Social Digital Space

The shocking truth about email subject lines

Matthew Johnson — Fri, 24 Feb 2012 16:49:10 +0000

A lot of email industry folk will tell you that the subject line is the first thing recipients look at when determining whether or not to open your email. But they’re wrong! The truth is that it’s second. Because the first thing people look at is the ‘from’ field to determine who sent them the [...]

How to optimise your content for Search Engines

Simon Bonello — Thu, 23 Feb 2012 13:02:46 +0000

Getting a pretty website built is great but what you really need are website visitors. There are many ways to market a website including Pay Per Click advertising (Google sponsored listings), e-mail marketing, social media and other offline methods, however in this article we will focus on on-site Google optimisation, specifically page content. The website [...]

5 WordPress plugins you might not know about, but should!

Andy Merchant — Wed, 22 Feb 2012 17:57:13 +0000

As a part of my social media consultancy work I’m often asked about blogging; specifically how to build a blog, and the plugins one should use without any coding knowledge. Today I will share with you five WordPress plugins you might want to install now or bookmark for your next project! 1. In-post Template allows [...]

How to grow your business with email marketing in 2012

Matthew Johnson — Wed, 25 Jan 2012 16:52:25 +0000

I love this time of year. We’re all feeling refreshed following the Christmas holidays and a whole year worth of opportunity lay ahead of us. It’s the perfect time to reflect on what we should be focusing on, what to stop doing and what to start doing more of. As you ponder these ideas and [...]

How to engage email subscribers with video animation

Kristin Huddleston — Fri, 20 Jan 2012 10:38:51 +0000

Emails containing a video are an excellent way to increase subscriber engagement with your content. The human element creates a ‘realness’ and more personal experience for the viewer, often resulting in higher clicks within the email. In fact a 2010 study by the Web Video Marketing Council found most marketers (73%) say video-based email marketing [...]

A quick look back at some of Google’s 2011 promotional videos

Andy Merchant — Wed, 18 Jan 2012 14:29:11 +0000

Google always produce excellent promotional videos. Below is a quick look back at some of the hotter Google’s promotional (viral) videos from the start until the end of 2011. My personalise favourite is the last one. If you know of any more that were hot on the viral list last year, please add them to the comments section of this blog. [...]

Why Mobile Optimization Matters To Your Business

Robert Lindsey — Thu, 12 Jan 2012 15:35:59 +0000

You have probably noticed yourself reaching for the heavy yellow pages book a lot less lately. You also may have noticed you are more frequently using a mobile device to help find what you’re looking for. You are not alone, and if the teenage segment is any indication this will only become more common. The [...]

3 things you can do right now to add value with SMS

Pavel Webb — Wed, 11 Jan 2012 19:01:35 +0000

A lot happened in the mobile world in 2011, with growth in the smartphone market, mobile retail becoming the largest mobile growth category and trends showing that mobile internet use will eclipse that of desktops sometime in the next couple years. While all that is amazing and something to pay attention to, there are many [...]

Content Adds Life (even in a downturn)

agencybelle — Mon, 09 Jan 2012 13:04:10 +0000

It has been well documented that great brands do not necessarily contract spending in an economic downturn and that the brands which seize the opportunity and continue to invest tend to ride through unscathed. As a result of this they create an ever-more powerful brand (one that is turned to in troubled times) and which [...]

Why the downturn will be good for content marketers…

Sean King — Mon, 09 Jan 2012 12:16:07 +0000

The dark clouds looming over the UK and global economy could turn out to be the best thing that could have happened to those of us working in the burgeoning content marketing sector. Pressures on budgets means that businesses will more than ever be looking for innovative, cost effective ways to reach and engage with [...]

How Small Businesses Can Reap the Benefits of Mobile App Development?

Philip Donald — Wed, 28 Dec 2011 19:39:22 +0000

Deployment of mobile apps to improve business performance can be a tricky exercise. But, this does not mean that it must not be done. In a world that is getting increasingly smartphone friendly and where the use of web enabled services is the norm, businesses can make good use of the mobile app to generate [...]

How to Decide Whether an iPhone app is the Right Choice for your Branding Efforts?

Philip Donald — Wed, 21 Dec 2011 14:45:08 +0000

The market for smartphones is seeing some impressive growth. Coupled with the increasingly positive buzz about the iPhone, and its increasing market penetration, marketers are looking at the iPhone app as an important means of improving their branding efforts. They have begun thinking it’s a no brainer and if they can afford it, implementing an [...]

The rise of the budget tablet PC

Andy Merchant — Mon, 12 Dec 2011 17:15:35 +0000

Over the last few months the market has been flooded with budget alternatives to Apple’s hugely successful iPad tablet range, and higher-end Android based tablets. This post will explore some of the cheaper alternative tablets that are currently on the market. The first one that came to my attention, and which was recently launched was the Andy Pad (no relation to me I promise!). There are two versions, [...]

2012 Digital Strategy Gift Guide

Mike Burgess — Wed, 30 Nov 2011 17:50:37 +0000

‘Tis the time of year for round ups, lists and rampant conusmerism. SO what are the top 10 services and trends for the discerning marketer to buy-in to for Christmas? Content marketing is the must have item for any organisation that wants to keep up with the times. Coke have announced their Content 2020 project [...]

What to do when subscribers are just not that into you

Matthew Johnson — Fri, 18 Nov 2011 12:23:38 +0000

How many people in your database truly want to receive marketing emails from you? (Hint: It’s probably not as many as you think). Unfortunately you can’t just look at the size of your database to answer this question. Just because someone once gave permission to receive marketing emails from you, it doesn’t mean that they’re [...]