Social Media College

Older Adults Double SocNet Use

Mike Andrew — Wed, 01 Sep 2010 22:54:57 +0000

US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. [...]

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How iPad Usage is Shaping Up

Mike Andrew — Mon, 30 Aug 2010 21:50:54 +0000

In the UK, 24% of iPad owners say it’s their primary entertainment device With iPads now in the hands of millions, studies have begun to examine how the superhyped tablet [...]

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Mature Consumers Seek Edgy Brands

Mike Andrew — Mon, 30 Aug 2010 21:32:54 +0000

A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com....

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Can Twitter Turn a Revenue Trickle into a Stream?

Mike Andrew — Thu, 26 Aug 2010 21:27:20 +0000

It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included...

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Most Companies Have Social Media Strategies

Mike Andrew — Tue, 24 Aug 2010 05:03:07 +0000

Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As [...]

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Facebook users warned of ‘Dislike’ scam

Mike Andrew — Tue, 17 Aug 2010 20:28:19 +0000

Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike"...

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Social Network Ad Spending to Approach $1.7 Billion This Year

Mike Andrew — Tue, 17 Aug 2010 06:52:24 +0000

6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with [...]

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Few Consumers Interested in Tablet PCs

Mike Andrew — Tue, 17 Aug 2010 06:45:09 +0000

Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen [...]

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What Makes Social Media Trustworthy?

Mike Andrew — Sun, 15 Aug 2010 21:54:23 +0000

Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other...

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Twitter Use More than Doubles

Mike Andrew — Sun, 15 Aug 2010 21:46:09 +0000

Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked [...]

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