SOCIAL FRESH – Digital Agency + Conference https://socialfresh.com Sun, 16 Nov 2025 19:27:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://socialfresh.com/wp-content/uploads/2016/06/cropped-sf-socialfresh-avatar-32x32.png SOCIAL FRESH – Digital Agency + Conference https://socialfresh.com 32 32 no 9 Top Marketing Conferences in 2025-2026: An Insider’s Guide https://socialfresh.com/marketing-conferences/ Sat, 28 Dec 2024 19:04:05 +0000 https://socialfresh.com/?p=30742 Updated November 6, 2025 Let’s shatter a popular delusion: most marketing conferences don’t work that hard to put quality sessions on the stage. I can count on one hand how […]

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]]> Audience Research: Why Most Companies Get It Wrong https://socialfresh.com/audience-research/ Tue, 26 Nov 2024 09:44:23 +0000 https://socialfresh.com/?p=30715 Marketing programs are more likely to die from indigestion than starvation. Modern brands tend to gorge themselves on data while starving for insights. The difference between a $10M company and […]

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]]> Waking Up Your Creative Strategy: For Brand, Content, and Social https://socialfresh.com/creative-strategy/ Fri, 18 Oct 2024 21:08:40 +0000 https://socialfresh.com/?p=30367 Most brands are boring. I blame finance and legal, but really it’s just an unending list of competing priorities and not high level creative strategy. When your brand has a […]

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]]> Performance Marketing Strategy Manifesto: The Complete Guide https://socialfresh.com/performance-marketing-strategy/ Wed, 07 Aug 2024 16:51:43 +0000 https://socialfresh.com/?p=30263 More businesses are focused on shoring up short-term gains today and that means your performance marketing strategy and team is being asked to do more than ever. The problem I […]

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]]> Reese Witherspoon On Moving Markets, Asking Questions, & Telling Women’s Stories https://socialfresh.com/reese-witherspoon-inbound-2023/ Tue, 12 Sep 2023 13:26:37 +0000 https://socialfresh.com/?p=29750 The Business Case For TikTok https://socialfresh.com/tiktok-marketing-for-business/ Wed, 23 Aug 2023 14:46:38 +0000 https://socialfresh.com/?p=29670 The Popularity Mirage – Don’t fall for unrelatable brand marketing examples https://socialfresh.com/the-popularity-mirage-dont-fall-for-unrelatable-brand-marketing-examples/ Wed, 16 Aug 2023 13:00:56 +0000 https://socialfresh.com/?p=29676 “Can you make it look more like Apple?” When I first entered the agency world in 2006, there was this running joke that everyone wanted to look like Apple. Just […]

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]]> The TikTok Audio Trap: Build A More Sustainable Short-Form Video Process https://socialfresh.com/tiktok-audio-business-accounts/ Tue, 28 Mar 2023 01:21:27 +0000 https://socialfresh.com/?p=29585 Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are audience-building opportunities. With their emphasis on bite-sized, visually engaging content, these platforms offer a unique opportunity for brands to […]

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]]> Who’s Winning The TikTok vs. Instagram Battle? https://socialfresh.com/tiktok-vs-instagram/ Tue, 21 Mar 2023 18:12:55 +0000 https://socialfresh.com/?p=29536 The answer is complicated. And Meta thinks they have a plan. If social media were a person, it would be graduating college soon and looking for a job. Actually, social […]

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]]> The Full History of Social Media Innovations from 1997-2024 https://socialfresh.com/history-of-social-network-innovations/ Wed, 25 Jan 2023 20:45:00 +0000 https://www.socialfresh.com/?p=27831 Updated January 25, 2024 We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed […]

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