I had the pleasure of interviewing Joe Pulizzi, founder of the Content Marketing Institute, when he visited Dallas to speak to SMC Dallas. As we were talking I was curious about the evolution of the content marketing career and discipline. Tune into the interview here:

What are you thoughts about content marketing roles?

“BlogWell is a fantastic opportunity to learn best practices directly from the professionals who are implementing them.” — Shelby Stoolman, ConAgra Foods

We are excited to offer a discount for SMCDallas to BlogWell being held in Dallas on Tuesday, January 24th.

BlogWell: How Big Brands Use Social Media

8 Great Case Studies on the Best Social Media Programs at Large Corporations

The companies:

1. Advanced Micro Devices
2. Shell
3. United
4. Northwestern Mutual
5. Coldwell Banker
6. AT&T
7. Level 3
8. Texas Instruments

And if that wasn’t motivation enough, Use code SMCDALSENTME to save $100 off the registration fee!

Hope to see you there!

For more information and to register visit: SocialMedia.org

Reminder: Early registration ends at midnight 1/18

Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.

Who: Marketing, PR, and Social Media professionals from a variety of agencies, companies and brands throughout the Dallas Fort Worth area.

What: Monthly speaker event. Networking, a Speaker, a Book, and always fun!

Where: Angelika Film Center in Mockingbird Station

When: Thursday, January 19th. 6-9pm {full agenda}

About our Speaker

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine.

Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

The Book

Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. Authors, Robert Rose and Joe Pulizzi, have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.

Managing Content Marketing will teach you to:

• Build the Business Case for Content Marketing
• Develop a Content Marketing Strategy that Works for Your Business
• Tell a Consistent Story that Engages Your Customers
• Determine the Right Marketing Channels to Implement
• Create an Internal and External Workflow for Content Marketing
• Measure Content Marketing and Communicate Results to Internal Stakeholders

We want to Thank Our Sponsors for this Event!

Penny Clark Photography

The Butcher’s Son

Ah, Black Friday, that special time of the year when folks feel the strong urge to wake up at the crack of dawn to line up at the local Wal-Mart in hopes of scoring huge discounts on items in their holiday shopping list. Fortunately for you, this special Black Friday deal requires none of the headaches associated with typical day-after-Thanksgiving offers. No – for you, we’ve made this as simple as can be.

If you still haven’t purchased your ticket to the Jingle Mingle, now’s your chance. If you purchase today and use the code BLACKFRIDAY you’ll save $5 on your ticket. Pretty sweet deal, huh?

For those who are unfamiliar with the Jingle Mingle, it’s only the biggest and baddest holiday party / networking event around. Nine (that’s right – nine!) of DFW’s best professional organizations are coming together for a night of fun at the Dallas Contemporary on December 1st. Your ticket covers:

• Heavy hors d’oeuvres and a dessert bar
• Open bar for beer and wine
• Fun photo booths and personalized flip books courtesy of Digital People
• A rockin’ DJ
• Raffle benefitting the DREAM Fund, with fabulous prizes like a free Chevrolet car loan for a week, hotel packages, sports tickets, restaurant gift cards, and more!
• Complimentary valet parking
• And an amazing social media entertainment experience

So what are you waiting for? Take advantage of one more Black Friday deal and purchase your ticket now.

Social Media Club of Dallas
October 20, 2011
#smcdallas
@smcdallas

http://www.smcdallas.org

Smart Business, Social Business Book Tour

Agenda:
1. 6:00 Networking
2. 6:45 Welcome and intro
3. 7:00 Introduction to Sponsors @JaredRey
4. 7:15 Sponsor presentation
5. 7:30 Smart Business, Social Business Book Tour with Michael Brito @Britopian
6. 8:45 Post Tweetup at Trinity Hall @TrinityHall

About our Speaker

Michael Brito is a senior vice president of Social Business Planning at Edelman Digital and leads the digital team in Silicon Valley. He provides strategic counsel, guidance, and best practices to several of Edelman’s top global tech accounts and is responsible for driving new business, growing existing business, mentoring junior staff members and maintaining strong client relationships. Previously, Michael worked for major companies in Silicon Valley to include, Sony Electronics, Hewlett Packard, Yahoo! and Intel Corporation working in various marketing, social media and community management roles.
He is the founder of Silicon Valley Tweetup and is actively involved in the Social Media Club, Silicon Valley Chapter. He is a business advisor for the social media marketing company Izea and online resource MarketingZone.com; a business advisor to Lonesome George & Co.; and he is an early investor of social business hub OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, Golden Gate University and Saint Mary’s College of California.
Michael has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University. He proudly served eight years in the United States Marine Corps. Michael just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organizations which is scheduled to be released in late July 2011. He actively writes in his social media blog.

Well our two year anniversary event was a great time. Our Social Media Showcase featured 6 social media case studies from Dallas agencies.  Below is the presentation of all case studies as well as supporting videos.

Slingshot  - Back Jack- Jack Daniel’s Birthday Campaign Video

Buzzshift – People to People & Jordin Sparks Video (1 of several)

September 2011 marks the 2 year anniversary of the relaunch of the Social Media Club of Dallas. It’s been an amazing experience and recently the leadership team commented on the start of the club and the value to the community.  Chris Yates of Huddle Productions captured it on film for us. We are very thankful for all of our sponsors, professional members and past attendees. Here’s to another 2 years!

What was your favorite memory of SMC Dallas? We’d love to hear your thoughts on the last two years.

The Social Media Club of Dallas is pleased to announce the six organizations and speakers who have been selected to speak at our first Social Media Showcase. We had a number of submissions across a variety of budgets, agency sizes and client types.  As an organization, we hoped to feature a variety of presentations based on agency size and type of case study. While there were many solid submissions, the judging team chose the list of presenters below:

List of Presenters:

1. Agency Name: Atomic Design and Consulting
   Speaker: Tiffany Michaelis
   Client – TwoRows Classic Grille
2. Agency Name: BestBuzz
   Speaker: Carrie Layne
   Client: Taste of Dallas
3. Agency Name: Buzzshift
   Speaker: Elysa Rice
   Client: People To People
4. Agency Name: Slingshot
   Speaker: Charles Black
   Client: Jack Daniel’s
5. Agency Name: Standing Dog Interactive
   Speaker: Jennifer Eaton
   Client:  Event Cinemas
   
6. Agency Name: Weber Shandwick
   Speaker: Colin Alsheimer
   Client: American Airlines AAdvantage Program

Please Help Us Promote the Event

Look forward to seeing all of you there on the 22nd.

SXSW voting is running through September 2nd at Midnight and we wanted to make sure you voted for the below panels that represent our Social Media community in Dallas. While voting isn’t the only criteria for panel selection, it is an important selection component.

So let’s all go and thumbs up these panels featuring local speakers!

• What’s So [Bleeping] Hard About Social ROI?
• SMC Dallas Supporter: Eric Swayne
• Start Up and Stay Sane: How Ladies Get Sh*t Done
• SMC Dallas Leadership Team: Jessica Nunez
• Humans + Robots: SEO & Social-Friendly Content
• SMC Dallas Annual Member: Tiffany Monhollon
• Your Marketing Sucks: Why You Need to Think Local
• SMC Dallas President Mike Merrill and Annual Member Tiffany Monhollon
• Age Warfare: Reckless at 20, Overbaked at 40
• SMC Dallas Supporter and former speaker: Eddy Badrina
• Twitter: Marketing tool or corporate time suck?
• SMC Dallas Annual Member: Colin Burns

We are thrilled to present a guest post from our sponsor ATT about their upcoming giveaway at our August Social Business Panel meeting on Thursday the 18th.

AT&T is more than excited to join SMC Dallas for the Social Business Panel on Thursday, August 18. Since SMC-goers are already explorers in the social and mobility space, we’ll be bringing nametags for all the pre-registered attendees with a mobile barcode linking to the individual’s Twitter. Nametags will include directions to download the AT&T Code Scanner via http://scan.mobi.

We also want to hear from the group: What’s your favorite mobile app? Throughout the event, we’ll be asking the attendees to tweet using the hashtags #ATTSocial and #SMCDallas, along with the name of their favorite mobile application, to enter our LG Thrill raffle.

At the end of the event, we will announce a winner from the entries to received the new LG Thrill. (Note that the prize is for the phone only, not service.)

Click here to view the official rules of the contest: http://www.scribd.com/doc/61968335/SMC-Dallas-Thrill-Giveaway-Event

Additionally, we’ll be sharing the top-10 list of apps that garnered the most tweets from the participants with our fans and followers online to showcase apps that the social-media savvy recommend.