Middlebury, Vermont - With consumer demand for organic personal care products continuing to grow, Vermont Soap is proud to announce a new collection of certified organic and USDA approved Moisturizing Shower Gels.
In 2003, Vermont Soap launched the world's first USDA certified Organic Bath and Shower Gel. This new line features a super mild, innovative formula. Sweet Orange, Country Lavender and Sweetgrass Shea Shower Gels are available in 8oz bottles with convenient pumps and a colorful new look.
"This is a breakthrough product that took over 10 years to develop", says Larry Plesent, founder of Vermont Soap. "What we’re looking at is a new family of certified organic foaming products with extraordinary mildness and tremendous lather. And we do it using only natural and certified organic ingredients that are gentle on the skin and gentle on the environment," adds Plesent.
The Master Soap Makers at Vermont Soap were tasked with the difficult challenge of creating a shower gel that could match the mildness of handmade cold process bar soap. “When making bar soaps, we can add all kinds of organic moisturizers and conditioners that will mix in with the soap, glycerin and scent modules. But when additional oils and oil based botanicals are added to a liquid or gel soap, separation issues frequently arise”.
"Our solution was to create a "shake first" product," says Plesent. "We formulated a loose soap gel emulsion with extra moisturizers. Just picking up the bottle knocks it back together, so there is no need for the harsh and potentially harmful additives usually found in conventional shower gels”.
Like all of the products from Vermont Soap, these new Moisturizing Shower Gels are free of artificial colors, fragrances or chemical preservatives. They are also free of animal by-products and they are not tested on animals.
Unlike mass marketed detergent-based soap products on the market, Vermont Soap does not formulate with synthetic ingredients such as Sodium Laurel Sulfate, Isopropyl Alcohol, Propylene Glycol and Triclosan. Many common personal care product chemicals are suspected to be harmful to human health and some can cause skin irritation in susceptible individuals. No EDTA, parabens or other artificial preservatives are used. Instead, Vermont Soap utilizes a rosemary extract antioxidant as a preservative.
What sets these bath and shower gels apart from their detergent-based competition is the innovative gel consistency created using natural vegetable gums and glycerin to thicken a proprietary organic soap base.
While Plesent maintains this is the mildest shower gel on the market, he still recommends Vermont Soap's certified organic Butter Bar and Oatmeal Lavender Bar soaps for extremely dry and sensitive skin. "Everyone who is concerned about chemicals on their skin and has normal, combination or oily skin should give our Moisturizing Shower Gels a try," adds Plesent.
These new Moisturizing Shower Gels are sold in 8 ounce bottles for a suggested retail price of $9.99. Vermont Soap's innovative natural and organic soap products can be purchased through the company's online store and at health food, gourmet and specialty stores nationwide. For more information about these remarkable Vermont Soap alternatives, visit www.vermontsoap.com or call the company toll-free at 1-866-SOAP-4U2.
Larry Plesent started Vermont Soap in 1992 after experiencing severe skin problems from the cleaning chemicals used by his window washing company. He began researching healthy alternatives for himself and the many people like him that are sensitive to detergents and other synthetic ingredients. Vermont Soap has grown from a two-person operation in 1992 to become the largest manufacturer of handmade organic bar soap in North America, selling products in more than 2,500 stores nationwide.
“As an organic soap company, we see ourselves as molecule herders, rather than molecule torturers,” says Plesent. “Our job is to help the molecules follow their nature; and that is what makes us a different kind of company.” Vermont Soap operates a Discount Factory Outlet Store that also features an Antique Soap Museum, factory tours and demonstrations.