tag:blogger.com,1999:blog-5157735754978932723Fri, 11 Nov 2011 04:11:55 +0000ContentFoursquareTwitterPodCamp NashvilletrustNashvilledigital footprintFrank EliasontransparentcommunityMarketersYou-TubeadvertisingSocial Media club Nashvilleblogblogger outreachBarCamp NashvillenetworkingGooglefrequencyJason Keathsocial networkingConsumersSocial Fresh NashvilleLinkedInsearchpresonal brandingcustomer loyaltymarketingTarget Audienceemail marketingsocial marketingsocial mediatransparancyScott MontybrandingFacebookbrandAAF Nashvillesimple, sometimes humorous explanations and information about marketing on social platforms | experiences from my background in traditional, digital, and social marketing | case studies from my personal contacts in the marketing, advertising, and digital technology industries | much morehttp://georgiacross.blogspot.com/noreply@blogger.com (Georgia Cross | @crossga)Blogger21125SocialMarketingFairyTalesMythsFableshttp://feedburner.google.comtag:blogger.com,1999:blog-5157735754978932723.post-8449790299330231575Fri, 11 Nov 2011 03:59:00 +00002011-11-10T22:02:37.633-06:00presonal brandingsocial mediasearchGoogleI was just chatting with a friend when the topic of "Google Me" came up. We joked for a minute, before admitting we had each "Googled" each other. That made me wonder, what does my searchable profile tell people about me? What content is public? Social Media and search have changed the "first impression" for most people. I am often curious before meeting a new business associate or when http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/iMjWHfOWj4M/google-me-how-ssearch-social-media-have.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2011/11/google-me-how-ssearch-social-media-have.htmltag:blogger.com,1999:blog-5157735754978932723.post-8469767145460933587Fri, 04 Nov 2011 05:26:00 +00002011-11-04T00:29:25.659-05:00brandingFacebookSo I realize that I have not updated by blog or written a new article in a LOOOOOONNNNNGGGG.... time. Over a year to be exact. That makes me a bad blogger. Good thing I'm not putting my career on the line, based on my blogging frequency. Checking in on my blog page reminded me of a lesson I have been practicing lately as a Facebook page manager: If you do not have anything good/ fascinating/ http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/4pR__-YEkLw/speak-no-evil-hear-no-evil-lesson-for.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2011/11/speak-no-evil-hear-no-evil-lesson-for.htmltag:blogger.com,1999:blog-5157735754978932723.post-9212728868511201560Mon, 13 Sep 2010 03:46:00 +00002010-09-12T22:49:09.948-05:00social networkingLinkedInnetworkingToday I received the following message from someone requesting to connect with me on the social network, LinkedIn. (NOTE: Actual names and numbers have been changed for the purposes of this demonstration). I will dissect the email and point out why this is a FAILED attempt at networking, and then I will show examples of how to send a LinkedIn request that has proven to be successful in my http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/x0SLQ4pGpuo/lessons-from-linkedin-fail.htmlnoreply@blogger.com (Georgia Cross | @crossga)1http://georgiacross.blogspot.com/2010/09/lessons-from-linkedin-fail.htmltag:blogger.com,1999:blog-5157735754978932723.post-6813028924541483677Tue, 13 Jul 2010 05:33:00 +00002010-07-13T00:55:23.024-05:00I have been wooed by GOOGLE once again with a shiny, new web application that lets me customize how and what news headlines I want to "flip" through! What the flip is Fast Flip? GOOGLE's Fast Flip combines qualities of print and the Web, with the ability to "flip" through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/AvMiTeYWFrk/wooed-by-google-once-again-with-fast.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2010/07/wooed-by-google-once-again-with-fast.htmltag:blogger.com,1999:blog-5157735754978932723.post-5966022032453999980Tue, 08 Jun 2010 22:39:00 +00002010-06-08T17:39:50.102-05:00social networkingTwitterHere’s a true story to demonstrate how Twitter works as a networking tool: I posted a link to my company's blog on Twitter, using a hashtag (means search-able keyword on Twitter) with the initials of an industry association conference that one of our corporate leaders is attending.   A Hashtag looks like this: #ABC. I did a search on Twitter for #ABC to see who was tweeting from the conferencehttp://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/F9qvM2Tbyns/true-twitter-story.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2010/06/true-twitter-story.htmltag:blogger.com,1999:blog-5157735754978932723.post-5287068148711126435Mon, 22 Mar 2010 01:07:00 +00002010-03-22T23:46:53.047-05:00social networkingFoursquarecustomer loyaltysocial mediaA Facebook friend asked me what Foursquare is and my reply was so long and detailed that I thought it would make for a good blog post. So...here it is...my unofficial explanation:  Foursquare is a location-based social media platform that connects your friends with your busy life. You can "check in" on the mobile version of foursquare anywhere you go. Foursquare has the capability of updating http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/p1el9L896D8/connect-four-my-unofficial-explaination.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2010/03/connect-four-my-unofficial-explaination.htmltag:blogger.com,1999:blog-5157735754978932723.post-7218379602765121434Mon, 25 Jan 2010 17:14:00 +00002010-01-25T11:14:13.676-06:00digital footprintsocial marketing Does BigFoot exist? Well, in the digital world it exists in the term: Digital Footprint. Wikipedia defines "Digital Footprints" as traces left by someone's activity in a digital environment. In social media/ social marketing, "digital footprint" can refer to the size of one's online presence as it relates to the number of individuals he or she is interacting with. How many followers on Twitterhttp://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/GDnt_87Wjus/quest-for-bigfoot-in-social-marketing.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2010/01/quest-for-bigfoot-in-social-marketing.htmltag:blogger.com,1999:blog-5157735754978932723.post-8023644255662060710Tue, 19 Jan 2010 15:18:00 +00002010-01-20T17:20:05.248-06:00social networkingStaying active on social networking sites can be exhausting! There are so many places to network online, and they all require time and attention. Facebook, Twitter, LinkedIn, Ning, Foursquare, Flickr, and more are popping up every day. I have found it difficult to be everywhere at once. Some people become obsessed with updating statuses and checking responses. (Yes, I admit I am guilty of this!http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/jxQn7aSB9_Y/anti-social-truth.htmlnoreply@blogger.com (Georgia Cross | @crossga)3http://georgiacross.blogspot.com/2010/01/anti-social-truth.htmltag:blogger.com,1999:blog-5157735754978932723.post-1444626807351673361Sat, 09 Jan 2010 21:44:00 +00002010-01-09T15:44:55.413-06:00social networkingImagine you are in pre-school in 2010. What would you relate the A,B,C’s to? They certainly have changed since I was a kid. Here’s my idea of the new A,B,C’s:A is for Apple (as in the computer most graphic artists, website developers, and techie people use) B is for Blog (where anyone can share their thoughts about anything with anyone anywhere)  C is for Content (what every information sharing http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/22ZKV274msI/new-abcs.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2010/01/new-abcs.htmltag:blogger.com,1999:blog-5157735754978932723.post-1958182056050460770Wed, 06 Jan 2010 20:36:00 +00002010-01-06T14:36:20.721-06:00Google is on its way to becoming the "Wal-Mart" of technology consumption -AKA one stop shopping for all of your online connecting needs. Google's newest adventure of 2010 is the announcement of a mobile phone called Nexus One (with phone Applications that connect to all of the other Google internet resources).From googleblog.blogspot.com: "we're pleased to announce a new way for consumers to http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/tOvQ6nKOTVs/will-googlessuperphones-save-world.htmlnoreply@blogger.com (Georgia Cross | @crossga)1http://georgiacross.blogspot.com/2010/01/will-googlessuperphones-save-world.htmltag:blogger.com,1999:blog-5157735754978932723.post-7907277418176301777Thu, 31 Dec 2009 21:34:00 +00002009-12-31T15:34:20.577-06:00social networkingSocial Fresh NashvilleNashvilleBarCamp NashvilleAAF Nashvillesocial marketingPodCamp NashvilleSocial Media club NashvillenetworkingI’ve been reflecting upon the positive things that happened to me this year, despite being in the job market twice this year due to the economic times and nature of the advertising industry. I’ve managed to be pretty productive, even between jobs. I am thankful for the successes I’ve had and the friendships I’ve made through networking in 2009. Here’s a recap of my year: - Received American http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/4axFFhbU2DU/ac-cent-tchu-ate-positive-my-2009.htmlnoreply@blogger.com (Georgia Cross | @crossga)1http://georgiacross.blogspot.com/2009/12/ac-cent-tchu-ate-positive-my-2009.htmltag:blogger.com,1999:blog-5157735754978932723.post-3391287838394437343Sun, 27 Dec 2009 18:37:00 +00002009-12-27T13:09:23.559-06:00NashvilleLinkedInAAF Nashvilleadvertisingsocial marketingnetworkingI was networking when social networking wasn’t cool. (To the tune of “I was Country When Wasn’t Cool”) - hey, I live in Nashville- what do you expect?! I came to Nashville in 2002 with one goal -to work in advertising- and no clue how to make it happen. I read a few career books about networking and working in the advertising field. They all said to set up informational interviews to get to knowhttp://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/Q1AcKneouQA/networking-when-networking-wasnt-cool.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/12/networking-when-networking-wasnt-cool.htmltag:blogger.com,1999:blog-5157735754978932723.post-2913818155700112404Fri, 11 Dec 2009 16:45:00 +00002009-12-11T11:10:44.006-06:00Social Fresh NashvilleNashvilleemail marketingadvertisingsocial mediamarketingJason KeathSocial Media club NashvillenetworkingWho is Jason Keath, what is Social Fresh, and why should you care? I first heard about Social Fresh a few months ago. As part of Social Media Club Nashville, I wanted to get involved in this social media conference that was announced to be coming to Nashville, TN January 11, 2010. I volunteered to help out with the event and promoted it through Facebook and Twitter.  It wasn’t until a few weekshttp://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/_JTTs_IS2xc/spotlight-on-social-freshs-jason-keath.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/12/spotlight-on-social-freshs-jason-keath.htmltag:blogger.com,1999:blog-5157735754978932723.post-1593351118526991287Tue, 08 Dec 2009 19:50:00 +00002009-12-08T14:02:23.102-06:00social networkingFacebookLinkedInnetworkingRobin Hood took from the rich and gave to the poor. You can do this as well, with your networking contacts. I view the quantity and quality of my connections on social networking sites as pieces of gold. The more connections I have, the more personal brand wealth I have and the more people want to connect with me.  The secret to successful networking is to spread the "wealth" and put some "gold"http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/kn0ui0Jnh8c/be-robin-hood-of-your-social-network.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/12/be-robin-hood-of-your-social-network.htmltag:blogger.com,1999:blog-5157735754978932723.post-2656515551791245847Sat, 05 Dec 2009 22:09:00 +00002009-12-05T16:23:21.434-06:00Nashvilleemail marketingBarCamp Nashvilleadvertisingsocial mediasocial marketing> Paramore|Redd Masters of online marketing and social media, this company practices what it preaches. Lead by a preacher’s daughter, no less! Paramore|Redd is a one stop shop for online marketing- from websites to web banners, online media buying, social media, e-mail newsletters, SEO, and more. They don’t just get it, they share it. Hannah Paramore’s team of marketers provide frequent and http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/aTI_AmFdsnA/nashvilles-ones-to-watch-and-learn-from.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/12/nashvilles-ones-to-watch-and-learn-from.htmltag:blogger.com,1999:blog-5157735754978932723.post-2091540196250114904Wed, 02 Dec 2009 23:02:00 +00002009-12-02T20:45:23.960-06:00social networkingFacebookcommunityadvertisingsocial mediamarketingTwitterfrequencySocial networking can become overwhelming with all the different social sites available. I personally have profiles on Facebook, LinkedIn, Twitter, Blip.fm, Flickr, AAF Nashville’s ning, Digital Nashville’s ning, and a few more that I have signed up for in the past. That’s a lot of socializing to keep up with! I try to remain active on all of them. The frequency varies- some multiple times a day,http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/MwdwoDRTwG0/know-when-to-kill-beast.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/12/know-when-to-kill-beast.htmltag:blogger.com,1999:blog-5157735754978932723.post-6670235522249084164Mon, 30 Nov 2009 21:51:00 +00002009-11-30T22:11:19.869-06:00trustblogger outreachblogFacebookTarget AudienceConsumersYou-Tubesocial marketingContentEveryone knows this story by now, the boy cried “wolf” too many times when there was no wolf at all. Then, when the wolf showed up, no one would listen to him because he had mislead them so many times before. Let this be a lesson to those creating content for social marketing purposes. If you spew out a bunch of crap just to have content, people will stop paying attention. This is also true http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/4yllkNqzDpo/boy-who-cried-wolf.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/11/boy-who-cried-wolf.htmltag:blogger.com,1999:blog-5157735754978932723.post-3407525782357904886Sun, 29 Nov 2009 00:21:00 +00002009-11-28T18:24:39.406-06:00transparenttransparancyFrank EliasonConsumersScott Montyadvertisingsocial mediamarketingsocial marketingTwitterbrandBrands should strive to be “real” in social media, just like Pinocchio wanted to be a real boy. Social media enthusiasts call this being transparent. Webster’s dictionary defines transparency as free from pretense or deceit, easily detected or seen through, readily understood, and characterized by visibility or accessibility of information. Some companies are totally transparent with who is http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/lAeueoT2o8c/is-your-brand-like-pinocchio.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/11/is-your-brand-like-pinocchio.htmltag:blogger.com,1999:blog-5157735754978932723.post-9035553729412433465Tue, 24 Nov 2009 04:07:00 +00002009-11-28T17:55:36.575-06:00social networkingFacebooksocial mediaTwitterYes, it’s true- I get a little “high” from the flattering retweets and likes on Facebook. It makes me smile to see comments from my friends and followers when I have posted something I think is hilarious. I even feel encouraged when I make a status update about something I am pondering and want a second opinion about. So, does this mean that I am addicted to generating a response? Children act http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/FBpSAOC44yk/things-to-ponder-i-tweet-therefore-i-am.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/11/things-to-ponder-i-tweet-therefore-i-am.htmltag:blogger.com,1999:blog-5157735754978932723.post-2634148101213012236Fri, 20 Nov 2009 01:42:00 +00002009-11-28T17:53:41.051-06:00Target AudienceMarketersConsumersmarketingsocial marketingContentOne of the basics that I was taught in marketing 101 is that marketers must have a target audience to spread their message to. Meaning, there is already a need for the product/ service.  All companies have to do is find the consumers that have that need and tell them about what they have to offer. In the past, marketers did this through placing print ads in specific magazines, putting TV http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/AfSKxHlfIWo/abcs-audience-before-content.htmlnoreply@blogger.com (Georgia Cross | @crossga)0http://georgiacross.blogspot.com/2009/11/abcs-audience-before-content.htmltag:blogger.com,1999:blog-5157735754978932723.post-8026648803630516815Thu, 19 Nov 2009 19:44:00 +00002009-11-28T17:51:19.344-06:00blogadvertisingsocial mediamarketingsocial marketingThis blog has been established to provide simple, sometimes humorous explanations and information about marketing on social platforms. I will share experiences from my background in traditional, digital, and social marketing as well as case studies from my personal contacts in the marketing, advertising, and digital technology industries. Social Media is not a big, bad, wolf. http://feedproxy.google.com/~r/SocialMarketingFairyTalesMythsFables/~3/1AOYTtWESeA/welcome.htmlnoreply@blogger.com (Georgia Cross | @crossga)1http://georgiacross.blogspot.com/2009/11/welcome.html