Social Karma Media » Blog

YouTube Upgrades this week!

Scott — Mon, 27 Feb 2012 19:58:40 +0000

Recent updates on YouTube include “a new way to promote your Google+ profile on YouTube, more options in the Annotations Editor” and more options to post Channel Bulletins to your Channel Feed.

Add a Google+ button to your YouTube channel.

You can now share videos and playlists in your YouTube Channel Feed by posting a Channel Bulletin.More to come….

8 Strategies for Launching a Brand Presence on Pinterest (Mashable)

Scott — Mon, 27 Feb 2012 19:43:26 +0000

by Charles Nicholls

Charles Nicholls is an expert in ecommerce, web analytics, social media marketing and online buyer behavior. He is also founder and chief strategy officer at shopping cart recovery company SeeWhy. You can follow Charles on Twitter@webconversion and read his blog.

Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide seven simple steps for leveraging brand presence on Pinterest.

Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers. A study by Shareaholic in January showed that Pinterest drove only a fraction less referral traffic than both Twitter and Google, and more than Google+, YouTube and LinkedIn combined.

Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. There’s no DKNY, Macy’s, J.C. Penney, Walmart, Target, etc.

For those brands looking to develop a Pinterest presence, try these seven simple steps.

1. Reserve Your Space

Just like you would reserve a Twitter handle for your brand, secure a Pinterest user name. Some Pinterest members are already using brand names and logos for which they have no affiliation.

Some brands have jumped in to reserve their spaces without yet posting any content, including Karen Millen and Diane von Furstenberg. Registration only takes just a minute; plus you can use the graphics and profile information from your existing Twitter or Facebook page.

2. Leverage Your Brand Values

Think color, style and brand values. You’ve already invested in expensive photography to showcase your products. This is where you can leverage that investment and bring your brand alive.

Pinterest allows you to display big, high-quality images, like this full-page Nordstrom image. Don’t limit your pins to straight product shots, but leverage your entire catalog of photography.

3. Themes, Not Product Promotion

Pinterest is centered around interests, like weddings, baby showers, home décor, gifts, recipes, color, etc. Leverage these themes by creating mood boards relevant to your brand and its latest styles. These mood boards should convey a consistent image, not be a simple look book of your products. Scatter your products throughout the board, but be careful to make sure that you are also mixing external content which echoes your product themes.

For example, West Elm built an “aquamarine” mood board. There are only three West Elm products on this page; the others are images from around the web, each of which expands on the theme.

4. Include Prices

Prices help customers to identify particular items for sale. For example, Gap included a price banner by typing the dollar value in the pin description. Remember, however, to make price changes when items go on sale.

5. Use Hashtags

Many people are unaware that Pinterest supports hashtags, similar to Twitter. Because of the theme nature of Pinterest, hashtags can offer organization support. For example, tagging each of the pinned photographs “#aquamarine” increases the chances that the West Elm mood board be found in search. As Pinterest grows, this will become increasingly important.

Moreover, the sharing tools built into Pinterest will automatically pick up your hashtags, so when your pins are shared or repinned, they’ll carry your hashtags with them.

6. Add the “Pin It” Button

Add the Pinterest “Pin It” button to your ecommerce site, right next to your Facebook Like button. This makes it easy for your website visitors to add images from your product pages directly to their boards.

7. Engage with the Community

Like all other social networks, you need to listen and engage, not simply broadcast your message. Try allowing members of the community to post to your boards, but be sure to monitor activity for appropriate content. When users upload their own pins to your boards, your themed boards will grow and you’ll quickly become part of the community fabric.

8. A Word of Caution

When you are pinning your brand’s photographs, it’s clear you are not infringing anyone else’s copyright — they are your images. But when you add images from across the web, you don’t own that content. And as a brand, you are using it for commercial purposes. This is a legal gray area, and should be reviewed with your in-house counsel.

Do you think brands should jump on the Pinterest bandwagon, or wait to find out whether the social network makes it big? Let us know your thoughts in the comments below.

Social Media for Real Estate: What the Top Agents are Doing that the Rest are NOT!

Scott — Fri, 24 Feb 2012 16:58:12 +0000

by Jennifer Hashisaki

– Social Media: What Is It?
– Social Media Strategies & Channels for Sales & Marketing
– What To Do Next…

Download (PDF, 3.29MB)

Fundamentals

– Social Media: What Is It?

– Social Media Strategies &

Channels for Sales & Marketing

– What To Do Next…

How people use decentralized,

people- based networks to get the

things they need from each other.

-Social media isnʼt just a list of

destinations.

-Itʼs a new standard of expectations.

If Youʼre Online…Youʼre In Social

Media

Why Should You Care?

Social Media Is About

Relationships!

Are You Creating A Presence

To Remember?

Who Is Using Social Media?

Your Potential Customers…..

Your Current Clients…… and

Your Competitors Are Using Social Media

With social media, it is easier to maintain your existing

relationships with your customers, and more importantly,

connect with new ones. Plus, if your competitors are using social

media to generate business, you should too.

Hey, Is There Really Anyone Listening?

Do You Have Your Social Media Tools?

Over 70 million Professionals Use LinkedIn – REALTORS,

Are You One of Them?

LinkedIn offers a wonderful opportunity for REALTORS to complete a FREE profile with their

business description, photo, education and much more. This is your resume online. You may be

saying, hey, why do I need a resume? Well, it’s this way; you wake up every morning

unemployed in this business. Why not provide something that tells clients, customers, contacts

and future buyers and sellers what you do for a living? LinkedIn says: Your LinkedIn profile is

discoverable through the millions of searches on search engines and on LinkedIn. You are in

complete control over what others see on your profile, so leverage this to showcase your skills

and talents so the right people and opportunities find you. The recommendations are an

important part to also have you satisfied customers write a short review of your service.

The Applications that LinkedIn offers are also great for REALTORS to add a slide show, an

RSS Feed of your Blog, and your favorite links. These powerful tools allow you as a real estate

agent to place your presentations for buyers, sellers and investors within your profile. The links

can extend right to your website for searching properties.

Another feature I like about LinkedIn is the Question and Answer platform that allows you to

zero in on real estate and finance questions or just about any other subject you may be interested

in. As you build your contacts you will begin to develop relationships by asking and answering

questions on LinkedIn. Answers allow you to showcase your knowledge and interests. Any

questions and answers you post on LinkedIn will be displayed in your profile should you choose.

Groups are plentiful on LinkedIn and you get invited to join many as you do on other social

media sites, like Facebook. There are many real estate groups to share information with other

peers in our industry and a great source for building relationships that create future referral

business and friendships.

Did you know by the time a prospect contacts a realtor, studies

show they have been looking at real estate on the web

anywhere from 10-40 hours?

How Many of the 573,813,080 People On Facebook

Could Be Your Potential Clients?

ZERO, if you donʼt have a facebook presence!

Does your business operate in the real estate

industry? If so, how does your company stack

up compared to the data below?

What is a blog?

This is a fundamental piece to your

social media process. The blog is the hub of your

social media presence.

Even if you have great website, consider a blog site.

Remember, content and conversation are paramount.

The best organizations connect customers to their

website, blog and to other relevant social media sites

where your audience hangs out.

Real Estate Social Media Stats That You

Need To Know!!

When starting your social media venture there are many questions along the way. One question

to ponder; is everyone doing social media the same way? The answer to that question is no.

Every product, program, and profession should have its own unique strategy.

The most important piece is how to differentiate yourself from your competition. That is the first

question that you should be able to answer for yourself, and your potential clients. What are your

unique qualities, attributes, services & how can I add value to my potential clients and current

clients by using social media?

Without a strategy for your social media campaign your message will not reach your audience

properly.

Some of the first steps and questions I look at when creating social media campaigns are as

follows:

1) Who is my target audience?

2) What are my social media goals (keep in mind social media is for education, engagement and

building relationships, not sales)

3) Do I have tools to track my marketing efforts?

4) Are all social media platforms branded properly, so that I can be easily found across each site?

5) Do I have content that will create brand identity, education and engagement?

6) Are my social media goals realistic (remember quality trumps quantity)

Many clients ask me when creating their campaign “how will I know if I tweeted to much, or

sent to many Facebook posts?” My answer is “always listen!” Social media is meant as a two

way street, Listening, and speaking. If you are sending out to many messages your followers will

let you know. Your audience is there to hear you, but also to be heard. As you dive into your

social media endeavors your audience will get to know more about you as you will about them.

For me social media brings back that extra value of customer service that so many companies

having been lacking over the years.

Remember, everyone has their own meaning on how social media works for them, and their

companies. What is your meaning of doing social media right? Well, that is a question that you

have to ask yourself. What is my meaning of doing social media well? My answer, getting to be

apart of my favorite companies day to day news, product releases, and receiving thoughtful

answers to my questions and concerns.

✓ Broaden your real estate knowledge

✓ Strengthen your online presence & reputation

✓ Become the local real estate expert in your area with

the use of social media!

✓ Dominate your market and competition by setting

yourself apart!

✓ Look at the way your competitors are marketing,

and then do the exact opposite!

✓ Give educational, relevant and up-to-date content!

Think like your clients, not as a realtor when you take

your voice online.

✓ REMEMBER Social Media isnʼt just for fun, if your

audience is giving you their attention and time, they

expect the same from you!

We hope you enjoyed our Social Media Guide for Real

Estate Agents, and hope that you have a better

understanding on why its important to be apart of

this real time conversation now!

Social media isn’t a fad, and its not going away any time

soon, so don’t miss your ocean front property on

Twitter, Facebook, Linkedin, Activerain and Trulia, join

us at Program 4681 as we work with you to become your

voice, and online presence to help you dominate your

short sale market!

New Facebook Ads Platform to be Released on February 29th

Scott — Thu, 23 Feb 2012 19:47:23 +0000

by Nathan

Facebook will be releasing a new ad platform on February 29th.

Peter Corbett of iStrategyLabs, said the following on Gigaom.com:

“The company expects the new ads to perform 40 to 8o percent better than its previous product”

Top 6 Strategies for New Facebook Ads:

I dropped out of school and became obsessed with Facebook ads. Yes, that’s me on my car. I know, I look fly.

But seriously, spending all day everyday in my basement optimizing ads has given me a unique perspective on the platform.

I’ve worked with several small businesses and have spent, in combination, over 1m on Facebook ads.

Here’s the down-low on how you can use the new ads:

1. Brick and mortar shops, events, get ready

Using advertisements to build hype around an upcoming event will be hugely successful. For example:

If a new movie was coming out, you could say “The Lujure team is going to hang out with Edward and the boys from twiglight tonight” then post a pic of people from Twilight. People instantly relate to Edward from Twilight, which is going to get you lots of engagment on the ad, and then you can direct folks towards your product.

2. Engagements on updates just got way more important

You can now turn any update into a Facebook ad. For this reason, polls, questions, and other media type updates is a huge advantage.

3. Some Youtube and Video Love?

Video ads is huge. Sending traffic to videos with comments on videos.

4. Call To Action in Ads – Legos!

Youtube allows people to put things in videos. Incorporating CTA’s inside youtube video and emphasize in comments.

5. 90 just got a whole new meaning

Only the first 90 characters in the new ads will be visible. Copywriters, sharpen those minds because optimization is going to be key. For all you twitter addicts, that’s less than 140 characters!

6. Build Strategic Updates

Crafting fan page updates that push people towards leaving positive reviews will enable you to use that update as an ad. This will heighten the power of social proof in the advertisement. In addition to seeing “Friend 1, Friend 2, and Friend 3 like this”, viewers will also see all the positive comments. Viewers can even comment on the update right from the advertisement

Facebook Premium Ads Guide

Facebook Premium Ads Overview

Tips For Facebook Marketing Success

Scott — Wed, 22 Feb 2012 18:43:19 +0000

Use Photos & Videos – Use pictures and videos as much as possible. When you write a post, by attaching a relevant picture along it is more
likely that you will catch the attention of your fans. It can sometimes be
difficult to cut through the noise on Facebook and photos and videos are
proven to be more attractive to people.

Be Original – It’s important to be authentic on social media because if your posts are a constant sales pitch, people will ignore you, or worse
“unlike” you. Add as much personality and creative spice to your
Facebook Page as possible. Be sure to spice things up with new content,
otherwise users will grow bored of your page and their attention will turn
off like a switch.
Recognize and Reach Out to Loyal Fans – Create incentives that reward loyal fans and encourage users to be active on your page.

Create a Custom Landing Page – Entice users to like your profile with some sort of incentive that is feasible for your company but attractive
enough to easily garner a “like” from them.

Be Active – Comment on other people’s pages, “like” other’s posts and pictures. It is also important to respond to everyone’s replies and comments on your wall…are you starting to get the picture? A community can’t be a community unless everyone participates, including you.

Before Creating Your Landing, Sales and Squeeze pages

Scott — Wed, 22 Feb 2012 18:02:46 +0000

THE 3-PART LANDING PAGE FORMULA THAT ALWAYS WORKS

What You Will Learn in This Post

This post intends to shatter the myths that hover around the concept of “landing pages.” We’ll dissect the myths of landing pages and explore the background of landing pages through the following four sections:

I. Background

We’ll take you through the background of landing pages, the definition and why people frequently over-complicate their understanding of landing pages.

II. The Man Who Was Stranded in The Desert

We’ll introduce the concept of the man who was stranded in the desert to exemplify what types of landing pages work today.

III. Landing Page Flowchart

We made an info-graphic for you to print out and put on your wall. Make sure you’re following the correct path before creating a landing page.

IV. The 3-Part Landing Page Formula That Always Works

Finally, we’ll dive into the actual formula for crafting kick-ass landing pages that actually work.

Let’s get started.

Background

Today, more than ever before, complexity rears its ugly head even in the simplest concepts. We see unnecessary complexity more and more–especially when it comes to the field of marketing.

To give an example of unnecessary over-complication, let’s talk “Business 101.” The fundamental formula of a good business centers around one formula:

Revenue – Costs = Profit

You can gauge how well your current business is doing by applying that formula to it. It’s simple. It’s business. Yet, many elect to over complicate business and stray away from this formula. While many stray away for logical reasons (need time to invest in business), if one strays away for too long from that formula, it becomes a habit.

You tend to see a lot of such behavior arise in the Silicon Valley (*cough* twitter *cough*). Instead of following the very basic guideline above, many companies replace the formula with the latest buzzwords and trends. They talk “investing in the long-tail,” “freemium,” and “building to sell, and focus on monetizing later.” If your company begins talking like this, run. Because pretty soon, you won’t have a company.

Just like building a business, buzzwords and unnecessary jargon can creep into the topic of landing pages.

Before discussing how to improve your landing page, let’s first define specifically what a landing page is.

Defined:

Defined, a landing page is a document (either virtual or real), that has one goal.

Pretty simple definition, eh? Yet, when you Google “landing page,” you’ll be flooded with articles that suggest there are over fifty checklist items you should think about when creating a landing page. You’re presented with hundreds of tools that propose to optimize landing pages (e.g. pop-ups, auto-play videos, live chats, etc.) While those tools are well-intentioned and neat, 90% of your optimization success has nothing to do with what cool nifty element you add to your page.

Your goal when crafting a landing page

90% of your ability to convert a visitor depends on your business, and if it’s actually pursuing a easily-communicated, meaningful need. When crafting a landing page, your goal should center on communicating your solution to the customer as quickly and clearly as possible. 10% of the other stuff is what you can improve, which is what you’ll learn how to do after reading this post.

The Man Who Was Stranded in a Desert

Bill Neizling was on a camping trip with his buddies. It was a retreat of sorts. A retreat for his friends to get away from their wives, drink beer and ride ATV’s. They were having a good time. A good time up until Bill took off riding and got lost in the middle of Death Valley.

The next day, Bill woke up. His friends were nowhere to be found. He was all alone. Sand covered his face and was in his mouth. Must’ve been the result of a sandstorm he slept through in his sleep. It was now just Bill all alone. Well, just him, an empty bottle of scotch and his wallet. The ATV was out of gas. The sandstorm whipped away any and all tire tracks. So, he did what any other hung-over dude would have done–he chose one direction and started to walk.

For the next nine hours Bill was wandering aimlessly in Death Valley. His iPhone wasn’t with him, which meant, no Google maps, no compass and, of course, no Angry Birds to get him through this experience.

Before he knew it, night came, exhaustion came, and Bill dug a little hole in the ground to protect himself from the dozens of wild animals that lingered around after dark. The next four days proceeded in similar fashion.

On the fourth day Bill was so exhausted, so tired, and so thirsty that he started having illusions. He became distracted, anxious and on-edge. Nothing could hold his attention. He needed water, and time was running out.

Bill pressed forth and kept on walking. After another half hour of walking Bill noticed two objects on the ground about thirty yards directly in front of him. He made his way over to the mysterious objects.

When he came upon the objects, he discovered that they were two documents.

Document #1

The first document was 46 pages and started off with a headline that read, “Have you ever wanted water that was so good, it would make you feel better, but also takes into account those with an organic lifestyle and third-world countries?…” It then read, “Dear Friend…” The document continued on like this for 46 pages, and then transformed into a long list of bullet points, super bonuses and other stuff. Bill didn’t know what this thing was getting at; in his exhaustive, anxious state, threw it down and picked up the other document.

Document #2

The second document was one piece of paper that had three things on it:

A seal from the regional Rescue and Wilderness Preservation Society
A sentence that read, “14 Bottles of Water are Buried 2 Feet Below Where You’re Standing”
A Call to Action That Said “Start Digging”

Which document do you think converted?

Moral of The Story

Yes, we made this story up to deliver the point: the point that your customers have a painful need (they’re thirsty) and it’s your job to quickly and clearly communicate your offer (water). We’ll show you how to do this below.

The Flow Chart

Before we dive into the 3-Part Landing Page Formula That Always Works, follow the flow chart below to make sure that you’re ready to build a landing page:

You can grab the PDF/printable version here.

Now that you’re ready to create a landing page (being that you have one goal), let’s dive into the three-part formula.

The 3-Part Landing Page Formula That Always Works

The 3-part landing page formula is built on three basic ingredients:

Ingredient #1: One sentence that describes precisely what you’re offering.

People aren’t dumb. The tech-savvy generation is crowding out the less savvy tech generation. Do your prospects a favor and tell them precisely what your offer/product/service is in one sentence.

A couple examples:

“14 Bottles of Water are Buried 2 Feet Below Where You’re Standing”
“15 minutes could save you 15% or more on your car insurance by switching to Geico”
“Elegantly launch products and build a membership site with Kajabi”

Ingredient #2: A Call to Action Tell your visitors what to do.

Taking the desert example into account above, the call to action in the story above is simply “Start Digging”

Ingredient #3: Credibility

Credibility makes your visitors more comfortable in acting on your headline and your call to action.

Some Credibility tools may include: testimonials, a guarantee, a phone number, a picture of your office or team, logos of trusted partners, etc.

Bottom line:

Focus primarily on those three factors, and your landing page will work.

Summary

In this post, we covered four areas:

I. Background

We looked at the unnecessary complexity surrounding business and landing pages; and we defined what a landing page is.

II. The Man Who Was Stranded in The Desert

We learned about the story of the man who was stranded in the desert who came upon two documents. One that was filled with marketing jargon; and the other that cut straight to the point.

III. Landing Page Flowchart

We prepared you for the 3-part formula by walking through the Landing Page Flowchart.

IV. The 3-Part Landing Page Formula That Always Works

Finally, we dived into the 3-Part landing page formula.

Please share your thoughts, experiences and any insight you have with optimizing your landing page in the comments below.

Using Kajabi, you can create proven funnels to warm your visitors before they even reach your 3-Part Landing Page. By using Kajabi to give users free information and content, you’re gaining their trust. When combining trust with the credibility on your landing page, your conversion rate will rise significantly.

Combining Social Karma Media marketing funnels and the three-part landing page formula has revolutionized the way marketers use landing pages to convert users. To learn more about how Kajabi can help make you money, click here.

This is a Great Article from the People over at Kajabi!

We have our own platform that work just like Kajabi and we manage it for you!

How Google’s +1 Button Affects SEO (Mashable)

Scott — Tue, 21 Feb 2012 18:34:00 +0000

by Keith Kaplan

Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to search was likely inevitable.

Google defines the +1 as a feature to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.

The plot thickened last month when Google launched Search plus Your World. Jack Menzel, director of product management for Google Search, explained that now Google+ users would be able to “search across information that is private and only shared to you, not just the public web.” According to Ian Lurie from the blogConversation Marketing, in Search plus Your World, search results that received a lot of +1s tend to show up higher in results.

Google has come out and described the purpose of a +1, but hasn’t necessarily explained the direct effect a +1 has on search ranking. Here’s a breakdown of what we currently know.

Does a +1 Affect my Site’s Performance in Social Search?

The +1 has an indirect effect on your site’s search rank. This does not mean the more +1’s a link has, the higher rank it achieves in traditional search results. Take this scenario:

When a Google+ user +1’s a piece of content, he gives it his “stamp of approval.” Then, say one of his connections from Google+ searches for the same or related topic. Because of Search plus Your World, his friend is more likely to click on the same link the original user +1’d (when a signed-in user searches, his Google results may include snippets annotated with the names of connections who have +1′d the content). This is because content recommended by friends and acquaintances is often more relevant than content from strangers, according to Google.

This is also true for users who are not signed in to their Google account when they search. When a user searches for the same phrase, the results might display the total number of +1’s a link has received, which is another validation that it’s a relevant link.

How Does This Relate to SEO?

Since the +1′d link has a chance at a higher Click-Through-Rate (CTR), there is a greater potential the link will be shared, whether it be on Facebook, Twitter, Google+, or any social network. An experiment by Rand Fishkin, CEO and co-founder of SEOmoz, tested the relationship between Twitter and Facebook shares and search results in Google. He found a positive correlation between the number of retweets and shares a link received and its search ranking. This means, the more the link was passed around on Twitter and Facebook, the higher the search rank of the page. This in turn led to better SEO.

What’s the Take-Away?

A Google +1 can indirectly lead to a better page rank. A greater number of +1’s increases a link’s potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank. What’s important to note here is the correlation, not causation, between +1′s, other social shares, and search rank.

The bottom line is, the SEO effects of a +1 are very indirect, which means traditional SEO practices should not be ignored. SEO methods such as link building, relevant keywords, and URL structure have a more significant impact on page ranking.

The Google +1 feature is still in its infancy of course, and more data needs to be gathered to draw a statistical correlation to search. As Google said, “For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

SEO experts, such as Erin Everhart from 352 Media Group, have a positive outlook on the future of social search. She says, “I don’t think we live in a world, nor will we ever live in a world, where any social cue doesn’t have influence over SEO.”

Are you seeing the effects of Google +1 on your SEO? Will the +1 eventually have a direct effect on search rank? Share your experiences in the comments.

Facebook to bring Timeline to Pages this month (rumor)

Scott — Sat, 18 Feb 2012 15:43:23 +0000

I just wanted everyone to see this! This could change the way we all market on Facebook. What do you think?

By Emil Protalinski | February 15, 2012, 5:54pm PST

Summary: The new Timeline profile is mandatory for almost all of Facebook’s 845 million users. Next, Facebook plans to move all its Pages to the new design as well, meaning brands will have Timelines too.

We’ve known for a while now that Facebook is planning to bring its new Timeline profile to Pages. Now we’re hearing it will happen as soon as this month in the U.S., starting with a beta for a handful of partners and a gradual release to more marketers, according to executives briefed on the company’s plans cited by AdAge .

More specifically, the most likely date for Facebook to unveil Timeline for Pages would be the last day of the month. Since this year is a leap year, that means February 29, 2012. That’s when the company’s first Facebook Marketing Conference (fMC) is taking place. The day-long conference in New York is specifically for marketers.

“We believe that consistency in both functionality and appearance increase use of Facebook,” a Facebook spokesperson said in a statement. “We hope to make Pages more consistent with the Timeline in the future, but we have nothing further to share at this time.”

It’s not clear what Timeline for Pages will look like. One can assume, however, that brands will be able to add information to any point in time, including historical events for a company, as well as feature apps they build. Some companies have already created Timelines for marketing purposes, but this upcoming update will give them specific tools to do so, meaning they won’t have to create a new user account and a new profile; they’ll just have to update their current Pages.

Last month, Facebook started rolling out Timeline to all its users. Pages will likely get the same treatment: a mandatory move to the Timeline look.

See also:

Social Media Week 2012 begins This Week!

Scott — Sat, 11 Feb 2012 15:25:00 +0000

Social Media Week 2012 begins on Monday, Feb. 13 and extends to 12 cities worldwide. Social Karma Media staff will be watching and learning as usual like we do every year to find out what is coming next and what is going be obsolete.

Now in its fourth year, Social Media Week continues to grow, with 60,000 people attending events annually.

We invite you to attend the event or stay tuned for more updates from Social Karma Media.

Check out who, what and when things are going on —–> Social Media Week calendar.

Mark Zukerberg: Inside Facebook (BBC)

Scott — Fri, 03 Feb 2012 06:00:03 +0000

This is a Must Watch VIDEO!!

In just seven years, Mark Zuckerberg has gone from his Harvard college dorm to running a business with 800 million users, and a possible value of $100 billion. His idea to ‘make the world more open and connected’ has sparked a revolution in communication, and now looks set to have a huge impact on business too.

Emily Maitlis reports on life inside Facebook. Featuring a rare interview with Zuckerberg himself, the film tells the story of Facebook’s creation, looks at the accuracy of The Social Network movie, and examines Facebook’s plans to use the personal information it has collected to power a new kind of online advertising.