Most of the guides, how to articles, and general industry advice we have read on social media marketing contain some “myths” :

• If you read tech SEO (search engine optimization) Blogs,  you will find information on how to solicit and promote yourself on the the thousands of social media sites using overly sensationalist tactics in combination with what I call “friend” networking (spam) , or the process of connecting yourself to as many active users as possible by adding them to communities or by joining them as friends.
• To give some detail on what this quickly amounting mass of social media marketing literature gets entirely wrong: spam is not sustainable
• You don’t need to hit the front page or get even a large amount of diggs or votes for it to be beneficial and get you new customers, but these sites are becoming spam factories, and they are loosing their value.  Quality of content is more powerful than quantity for rankings and traffic building (and credibility and conversion, for that matter)
• You shouldn’t write about stuff that goes against your marketing message - stay on-message
• A small site will be more successful on the search engines if the content centers around a single topic (topic specific posts)
• Use multiple other related sites, conquest other posters rankings by commenting with links to more information on your site, but try to build a following that opts-in because of the value, rather than the volume of the content.
• The wrong hit accomplishes no useful purpose  - sheer volume has not value if it is not the right volume
• Even if no one promotes your stuff, promote yourself -  (add one comment to each post of your own, for instance, nobody wants to go first)
• Add hooks every now and then to try and convert the traffic. (like: this is actually a specialty, you know; and what we would say about you would be immodest of you said it!)

Know your audience and speak to their desires and emotions to get leads, their logic to convert to sales: be personal:

• You like what you do
• You are interested in using these technologies to promote yourself and make more money
• You are more interested in running your company and making more money, than in spending your entire life online
• If you couldn’t get good ROI on your online marketing, especially time consuming social media marketing functions, you wouldn’t do it all ( you are a busy person)
• You are a capitalist (some techs are socialists, or even sociopaths;  so don’t let them write marketing copy lol)

Take a look at these two real life quotes (yech!) :

“…the idea is to keep your integrity, this isn’t spam, your not trying to “work” the system only use it agressivley for EXACTLY what’s it’s for.  The communication of messages and media to audiences that WANT to listen.  There are maybe it’s the few people that are looking to research what local people doing what you do think about XYz industry changes.”"

Arg!  What does that mean?

“...Your opinion doesn’t have to be revolutionary or even especially unique…” Barf!

That is not marketing copy!

There is a fine line between controversy and conversation:
You should promote yourself  (with integrity) on the social sites and networks you use, but:

“..be ye hot or be ye cold..”  don’t be boring!

A few of the RIGHT click-through leads are better than huge number of spam hits: here are a few of the searches that feed us these days:   mostly our clients find us by key word search, and call us already ready to buy:

Social Media Advertising Agency

Social Media Marketing Company

Social Media Marketing Firm

Internet advertising consultant

Most of you covet searches that are much easier: the methods that work for us will work for you:

• We work very hard (our effort is ongoing)
• We continued to build our online presence
• We use the EXACT same methodology that we sell.
• We don’t just write this stuff, we live it.
• Our website ranked for these searches and literally thousand of others when it was only two months old!
• We didn’t launch this with a giant budget, we’re growing it step by step using the same techniques we use to help our clients
• There is no ’secret sauce’, it is about the syndication and contribution of what you know, not any trick or hack.

What happens, You may ask,  if everyone else  (like your competition) does all these things?

They won’t: the rule is that most will:

• Lack Consistency
• lack attention to detail
• lack  follow through
• Most  many people will not complete even half of these tasks due to ignorance, procrastination, lack of time or all the above.

Your competition might launch a full scale SMM campaign similar to, or even more aggressive than yours?

Not likely: they will leave some little detail out every time.

Oh, by the way, we can help: free consultation: 805827-2450

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In 2010, when you consider SEO, SEM, SMO: don’t be stupid: the rules have changed again:

Beware outdated techniques and services: any methodology that is designed to bring an unworthy site up on the first page organic search results of Google and others, at best, will not work for long; at worst, these outdated, yet still widely offered services will get your website penalized, or even banned. Internet services and techniques, and the professors and self-proclaimed experts on the specific topics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM); and now Social Media Optimization (SMO) have always been purveyors and protectors of rapidly outdated skills sets: which is happening now at a much faster rate as the technology moves further into a parabolic curve of advancement.

Fortunatley, a new age is upon us: what we called an “I am a Realtor too!” website in 2001 (when most of our clients were Realtors, and we were able to create rankings for such sites by giving away free ads) simply cannot be ranked for any sustainable period of time if at all now: although many not-so-up-to-date sources of misinformation will tell you otherwise for long enough to get your money. Our free ads sites worked after until 2003, when the search engines decided that any number of links originating from one URL (website address) would be treated as only one link, and subsequently that a database address would be treated exactly the same as a unique domain. Link-farms (web-rings, etc) evolved and adapted with  social-bookmarking (Digg.com, Stumbleupon.com, Reddit.com) and user-generated, user-filtered content to compensate for subsequent changes to the algorithms determining that such contextual links needed to be from topic-specific authority sites to do any good, and now, as is always the case eventually, those sites have lost their relevancy because they became spam factories just as you started to learn about how well they worked for a little while. When Google decided that dynamic content was better that static content, and some rocket scientist decided that Blog sounded better than Weblog, or Newsgroup ( as we they were called  in the 80’s), the blogosphere erupted, and social networking sites  really came into their own.  Now we all have too many profiles that we never update or use, too many ‘free blogs’ to keep up with, and ‘Splogs’ (spam blogs designed to harvest spam and feed it to the search engines) don’t work anymore either for any length of time, because people like me (and you , I hope) report them to Google and get them banned.

When my second-round investors took over my free-ads company (it was Adsforfree.com, you probably remember: it had more advertisers than Yahoo classifieds at one time), they wanted to hide what we were doing, to try to trademark or patent something: they thought we had a ’secret sauce’.  I tried to explain to them that what we do is a race: that protecting our methodology was like storing milk on a shelf at room temperature: worthless; but they would not listen and they put us out of business very quickly and spent over $600,000.00 of their own money doing it (Coracleinc.com) ouch!

So if you are still reading and wondering where this is all leading, here are some tips: the new way to do this, every time, on purpose, without breaking the search engines’ rules: from the guy who still, to this day, always ranks for whatever searches he desires , even when the competition has created literally hundreds of millions of documents to compete: (real life examples of this strategy follow below)

• Your site must have dynamic content: it must grow at least rate that the Internet and Google’s cache are growing
• You must use a CMS (content management system) to manage your website: you cannot maintain the dynamic, growing site required to meet Google’s criteria by manually editing pages, and You must be able to instantly change every page of you growing site when things change
• You must make a contribution: you can no longer manufacture spam to get rankings, you need to be a source of real information, the kind your target audience wants to read, see, watch to reach them, because Google can tell the difference, and so can we
• You must be the source of a constantly refreshed feed of topic specific, unique in all the world, human edited data: REAL CONTENT: for example this article, video, audio: all can be optimized now with META data that makes it searchable by Key Word Search: this is called RSS (Really Simple Syndication)
• You must have video on your website: this trend will continue: the website of the future will be navigated with ‘point and watch until you want to point again’, and not ‘point-and-click’ as before.

And now the good news: all of this change creating wonderful opportunities for you to be heard, by making a real and valuable contribution, no matter who you are:

Examples of SMO (Social Media Optimization

Enter  California Truckers and Contractors Insurance Resource:

While he really wants to rank for is  ‘california commercial auto insurance’ Google search: where he is competing with Huge insurance companies and gigantic government sites: Kevin Walheim has an ace in the hole: like ‘Jack’, he has magic beans: you see Kevin is actually an expert on the topic; instead of maintaining his ‘I am an insurance agent too’ site that every insurance guy has and never gets any business from: he has in his career targeted specifically companies that have 250 employees or more that have fleets of vehicles that need to be insured in California.   This has not just made Kevin THE  authority on California Insurance requirements for commercial fleets of vehicles, he will eventually rank for anything he writes about, including the above search and California Insurance requirements for truckers: which he already ranks for, and which targets his market exactly

Example 2:

Our most powerful offering in the beginning, and the least expensive is our $299 option, where we are able to absolutely guarantee almost overnight rankings because of the existing power of a multi-user online property that already exists: in this case, it is our 3net  superblog at http://socialmediasystems.com/blog/, Leon Russo has a sub-blog: http://socialmediasystems.com/leonspeaks/, although Leon only posted to the blog one time in August, that one post to this day ranks for the title line one on Google:

Greed and Excessive Executive Compensation Google Search

If he would post more, he would rank for anything on-topic that he would write about!

Examples Three and Four:  Spermcenter.com, Moviepals.org

Drupal, and/or Ruby-on-Rails

Every affinity group represents a niche target marketplace, where a custom application like these may become more valuable than the underlying client business!  Our approach is to plan the marketing, lead capture, community features, and any custom modules as a bundle before we do anything, so that it all goes together!

The race is on right now to see who will do this for every niche market on the planet!  END

About the author:
Israel Rothman is a well known author and speaker on these topics, an early pioneer in what has come to be called ‘Social Media Marketing’.

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For Clients:

1. What if I don’t know exactly what I want? Too bad! These sites want a piece of the transaction so they control your freedom to work directly with the client to help define the project to meet your business goals!
2. Who is actually doing the development? Because you cannot work with the freelancers directly, you may THINK you are working with a qualified freelancer but they just hand the project and a programing book off to a high school student!
3. These prices are too good to be true! They are! The freelancers are forced into a competitive bidding process so early in the project that is so heavily weighted against them that they are forced to underbid poorly defined projects. In fact, these projects are typically a miserable experience for the freelancers and you are likely to get crap back!
4. Why can’t I find top-notch professionals? On these sites, the freelances are incented to do quick and dirty jobs to meet hard deadlines.  Scope can and should change as you learn more about the project.  It is nearly impossible to do Agile or intelligent development in this way!

For Freelancers:

1. What is up with these project descriptions!? Very few clients can spec the projects properly because they are NOT experts. That is why they are on the site in the first place!
2. What are you even bidding on!?  Freelancers are expected to Bid on projects that are so loosely defined that they are taking on enormous risk, stress, and risking their integrity by bidding on these projects.
3. Why can’t I just contact the client or freelancer and work with them!? These sites are so afraid that you will get around them and that they won’t make their ridiculous margins that they don’t let you contact the client directly and work with them on your own terms.
4. What is up with these expert guarantees!? Rent-a-Coder has projects that require the freelancer to put up 10% or more of the total project payment in case you are LATE. As if the poorly defined projects and bidding process weren’t risky and stressful  enough, they want to stick to the freelancer again!
5. Why are they so expensive!? Elance and Rent-a-Coder are bloated software that try to do way too much and charge way too much.  Because of their fear of losing their enormous margins, they get in the way of communication and progress.  They charge 10+%  of the revenue for adding little or no value other than a simple bulletin board with search capabilities (a prettier craigslist).
6. Are these projects even profitable?! - online bidding drives the prices down and pushes the prices so low that few qualified freelancers can actually afford to do them.

Conclusions:

1. Although there is a better solution on it’s way by early next year (subscribe here to be notified), we strongly recommend that we all just avoid these sites and let them die; they are spammy misrepresented garbage messing up the marketplace.
2. Like other for- profit  lead generation machines in the Auto, Real estate, Finance and many industries, these sites are parasites: they add no value to anything: they are noise and they clutter the market they pretend to serve.
3. When you choose to hire out work from freelancers (a very smart and recommended  thing to do), you should start by evaluating and choosing an expert vendor on the highest level first, then, in the process of hiring that project manager, seek advice before specking-out anything.  For instance: we offer a free consultation to anybody, anytime: for anybody planning any kind of marketing program of any kind, from the first logo to the website to the video to the market research, to viral advertising, technology, hosting, radio and TV Advertising, agency services: as do most qualified professionals.
4. Choose the most qualified, highest level vendor possible, and spec and project manage with them, so that the planning process includes the benefit of their advice as part of the contract: you should have the final word, but you should solicit their advice and input every step of the way to achieve the best result!
5. Always check credentials and references before buying anything from anybody anywhere, search for negative press on the Internet, ask for credible references, and recent proof of performance: this technology changes constantly, and only the best of the best can perform here consistently!

Why believe me?  I am Brian Bentow: (Google me!)

CTO for SocialMediaSystems.com LLC, and MoviePals.org  Entertainment LLC

If you want the answer to a question or a free consultation, call or email our business development  department: 805-827-2450 freeadvice@socialmediasystems.com

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In my opinion, Dr. Bunny Vreeland herself is the real story:  an animated redhead with a bubbly personality, Dr. Bunny Vreeland, Clinical, Medical Hypnotherapist in Ventura California has more than one gift: she can read you like a book, help you quit smoking, erase hurtful memories, create good ones: basically Bunny is the master of a very little known, real skill: she can literally re-program your mind like a hard drive: but when you listen to the Dr. Bunny show on local news-talk radio station KKZZ 1400 AM 12-1 pm Monday-Friday in Southern California, you will here her exclaim over and over again:

“What an amazing story” as she interviews a wide range of interesting people.

Born with the amazing gifts she has, the ability to look inside a person and feel who they are, and why, Dr. Bunny has spent her life understanding not only her gifts, and how to use them for good, to actually help people change their lives for the better; but also the ongoing clinical, medical science behind the human mind, and what actually makes us the way we are, and what makes change possible.  A modern day saint to those of us who are lucky enough to know her in person, you have never met a more humble, bubbly, genuine person.

But that is not all she is good at: she is also tech savvy, and media savvy, a wonderful marketer: here radio show is my idea of excellent integration of a local and worldwide media strategy, with a strong web-presence, mobile device listenership with broad appeal, and a strong web presence, with a complimentary message which feeds her core business.

The stories she shares with us on the radio are about people she finds amazing, and indeed many people are amazing: Dr. Bunny says:

” Everyone has a story.” 

I guess that is true, and even I would like to ‘reprogram’ some of mine: it is our past (our stories) that define who we are now, good and bad: but the story that amazes me, is Dr. Bunny. 

When you search her name online you may find the rantings of an obsessed crazy woman who she once had for a client: Dr. Bunny hypnotized here and she quit smoking.  When the un-named lady realized Bunny’s amazing ability to do this so effectively, she asked that she be hypnotized again to erase a memory in preparation for a police lie detector test: she wanted the memory of a crime she actually committed erased.  When Dr. Bunny politely showed her the door, this very dangerous crazy woman went crazy, doing everything she could to damage Bunny’s reputation, including actually buying PPC ads under Bunny’s name to hurt her!

 I am honored to, and able to solve this problem for her, and I am also just in awe of what she does, and how she has chosen to use her gift.  I would highly recomend that any of you who have a painful memory that needs to be erased, any of you who need an amazing, dynamic public speaker, and those of you who love a good story, visit her website at http://www.bunnyvreeland.org;  and for those of you who have a business or a gift you want to share with the world, take a good look at the excellent integrated media-merge marketing model she employs: she is a shining example of making a contribution online, on the radio, locally, nationally, worldwide, on the Internet, in print, in person, at networking groups, the Ventura Chamber of Commerce (where I met her), and as an inspirational speaker and interviewer beyond compare, helping us all, and making a difference as she promotes her business.  my hat is off to Dr. Bunny Vreeland, and it is an honor to write this article..

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Sure you can do your own videos, virtual tours, but can you so this:

Or how about this:

Read more »

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Everything you need to know to do what we do for our clients is here on our blog, for free.  However, when you reallize how deep this all goes to be done well in the first place, and maintained when things change, you may want to just pay us instead!

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In a recent string at Realtown, a Realtor asked for feedback on Compass Internet Systems (an SEO spin-off from the failed Coracle after the takeover from the investors).

I am sharing the meat of my reply here because it is timely and relevant:

Right on Gwen, and Win: the goal of an SEO firm, and many old-fashioned web-design firms, is to create a dependent, when in reality, a successful effort works the SEO vendor out of a job immediately. That is the reason for the poor service: clients do not last, representatives burn out.

A far better solution (and much less expensive, BTW) is to automate and plan your web presence in such a way that you become independent of needing any consultant.

This can be done for less that $500, and if the CMS (content management system) is properly setup, the SEO effect is automatic,, and ongoing without further expense, except for hosting.

When the second round investors destroyed the company that Compass is actually a spin-off of, it was because they wanted to hide what we were doing, to somehow guard a trade secret, to trademark something.

I would liken this to protecting milk on the shelf at room temperature.

Internet marketing, and marketing in general, is not about megalomaniacs who want to find a way to make a un-Godly amount of money: it is not about protecting anything proprietary: because like milk at room temperature, any advantage is temporary on the Internet, if it is not of real value.

The basic concept of SEO is to help an undeserving website somehow excel over a more deserving one due to a technology gap. A much less expensive, more sustainable solution is to actually create a genuine online resource that ranks on Google because it should, because of it’s value: and we are heading quickly towards a time when nothing else will work, due to advancement in Google’s algorithms, and the gradual standardization of coding standards.

While it is often a much less popular approach amongst the greediest and laziest among you ( the ones that, for the most part, will not be here next year), our advice (mine) has always been much more old fashioned, in a way, although I actually invented much of what SEO vendors sell: we recommend designing an online resource of some kind, that targets a niche market (for a Realtor this can be a community blog, an affinity group niche informational site, a school guide…)

Such a resource in owned by you, travels with you from broker and firm to wherever your career takes you, and even has the potential to out value the underlying core business if you are successful.

When you add-in that it is also the most effective SEO model, and the most cost effective (as Win pointed out) method of marketing Real Estate, and establishing your brand or proper name as the source (what we call an ‘authority source’), the decision to use such an approach is a no-brainier, whether you do it by trusting a reliable vendor with a good reputation and excellent rankings of their own, or by learning to do it all yourself, which is free and doable, but, in the long run, even more expensive than outdated SEO services.

Think about how you found your vendor, or, did they find you?

I am Israel Rothman: Google me, or Google ’social media website design’ or ‘Internet advertising consultant’ or ‘Realtor SEM’ or ‘Realtor SMO’

My clients call me on the phone and have already sold themselves: all I have to do is not screw it up.

I got three foreign clients last month, one in London, one in Australia, and one in Japan. Isn’t that they way you want your Real Estate business to work, as your own lead generator?

Check out Spermcenter.com (no it is legitimate, not that at all) as an example of an enterprise-level Drupal site launched yesterday, with custom search functions and real value. I will let you guess what the client does, and why this approach was used

I am Israel Rothman; no secrets: Google me, then call me.

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As we did years ago  (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing)  campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review: 

1. Just say it: lesson number one is to ‘just say it’; don’t beat around the bush; don’t mitigate your risk; don’t spare anyone’s feelings; just give us the straight ‘poop’, and we will reward you by wanting to see what you will say next.
2. Group Building - Opt-in  Build a following and increase lead capture using Social Media.
3. Use Social Media for local Farming
4. Use Video for Lead Capture
5. Become an authority - Reputation Management
6. Online Branding: image matters for Internet Advertising
7. Get numbers working for you on Social Networks
8. Recent Case study : The execution of a complete and integrated Social Media Marketing Campaign
9. Niche Marketing and Picking a Battle
10. Attention to detail, the final competitive edge!

Now the real guts of it all come together; any one of these things done right will help: but just as the best plans of a Real Estate transaction do not result in a sale or a commission unless every little nit picky detail of the transaction has been ‘put to bed’; you will not be as succesful as you could be, and you may not survive periods like the last two years, unless you get it all right!  Join the discusssion and debate with your comments on this whole series or any individual post in our group at Realtown.com:

Social Media Marketing   and or at our huge Activerain group: http://activerain.com/groups/WEB20 and/or below, by adding your comments (yes they are moderated, sorry spammers!) below!

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According to this articel from http://www.agent-central.com/california-insurance-agents.htm:

• There are nearly 3 (2.9) Insurance agents for every 1000 residents in California (2005)
• There are over 36,135,000 residents!
• There are over 50,000 agents that broker Insurance

Often I ask new potential clients “who is your target customer”.  Since I am exclusive to my clients, the answer matters, because I do not want to exclusively represent a failure!

Often the answer is very broad: “Everyone who needs insurance”  LOL!

Let’s get real here, shall we?  A new recruit who wants to be all things to all people is not wanted by anyone.

In order to be succesful in any industry one muct pick a target market, and in one as competitive as Insurance or Real Estate (some say there are over 2.5 million active real estate agents in the US), one MUST specialize, and this applies to online marketing too, since searches for the broadest searches: “Insurance California”, or “Insurance LA California”, for instance, are almost impossible without a huge budget.

Here is an example of fighting what we like to call “a battle you can win” in this competitive industry:

See California Contactor Commercial Auto Insurance Blog:

“This knowledge resource is my gift to California Contractors: I am a commercial auto insurance specialist who helps contractors properly insure their service trucks and vans. I make sure they get the coverage they need for their industry at a much better price” reads Kevin’s tagline.

Kevin has been a very succesful Allstate Insurance broker in California in the LA area for many years.  This is because he has had the forsight to become an expert on one specific kind of customer that he can offer real benefits an cost savings to: building contractors and Real Estate brokers in Calfornia.

Kevin’s niche market  is lucrative for hom, because many contractors and Realtors in california have large fleets of company cars and trucks, which are driven by employees.   Many do not realize the differences in coverage and cost savings between actual commercial auto insurance and the existing policies they have, so Kevin can save them money.

Thus, Kevin can deal  always with a good client, someone who needs him, and someone he is qualified to service.

This is what I call good strategy!

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”

• 31% of American adults—63 million people—say they know someone who has used a dating website.
• 26% of American adults—53 million people—say they know someone who has gone on a date with a person they met through a dating site.
• 15% of American adults—30 million people—say they know someone who has been in a long-term relationship or married someone he or she met online.

The table below lists the various dating-related activities included in our survey:

Since then, and in 2008 and the future, the growth has continued to explode.   My own 28 year old son met his wife online and was married within a few months after a breakup with another gal.

Most of us know somebody who met their spouse or significant other online.

If you are like me, a person who was married for over 28 years trying to get back into the game, traditional dating is not even palatable:  I am not good at it, the bars and nightclubs seem like meat-markets where only the most adept game players can score.  I can get dates with eligible women in droves online ( I am on Hotornot, Match, Horney Matches, Plenty of Fish, and a few others), but the dates do not go well.  I am considered young looking for my age, buff, atttractive, sexy…But ai m not succesful atthis game.

It never ceases to amaze me how many of the poeple who are succesful at dating are basically worthless dates: middle aged men who have no intention fo hooking up with anyone, just looking for conquests and sex.

On the other hand, I am safe (have not been with anybody else in over 29 years, no diseases), patient, respectful, not in any hurry, self sufficient…and I wil hook up and finally get dating eventually, but I am far from good at it.

This is why I find my latest client, Casanova Dating Blog at  http://casanovasystem.org/ so interesting.

Sponsored by my client who has compiled an entire of book of secrets and techniques, this site will soon be the largest free online dating blog anywhere, and wil become a clearing house and fact-checking resource for all of us who once again must find a way to meet and establish a relationship with someone whom we have never met.

An underlying trend is the fact that people’s families are all mixed up: according to divorcerate.org:

“The divorce rate in America for first marriage, vs second or third marriage
50% percent of first marriages, 67% of second and 74% of third marriages end in divorce, according to Jennifer Baker of the Forest Institute of Professional Psychology in Springfield, Missouri.”

According to enrichment journal on the divorce rate in America:
The divorce rate in America for first marriage is 41%
The divorce rate in America for second marriage is 60%
The divorce rate in America for third marriage is 73″

Notice that the liklyhood of divorce increases for the second and third marriage; it makes one wonde whether it is tthe people involved who are ill suited for marriage, or if marriege simply does not succeed when failure is an option.

One thing is for sure online dating is clearly one solution that seems to be a growing trend in an increasingly mobile, less family oriented society.  It is also clear that people like me could do well to hone our skills when it comes to hooking up with unknown women.

For those purposes, I highly recommend the Casanova Dating Blog at  http://casanovasystem.org/.

Yes, in addition to the book (see Casaniva System Revealed:  http://casanovasystem.com/), they also have a very cool international dating site with women and men from all over the world: (see Global Dating Singles at http://www.globaldatingsingles.com/)

I have been on many dating sites, and I think this one is setup in a better, more user-friendly way than the others, AND IT IS FREE.  Like Plenty of Fish before them, I believe this free dating site will be the largest in the world soon, and the CasanovaSystem.org Online Dating Blog and Forums wil be some of the most popular RSS feed reading every, as people share stories of success and failure, and get instant feedback anonymously form each other.

I must say that I am at least as interested in reading other peoples experiences, as I am in sharing and getting feedback on my own!  Join the conversation, it’s free! (and you may just win a prize!) Casanova Dating Blog - Every Month a Winner!

 The goal for this blog is to rank on organic search for exactly what it is: an online dating blog.  Then, when it grows, it wil eventuall rank for online dating, like Plentyoffish.com, okCupid.com and the other free online dating sites.

A tall order, but totally doable with sufficient time and budget.

Update: today it was picked up by WebProNews, (the first draft oops LOL) and it is on the first page for online dating right now under ‘News”!

Wow, even I am impressed, today we are all of these places on 1rst page:

http://www.google.com/search?hl=en&source=hp&q=Online+Dating+Trends+baby+boomers&btnG=Google+Search&rlz=1R2GGLL_en&aq=f&oq=&aqi=

http://www.google.com/search?hl=en&rlz=1R2GGLL_en&q=Baby+Boomer+Dating+trends&btnG=Search&aq=f&oq=&aqi=

It was on the first page of Google news for a day!

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“

“New regional reports highlight variation in health care affordability, access, and quality

California’s sprawling size and the diversity of its regional health care systems result in care that is organized, delivered, and financed differently throughout the state.

As part of its continuing effort to explore this variation, the California HealthCare Foundation (CHCF) today published six regional market reports, providing a first-time, in-depth analysis of six distinct California health care economies. The goal is to better understand the market dynamics for each region studied (the San Francisco Bay Area, Sacramento, Fresno, Los Angeles, Riverside/San Bernardino, and San Diego). Topics include the supply and organization of hospitals, physicians, and other providers; and the accessibility of services for low-income residents — of particular importance during the economic downturn…”

The report goes on:

“San Francisco Bay Area

• The health care safety net in the Bay Area is relatively strong but faces growing challenges from the economic downturn. Safety-net providers see increasing demand for services, yet some face eroding funding support.
• Pressured by low reimbursement and recruitment difficulties, Bay Area physicians are increasingly finding independent practice untenable and are moving into medical groups or affiliating with hospital systems.

Sacramento

• Sacramento is dominated by powerful hospital systems with significant bargaining leverage over health plans. While they compete vigorously, the degree to which they also cooperate — in areas such as community benefits and research funding — contrasts sharply with many other communities. Most of Sacramento’s physicians practice in large groups that are exclusively aligned with one of the hospital systems.
• Sacramento’s stable delivery system for insured residents is in stark contrast to its weak and fragmented health care safety net. Sacramento County clinics and private nonprofit clinics are relatively small and financially fragile. Most area clinics have gone without direct federal funding because they lack federally qualified status. There is no designated county hospital.

Fresno

• Greater Fresno’s population has grown rapidly in the past decade. Area residents have lower income, education, and health insurance levels, and worse health status than average for California. The economic downturn is intensifying an already bleak situation.
• Fresno’s physician workforce is aging and there aren’t enough physicians to meet demand. Access to care for the low-income population is hampered by the shortages of health care professionals — nurses and dentists are also in short supply.
• HMOs have a limited and shrinking market presence. As in many other parts of California, PPO enrollment is growing.

Los Angeles

• Among the Los Angeles market’s hospitals, the gap is growing between the financially advantaged “haves” and the disadvantaged “have-nots.” The “haves” serve a predominantly affluent and insured population and enjoy leverage with health plans, while the “have-nots” serve largely Medi-Cal and uninsured patients. Some hospitals are operating in the red and their continued viability is uncertain.
• The Los Angeles health care safety net is well developed and relatively stable. The county operates three acute-care hospitals and many more health centers and clinics. The network of 42 independent community health centers plays a key role in providing care to lower-income residents.

Riverside/San Bernardino

• The Riverside/San Bernardino region encompasses a vast geographic area, creating significant health care access challenges for residents. Most of the region’s hospitals are concentrated near the major population centers. Hospitals in Riverside and San Bernardino are viewed as competitive, but some collaborate in an effort to keep patients from seeking their care in neighboring Los Angeles, Orange, and San Diego Counties.
• The region’s health care safety net is anchored by two county hospitals. Both counties maintain their own hospitals, which are major tertiary care centers as well as mainstays for the safety net, but differ in the way outpatient care is provided. In Riverside, the county is the key provider of primary care for low-income residents, but in San Bernardino primary care is mostly delivered by private organizations.

San Diego

• San Diego’s market is dominated by four large hospital systems. The area’s hospitals are moving to tighten affiliations with physicians — a move that strengthens already significant negotiating leverage with health plans. Historically, capitation — or fixed per-patient, per-month payments — has been the dominant payment method in San Diego, but some hospital systems have pushed to shift from capitation to fee-for-service payment.
• San Diego’s safety net is fragmented, and the county is widely perceived as having a weak commitment to health care for the low-income and uninsured. San Diego County operates the County Medical Services Program as part of its state-mandated responsibilities to provide indigent care, but restrictive eligibility requirements have held down enrollment. “

If you are dogmatically doing business with the same insurer without getting competitive quotes to make sure you are paying the right premiums for you current residency, you are making a mistake!

Get a secone opinion, get a free california health insurance quote: keep them honest

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800-630-9775

Proof of funds - click here:

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When Dave Pomah contacted me about out of the blue from London inquiring about our Reputation Management services I had no idea about the powerful story he had to tell: I just explained what we do, who we are, and what we charge for the service.  I gave him examples of what we had dome for the whistle blower for Enron when the people she blew the whistle on ganged up on her, and before the end of the day Dave was my new client.  The next day (this was just a couple of days ago) I read his questionnaire; what  compelling cause!

Dave and Jason Toal have a story to tell: help them fight back against racial harassment on a scale not imagined:

“I started as a full time professional firefighter in April 1990 and during that time up to now – I have experienced severe bullying,harassment and racism on the front line to the point that I had to take out a grievance on my employers in January 2005. I followed this up by writing a paper a few months later in May 2005 as follows:
http://fitting-in.com/c/pamah.htm

This has put me in the position of a whistle blower and have experienced pact mentality since. I had been offered temporary promotion but the pact mentality continues. My colleague – Jason Toal – went to work with the same firefighters that I had worked with and this is what has happened as follows:

In this article about a related case in the Marylebone Express’s online edition, a Firefighter won a case after :

“A black fireman had his helmet filled with urine and eggs and tomatoes put in his boots during a campaign of racist bullying at three fire stations including Paddington, a tribunal has heard.”

“I found this belittling and humiliating. I still had to borrow items from other firefighters – I felt let down and this was my opportunity to start afresh,” he said.

After explaining why he had no uniform, Mr Toal said he was verbally abused by his crew manager.

“He called me a ‘f****** lying c***’. He made it clear that he was aware of the claim I had previously brought against the brigade for race discrimination,” he said.

The pattern of oppression and abuse continues, resulting in this tragic event:

“Fireman who quit service with girlfriend in sexism row shoots her and then himself in front of his mother”

TO THE READER: A CALL TO ACTION:

It is essential that these stories are told, and made into a permanent record here, to protect future victoms from this pattern of racial abuse: please link-to, and reprint this article to further this cause,and to make this a permanent Internet record for victims to use to fight back with.

To learn more about what happened and what you can do to help, visit and participate at http://davepamah.org, share you similar stories, comment on this one, let your voice be heard and join the fight here:

http://davepamah.org

You can contact me, Dave Pamah, here: fightback@davepamah.org

Join the discussion for free here:

http://davepamah.org/wp-login.php

Of course, by the time you read this, Dave Pomah’s reputation will already be managed on Google, permanently, and he will have great leverage for the mediation that takes place Monday!

Israel Rothman, Social Media Marketing Agency Guru

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Viral Video Production and Online Promotion

Viral Video Production, Distribution, and Marketiing can be done on a ridiculously low budget! If you accidentally get on top of digg, Youtube, Netscape or the like, you will get buried in hits!  Our video production partner, Moviepals Entertainment, utilizes collaborative film-making to create HD and web ready versions of custom videos for you on a tiny budget.  We have collaborated on very low budget projects that have been seen millions of times!  We can then distribute them online, on your website, on video sharing sites, on Youtube, Google Video, local TV: wherever your target customers can be found.

You get a Professional HD Video of either an event or a spokesperson Pitch visitors instantly in person at your website	Good for: Spicing up a text only website by adding professional video to your online look
Details and Specifications Up to 2 hours Pre-production Up to 2 hours Shooting Time (in our LA Studio) Up to 2 hours Post-production Actors Provided – You or one our Staff Actors Scene Locations Provided – Office Location, Wall Backdrop $349 – one time fee payable in advance

Professionally Shot HD Video of an event, spokesperson, interview, or created from scratch Advanced Branding Options and Improved Visuals More Studio time Distributed Online to Multiple Video Sharing Sites	Good for: Making a great first impression to your website visitors. Spicing up a text only website by adding professional video to your online look.
Details and Specifications Up to 5 hours Pre-production time Up to 5 hours Shooting Time (In our LA studio or on location within 50 miles) Up to 5 hours Post-production Actors Provided – You or up to 2 of our Staff Actors Scenes Locations Provided – Green Screen, Office Location, or Wall Backdrop or location that you provide. $889 – Payable ½ in advance, ½ upon completion and delivery

A creative video with actors, sets and a theme: Professionally Shot HD Video of a creative commercial or viral video, interview, or mini movie Even More Branding Options and Improved Visuals More Actors, More Locations, More Studio time Our creative staff will help improve your ideas by assisting int he creative process Distributed Online to Video Sharing Sites Put your video in our creative portfolio exposing it to additional thousands of viewers.	Good for: Creating a creative video designed to grow virally online and send your website permanent traffic. Impress your website audience with your creativity and generate ‘wow’ factor Enhance your brand image and social media marketing campaign
Details and Specifications Up to 10 hours pre-production Up to 10 hours Shooting Time (In our LA studio or on location within 50 miles) Up to 10 hours post-production ( video editing, graphics) Actors Provided – You or up to 2 of our Staff Actors and 1 casted actor(ess) Scene Locations Provided – Green Screen, Office Location, Wall Backdrop, Ocean Condo, Library, Conference Room, Pool, or location you provide.. $1749 – Payable ½ in advance, ½ upon completion and delivery

Professionally Shot HD Video of a series (at least 3 separate episodes) of a creative commercial or viral video, interview, or mini movie Even More Branding Options and Improved Visuals More Actors, More Locations, More Studio time Distributed Online to Video Sharing Sites Our creative staff will help hone your creativity with an idea / brainstorming session. Distributed Online to Video Sharing Sites Put your video in our creative portfolio exposing it to additional thousands of viewers. User generated or collaborative call to action – can use members of our collaborative filmmaking team.	Good for: Building an audience and subscriber base around your brand and marketing message. Attracting ongoing permanent traffic to your website. Launching a new idea / product / or service. Television Commercial Advertising Spots. Community Building projects, where your fans and audience can contribute to your marketing / advertising (user generated content collection).
Details and Specifications Up to 25 hours post-production Up to 25 hours Shooting Time (in our Studio or on location) Up to 25 hours pre-production Actors Provided – You or up to 2 of our Staff Actors and 2 casted actor(ess) Scene Locations Provided – Green Screen, Office Location, Wall Backdrop, Ocean Condo, Library, Conference Room, Pool, or location you provide. Choice of 2 collaborative talent sources from our screenwrtiting meetup, actors, audio and post productions (basically we’ll use more team members to improve the quality of the results, so for example we could bring on an outside screenwriter to give their creative input.) $3920 – – Payable ½ in advance, ½ upon completion and delivery

MoviePals video production services.

There are more people who watch videos online than there are people who search Google, and all of the other search engines combined!  According to the Ad Age Web Video Report in 2008, 12 billion videos are watched per month, while only 10.5 billion searches are conducted!

Video enables your visitors to get your message quickly and powerfully without making them read text or scroll.  People are inspired by what they experience; see, hear, read, and feel. People like and are affected by video: with video you can engage more of your audience’s senses. They will have the opportunity to hear, see, and feel your message.  A video never has a bad day, never gets one day older, and  can pitch your prospects while you sleep at night

Want more web traffic? By creating a video and making it available online, you can share your message with a broader audience. Your video will show up in search results with a thumbnail image, increasing click-through rates.  You can get your message to new potential customers – Our viral videos are designed to spread and reach vast audiences by entertaining, inspiring or awing your audience. Design your video to inspire the customers you want!  We can even even create a whole movie or series to target a specific demographic audience, with content that may or may not have anything to do with product or service to be sold, as long as it reaches the intended audience.

Don’t let your website get left behind! Put a video on your site today and announce it to the world! Bring traffic to your site and lay the foundation for ongoing web traffic for months and even years to come. Video is like blogging was 5 years ago: soon there will be even more video all over the web, and websites without video will look as old and boring as WEB 1.0 websites look to all of us now.

MoviePals Marketing has created and distributed online videos that have received millions of views and have received international attention from both the mainstream and independent media, and done so on tiny budgets, never before possible.  Our collaborative revenue sharing agreement lets the artists concentrate on what they are good at, and share in the revenues resulting from successful campaigns.

Get a custom viral video for your website or TV campaign for a one-time low fee.

What can my video be about?

Anything you want. We can also help you come up with an original video concept: just ask!

Why should I choose MoviePals to create my web video?

Think maximum creativity, with minimal cost:  MoviePals Open Cinema doesn’t just make advertisements; we create and distribute original videos including full length films by using the power of mass collaboration. We are not middle men. MoviePals has screenwriters, actors, and artists from all over the world working together with our full time staff ready to make your dream a reality for a fraction of the cost you would have guessed.

With MoviePals, most of your money goes directly to the artists involved. We have a studio in LA and pro HD equipment, keep our expenses at an absolute minimum, shoot with small crews, and use a fast paced results oriented filmmaking style that enables us to produce innovative exciting videos that have received international press and millions of views on a low budget quickly.

What specific video sharing sites do you distribute to?

This list changes from time to time to stay current, but we distribute to at least: YouTube, DailyMotion, Yahoo, Metacafe, Revver, Blip.tv, Veoh, Viddler, Break, and Stupid Videos

We have large, powerful web properties that enable us to gain instant placement and traffic: and we have a base of readers and subscribers to supply instant feedback.

What can I use my video for?

Anything you want including: websites presentations, YouTube viral advertising, television commercials, launch a new product or service, drive more traffic to your website, entertain your customers and reduce bounce rate, the list goes on…

How do MoviePals videos compare to videos from Videographers?

Videographers come in all shapes and sizes. From our market research they generally charge by the hour and usually cost more than MoviePals. Videographers may have limited creative capabilities and many are more like event camera operators (doing weddings, live events, etc). They may not be able to effectively cast actors, write scripts, advise on the creative direction of the project or do graphic design.  MoviePals is able to do all this and still be one of the least expensive video production services on the market.  We achieve this by cutting out the distribution ‘middle men’ and working directly with creators, keeping our expenses down, and using a fast paced results oriented filmmaking style that enables us to produce innovative exciting videos that have received international press and millions of views on a low budget. 

How do MoviePals videos compare to videos from top Ad Agencies ?

At the top end you have creative think tanks that design, brand and launch large advertising campaigns that include viral videos. To be completely honest a lot of these videos are totally awesome, but are so over priced they are not a good value for many customers. Top ad agencies use a large staff, expensive buildings, and a large team to design a campaign or creative idea. All of the actual work involved in the video production is hired out and is usually filmed with a Hollywood Model style of filmmaking and involves hiring a large staff of people at full guild prices (Director, Assistant Direct 1, Costume 1, Makeup 2). You can expect to pay $30,000 or more for a single video and even so there is no guarantee it will work.

Due to their large overhead, traditional hiring and filmmaking model, everything a top ad agency does for you, including anything they do extra including social media marketing or online distribution costs.  MoviePals could literally create a feature length movie or an entire year of episodes on what a single video from a top Ad Agency may cost.  If you are already using a high priced Ad Agency and you’re happy with them, why not give us a small portion of the budget you’re paying them and get some new creative ideas to work with!

How do MoviePals videos compare to videos from low and medium priced Ad Agencies?

Low priced at agencies are more reasonable and may come closer to our prices, but their quality is all over the map. We’ve seen lots of example of outdated ugly websites, old stock video and graphics with higher price tags. With MoviePals you’re actually getting a cutting edge video for the price of a mediocre one. MoviePals can afford to produce high quality videos on a null budget by keeping our expenses low and using an innovating results oriented filmmaking style that involves shooting with small crews and working directly with the talent (no middlemen).  We do the work ourselves, and we are very good at it.  Try us out you won’t be disappointed.

How do MoviePals videos compare to videos from local television stations:

Some of the worst advertising videos we’ve ever seen were produced by local television stations. I’m sure you’ve all seen car dealership ads with a guy in a cowboy hat screaming at the camera and cheesy 80s graphics layovers, or worse restaurant ads with maladjusted lighting and non matching background music. Television stations typically shoot on location in this price range and send out a single camera operator. MoviePals gives you a whole lot more. 

How do MoviePals videos compare to videos from independent filmmakers?

Usually there is a big disconnect between the artistic world of independent filmmakers and the commercial world of advertising. Most independent filmmakers are involved in their own creative endeavors and do not cross into the commercial advertising world. On the flip side of that, many of the video and advertising execs do not cross in the creative artistic filmmaking world. MoviePals creates and distributes its own original creative films and series. We love what we do and have a passion for storytelling from both the artistic and commercial side of it. With MoviePals you actually get an independent filmmaker and creative team of passionate artists for the price of a videographer. 

Why should I trust you with my brand?

You’ll have approval over the final script and product. At these prices you can’t really go wrong. Besides it’s for a viral video for the internet. You can have lots of these and try different things to see which one resonates best with your target audience.

Example Portfolio Pieces (these are not packages, they are provided to give more examples of our work for creative purposes and to illustrate what we’re capable of):

• Sizzle Reel – Combination of the projects we’ve done and an intro to our packages
• Jathia’s Wager – Original Open Source Sci-Fi Short Movie
• Your Computer is Killing You – Ongoing series on the side effects of our techy lifestyles

This is the year of social media – I can make my own video (s), find my own talent…

You can, but teams create quality content. You could build your own team, but at this price point unless you’re already a talented filmmaker, you’ll probably spend more time and money to produce a sub standard product. We LOVE working with creative people. Let us do the work for you.

What equipment and software do you use?

It depends on the job and we can use more or less equipment depending on your needs. Included in our package prices are Sony HDV Prosumer video Cameras, Pro Wireless and Boom Microphones, Filters, Softboxes, Green Screen. Software programs we use include: Adobe Photoshop, Premiere Pro, and After Effects.

What stock videos do you have available?

We have some stock video and photography archives which can be used with your packages without additional fees. When something very specific is required we can work with you to locate the perfect stock video on one of the large digital archives online including istockphoto and gettyimages.

What is the buying process?

• Step 1. Send an inquiry to info@socialmediasystems.com
• Step 2. We will send a link to an online form you can fill out in a few minutes.
• Step 3. We’ll confirm your purchase, answer any questions, setup a time frame for completion and send you an invoice and contract.

What is MoviePals’ Company History?

MoviePals began in 2006 as solomonrothman.com, a personal site for filmmaking projects. In 2008, it evolved into MoviePals.org, a collaborative filmmaking social media site. MoviePals has released original films that have been viewed millions of times and has received international press coverage. Links to articles, books, videos and other media which mentions MoviePals or Solomon Rothman can be found on http://www.moviepals.org/press .  MoviePals recently launched a marketing section devoted to offering quality video production services directly to the public at a fraction of the normal market price.

Have a question not answered here?

info@socialmediasystems.com

“Video content properly distributed and optimized can be a very effective way of building website traffic from video distribution and syndication sites like Youtube, and it will increase lead capture/sales for any website or business.”

Israel Rothman  Cell: 805-827-2450 Call me anytime!

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Socially Conscious T-shirts - New Jacobs Clothing Line from Marc Jacobs Brother Paul

Paul Jacobs, Marc Jacobs younger brother, hopes to capitalize on the name: digg this if you like, here:  http://digg.com/arts_culture/Socially_Consciouse_T_shirts_New_Jacobs_Clothing_Line

MARC JACOBS YOUNGER BROTHER PAUL CARRIES on the LEGACY and LAUNCHES CANY CLOTHING, a SOCIALLY CONSCIOUS LINE of T-SHIRTS

Ventura, CA- June 12, 2009. Paul Jacobs of CANY Clothing is announcing the launch of their online store at http://canyclothing.com/. CANY is inspired by the belief that everyone has a voice and the right to be heard, regardless of age,sex,race, religion or sexual preference.

Paul Jacobs is the youngest of the three Jacobs children. At an early age, Paul and his sister were put into foster care when their single mother fell ill and was no longer able to take care of them. His oldest sibling Marc went to live with his Grandmother, who was unable to care for all three children at the time. Marc would eventually go on to become a fashion icon while Paul and his sister would finish out their childhood with an amazing family in foster care. Paul points to his diverse upbringing as the key factor in developing CANY and his belief that from coast to coast we are one country united not divided.

“Please join us on our journey to spread our message of peace, kindness, equality and love to all who will listen.”

Paul Jacobs - Marc Jacobs’ Younger Brother

http://canyclothing.com

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Guest Star Video

An extremely innexpensive way to add a professionaly formatted video to your website:
• You get a Professional  HD Video of either an event or a spokesperson
• Spice up a text only website and/or add professional video to your online look
• You get up-to 2 hours studio time (In our LA studio )
• Includes up to 2 hours of pre and post production work (video editing, script writing, etc.)

Cost: $299 – one-time fee payable in advance

Specs:

You can be the actor, or we will ouse one of our Actors
Office Location or wall backdrop
*Additional actors, scene locations, and other services, special effects and features can be added-on, see add-ons

Cinematographer Video

A better way to add video to your website:
• Professionally Shot HD Video of an event, spokesperson, interview, or created from scratch
• Advanced Branding Options and Improved Visuals
• More Studio time
• Distributed Online to Multiple Video Sharing Sites
Good for:
• Making a great first impression to your website visitors
• Spicing up a text only website
• Adding professionalism to your online look
Details & Specifications:
• Up to 5 hours studio time (In our LA studio or on location within 50 miles)
• Up to 5 hours of pre and post production work (video editing, script writing etc)
• $689 – Payable ½ in advance, ½ upon completion and delivery

Actors Provided – You or up to 2 of our Staff Actors
Scenes Locations Provided – Green Screen, Office Location, or Wall Backdrop or location that you provide.

Avant-Garde Director Video

A creative video with actors, sets and a theme:
• Professionally Shot HD Video of a creative commercial or viral video, interview, or mini movie
• Even More Branding Options and Improved Visuals
• More Actors, More Locations, More Studio time
• Our creative staff will help improve your ideas by assisting int he creative process
• Distributed Online to Video Sharing Sites
• Put your video in our creative portfolio exposing it to additional thousands of viewers.

Good for:
• Creating a creative video designed to grow virally online and send your website permanent traffic.
• Impress your website audience with your creativity and generate ‘wow’ factor
• Enhance your brand image and social media marketing campaign
Details and Specifications
• Up to 10 hours Shooting Time (in our Studio or on location)
• Up to 10 hours Pre and Post Production ( video editing, graphics, screenwriting)
Actors Provided – You or up to 2 of our Staff Actors and 1 casted actor(ess)
Scene Locations Provided – Green Screen, Office Location, Wall Backdrop, Ocean Condo, Library, Conference Room, Pool, or location you provide.

$1487 – Payable ½ in advance, ½ upon completion and delivery

Executive Producer Video

• Professionally Shot HD Video of a series (at least 3 separate episodes) of a creative commercial or viral video, interview, or mini movie
• Even More Branding Options and Improved Visuals
• More Actors, More Locations, More Studio time
• Distributed Online to Video Sharing Sites
• Our creative staff will help hone your creativity with an idea / brainstorming session.
• Distributed Online to Video Sharing Sites
• Put your video in our creative portfolio exposing it to additional thousands of viewers.
• User generated or collaborative call to action – can use members of our collaborative filmmaking team.

Good for:
• Building an audience and subscriber base around your brand and marketing message.
• Attracting ongoing permanent traffic to your website
• Launching a new idea / product / or service
• Television Commercial Advertising Spots
• Community Building projects, where your fans and audience can contribute to your marketing / advertising (user generated content collection).

Details and Specifications
• Up to 25 hours Shooting Time (in our Studio or on location)
• Up to 25 hours Pre and Post Production ( video editing, graphics, screenwriting)
Actors Provided – You or up to 2 of our Staff Actors and 2 casted actor(ess)
Scene Locations Provided – Green Screen, Office Location, Wall Backdrop, Ocean Condo, Library, Conference Room, Pool, or location you provide.
Choice of 2 collaborative talent sources from our screenwrtiting meetup, actors, audio and post productions (basically we’ll use more team members to improve the quality of the results, so for example we could bring on an outside screenwriter to give their creative input.)

$3920 - – Payable ½ in advance, ½ upon completion and delivery

Add a Social Media Website, or any bundled solution to Cinematographer (above) or a larger video project,  and pay only 1/2 price for the website bundle add-on!

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If an advertising agency is compensated based on a percentage (it is usually 15%) of what I spend, what incentive do they have to find for me innexpensive, effective, leveraged advertising that is cumulative and gets me more and more business with less and less expenditure like any effective campaign should?

The obvious answer is: none at all!  The fact is that there is a built-in conflict of interest in the way that advertising companies are compensated: it is not in the ad-agency’s best interrest to do a good job:
In this alrtice in Adweek by Brian Morrissey:

“I think traditional ad agencies have very little contribution to make,”  Bryan Simkins, a marketing specialist at FedEx, told TNS:

“They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media.”

Not only is there a built-in probelm with the compensation method, there is also another inherent conflict of interests: ad agencies typically target a vertical market or two: that is they represent primarily a certain type of business: for instance doctors, manufacturing, retail…

But if I have more than one client seeking the same market share, who do I represent best?

In my opinion, they not only must separate what you pay for advice from other compensation if you are to get good advice, they must also be exclusive to you for your market, or you cannot, and should not trust their advice.

A much better model is one where you pay for a bundle of services to a consultant who represents you exclusively.  The consultants job is to do the best he can on your budget.  If he is successful, you will be successful and spend more.  If he represents you exclusively in your market, your bread is buttered on the same side: if he does not do a good job, he cannot profit from your market, and vice verse.

This is why we recomend things like organic search as apposed to PPC (pay-per-click), and blogging over print.  Viral video distributed on the intrnet can greatly leverage the effects of advertising with video.

But don’t belive me: use your logical mind: you are a businessperson, and you are not stupid.

Here at http://socialmediasystems, we believe that our model is better.  What do you think?

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From
‘What happens if I’m charged with a felony in California’ to what sentences are customary, and where to get help: Kardon Law provides this online resource for free. You can get a free consultation and decide if you want to go further with no cost and no obligation, at this online legal questions and answers blog: http://thegalanswers.net

Get started in California legal defense here:

What happens if I’m charged with a felony in California? Legal Answers.
Posted by in Tuesday, May 26th 2009 under: Criminal Defense Answers California Courts

What happens if I am charged with a felony in California?
A felony is a serious crime punishable by a prison term of 16 months or more in a state prison. Depending on the circumstances of the offense, as well as other factors, a sentence for a felony conviction could …click here to read more

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Click for questions and answers about alternative and conventional treatments, alternative medicine,natural medicine, Doctor, PHD,Naturopathic Medicine, Treatments and Remedies

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