu/aged/agriculturist/spring2010/articles/smartcrop.html" target="_blank">on their site</a>.</p>
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		<title>Can Farmers Still Feed The World?</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/MViIit5BzOA/</link>
		<comments>http://www.smartfield.com/2009/12/can-farmers-still-feed-the-world/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 21:15:05 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[agriculture]]></category>

		<guid isPermaLink="false">http://dev.smartfield.com/?p=331</guid>
		<description><![CDATA[The Progressive Farmer includes an article on Smartfield in their special feature on efficiencies in agriculture. Now that he (Glen Schur) has high-efficiency pivots, he&#8217;s focusing on irrigation scheduling. About six years ago, Schur started working with James Mahan, a USDA-ARS plant physiologist, to refine an ARS-designed approach to irrigation. Developed by Smartfield in cooperation [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dtnprogressivefarmer.com/">The Progressive Farmer</a> includes <a href="http://about.dtnpf.com/ag/sustainability/morecrop.cfm">an article on Smartfield</a> in their special feature on efficiencies in agriculture.</p>
<blockquote><p>Now that he (Glen Schur) has high-efficiency pivots, he&#8217;s focusing on irrigation scheduling. About six years ago, Schur started working with James Mahan, a USDA-ARS plant physiologist, to refine an ARS-designed approach to irrigation. Developed by Smartfield in cooperation with ARS, the product was released commercially last year and is sold under the name SmartCrop.</p></blockquote>
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		<title>Smartfield featured in Lubbock Avalanche Journal</title>
		<link>http://feedproxy.google.com/~r/Smartfield/~3/vJ-WcK76E6o/</link>
		<comments>http://www.smartfield.com/2009/09/smartfield-featured-in-lubbock-avalanche-journal/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 17:35:48 +0000</pubDate>
		<dc:creator>Taber Black</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[2009]]></category>
		<category><![CDATA[lubbock-avalanche-journal]]></category>

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		<description><![CDATA[Walt Nett, the business editor for the Lubbock Avalanche Journal, discusses Smartfield’s history and the technology behind the SmartCrop system.]]></description>
			<content:encoded><![CDATA[<p>Walt Nett, the business editor for the Lubbock Avalanche Journal, <a href="http://www.lubbockonline.com/stories/083009/bus_487762382.shtml" title="Lubbock agritech company Smartfield tries for crop-monitoring system">discusses Smartfield’s history and the technology behind the SmartCrop system</a>.</p>
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