• Chris Brogan
• Amber Naslund
• SOBCon Founder, Liz Strauss

This is a great panel of Social Media rockstars (all on the podium in Chicago), and they will be offering you a little sneak preview of some of the fantastic content they will be showcasing at the event – and offer their takes on why SOBCon2010 will be the best one yet.

(We’ll also be announcing the winner of the 2010 “Blog It, Earn It” FREE ticket – more on that later)

This webinar is exclusive to attendees and newsletter subscribers.

You can sign up for the newsletter (link in the sidebar) to get your meeting code and other special offers.

Suppose you could take a weekend retreat away from the noise of the Internet …

• to focus entirely on your business
• to work with the support of a mastermind team
• to get quality time to interact with the top people in social media
• to get the best information AND time to discuss how you’ll apply it
• to work with sponsors who are doing the same thing
• in a room limited to 150 people — all focused in the same direction
• without worry because the food and the wireless are outstanding.

Imagine a weekend work retreat with these people totally invested.

Would you write a blog post to get a chance to win a FREE SOBCon Weekend?

An Expense Paid Ticket!! AND the Return of The BlogIt EarnIt Discount

I’m delighted to announce that Terry and I get to make this offer …

We had such fun last year with the SOBCon “BlogIt, EarnIt” discount. We’re bringing it back again. Again this year, we’d like to hear from you — this time about what “The Virtual Meets the Concrete” means to you. We want to celebrate how our relationships online help our lives and businesses online and off.

Tell us why online and offline relationships and strategies matter.

Here’s how to qualify for the disccount and enter to win

1. Write a blog post about a person (or people) online who has (or have) made a difference in your life. Celebrate how they have made your life easier, better, smarter, more productive, more meaningful.

2. Then let us know by tagging your post #SOBCon2010 and leaving a comment on this post. Include a working email with your comment and as a thank you for sharing your story, we’ll send you a special code to take $250 off the $895 FULL conference rate – that’s over a 25% savings! (We won’t use your email to spam you.)

We’ll also tweet your blog post so that we can celebrate the folks we all think make us stronger.

Get your posts up before Noon EST on February 14th, 2010, and noon EST pm the next day (February 15th), to kick off a special SOBCobn2010 Webinar with Chris Garrett, Chris Brogan, Amber Naslund and Liz Strauss (details coming soon), we’ll put all of the entries in a random drawing and choose one lucky winner who will receive:

1. a free ticket to SOBCon2010 – $895.00 value
2. airfare and three nights at Hotel 71 – up to $1105 in hotel and airfare

A total package value worth as much as USD $2000 – nontransferrable, nonrefundable

Blog your thoughts …
Share it, link it back to this post, and broadcast it on Twitter (hash #blogitearnit).

We’ll also encourage you to comment on the SOBCon blog for others to see and learn. And remember as a thank you for sharing your story, we’ll send you a special code to take $250 off the $895 FULL conference rate – that’s over a 25% savings!

Or, if you can’t make to SOBCon2010, you could “pay it forward” and pass the discount on to one of your friends — or offer it back to us as a gift for us to pass on for you.

We’re doing everything we can to bring you all the value, the experts and expertise, and the time to work and network that you need to make your business outstanding and extremely profitable in 2010.

What could you do with a weekend of the time, expertise, and support you need to focus your business?

We’re all coming for the same reasons.

Use December’s blogging lull to your advantage – The Viral Garden

Here’s five ways to make the most of December’s blogging lull:

1 – Re-evaluate everything. Go back and look at what your blogging results have been for 2009. How did traffic do? Subscribers? Comments? And how did these metrics tie back to your blogging goals? Put your blogging strategy for 2009 on trial, and then tweak it for 2010. Set goals for your blog. But make sure that those goals tie back into your larger focus for your blog.

This is always good advice. “If you can’t measure it, you can’t manage it”, right? Have you done your measurement? How do you track your traffic and how your readers navigate your site? I use a combination of Sitemeter (the free service)and Google analytics. Sitemeter is great for me because it is much closer to real-time than Google, and I like to keep an eye on my referral logs.

2 – Ramp up content. David Armano advises doing this, using the Holiday vacation to push out as much if not more content than usual, with the thinking being that since many other bloggers are slacking off, your content can more easily be seen. We are going to keep looking for content to share with our networks, and if you keep creating great content while everyone else slacks off, guess whose posts will be shared with my network? Use December to increase your blogging visibility.

This is a no-brainer, but time can be an issue. Like the old saying goes, the best time to plant an orchard is 10 years ago, the best time to prepare for the December lull is earlier in the year. How do you do that? Well, for one thing you can compile your posts on book reviews as you do them, creating an uber-list for gift-giving ideas. And use those Amazon links to generate a little extra money for your own holidays…

3 – Use December to get a blogging jumpstart on 2010. Hey we all want to spend time with friends and family during the Holidays. Work in all forms seems to take a backseat…But if nothing else, use that last week of December to get your content in order to hit the ground running in January. Most people won’t begin to get back into reading blogs regularly until Jan. 4th (a Monday), and this is when many bloggers will begin to get back to writing. Use December to have at least one week’s worth of posts already written for January, so that way first thing on Monday the 4th, you’ve already got fresh content waiting on readers, while many other bloggers are thinking about getting back to writing.

Again, get out your calendars right now and jot yourself some notes for August, September, and October 2010 to write some draft posts that you can complete for that first week of 2011. Getting a head start like this is a real motivator and can help you get a jump on your competition next year. And remember, in the US November 2010 is an election for the Congress, who knows what might happen. Uncertainty will likely be highin January 2011 – think about how your business can capitalize on that.

4 – Experiment. Every year I spend the final week of the year spending time with social sites/tools that I’ve been meaning to try out, but just haven’t had the chance. … December is a great time to examine different tools and see if they work for you to complement your blogging efforts.

If you have done your homework and prepared for your December/January content, then this is a great time to play around with all of those applications that you have been meaning to try. In addition, this is great new content! Blog about your experiments, and create conversations with your readers and social media network about what works and what doesn’t.

5 – Become a commenting superhero. Remember, traffic is going to come to a crawl on many blogs. … If many people aren’t commenting, this is your chance to get noticed. And not just with other readers, but by the bloggers themselves.

Commenting is definitely one of the best network- and traffic-building strategies. It is time-consuming and feels like real work sometimes, but it can also be fun and can pay off in increased traffic for your site, increased credibility and authority for yourself/your company and may even lead to guest-posting offers.

What is your December strategy? It’s not too late to do at least a couple of these activities this year.

(cross-posted at stephenpsmith.com)

Brand Elevation Through Social Media and Social Business | Altitude Branding

Be courageous. Pick up the phone, or fire up the email, and ask for 15 minutes of time from the people that can help move social media forward in your organization (or at least reduce some of the friction around it). That means the marketing folks, the customer service folks, finance, HR, PR, product management, QA, sales. Yes, that includes the people you’ve never talked to before, and the ones that aren’t in your “box”.

Ask them one or two questions that can help you form a business case for social media. Your goal is to align social’s capabilities with the problems your organization needs or wants to solve for their own business. Note that the questions below aren’t all specific to social media; they’re attempting to uncover some of the underlying culture, brand, and operational issues that social media could help address. Remember, we’re talking culture change as well as operational change. You need to be the one to translate.

1. What do we do and why, in your words (not a vision statement)? On what could we, as a business, spend more time, energy, and focus?
2. Are you passionate about your role? If so, why? If not, what would help you be?
3. What goals do you have for your role this year? How do you hope to impact the success of your department? The company?
4. How would you describe the culture of our organization?
5. How do you use the internet in your work life? In your personal life? Where are the overlaps?
6. How do you believe your team uses the internet for their work? Have you heard ideas or feedback for ways they’d like to use it more or differently to do their jobs better?
7. Where do you turn when seeking resources or information about your role? Our company? Our industry?

Read them all!

Try to fund it yourself, or mostly yourself. It pays to go after the least amount of funding that is necessary. When you’re starting out, it feels good to say that some venture-capital firm invested millions of dollars in your idea.But a few years down the road, when you’re doing well, it will not feel so great to know that you own only 25% of your company.

Well, I can’t say too much about this – since none of my little ventures have ever been funded by anybody other than me – but it sure sounds like pretty good advice to me. If you keep outside funding to a smaller share of your enterprise, then when it does take off you can afford to buy out your partners.

What is your experience with funding a start-up? Share in the comments.

“I’ve recorded these lessons on three-by-five cards that I carry with me every day at home and on the road. (This wonderful system is something that I learned more than 20 years ago from Harvard Business School professor Ted Levitt, one of the mentors you’ll meet in this book.)

Not long ago, I reviewed all the three-by-five cards I’d written on and saved. This time my goal was to capture the rules I’d learned.”

Well, I (Stephen) certainly didn’t go to Harvard Business School, but I have been carrying notecards and notebooks around for a pretty long time. After I finish reading this book I am going to have to dig into those archives and see what pearls of wisdom I can recover.

In the meantime, let’s take a look at rule #1: When the going gets tough, the tough relax.

I can get behind this idea! In fact, it reminded me of something I had read somewhere before, especially as Webber expands on the idea, “Anytime you approach a task with fear you are a double loser.” and “Don’t let fear undermine your chance to do that one thing you’ve wanted to do.”

What are you really afraid of

Indeed, fear can make a mess of things. Fear can also cause you to not make a mess, because you just might. Quoting from Frank Herbert’s Dune: (wikipedia link)

The litany against fear is an incantation used by the Bene Gesserit throughout the series to focus their minds and calm themselves in times of peril. The litany is as follows:

I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing.
Only I will remain.

(I trust that this isn’t getting too deep.) Fear is the mind-killer. The dream-killer. The slayer of ambition and innovation. Fear of the unkown has killed more good ideas than we can probably count.

Don’t get me wrong, there are times when prudence is called for. But there are also times that you need to “feel the fear and do it anyway“.

Even George Costanza was able to overcome his fear and start making decisions. Completely opposite decisions to what he thought – knew -  were right:

What fears have you overcome? Or, put another way, what would you attempt to do if you believed that you could not fail? Share in the comments.

Talk to absolutely everyone about what you do.

During the first year, you must be the mouthpiece for your business. Talking to people about your business at parties, at family gatherings, at outings like sporting events should become second nature. Consider every person who crosses your path a sales opportunity, even if he or she might not ever be the end customer. In addition to continual word-of-mouth marketing, pick up the phone and call reporters to let them know what you are doing.

This strategy of always talking about your business is essential. Blog about it. Tweet about it. Leave comments on other people’s blogs to show your knowledge and credibility.

I also like Tuchman’s advice about reaching out to reporters. In fact, Free Press Release.com has a service that allows you to publicize your business and Peter Shankman has a pretty cool service called Help a Reporter Out that allows you to answer questions or provide interviews to journalists looking for help with stories. [Ed. Note: I do this all the time, it is fantastic]

Do you have any other suggestions for getting the word out about your business? Share them in the comments.

3. Get your website up and running

Your website has to say “This is who we are” to the world in a way that is compelling. A great web design doesn’t have to cost a fortune. If you don’t have the HTML skills or graphic talent in-house, look for a young and hungry web designer who’s looking for a shot, as you are.

Expect to update your website regularly and improve it constantly over time. Having a website with months-old or irrelevant content is a real deal-killer. It makes your company look stagnant, at best.

At the worst, it makes your company look unprofessional and incompetent. Your website is your online brochure, your 24-hour answering service, and your business resume, all rolled into one. There are also compeling reasons for your website to include a blog.When considering content for your business blog, you should consider calling one of your customers and asking them for an interview.

You can then ask some questions and post the Q & A right on your website, with a link to the customer’s site (sharing is good!). I recommend that these interview questions should be along the lines of:

• How can our business help you succeed?
• Why is our product/service important to you?
• What is the impact of this decision upon your own business?
• What happens if you don’t do something about this situation by using our product/service?
• If you were to identify the business tactics most critical to your success, what would be number one?

When you understand your customer’s emotional connection with your product/service and how it influences their need to buy, you can position your product/service in the market for what it will do to address that emotion.

If you can help them address their “need-behind-the-need,” then a prospect becomes a probable purchaser and, ultimately, a customer. Your website is a very powerful tool for doing just that.

Cartoon by Dave Walker. Find more cartoons you can freely re-use on your blog at We Blog Cartoons.

Katie Renn prepares for her class, "History of Photography," in Ernie Pyle 210.

Last week, Shel Holtz delivered a keynote talk to the faculty of a university Journalism department. He went out onto Twitter for some ideas and put together a really impressive list. I believe that these skills have a much broader application than simply for Journalists…

What should journalism schools be teaching their students?

Whatever those jobs are, journalism students will be better equipped to qualify for them if they have learned the following as part of their education:

* SEO—Most of what I remember about writing a basic news article is consistent with the principles of on-page optimization, but the importance of writing so people can find your articles shouldn’t be underestimated. It’s particularly important since students in journalism classes today don’t have a clue whether they’ll be working for a centralized news organization or some kind of distributed network. This synchs nicely with my next point:

* How to think like a freelancer—With nobody certain what economic model or (more likely) combination of models will pan out for professional news, journalism departments need to instill a mindset in students that will allow them to tap into whatever opportunities arise. That’s quite a shift from the view of professors when I was in journalism school: If it’s not a daily newspaper, major newsmagazine or network TV news channel, it’s not journalism.

* Flexibility—Print, broadcast, radio, online…journalists had better be prepared to report anywhere. When I worked in journalism, I was a print reporter with no interest in electronic journalism, which was a whole different ballgame. Those lines are gone and today’s students need to be prepared to do it all.

* A continuum of reporting—When I was a reporter, I filed a single story following on-site reporting of news or research for an investigative piece. Today, a single report is inadequate. Read more >>

What other applications could these skills have? Discuss in the comments.

(Image credit: Courtesy of Indiana University.)