Many years ago I was under the impression that all web designers did more than just “design” websites.  I thought they also incorporated search engine optimization (SEO) techniques into their websites to give them greater visibility and improve search engine rankings. My Former Web Designer Taught Me The Hard Way I hired a web designer […]

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Yelp Reviews: The Downside For A Business Earlier this year, Yahoo signed an agreement with Yelp and now they showcase only Yelp reviews in their search listings.  Microsoft Bing also has an agreement with Yelp to display their reviews.  The downside to this for a business is that if you have a low star rating […]

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Below you’ll find a list of Online Reputation Management Tips that are very important for every business. Don’t send your customers to Yelp!  (Click link to read why.) Make sure your product or service is worthy of 5 Star reviews Make sure your customers are receiving top notch service from every staff member including management […]

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Why Online Reviews & Reputation Are So Important In the slides below, you’ll find the results of a study that Pepperdine University conducted regarding online reviews.  (To enlarge the slides, click the 4 arrows in the lower right hand corner of the slide viewer.) Stats from the study include the following: 70% of respondents said […]

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Beware, Many Yelp Reviews Are Filtered or Hidden Did you know that Yelp reviews are filtered based on a Yelp algorithm?  A “filtered” Yelp review is Not readily visible to the public AND, it is Not taken into consideration in Yelp’s overall star rating for a business Actually, Yelp just changed the wording on their website […]

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Social Media Is Not a Fad – It’s A Revolution I recently attended a networking luncheon and the speaker showed the above video.  The creator of the video, Erik Qualman, made the original video back in 2011 and has since created at least 3 updated versions.  I’m sure you’ll agree that the video is pretty […]

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Facebook created Fan Pages (a.k.a. Business Pages) several years ago so users could use Facebook for business purposes without promoting their business on their personal Facebook profiles AND alienating their friends.  A Facebook fan page allows a user to keep their personal posts and their business posts completely separate and to control who sees what […]

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If you are like a lot of people, you may use social media sites like Facebook, Twitter, Pinterest, etc… for personal use and because they are fun.  But, you may not know how these same sites could benefit your business or company if you use them strategically. The Stats Tell The Story The fact is […]

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There are many blogs on the internet that have been started and then abandoned within a very short time frame.  In many cases, this is because the company did not have a clear blogging strategy before they started the blog and/or the blog writers did not have a passion for the blog’s main focus. Developing […]

The post 10 Questions Your Blogging Strategy Must Answer appeared first on SocialCRO Web Design & Marketing Consulting.

While working with clients I’ve come across many blog comments that they “approved” that were actually “spam” comments.  Spam comments are often left by automated robots but they can also be left by humans who are just looking to promote their own business or get a link back to their website/blog. Spam Can Hurt Your […]

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