SMC Louisville/Block5 Block Party

As Alice Cooper would say “school’s out for summer.” Though the business world doesn’t quite follow the same “shut down for summer” model that doesn’t mean we can’t enjoy the warm weather and some laid back fun. That’s why for our July event we’re teaming up with Block5, a communications startup downtown, to throw a block party complete with food, beverages, free geek schwag, shoe giveaways (Streetmoda.com is a sponsor!) and funnel cakes.

We do hope you’ll come by and join us. We’re starting at 6PM so downtown workers can just cruise by after work and help us kick the party off.

SMC Louisville/Block5 Block Party

720 W. Main Street

Tuesday July 21, 2009 6PM-8PM

Full disclosure: I’m working for Block5.

Thanks to Lewis’s advice, we now have a LinkedIn Group. Check it out here. And there are some pictures from the event here.

Special thanks to Easto Search and National Safe Place for their sponsorship of last night’s event. And big props to the yummy treats from our friends at Palermo Viejo and the fine libations from The Catering Company.

Stay tuned for news of our July events.

The event is sponsored by EastoSearch and the National Safe Place and will feature networking time, light hors d’oeuvres and a cash bar. For catering purposes, please RSVP below.

Howes is the co-author of LinkedWorking: Generating Success on the World’s Professional Networking Website, and the author of the online newsletter, Sports Networker, where he draws from his experience, knowledge and contacts as a professional football player.

In addition to this book, he helps professionals and companies achieve greater return on the time they devote to LinkedIn and other social networking through his acclaimed training seminars, one-on-one coaching sessions and corporate consulting programs. He also creates opportunities for online connections to gather face-to-face through his live “LinkedWorking” events around the country.

Howes is a previous two sport collegiate All-American and the NCAA All-Division Record Holder for the most receiving yards in a single football game. He graduated with a Sports Management degree from Principia College, and since his retirement from professional football, continues to stay involved in the sports industry with his work on SportsNetworker.com.

He is also on the board for his local Toastmasters club in Columbus, Ohio. You can find more information about Lewis on his LinkedIn profile.

Image of Lewis by Alexandra Copley

Social Media Club Louisville is proud to welcome social media pioneer and innovator Chris Brogan to Louisville to speak to SMC Louisville in an event that is free and open to the public. Brogan will lead an open discussion on social media marketing for business on Tuesday, May 19 from 6:30 until 8:30 p.m. in the Humana Training Center, 500 West Main Street, 25th Floor, in downtown Louisville.

The general topic of the discussion will be, “Now what?” Brogan will begin the event by moving past the social media basics to implementing strategies and tactics both internally and externally to empower and energize businesses small and large. The event is being presented by Humana and Louisville, Possibility City.

Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. He speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.

“Chris Brogan is one of the top two or three thinkers in the social media space on the planet,” said Jason Falls, president of Social Media Club Louisville. “To have an opportunity to spend a couple hours discussing social media marketing with him — at no charge — is a rare one. We’re honored to have Chris at SMC Louisville and hope the community understands what a rare opportunity it is to learn from one of the social media industry’s zen masters.”

Register here:

Brogan will also lead an all-star lineup in his New Media Labs’s Inbound Marketing Bootcamp during the day. That event, also held at the Humana Training Center, will run from 9 a.m. until 5 p.m. at a cost of $395.00. Until May 1, however, Social Media Club Louisville members and friends can use the discount code JASONVIP99 and register for just $99. Click here to learn more and register. (NOTE: The bootcamp is separate from the SMC Louisville May gathering. Please RSVP for SMC Louisville and register separately for the Inbound Marketing Bootcamp.)

Chris Brogan

Chris Brogan’s Inbound Marketing Boot Camp comes to Louisville Tuesday, May 19. The event, an intensive, one-day, keyboard level education seminar in new marketing, will be hosted by Humana at 500 West Main Street on the 25th Floor. Brogan, who will also be speaking at the May 19 Social Media Club Louisville gathering that night, will lead the all day boot camp, which will also feature standout social media and Internet marketing thinkers Justin Levy, SMC Louisville’s own Jason Falls and more.

Who should attend? From the Boot Camp website:

• Business communications professionals
• Marketers
• PR Professionals
• Agencies
• Corporate communications teams
• Practitioners of social and emerging media

While the cost of the all-day learning session is $395.00, for a limited time, registrants can sign up for a special, Social Media Club Louisville discount. Just enter the Discount Code “JASONVIP99” and your cost will be just $99.00.

REGISTER HERE

The Inbound Marketing Bootcamp is brought to you by Humana, Radian6, Blue Sky Factory, Hubspot and Mashable.

Please note: Brogan’s speaking event at the Social Media Club Louisville will also be at the Humana Building, 500 West Main Street, 25th Floor from 6:30-8:30 p.m. There is no charge to attend that event. A separate RSVP post will appear soon for the free event.

While we certainly didn’t quite have enough time to get through all the intricate details of every issue, the immediate feedback from the participants was positive. Our goal was to deliver value for each participant. If we failed in that goal for any of those in attendance, please let us know via email at smclouisville - at - gmail.com. We want to ensure you got value from your experience.

That said, as promised, here is the presentation from the boot camp for those interested:

Again, we are aware several other entities from both in and out of town are offering social media training an expertise these days. We are honored you chose to invest your time and money with us. We’re also thankful for our friends from Indianapolis who made the trip down. It was a pleasure to have you.

This design was very generously donated by a local SMC supporter. Then the design was turned into a brilliant, functional and altogether awesome Wordpress theme by local designer Ricky Irvine. Thank you designer who wants to stay anonymous and thank you so much to Ricky. I can’t recommend Ricky’s work highly enough. And he’s a super nice guy. Win-win.

Social Media Club Louisville has a good lineup of events ahead of us for Spring and I’m so pleased that we get to start this busy season with a new look for our home here.

Please note SMC Louisville guests will need to buy via the Eventbright order form. The special rate will not be accepted at the door.

Church will give tips on how marketers can create sustainable word of mouth movements for their brands, how to find people to engage the brand and how to manage the community once it’s started. He’ll also give tips on how to evaluate a word of mouth program’s success. Learn more about Church and Brains on Fire at www.brainsonfire.com.

Location:
The University Club at the University of Louisville
11:30 - 12:00 networking; 12:00 - 1:00 lunch and speaker
www.louisville.edu/org/uclub

Emanuel Rosen, author of "The Anatomy of Buzz Revisited"

Rosen is appearing at the event as part of his national tour to support “The Anatomy of Buzz Revisited.” The effort adds nearly two-thirds new material to his original best-selling work with more in-depth coverage of social media as a supplement to word-of-mouth, or buzz. Admission is free. Complimentary hors d’oeuvres and a cash bar will be available.

“I’ve read both books and would recommend them to marketers of all walks,” said Jason Falls, president of SMC Louisville. “For those interested in social media, consumer-centric public relations and community-building advertising platforms, ‘The Anatomy of Buzz Revisited,’ is a must-read and Emanuel Rosen is a must-meet thinker.”

Rosen is touring the country on the National Outdoor Leadership School’s tour bus. The NOLS is a not for profit educational institution that takes people of all ages on remote wilderness expeditions, teaching technical outdoor skills, leadership and environmental ethics in awe-inspiring locations around the world. The tour bus, central to the NOLS’s word-of-mouth marketing efforts, is featured as a case study in Rosen’s new book.

The NOLS bus is powered by recycle vegetable oil and solar power. It has been traveling the country spreading the world about NOLS and alternative energy since 2004. More more information about the NOLS, visit http://www.www.nols.edu/about/. For more on the bus, visit http://www.nols.edu/bus/bus_activities.shtml.

To learn more about Emanuel Rosen visit him on-line at http://www.emanuel-rosen.com or follow him on Twitter at @EmanuelRosen.

WHO: Emanuel Rosen, best-selling author of “The Anatomy of Buzz” and “The Anatomy of Buzz Revisited”

WHAT: Social Media Club Louisville’s April Gathering

WHEN: 6:30-8:30 p.m. ET, Tuesday, April 14, 2009

WHERE: Louisville Visual Art Association at the Water Tower, 3005 River Road, Louisville

WHY: Learn about word-of-mouth marketing and the anatomy of buzz from a world-renown, best-selling author and expert.

Please RSVP using our Eventbrite form below:

The Social Media Club Louisville will conduct the second in its series of educational boot camps for the Louisville area from 8:30 a.m. until 11 a.m. ET, Tuesday, April 14 at the Frazier International History Museum. The event will focus on helping advertising, marketing and public relations professionals to leverage social media for their organizations, agencies and clients.

“We can talk about social media until we’re blue in the face, but businesses need to learn the tools, not just the philosophies, to hit the ground running with actionable social media tactics for their organizations and clients,” said Jason Falls, president of the Social Media Club Louisville. “As we showed the non-profit community in January, our boot camps are working sessions that sign you up for accounts, get you started and teach you the tools so you can start using them immediately. This session will demystify the technologies, give participants new found productivity in their day-to-day jobs and help them reach on-line audiences in more efficient and effective ways.”

The cost of the boot camp is $150.00 per person. Proceeds support the Social Media Club Louisville’s mission to increase the awareness and understanding of social media tools, strategies and programs to improve and enhance consumer experiences with businesses and individuals. WiFi and refreshments will be provided. Participants should bring a laptop computer with wireless Internet capability.

This hands-on training will provide participants with practical understanding and use of the latest social media tools and technologies, as well as an overview of the strategic approaches to each. The sessions will be taught by social media strategists Michelle Jones, Falls, David Finch, Nick Huhn and Brendan Jackson. Topics to be covered include: RSS technologies, social media monitoring, blogging, marketing through social networks (Twitter, Facebook, etc.), web video and more.

The Frazier International History Museum is located at 829 West Main Street in Louisville, Ky. The event will take place in the Fourth Floor Cultural Arts Center. Participants should identify themselves as attendees for the Social Media Club Louisville Social Media Boot Camp at the museum’s front door.

To purchase a seat, use the PayPal checkout button here:

We are offering a $25 discount to non-profits. If your organization is incorporated as a non-profit, please use this Buy Now button to register:

If you have any questions about the event or are having trouble booking your seat, please contact us via email at smclouisville — at — gmail.com or call Jason Falls, SMC Louisville President at 502.619.3285.