Email marketing Archives

The state of digital marketing optimization 2015 – challenges and solutions

Dave Chaffey — Fri, 30 Jan 2015 08:03:31 +0000

The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as “Agility”, “A/B testing” and “social media optimisation” are common currency. But what’s really […]

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Email marketing versus social media – once more

J-P De Clerck — Tue, 30 Dec 2014 23:30:33 +0000

According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this […]

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The role and use of content in email and marketing automation

J-P De Clerck — Thu, 13 Mar 2014 10:24:00 +0000

People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you’re using email or a social platform, for instance, when using your mobile device? Despite the fact that content marketing is also channel-agnostic, it’s important to understand and improve the content […]

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Good eCRM puts the customer at the centre of the universe

Jim Ducharme — Wed, 01 Jan 2014 14:49:19 +0000

Gianfranco Cuzziol’s fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that consumer journey. He’s been described as a “conversation manager”. Gianfranco, who spoke several times at i-SCOOP’s Fusion Marketing Experience events about email marketing, eCRM and content marketing came to the realization […]

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Industry news: StrongMail becomes StrongView

J-P De Clerck — Wed, 10 Jul 2013 13:03:48 +0000

US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution approach that made it go beyond email, announced it changes its’ name into StrongView. The company says it does so to better align its’ brand with its’ multi-/cross-channel offering and most […]

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SMBs go for content marketing, social and email marketing

J-P De Clerck — Fri, 14 Jun 2013 14:19:21 +0000

In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. For the record: the report defines SMBs as businesses with $1 million […]

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Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner

J-P De Clerck — Wed, 12 Jun 2013 14:44:04 +0000

You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s clear Selligent is going for fast growth in its’ niche in the US. The company also announced that it is ranked […]

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Improving landing page conversion: be a really good salesperson

Jim Ducharme — Wed, 10 Apr 2013 10:19:49 +0000

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email marketing, search and, yes, even social, in driving so much traffic, having landing pages which are relevant and effective is critical […]

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The integrated power of social and email: engagement and deliverability

J-P De Clerck — Thu, 13 Sep 2012 14:00:45 +0000

Engagement! That’s the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms in place to track and trace it. How is it related to the integration of social and email? Is the increasing importance of […]

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Mobile email opens surge: what you have to know and do

J-P De Clerck — Wed, 12 Sep 2012 14:48:36 +0000

People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email opens are opened emails on tablets and mobile phones. To prepare for the mobile tipping point, the […]

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Fireproof list building tactics in B2B Marketing

J-P De Clerck — Tue, 11 Sep 2012 15:08:08 +0000

MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email is the third most important lead generation channel for B2B marketers. A closer look at effective B2B email list building tactics that work according to correspondents. Registration during purchase is one […]

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How to unsuck at personalization

J-P De Clerck — Wed, 18 Jul 2012 10:36:08 +0000

Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through rates grew with 1.1% in the same period. Personalization seems to play an important role in this growth however not all […]

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