I recently interviewed Andy Dixon and Brett Henley of i am convited at Social Media Clubhouse 9 during SxSW.

I’ve known Andy and Brett for a few years and our friendship began while we participated in an event for the nonprofit Andy was affiliated with, which helped develop a brand new website and marketing collateral to support their expansion.

Andy has since moved on from the nonprofit and is working with Brett to share a deeper dive into his story which is that of an ex-felon with 27 years served in the TN prison system. i am convicted, their storytelling project, uses a blog to transparently share Andy’s story – including full chapters, photo, video and more.

“We’re experimenting with redefining the map lines of independent storytelling,” says Brett.

Andy and Brett share about their goals in attending SxSW and their current Kickstarter campaign to help bring awareness to generational incarceration by sharing Andy’s story.

View the full interview below,

Connect with Andy on Twitter, @andydixn  and Brett, @bretthenley or visit http://www.iamconvicted.com/.

John Doyle of Cramer-Krasselt joins Jennifer Navarrete at Social Media Clubhouse 9 from IBM’s Future of Social Lounge to discuss the huge trend of consumer curated content.

Services like Spotify, Pinterest, Polyvore, Svpply and many others are showing that everyday consumers like to create and curate their own digital content around music and lifestyle products to share with their networks.

John says content curation with image and music sharing services can be broken down in two behaviors,

1. Collection – Users collect the things they’re interested in and like to distributing those across their social networks.

2. Consumption- Users love to discover new products and ideas.

Jennifer asks if the trend of curation is going to continue? John says, “Yes, we need this type of human cataloging of things, to help with parce through all the media that’s online today.” John shares that this more warm, human element makes curation more intuitive for users.

John suggest that brands can take advantage of these curation tools by watching how consumers tagging their content or products and see how they’re creating collections around your products which may help expand the brands relevance.

Check out the full interview with John Doyle and learn how you can make your content more “pin worthy,”

Connect with John Doyle on Twitter, @windycityjt  or visit http://c-k.com/.

Lucretia Pruitt, Shelly Kramer and Maya Bisineer joined us at Social Media Clubhouse 9 in Austin to discuss “Leveraging Moms as a 360 Dev Cycle to Better Your Social App & User Base.”

“Moms rule the Internet. No, really. The studies show that Moms are a powerful user demographic online. Digital-Moms have their own communities, their own social networks, and their own online behaviors. They are also raising tomorrow’s consumers and exert control over access and spending of the coveted online tweens & teens markets. But despite all of that, it seems as though they are an afterthought when it comes to the initial design most sites. From experience wearing hats on the tech/dev side, the Digital-Mom side, and the Social Media side — I’ve developed a few bullet points you can use (or hand to your dev or designer) to help you tap into the huge but paradoxically hard to attract Digital-Moms market. But it’s going to go fast — so stay light on your feet and try to dodge the bullet points!” via Lucretia.

Lucretia, Shelly and Maya go on to share best practices for brands when approaching the mom community including,

Do’s:

1. Look to develop long-term partnerships.

2. Remember brands, you’re pitching them so do your homework. Not all mom networks are created equal, some have different passions that unite them.

3. Mom bloggers are educated and business savvy, so “respect their professional abilities,” says Shelly.

4. Have a compensation plan prepared, and no, a $20 Starbucks card will not suffice.

Check out the full interview with Lucretia, Shelly and Maya to learn how brands can be more effective in building relationships with mommy bloggers,

Follow our guests on Twitter,

@LucretiaPruitt

@ShellyKramer

@ThinkMaya

SMC Co-Founder and Chairman, Chris Heuer Interviewed Bjorn Falkevik about his first SxSW Interactive Festival experience and his tips on video content production from Social Media Clubhouse 9 in Austin, TX.

Bjorn founded Studio Bronx, in an effort to actively engage users around video content in Sweden. On top of Studio Bronx, Bjorn designs, produces and manages social media for clients.

Chris asks for Bjorn’s top video production tips,

1. Use real-time video tools like Ustream.

2. Give interviewers and guests an incentive to spread the word!

3. “Packaging” – Develop strong descriptions to sell the viewer on why they should watch & add links and this is also great for SEO.

4. Solid Title – Explain the video effectively.

5. Add Commentary – Answer your two cents and share why should users watch the video.

Watch the full interview with Bjorn of Studio Bronx below,

Learn more about Bjorn here, http://fkdv.se/bjornfalkevik/.

Jessica Murray recently interviewed Ngozi Odita from Social Media Clubhouse 9 in the IBM Future of Social Lounge in Austin, TX.

Ngozi was presenting a core conversation at SxSW to discuss how social media is redefining Africa in the 21st century and shared some of her insights with Social Media Club.

“With the ever-increasing access to digital tools, Africans on the continent and in the diaspora are using the web to farm a new vision of 21st Century Africa. Social media enables them to tell their stories, offering an alternative to mainstream media coverage and a glimpse at the renaissance now taking place on the continent.”

Ngozi shares that nearly 700 million people in Africa will access social tools through mobile devices by 2012 and while not every person may own a personal computer, they are staying connected through smartphones and other mobile devices.

Check out the full interview with Ngozi to learn how Africans are using digital tools to connect and collaborate,

To learn more visit Society HAE or connect with Ngozi on Twitter @HAELifestyle.

Michael Margolis and Kahlil Ashanti join Social Media Clubhouse 9 in Austin, TX to discuss “Character Building As an Attention Magnet.”

“Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it online, their influence seems almost effortless. Because you feel like you’ve known them forever. What’s the secret? They’ve developed a style of personal narrative that reveals more of who they are and how they think, to the point of death-defying vulnerability. So lets talk about developing your own storytelling mojo for greater recognition and playing on a bigger stage.”

Learn how to improve your storytelling mojo from the pros, Michael Margolis and Kahlil Ashanti by watching the full session below,

Connect with Michael on Twitter @getstoried and Khali @kahlilashanti or follow their SxSW session hashtag #sxstorymojo.

Jennifer Navarrete interviewed Adam Berke of AdRoll to discuss Retargeting & Privacy at Social Media Clubhouse 9 from the IBM Future of Social Lounge at SxSW.

Berke says “Retargeting in it’s simplest form and traditionally speaking, is the simple act of marketing to people who have already been to your website or display a certain action and tailoring messaging to that person based on that action.” Adam says this is an extremely marketing channel since users have already expressed interest in your brand.

Marketers have a “treasure trove” of data on their website and have the ability to leverage that data to market to existing users to build loyalty.

Retargeting does bring about some privacy issues but Adam says AdRoll is extremely concerned about user privacy and their service doesn’t collect identifying data but rather anonymous information collected by the browser. The last thing they want to do is display ads to a user who doesn’t want to see them, “that’s just bad marketing.”

Learn how AdRoll is investing in data and helping marketers become more effective by watching the full interview below,

To learn more about AdRoll visit, http://www.adroll.com/ or connect with Adam on Twitter, @adamberke.

Phil Wheat, formerly of Microsoft joined the Chaotic Moon team recently and stopped by the Social Media Clubhouse in the IBM Future of Social Lounge at SxSW to share “The Board of Imagination.”

This version 2.0 is a mind controlled skateboard which is operated by a  brainwave reading headset. The first version was previously controlled by a Kinect setup, which read gestures and hand motions.

Phil says in order to enable the boards movement, you have to visualize yourself moving forward but there are three levels of safety to ensure users are protected.

Check out the full interview with Chris Heuer and Phil Wheat below,

To learn more about the mind controlled board, other Chaotic Moon inventions and hopefully a future race between The Board of Imagination and Austin Segways visit, http://www.chaoticmoon.com/.

Jennifer Navarrete interviews Peter Fasano and Brian Kotlyar of Dachis Group to discuss Social Advertising and making engagement a priority.

Social advertising is moving mainstream as social brands have moved from fan and follower acquisition to story driven engagement. Large and small brands that have disengaged Twitter or Facebook followers will have be challenged to drive sustained success with social advertising if they lack a social content strategy and engaged community. We will talk about the fundamentals of organic social strategy to prepare for future social advertising.

Fasano shares “Ads are good but stories are better,” as stories develop from engaged community, brands need to focus on community engagement in terms of quantitative vs. qualitative.

Check out the full interview below,

Learn more about Dachis Group or connect with our guests on Twitter, @PFasano and @BKotlyar.

Jessica Murray recently interviewed Katie Krawczyk, Director of Communications for You And Who at Social Media Clubhouse 9 from the IBM Future of Social Lounge in Austin.

You And Who is a new startup based on the buy-one, give-one model so when a customer purchases a shirt, one is donated to a local nonprofit.  You And Who works with talented artists in 32 cities with the goal to reach 100 cities in the next few years.

What we love about You And Who is their focus on sustainability by donating to local charities like domestic violence shelters, who often lack access to visibility and resources.

Check out the entire interview with Katie below,

Learn more about YouAndWho by visiting, http://youandwho.com/ or connect with Katie on Twitter, @KatieKraw.