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Friday B.S.: Money (Ad)vice

Andrew — Fri, 12 Mar 2010 15:14:12 +0000

Okay, I love talking personal finances. One of the original purposes of this blog was to talk about financial health for the individual, but the focus shifted pretty quickly. Here’s why. The thing about blindly accepting advice from financial experts is that everyone’s situation is so...

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Alice in Wonderland Review

Andrew — Mon, 08 Mar 2010 05:00:12 +0000

The second half of Alice in Wonderland, the new film by the Tim Burton machine, is vastly better than the first half. Maybe it’s because the movie’s first hour relies heavily on the Disney source material and comes across as Tim Burton doing Disney instead of Tim Burton doing Alice in...

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Friday B.S.: Friend or Follow?

Andrew — Fri, 05 Mar 2010 16:09:46 +0000

You know the feeling you get when you’re showered and freshly wiped and yet the inside of your butt cheeks still feel wet and you irrationally think it might be poop even though it’s probably just moisture? Welcome to Friday B.S. We know exactly how you feel. I’m barely hanging on...

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How to Predict Your Next American Idol

Andrew — Tue, 23 Feb 2010 21:35:43 +0000

Need some advice on picking this season’s American Idol winner? With the Top 24 debuting tonight, use this handy 5-step guide for divining a winner and be sure to impress your friends. 1) The South Will Rise Again It’s no secret that contestants from the south seem to last longer than...

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Try one on me – Part Two

Andrew — Mon, 15 Feb 2010 15:26:29 +0000

Giveaways make people feel like they are getting more bang for their purchase. It’s a way to offer an incentive to the customer to purchase your book, and reward those who were probably going to purchase it anyway. As a writer, my primary product is storytelling. I can dabble in videos like...

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Try one on me – Excerpts and Writing Samples

Andrew — Mon, 08 Feb 2010 21:30:16 +0000

One simple and effective way to promote yourself is to offer a free sample of your writing. Excerpts are not only easy to put together, but your more avid readers expect to see one.

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Viral Marketing to Success Part Three

Andrew — Thu, 04 Feb 2010 14:30:30 +0000

Depending on how technology-savvy you are, you can gather a lot of hard data on the success of your campaign.

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Viral Marketing to Pop Part Two

Andrew — Tue, 02 Feb 2010 14:20:29 +0000

Videos, weblinks, comic strips, podcasts, and sound clips are all viable viral vehicles for your campaign messages. It helps to work within a medium that you are comfortable with. Videos tend to be looked on as a universal medium for viral marketing, but if you don't know the first thing about...

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Viral Marketing to Sell Part One

Andrew — Sun, 31 Jan 2010 20:26:58 +0000

Viral marketing requires buy-in on a scale beyond your circle of friends and their circle of friends. It works by the sheer numbers, the likelihood that if you can reach enough people, someone is going to buy.

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The Missing Pieces: 3 Absolutely Essential Elements In Your Story

Andrew — Sat, 30 Jan 2010 10:05:55 +0000

I recently completed and then shelved a writing project because it was missing something. Well, let's face it, if you had read it you might have suggested it was missing a few somethings. My editor did.

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