Social Fresh

Making Listening Data Work for the Entire Organization

Chuck Hemann — Mon, 06 Feb 2012 16:36:57 +0000

Raise your hand if you are listening to conversations online about your brand, competitors or industry? Over the course of the last several years the number of people who would raise their hand after getting such a question has gone up considerably. Whether it’s using free...

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Sounds Like A Shazam-For-More Super Bowl

Jason Keath — Sat, 04 Feb 2012 16:04:40 +0000

I am a big fan of Shazam. I use it all them time to catch new songs off of the TV or when out at a restaurant. Shazam sent out an email yesterday letting me know that the Super Bowl will be a big day for them. Shazam-for-more ads like those they launched with Old Navy a...

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Start With A Recipe

Christopher S Penn — Thu, 02 Feb 2012 15:49:55 +0000

Next week I’ll be sharing some ideas from the martial arts as they relate to building and improving your social media capabilities at Social Fresh East, but for today I want to share one specific idea: recipes aren’t bad. Let’s talk about scrambled eggs as...

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6 Ways To Get More B2B Leads From Social Media

Kipp Bodnar — Wed, 01 Feb 2012 15:30:42 +0000

Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader in lead generation and lead management applications. He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn,...

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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

Jason Keath — Wed, 01 Feb 2012 14:49:57 +0000

Data and some editorial content provided by Janet Aronica of Shareaholic Pinterest is the pretty new girl in school, getting all the attention, but it turns out this new face means business as well. According to Shareaholic’s findings (based on aggregated data from...

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Are Social Ads A Game Changer?

Jason Falls — Tue, 31 Jan 2012 12:00:53 +0000

Real estate agent Jim Olenbush awoke one morning in 2010, opened his local newspaper, the Austin Statesman, and read a story about the drug violence in Mexico. The story indicated that affluent Mexican families were migrating to the U.S. in record numbers to flee the...

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Get Ready For the Live, 4 Hour Coca-Cola Super Bowl Commercial

Jason Keath — Sun, 29 Jan 2012 19:42:16 +0000

Of the 100 million people watching the Super Bowl on February 5th, it is estimated that 60% will be watching with second screens. Meaning the majority of people watching the game will be Facebooking, Tweeting, and browsing the web for chats, reactions, and more info on what...

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Why Internal Social Networks Usually Fail

Michael Brito — Fri, 27 Jan 2012 15:30:13 +0000

Originally published at Social Business News by Adi Gaskell Despite internal social networks gaining in popularity, few of them can be regarded as successes. That is at least the finding of a new report by Information Week. The report, called Rebooting the Antisocial...

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It’s Time To Stop Ignoring LinkedIn Company Pages

Harry Hoover — Fri, 27 Jan 2012 12:00:05 +0000

By Harry Hoover of My Creative Team LinkedIn Marketing seems to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+. But there are some good reasons that your company should set up – and keep current – your own free LinkedIn...

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The 12 Keys To Successful Gamification (Part 1)

Carrie Peters — Thu, 26 Jan 2012 12:30:17 +0000

By now you’ve probably heard of gamification and seen a few gamification examples of it around. You may even be considering gamification for your own website or app. While there are many ways to go about gamification, some ways are better than others. Here are some key...

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