Social Media College

Aussies face off on social networking

Mike Andrew — Wed, 30 May 2012 22:11:07 +0000

Facebook and other social networking sites are all about putting names to faces, but half of Australians do not want them to use facial recognition technology to get the job [...]

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Facebook smartphone to be ‘released next year’

Mike Andrew — Mon, 28 May 2012 21:42:22 +0000

Social networking giant Facebook is to launch its own smartphone by next year, reports have suggested. The New York Times cited unnamed sources, including Facebook employees, suggesting that the...

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ACCC wins appeal against Google

Mike Andrew — Wed, 11 Apr 2012 02:23:19 +0000

This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by...

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Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools

Mike Andrew — Fri, 30 Mar 2012 22:27:58 +0000

Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing [...]

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Social Shares Drive 1 in 4 Online Shoppers to Purchase

Mike Andrew — Fri, 30 Mar 2012 22:24:28 +0000

1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, [...]

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Facebook to debut on stock market in May

Mike Andrew — Fri, 30 Mar 2012 22:13:02 +0000

Facebook will make its stock market debut in May with a record-setting initial public offering of shares, according to a report in the Wall Street Journal. The world’s leading online [...]

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Purchase Recommendations From Blogs Highly Influential to Women

Mike Andrew — Sun, 25 Mar 2012 23:26:27 +0000

61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer [...]

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Social Networks Positively Impact Entertainment Decisions

Mike Andrew — Sun, 25 Mar 2012 23:23:21 +0000

Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) [...]

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Coles Social Media Crime

Mike Andrew — Fri, 09 Mar 2012 01:42:55 +0000

Coles has become the latest major brand to experience a social media backlash after posing the statement: ‘In my house it’s a crime not to buy….’ elicited a string of [...]

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Coke’s social media ‘story’ fizzles out

Mike Andrew — Thu, 01 Mar 2012 22:38:58 +0000

Coca-Cola is the latest company to have a social media marketing attempt go wrong. The company invited fans to post one-word comments in addition to previous posts on the company’s [...]

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