The following day, we will co-host our Social Media Strategy Boot Camp with the local chapter of the International Association of Business Communicators. For more on that event, please visit the IABC’s website. The early bird special pricing has been extended until next Tuesday, Nov. 10.

We hope to see you at both events. Come meet Katie Monday night then settle in for some fantastic learning on Tuesday.

And the video from it:

Jay Garmon can be found online at JayGarmon.net.

To sign up, visit the IABC Kentucky’s website. Pricing is as follows:

Early-bird registration through November 5:

• Members of IABC, and the Social Media Club (defined as anyone on SMC’s mailing list by Oct. 19):  $99
• Non-members : $119

Regular registration:

• IABC/SMC members: $119
• Non-members: $149

The intent of the boot camp is to go a bit deeper into developing social media strategies, integrating them with traditional public relations and communications efforts and then understanding measurement and metrics to deliver reporting that shows executives the all-important return on investment, or ROI, behind social media. The sessions will run from 9 a.m. until approximately 3:30 p.m. Participants are encouraged to bring a laptop computer.

On the agenda and from the IABC descriptions:

Building Your Social Media Plan
Jason Falls, President, Social Media Club Lousiville; author & principal, socialmediaexplorer.com

You’ve heard enough to know that social media could work for your organization. Now what? Jason will show you how other organizations have done it, and help you sort through the next steps of identifying your audience, establishing measurable communication goals, and developing meaningful online content. After this presentation, you’ll be able to write a practical, sell-able social media plan for your organization.

Messages that Matter
Kevin Dugan, Director of Marketing, Empower MediaMarketing, Cincinnati, Ohio; author, PR Strategies Blog & The Bad Pitch Blog

Communications strategies taking a one-message-fits-all approach have never driven real results. And now with social media, taking one message to social and traditional media might even cause companies problems. Kevin Dugan will conduct a practical review of how you can ensure your message translates across traditional and social platforms. Attendees will learn tips for approaching message development, best practices and review examples of companies that pull it off.

Building ROI into your Social Media Plan
K.D. Paine, President, K.D. Paine & Associates and Editor of The PR Measurement Standard

Flummoxed on how to show social media’s results to your management? K.D. Paine will demystify the process for you. She’ll discuss how to build a program that can be easily measured from the start. She’ll show you what the Internet’s free measurement tools can and can’t do, and compare what the best of the subscription based, paid measurement companies offer. She’ll show you what the best results- based reports look like, and how to create them for your own organization. You’ll never be at a loss for the right statistic again!

Sign up now at the IABC Kentucky’s website to reserve your spot at early bird pricing (through Nov. 1). See you there!

Stream provided by Periscope Web Video

If you do not see the stream or player appear, visit the Periscope Web Video version.

UPDATE: The event will be live streamed here on the SMC Louisville website by Periscope Web Video. We’ll post a live streaming screen on the site that night for those who can’t attend.

The event will be hosted and sponsored by MaximumASP, a Louisville-based website hosting provider and frequent SMC Louisville attendee, at their brand new, “Green” data center at 2441 Nelson Miller Parkway in Louisville. (Click the address for a Google Map of the location.) MaximumASP, a Microsoft Hosting Provider of the Year award winner, will provide light refreshments and tours of the new facility during the networking times surrounding the presentation. This will give interested attendees a look at the physical infrastructure that supports websites and applications where social media happens.

The event will begin at 6:30 p.m. and will feature networking time until 7 p.m., Garmon’s presentation and discussion from 7-8 and more networking time from 8-8:30 p..m. Door prizes will be given away as well. The event is free and open to the public. Please RSVP your attendance (for food and beverage planning) below.

PLEASE NOTE: The Eventbrite RSVPs are for head count for food and beverage only. You DO NOT NEED TO PRINT A TICKET and bring it to the event. The email you will receive to confirm will ask you to print a ticket. There’s no need to do so. Thank you!

The slideshow I presented is below, complete with the additional slide showing my computer wallpaper as the last slide as requested by Teresa Good from Louisville’s Choice Realty. The main takeaways will vary from person to person, but my thoughts on what’s important to remember are below the presentation.

The book and blog I reference in the presentation is that of Dan Schawbel. His blog is The Personal Branding Blog. The book can be found at Amazon (disclosure: my affiliate link) and is called Me 2.0: Build a Powerful Brand to Achieve Career Success.

My thoughts on what you should remember include:

• Treat your personal brand/professional path/job search like it’s a product or service and market it as such.
• The more active you are in social media with blogs, social networking profiles, etc., the more you control search engine results for your name.
• Clean up your online profiles. Your employers, enrollment officers and potential employers are Googling you. Make sure you like what they’ll find.
• Be consistent with your name, identity and avatar across social networks. It makes you easier to find.
• Understand that unless you’re independently wealthy, you need your employer as much if not more than they need you. You work for them. Abide by their rules and work with them to help them understand their benefit in your personal brand.

If you have more to add, please do so in the comments.

Thanks to The Catering Company, Cumberland Brews, Louisville Visual Art Association and YPAL for a great evening.

The Social Media Club Louisville and the Young Professionals Association of Louisville (YPAL) are pleased to join forces to present, “Your Social Media Brand,” a look at personal branding and reputation management in the age of social media and social networking. Learn what Facebook, LinkedIn, Twitter and more can do to help or harm your professional image, what companies are doing to qualify candidates based on their social networking activity and how you can be smart and build a credible personal brand online.

The event will be held from 6:30 p.m. until 8:30 p.m., Tuesday, Sept. 15, 2009 at the Louisville Visual Art Association at the Water Tower at 3005 River Road in Louisville. Appetizers and a cash bar will be available. The discussion will be led by SMC Louisville president Jason Falls.

The event is free and open to the public. YPAL is asking participants to bring five canned goods to the event to help them in their 10K Food Drive Challenge. (Learn more at http://www.ypal.org).

Please RSVP for Your Social Media Brand below to help us plan for seating and food.

The discussion will highlight safety, security and monitoring options for parents and teachers, how to teach young people good social media habits and cover ideas of social media tools that can be used to make students more successful in the classroom. Parents, teachers and social media consultants will be on hand to discuss and debate the good and bad of parent-child and teacher-student relationships relative to social media.

The event will feature light hors d’oeuvres and a cash bar. Students and children are welcome but should be accompanied by an adult. For catering purposes, interested parties are asked to RSVP using the easy form below.

SMC Louisville/Block5 Block Party

As Alice Cooper would say “school’s out for summer.” Though the business world doesn’t quite follow the same “shut down for summer” model that doesn’t mean we can’t enjoy the warm weather and some laid back fun. That’s why for our July event we’re teaming up with Block5, a communications startup downtown, to throw a block party complete with food, beverages, free geek schwag, shoe giveaways (Streetmoda.com is a sponsor!) and funnel cakes.

We do hope you’ll come by and join us. We’re starting at 6PM so downtown workers can just cruise by after work and help us kick the party off.

SMC Louisville/Block5 Block Party

720 W. Main Street

Tuesday July 21, 2009 6PM-8PM

Full disclosure: I’m working for Block5.

Thanks to Lewis’s advice, we now have a LinkedIn Group. Check it out here. And there are some pictures from the event here.

Special thanks to Easto Search and National Safe Place for their sponsorship of last night’s event. And big props to the yummy treats from our friends at Palermo Viejo and the fine libations from The Catering Company.

Stay tuned for news of our July events.