Social Media College

Adults Have Serious Online Security Concerns

Mike Andrew — Tue, 09 Mar 2010 21:15:32 +0000

A majority of adults under 65 in the US, several major European countries, and China are concerned about online security, according to a new Financial Times/Harris [...]

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Mobile Facebook, Twitter Growth Explodes

Mike Andrew — Mon, 08 Mar 2010 20:58:22 +0000

Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from [...]

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Marketing Budgets Spiral Toward Social

Mike Andrew — Wed, 03 Mar 2010 21:30:12 +0000

Nearly one-fifth of marketing dollars will go to social in five years Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke [...]

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Boomers Slowly Warm to Mobile Web

Mike Andrew — Wed, 03 Mar 2010 21:22:02 +0000

Baby boomers are on the verge of adopting smartphones and the mobile Internet, and in the vanguard of this movement are younger boomers. But boomers’ mobile Internet adoption [...]

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Small Business Doubles Social Media Adoption

Mike Andrew — Tue, 02 Mar 2010 21:10:34 +0000

A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” from Network Solutions [...]

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‘Avatar’ Dominates Online Oscar Buzz

Mike Andrew — Tue, 02 Mar 2010 20:59:29 +0000

The hit 3-D science fiction film “Avatar” is dominating online buzz surrounding Oscar-nominated films, according to data collected by The Nielsen Company January 25- February 26, 2010. Smaller...

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Boomers Present Marketing Challenges, Opportunities

Mike Andrew — Tue, 02 Mar 2010 20:53:26 +0000

Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach [...]

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How Retailers Can Reach Moms

Mike Andrew — Thu, 25 Feb 2010 20:47:29 +0000

Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion [...]

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Leads for Less with Social Media

Mike Andrew — Thu, 25 Feb 2010 20:28:41 +0000

Social media, blogs and search engine optimization more cost-effective for lead gen // // Pull marketing tactics such as search, blog and social media generate cheaper leads than [...]

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Facebook Dominates Social Content-Sharing

Mike Andrew — Tue, 23 Feb 2010 22:36:15 +0000

While Q3 2009 data showed e-mail on top for content-sharing, February 2010 information from social optimization platform Gigya points to Facebook as the Web’s top social sharing [...]

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