tag:blogger.com,1999:blog-4807086182473879283Fri, 11 Oct 2024 19:40:19 +0000creativereviewadvertsideasmarketingargos argos argosbebo bebo bebobrand extensioncakecarrot cakecondomscool stuffcross selldoggy smiledrinksfacebook facebook facebookfun stuffgooglegrandadinnocentlight bulbmash upmontynonsensepythonsearch engine optimisationsexsex sellssignssimon hobbsspamspamalothttp://nonsenselondon.blogspot.com/noreply@blogger.com (RobNonsense)Blogger25125tag:blogger.com,1999:blog-4807086182473879283.post-1789541864412219202Tue, 04 Mar 2008 15:41:00 +00002008-03-04T15:44:16.610+00:00This blog is dead. We were trying to write from the POV of our company, and have realised the obvious: Nonsense doesn't have one.But, Nonsense's people do. So, seeing as though Rob waas writing most of the posts, he's started his own blog here.Cheerio.http://nonsenselondon.blogspot.com/2008/03/dead.htmlnoreply@blogger.com (RobNonsense)3tag:blogger.com,1999:blog-4807086182473879283.post-8992243173782311597Tue, 02 Oct 2007 09:14:00 +00002007-10-02T09:19:15.153+00:00Nonsense will be a year old in January - and considering we do a fair bit of creative work coming up with ideas for use in digital media, its a bit silly that we haven't got a website.So, we've done something about it. Something that we'd like you to help with.If you go to hightimewehadawebsite.co.uk, all will be explained!Cheers.http://nonsenselondon.blogspot.com/2007/10/high-time-we-had-website.htmlnoreply@blogger.com (RobNonsense)2tag:blogger.com,1999:blog-4807086182473879283.post-8580829043292123558Mon, 30 Jul 2007 13:26:00 +00002007-08-16T09:01:03.116+00:00This got me thinking. A black version of google that claims to save energy.Could the whole internet follow suit? Will the sight of bright, colourful computer screens soon look as dated as those ones in Sci-Fi films with the blocky green-out-of-black typeface?I read somewhere (I think it was in 'The World is Flat' - a fantastic book about the impact of the internet on world trade and economics)http://nonsenselondon.blogspot.com/2007/07/black-culture-hits-internet.htmlnoreply@blogger.com (Robbie)1tag:blogger.com,1999:blog-4807086182473879283.post-6277726344547252127Thu, 12 Jul 2007 16:35:00 +00002007-07-12T17:02:16.714+00:00Went on holiday to Saint-Jean-Cap-Ferrat on the south coast of France in early June. And very nice it was too. In particular, the walk around the Cap itself is lovely.My favourite bit wasn't one of the spectacular views of the med, but the holiday home of Norman Foster. For those that aren't up on their architecture (like me, until the FUSE boys put me right), he's the dude who designed http://nonsenselondon.blogspot.com/2007/07/mr-gherkins-house.htmlnoreply@blogger.com (RobNonsense)2tag:blogger.com,1999:blog-4807086182473879283.post-9077604817788314407Thu, 12 Jul 2007 15:48:00 +00002007-07-12T16:29:24.010+00:00Me: Hello, nice to meet you.Friendly guy on motorbike: You too. Incidentally, why did you randomly start talk-WHA?! Hang on... my PrangSense(TM) is tingling.Me: PrangSense(TM)? What's that all about then?Friendly guy on motorbike: Sorry, no time to talk. An over-paid marketing executive has just let their regulation Audi get too friendly with a Soho bollard.Me: I'm sorry? What Audi?http://nonsenselondon.blogspot.com/2007/07/der-d-d-d-der-dentman.htmlnoreply@blogger.com (RobNonsense)1tag:blogger.com,1999:blog-4807086182473879283.post-2189377015736702823Tue, 03 Jul 2007 08:14:00 +00002007-07-03T09:25:45.797+00:00Ooh. This feels strange. A bit like coming back from school after the holidays and finding you can't write for more than 2 minutes without getting severe wrist-ache.Nonsense has been incredibly busy. Which is good, obviously. But it has meant that the blog has been neglected. But we might be able to post some of our own work on it soon, which would be lovely.The strangest thing is that http://nonsenselondon.blogspot.com/2007/07/long-time-no-type.htmlnoreply@blogger.com (RobNonsense)1tag:blogger.com,1999:blog-4807086182473879283.post-5246389426220949894Wed, 09 May 2007 12:36:00 +00002007-05-09T12:38:31.967+00:00After reading this, I reckon Nonsense should habitually send out yuletide cards in May.http://nonsenselondon.blogspot.com/2007/05/merry-christmas-everyone.htmlnoreply@blogger.com (RobNonsense)2tag:blogger.com,1999:blog-4807086182473879283.post-5528670425809597198Tue, 08 May 2007 13:17:00 +00002007-05-08T17:13:44.062+00:00My mates Ross & Becky (who are getting married in August - congrats again guys) saw this in Islington:It's a replica of Michaelangelo's David with a plinth advertising Florence. Hardly the cleverest use of ambient media ever... Hang on though - why are so many birds hanging around it? Ahhhh - the statue's made of seeds. And that line on the plinth? "Get the best of Florence before it goes."http://nonsenselondon.blogspot.com/2007/05/clever-ambient-work.htmlnoreply@blogger.com (RobNonsense)0tag:blogger.com,1999:blog-4807086182473879283.post-5962599742691872435Wed, 02 May 2007 10:00:00 +00002007-05-02T11:43:09.924+00:00Here's our brand spanking new logo. It kind of says "yes" and "no" simultaneously, while overlaying a cheeky hint of "maybe".Only kidding. We've kept it nice and simple. We wanted it to be the word nonsense presented clearly with no hint of 'nonsense' about the design (i.e. a back-to-front 's', a "wacky" font, or the like).One feature we discussed at length was the full stop, which we included http://nonsenselondon.blogspot.com/2007/05/6-month-full-stop.htmlnoreply@blogger.com (Robbie)3tag:blogger.com,1999:blog-4807086182473879283.post-5494627226964864332Wed, 25 Apr 2007 15:42:00 +00002007-04-25T16:18:17.641+00:00fun stuffEver since discovering the existence of blackboard paint, I've wanted to buy some. Partly because I couldn't really believe it exists - surely blackboards are made from some kind of slate, or the dried resin of oak trees?Anyway, it does exist. I bought some...Then, I painted a big splodgy blackboard on our office wall (very satisfying it was too)...And I ordered the cool-liquid-chalk-pen-thingshttp://nonsenselondon.blogspot.com/2007/04/product-of-year.htmlnoreply@blogger.com (RobNonsense)1tag:blogger.com,1999:blog-4807086182473879283.post-7318362920804935739Mon, 16 Apr 2007 12:56:00 +00002007-04-17T09:41:09.830+00:00advertssignsAfter 4 years experience, a handful of awards, and your own start-up agency, you think you just about understand the creative process. Then, you see something done by a complete amateur that unceremoniously pops your bubble (so to speak):You stare at it, dumbstruck, and marvel how the art direction subtly reinforces the obvious-but-brilliant knob joke. And all the while you're wondering "Will Ihttp://nonsenselondon.blogspot.com/2007/04/working-up-lather.htmlnoreply@blogger.com (RobNonsense)2tag:blogger.com,1999:blog-4807086182473879283.post-7288523269374679392Wed, 11 Apr 2007 13:42:00 +00002007-04-11T15:31:55.957+00:00creativereviewI've just been having a look at some new work from Weiden + Kennedy Amsterdam, on behalf of the Burnout series of games by EA. The campaign is built around a fake Eastern philosophy called Kah Ra Shin, which promotes "Inner peace through outer violence". First of all, I like the insight: Anyone who's played video games, particularly ones that involve smashing stuff to bits, knows their http://nonsenselondon.blogspot.com/2007/04/kick-someone-feel-good.htmlnoreply@blogger.com (RobNonsense)2tag:blogger.com,1999:blog-4807086182473879283.post-7464598823440472484Tue, 10 Apr 2007 14:33:00 +00002007-04-10T14:47:04.980+00:00googlemash upreviewI'm really conscious that I can't seem to help banging on about practically everything Google do. It's got to the point where I nearly didn't post this:There's some cool new functionality on Google Maps. It lets average punters like me do the kind of mash-ups that crazy coding people having been doing with the free Google Maps API thingy.Anyway, I had a bit of a play with my girlfriend's cycle http://nonsenselondon.blogspot.com/2007/04/my-lips-googles-arse-googles-arse-my.htmlnoreply@blogger.com (RobNonsense)0tag:blogger.com,1999:blog-4807086182473879283.post-8307427807344574138Thu, 22 Mar 2007 10:25:00 +00002007-03-22T11:55:46.241+00:00brand extensioncross sellmarketingLet's be honest; barber's shops in Streatham aren't renowned for their cutting-edge approach to marketing. In fact, most make do with a picture of Tupac in the window. (Yes, that's Tupac Shakur, the famous, bald rapper.)However, that could be about to change, thanks to this enterprising barbers on Greyhound Lane:A close look at the photo (which I took with my phone while cunningly feigning http://nonsenselondon.blogspot.com/2007/03/brand-extension-streatham-stylee.htmlnoreply@blogger.com (RobNonsense)1tag:blogger.com,1999:blog-4807086182473879283.post-595367839115651345Wed, 21 Mar 2007 11:15:00 +00002007-05-29T13:26:49.429+00:00cool stuffcreativeideasSurprise and delight. I've lost count of the amount of times I've heard this phrase in relation to bits of marketing. Either as a requisite in a creative brief, or in some 'inventive' description of a piece of work for an awards entry (I'll be honest - I've been responsible for the latter).Now, I'm all for creative work that gets that reaction, or at least aims to. My issue with the phrase is http://nonsenselondon.blogspot.com/2007/03/surprise-and-delight.htmlnoreply@blogger.com (RobNonsense)0tag:blogger.com,1999:blog-4807086182473879283.post-4419302025399432837Mon, 19 Mar 2007 10:39:00 +00002007-03-19T13:39:05.267+00:00advertscondomssexsex sellsRecently, our mate Gracchii pointed us in the direction of an article claiming to prove that sex doesn't sell. Now, I can't be bothered to tear the research apart (it seems almost mean to break something so flimsy) but it did get me thinking...Presumably, the reason researchers seek to test the "sex sells" assertion, is because it's so ubiquitous in advertising that it's a great scalp to claim, http://nonsenselondon.blogspot.com/2007/03/does-sex-sell-sex.htmlnoreply@blogger.com (RobNonsense)0tag:blogger.com,1999:blog-4807086182473879283.post-8864855795925872110Fri, 16 Mar 2007 13:08:00 +00002007-03-19T13:40:04.095+00:00argos argos argosbebo bebo bebofacebook facebook facebooksearch engine optimisationBebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo bebo. Argos argos argos argos argos agros argos argos argos argos agros argos argos argos argos agros argos argos argos argos agros argos argos argos argos http://nonsenselondon.blogspot.com/2007/03/diy-seo.htmlnoreply@blogger.com (Robbie)3tag:blogger.com,1999:blog-4807086182473879283.post-5976791703552091383Thu, 15 Mar 2007 15:21:00 +00002007-03-15T15:46:36.269+00:00cakecarrot cakegrandadideaslight bulbsimon hobbsWe share an office with a bunch of dudes who do clever things with animation and 3D and stuff. One of them, Simon (a.k.a Grandad - oldest in the office at 29), happens to be a mate from the incredible village of Langtoft where I grew up. Anyway, yesterday was Si's birthday, so I got him a cake. (He likes cake.)Unfortunately, Soho was all out of miniature candles. What to do? Can't just give him ahttp://nonsenselondon.blogspot.com/2007/03/happy-birthday-grandad.htmlnoreply@blogger.com (RobNonsense)2tag:blogger.com,1999:blog-4807086182473879283.post-8723239915877045556Wed, 14 Mar 2007 10:35:00 +00002007-03-14T11:10:05.327+00:00creativedrinksinnocentnonsenseWhen we set up Nonsense, Robbie and I drew up a list of dream clients. Unsurprisingly, Innocent Drinks came pretty high up. Actually, we didn't even dare put them on the list - so in the end it read "a brand like Innocent". Let's face it, two young creatives who've just jumped ship to start up a creative agency on their own might not be considered ideal candidates for a brand of their http://nonsenselondon.blogspot.com/2007/03/our-rather-odd-new-business-strategy.htmlnoreply@blogger.com (RobNonsense)3tag:blogger.com,1999:blog-4807086182473879283.post-9133633001236277887Fri, 09 Mar 2007 15:20:00 +00002007-03-09T16:38:06.891+00:00Spotted in the Metro, 'Celebrity ads 'fail'' seems to be the latest golden snippet of advice lovingly provided to help guide us safely through the current advertising minefield. Fantastic.But hang on - before you boldly scribe it with red permanent marker on the inside cover of your 'blue sky' book, and set up a casting agency next door to your local job centre, a small note of caution. On closerhttp://nonsenselondon.blogspot.com/2007/03/well-if-research-says-so.htmlnoreply@blogger.com (Robbie)4tag:blogger.com,1999:blog-4807086182473879283.post-4727581820627989434Wed, 07 Mar 2007 14:34:00 +00002007-03-07T15:05:32.856+00:00doggy smileThis made me laugh. I think a Doggy Fetch Law should be passed requiring 'all fetch implements used in the engagement of canines in public exercise' to possess, at the very least, 'quirkily amusing entertainment value' .May go someway to make up for those nasty little surprises they leave lurking amidst our beautiful green expanses.http://nonsenselondon.blogspot.com/2007/03/doggy-smile.htmlnoreply@blogger.com (Robbie)1tag:blogger.com,1999:blog-4807086182473879283.post-893445212222550739Fri, 16 Feb 2007 10:11:00 +00002007-02-16T10:40:40.306+00:00marketingmontypythonreviewspamspamalotHere's an example of some excellent marketing: Everyone's favourite mechanically reclaimed meat product - SPAM - is launching a new garlic variant. The basic idea for the launch has been to tie in with hit musical 'Spamalot'. Fine.The genius bit is the way everything from the product name (Spam with Stinky French Garlic) and packaging design, to the viral game, totally embrace the spirit of http://nonsenselondon.blogspot.com/2007/02/spam-egg-spam-chips-spam-spam-and-spam.htmlnoreply@blogger.com (RobNonsense)1tag:blogger.com,1999:blog-4807086182473879283.post-3918425332594966710Fri, 09 Feb 2007 15:29:00 +00002007-01-29T13:03:03.220+00:00Yesterday, I was having a bit of a play, and I found Hungry SuitcaseDone by New York agency Big Spaceship it's a viral/micro-site for Royal Caribbean - and is worth a look just to see the level of craft that's gone into it: there's tonnes of beautiful 3D graphics, nice animation, and a well acted and scripted voice track.Unfortunately, it's crafting that is the site's downfall too. Presumably http://nonsenselondon.blogspot.com/2007/02/hungry-suitcase.htmlnoreply@blogger.com (RobNonsense)0tag:blogger.com,1999:blog-4807086182473879283.post-5490937676711001836Mon, 29 Jan 2007 12:59:00 +00002007-01-29T13:03:03.388+00:00Brought in a stencil of Eric Cantona that Robbie made a while back. He's now looking over my desk in his own supremely-confident style. It's going to be a good week!http://nonsenselondon.blogspot.com/2007/01/eric-red.htmlnoreply@blogger.com (RobNonsense)0tag:blogger.com,1999:blog-4807086182473879283.post-301450946050986060Thu, 25 Jan 2007 11:29:00 +00002007-01-25T11:51:09.710+00:00You can't go round telling everyone you've just started a marketing/advertising agency and not have a blog. It just isn't the done thing. So here it is.http://nonsenselondon.blogspot.com/2007/01/well-we-had-to-didnt-we.htmlnoreply@blogger.com (RobNonsense)0