Social Marketing Forum:

To Social Media with Love

Jim Ducharme — Wed, 29 Jun 2011 01:00:38 +0000

You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.

5 Things Social Media can Learn from Radio

Jim Ducharme — Mon, 27 Jun 2011 01:49:17 +0000

It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [...]

Social Media Day Know Hows

Jim Ducharme — Fri, 24 Jun 2011 00:14:18 +0000

If there’s one word which would come up for me at Social Media Day, it would be “how”. So many questions would start or have that word in it.

Tips on How to Handle Negative Tweets

Jim Ducharme — Thu, 23 Jun 2011 21:11:25 +0000

Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter.

Get over it! Social media doesn’t owe you a thing!

Jim Ducharme — Tue, 21 Jun 2011 01:36:20 +0000

The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.

Tweet Tips: 12 Ways to Tweet the Same Thing

Jim Ducharme — Mon, 20 Jun 2011 01:11:42 +0000

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [...]

Email vs Social: Channels Aren’t Social, Humans Are

Jim Ducharme — Wed, 15 Jun 2011 01:03:34 +0000

The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.

Footprints Online Are Not in Sand

Jim Ducharme — Fri, 10 Jun 2011 00:24:16 +0000

There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.

Social Media Optimization: Sharing is Caring

Jim Ducharme — Wed, 08 Jun 2011 00:12:47 +0000

If you want more people to care about what you have to offer then make it easier for people to share what you have.

Online Communities Are Like Coral: Give Them Space To Grow

J-P De Clerck — Wed, 01 Jun 2011 00:00:31 +0000

Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.

Social Media May be Trendy, but Socializing isn’t

Jim Ducharme — Tue, 31 May 2011 01:00:22 +0000

Companies should understand that social networks may come and go, but people won't stop being social online.

Are Your Customers Looking for your Business on Mobile Phones? 5 Facts Worth Knowing

Chris Tompkins — Mon, 30 May 2011 12:13:21 +0000

There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read [...]

Belgian Marketing Professionals Waffle on Social Media

Jim Ducharme — Sun, 29 May 2011 17:00:37 +0000

The study surveyed 70 Belgian communication and marketing professionals regarding their use of social media. It certainly appears that based on this survey, Belgian marketing professionals have a way to go yet.

Corporate Networking: That was then this is Now

Jim Ducharme — Fri, 27 May 2011 01:00:18 +0000

Social networking, remote working and collaboration are putting a whole new spin on corporate networking.